Beruflich Dokumente
Kultur Dokumente
OF
DA TA
Th e pr es en t s tud y h as b een
conducted w ith th e h elp o f pr ima r y and
s econdar y
d a ta
to
und ers tand
th e
c onsu me r
W hee ler.
b ehav iour
tow ard s
Fou r
PR IMARY DA TA
Th e pr ima ry d a ta for th e s tud y
h as b e en c o lle c ted w ith th e he lp of
in terv iew s, p erson a l ob serv a tion, p ilo t
s urve y and qu es tionn a ir e.
S EC ONDARY DA TA
Th e se cond ar y d ata h as b e en
c o lle c ted fro m the fo llow ing sour ces :
1.
2.
3.
D ea ler s.
4.
Mag a z ine s,
n ewsp ape rs.
5.
W ebs ites .
2. SAMPLE
D ES IGN:
SI ZE
ar tic les
AND
f ro m
SAMP LE
155
2.
3.
4.
BACKGROU
ND
RURAL
URBAN
TOTAL
I t is obv iou s fro m the tab le 1.1 th a t the con su me r who b e longs to ru ra l ar ea,
maj or ity o f th e m hav e pu rch as ed four whe e ler of Maru ti Suzuk i, Ma h indra & Mah ind ra
and Tata Mo tor s, where a s con su me rs who be long to urb an ar e a ma jor ity of them h a ve
pur chas ed four whe e ler of Maru ti, H yund a i and Mah indr a. So it c an be con c luded tha t the
d emand of th e fou r wh ee ler of Ma ru ti, Mah indr a and T a ta Moto rs is h igh er in rur a l ar ea
th an th at of urb an ar e a. On o th er h and, in urb an ar e a the de ma nd of Maru ti, Hyund ai,
Mah ind ra and o th er b rand is h igh er.
TA BLE-1 .2
I NCOM E OF CONS UMER AND BRAND OF F OUR W HEELER
BRAND OF FOUR WHEELER
INCOME MARUTI MAHINDRA
TATA
HYUNDAI TOYOTA
ANY
SUZUKI
&
MOTOR MOTORS
MOTOR OTHER*
MAHINDRA
BELOW
48
--10
-------7,500
(82.8)
(17.2)
7,500 TO
209
48
39
80
20
10
15,000
(51.5)
(11.8)
(9.6)
(19.7)
(4.9)
(2.5)
15,000
150
121
68
20
20
10
TO
(38.6)
(31.1)
(17.5)
(5.1)
(5.1)
(2.6)
22,500
ABOVE
43
31
33
--10
30
22,500
(29.3)
(21.1)
(22.4)
(6.8)
(20.4)
TOTAL
450
200
150
100
50
50
(45.0)
(20.0)
(15.0)
(10.0)
(5.0)
(5.0)
Asian Journal of Multidisciplinary Studies, 1(5) December, 2013
TOTAL
58
(100.0)
406
(100.0)
389
(100.0)
147
(100.0)
1000
(100.0)
156
COMMITMENT TO PURCHASE
TAKE WHAT
ASK FOR NEXT
SAME BRAND
THE SELLER
PREFERENCE
FROM OTHER
OFFER
SHOWROOM
19
29
402
(4.2)
(6.4)
(89.3)
29
9
162
(14.5)
(4.5)
(81.0)
--9
141
(6.0)
(94.0)
10
20
70
(10.0)
(20.0)
(70.0)
--10
40
(20.0)
(80.0)
68
87
845
(6.8)
(8.7)
(84.5)
TOTAL
450
(100.0)
200
(100.0)
150
(100.0)
100
(100.0)
50
(100.0)
1000
(100.0)
MARUTI SUZUKI
MAHINDRA &
MAHINDRA
TATA MOTORS
HYUNDAI MOTORS
TOYOTA MOTORS
ANY OTHER*
TOTAL
TOTAL
450
(100.0)
200
(100.0)
150
(100.0)
100
(100.0)
50
(100.0)
50
(100.0)
1000
(100.0)
I t is app ar en t fro m table 1.4 tha t ma j or ity of th e con sume r s ar e h igh ly s a tisf ied
w ith the b ra nd the y h av e purch a sed. Bu t th e con su me rs of To yo ta Motor s, Mah indr a and
o th er b rand ar e h igher in p er cen ta ge who s trong ly op ine tha t the y a re h igh ly s a tisf ied
w ith the qua lity o f th eir br and, wh ere a s con su me r of Maru ti, Ta ta Mo tor s and H yund ai
Mo tor s h ave no t suppor ted th e s tate me n t s trong ly tha t the y ar e h igh ly s a tisf ied w ith the
qu ality of th e ir four wh ee ler.
TA BLE -1.5
C LAS SI FICA TI ON OF CONS UMERS RESPON S ES O N TH E BA SIS OF TH EIR
O PIN ION R EGARD ING PR IC E AF F EC T TH E MAR KET O F FOUR WH EELER.
NATURE OF
RESPONSES
-HIGH IMPACT
MODERATE
IMPACT
LOW IMPACT
NO IMPACT
TOTAL
SCALING
-4
3
2
1
----
41
10
1,000
4.1
1.0
100.00
157
SCALING
-4
3
2
1
----
10
0
1,000
1.0
0
100.00
SELECTION OF DEALER
AUTHORISED
ANY OTHER
DEALER
DEALER
593
39
(93.8)
(6.2)
318
50
(86.4)
(13.6)
911
89
(91.1)
(8.9)
TOTAL
632
(100.0)
368
(100.0)
1000
(100.0)
RURAL
URBAN
TOTAL
TOTAL
CASH
PAYMENT
161
(25.5)
INSTALLMENT PAYMENT
471
(74.5)
632
(100.0)
69
(18.8)
230
(23.0)
299
(81.2)
770
(77.0)
368
(100.0)
1000
(100.0)
I t ha s be en ob serv ed fro m ta b le 1.8 tha t irr esp ec tiv e of th e ir b a ckground ma jor ity
of con su mers hav e op ine d th a t the y lik e in s ta llme n t me thod of pa yme nt fo r dur ab le goods .
158
TA BLE- 1.9
I NCOM E OF CONS UMER AND SELECTION OF M OD E OF PAYMEN T
S EL E CTION O F MODE OF
IN CO ME
PAY MENT
TO TAL
CASH PAYMEN T
IN STA LL MEN T
PAY MENT
BE LOW 7,500
20
38
58
(34.5 )
(65.5 )
(100.0 )
7,500 TO 15,000
110
296
406
(27.1 )
(72.9 )
(100.0 )
15,000 TO 22,500
79
310
389
(20.3 )
(79.7 )
(100.0 )
A BOVE 22,500
21
126
147
(14.3 )
(85.7 )
(100.0 )
TO TAL
230
770
1000
(23.0 )
(77.0 )
(100.0 )
I t is dep ic ted fro m the ta b le 1.9 that ma jo r ity of con su me r s whe th er the y b e long to
low er in come g roup or h ighe r inc o me group like ins ta llme n t me thod of p a yme n t. Th e
consu mer s who se in come le v e l is low ar e les s in per c en tage who h ave op in ed tha t th ey
pr ef er in stallme n t me thod, wher e as th e consu me rs whos e in co me lev e l is h igh er th e y are
h igh er in p er cen tag e who h av e op ine d th a t the y pr ef er in s tallme n t me thod of pa yme n t.
TA BLE-1 .10
BRAND OF FOUR WHEELER AND RA TING O F PROMO TIONA L AC TIV I T IES
BRAND
MARUTI
SUZUKI
MAHINDRA &
MAHINDRA
TATA
MOTORS
HYUNDAI
MOTORS
TOYOTA
MOTORS
ANY OTHER*
TOTAL
POOR
37
(18.5)
10
(20.0)
30
(60.0)
77
(7.7)
TOTAL
450
(100.0)
200
(100.0)
100
(100.0)
100
(100.0)
50
(100.0)
50
(100.0)
1000
(100.0)
I t is c lear fro m th e table 1 .10 th at pro mo tiona l a c tiv itie s of H yunda i, Maru ti an d
T ata Mo tors ar e v er y good, pro mo tion a l ac tiv ities of Ma h indra & Mah ind ra ar e av er age
and pro mo tion a l ac tiv itie s of To yo ta Mo tor s and oth er br and ar e poo r. So , it is sugg es t ed
to Mah indra & Mahindr a, To yo ta Mo tor s and o ther br and of fou r wh ee ler co mp an ie s to
imp rov e th e lev e l of th eir p ro mo tion a l ac tiv ities .
TA BLE-1 .11
BRAND OF FOUR WHEELER AND RA TING O F A FTER SA LE S ERV ICES
BRAND
MARUTI
SUZUKI
MAHINDRA
&
MAHINDRA
TATA
MOTORS
HYUNDAI
MOTORS
TOYOTA
MOTORS
ANY
OTHER*
TOTAL
20
(40.0)
275
(27.5)
150
(15.0)
19
(12.7)
40
(40.0)
10
(20.0)
20
(40.0)
208
(20.8)
110
(73.3)
50
(50.0)
30
(60.0)
10
(20.0)
307
(30.7)
VERY
POOR
19
(9.5)
21
(14.0)
10
(10.0)
10
(20.0)
60
(6.0)
TOTAL
450
(100.0)
200
(100.0)
150
(100.0)
100
(100.0)
50
(100.0)
50
(100.0)
1000
(100.0)
159
I t is obv ious fro m th e ta b le 1.11 tha t consu me rs are h igh ly s a tisf ied with af ter s ale
s erv ices o f Maru ti, mod era te ly sa tisf ied w ith af ter sa le s erv ic es of o th er bra nd and
un satisf ied w ith af ter sa le se rv ic e s of Mah indr a, Ta ta Mo tors , To yo ta Motor s and
H yun d ai.
TA BLE-1 .12
BRAND OF FOUR WHEELER AND RA TING O F M ILEAG E
BRAND
EXCELLENT
MARUTI
SUZUKI
MAHINDRA
&
MAHINDRA
TATA
MOTORS
HYUNDAI
MOTORS
TOYOTA
MOTORS
ANY
OTHER*
TOTAL
113
(25.1)
-
70
(70.0)
183
(18.3)
RATING OF MILEAGE
VERY
GOOD
POOR
GOOD
225
112
(50.0)
(24.9)
58
100
42
(29.0)
(50.0)
(21.0)
18
(12.0)
30
(30.0)
20
(40.0)
10
(20.0)
361
(36.1)
VERY
POOR
-
110
(73.3)
-
22
(14.7)
-
30
(60.0)
10
(20.0)
362
(36.2)
20
(40.0)
84
(8.4)
10
(20.0)
10
(1.0)
TOTAL
450
(100.0)
200
(100.0)
150
(100.0)
100
(100.0)
50
(100.0)
50
(100.0)
1000
(100.0)
EXCELLENT
MARUTI
SUZUKI
MAHINDRA
&
MAHINDRA
TATA
MOTORS
HYUNDAI
MOTORS
TOYOTA
MOTORS
ANY
OTHER*
TOTAL
112
(24.9)
-
45
(30.00)
-
46
(30.7)
30
(30.0)
-
10
(20.0)
347
(34.7)
20
(40.0)
243
(24.3)
112
(11.2)
59
(39.3)
60
(60.0)
50
(100.0)
20
(40.0)
277
(27.7)
VERY
POOR
11
(5.5)
10
(10.0)
21
(2.1)
TOTAL
450
(100.0)
200
(100.0)
150
(100.0)
100
(100.0)
50
(100.0)
50
(100.0)
1000
(100.0)
160
TA BLE-1 .14
C LAS SI FICA TI ON OF CONS UMERS RESPON S ES O N T H E BA SIS OF TH EIR
O PIN ION R EGARD ING AF TER SA L E S ERV ICES AF F EC T THE PURCHAS E
D ECI SI ON
NA TURE OF
S CA LING
AF FE CT OF AF TE R SAL E SE RVICE S
RE SPONS ES
ON PU RCHAS E D ECISION
S T RONGLY
3
697
69.7
AG RE E
MODE RA TE LY
2
263
26.3
AG RE E
DI SAGREE
1
40
4.0
TO TAL
--1,000
100.00
I t h as b e en ob serv ed fro m th e table 1.14 th a t th ere is s ign if ican t d if fe ren c e in the
op in ion o f c onsu me r s ov er th e affe c t of af ter s a le s erv ice s on th e pur cha s e d ecis ion o f
consu mer .
TA BLE -1 .15
C LAS SI FICA TI ON OF CONS UMERS RE SPON S ES O N TH E BA SIS OF TH EIR
O PIN ION R EGARD ING R ESA LE VA LU E AF F EC TS TH E PURCHA S E D ECI SI ON
NATURE OF
SCALING
SATISFACTION WITH THE AFTER SALE
RESPONSES
SERVICES
STRONGLY AGREE
3
505
50.5
MODERATELY
2
403
40.3
AGREE
DISAGREE
1
92
9.2
TOTAL
1000
100.0
I t is obs erve d fro m th e ta b le 1 .15 th a t ma jor ity of th e r espond en ts h ave op ined th at
r es ale v alue aff e c ts th e pur cha s e d ec is ion.
TA BLE-1 .16
C LAS SI FICA TI ON OF CONS UMER R ES PONS ES ON TH E BA SI S O F TH EIR
O PIN ION R EGARD ING MI LEAG E A FF ECT TH E PURCHA S E DE CI SI ON O F
CON SUM ER
NATURE OF
SCALING
AFFECT OF MILEAGE ON THE PURCHASE
RESPONSES
DECISION
YES
3
829
82.9
NO
2
121
12.1
CAN NOT SAY
1
50
5.0
TOTAL
--1,000
100.00
I t is ev id ent fro m the re s ea rch th a t ma jor ity of consu me r s op in ion ed th a t mile ag e
aff ects th e pur cha s e d ec is ion o f con su me r.
TA BLE 1.17
C LAS SI FICA TI ON OF CONS UMER R ES PONS ES ON TH E BA SI S O F TH EIR
O PIN ION R EGARD ING PROMO TIONA L AC TIV I TIES AFF ECT TH E PURCHA S E
D ECI SI ON.
NATURE OF
SCALING
AFFECT OF PROMOTIONAL ACTIVITIES
RESPONSES
ON THE PURCHASE DECISION
FREQUENCY
%AGE
HIGH IMPACT
4
629
62.9
MODERATE
3
371
37.1
IMPACT
LOW IMPACT
2
0
0
NO IMPACT
1
0
0
TOTAL
1,000
100.0
I t is rev e a led fro m th e ta b le 1 .17 tha t pro mo tion a l a c tiv ities mo de ra te ly aff ec t th e
pur chas e de c is ion. No consu me r op in ed tha t pro mo tiona l a c tiv ities do not aff e c t the
pur chas e d ec is ion.
Mo tor s is high er in rura l ar ea than that
CONCLUSION:
of urb an are a . On o the r hand , in urban
I t is ob serv ed from th e
a re a the de ma n d of Ma ru ti, H yund ai,
s tud y th at the d e ma nd of the
four
Mah ind ra and o th er b ra nd is h ighe r. I t is
wh eeler of Maru ti, Ma h indra and T a ta
e v iden t
fro m
the
r es e arch
th at
Asian Journal of Multidisciplinary Studies, 1(5) December, 2013
161
2.
3.
4.
5.
6.
(B)
1.
2.
3.
4.
5.
SUGGESTIONS:
(A)
6.
1.
7.
162
8.
9.
10.
R EF ER ENC ES
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Cus to me r s in E me rg ing Ma rke ts. Ca liforn ia Rev ie w Man ag eme n t.
S ch mitt Bernd H ., and Lau re tte, Dub e - Rioux. (1988). Sex T yp ing and Con su mer
Beh av iour . A Te s t of Ge nder S chema T heo r y.
Y adav , Manj it S . (1994). How Bu yers Ev alu a te Bund le s. A Mode l of An chor ing and
Adju stme n t.
Y eung, W .M. , And Rob er t S . Aff ec t , Appra isa l and Consu me r Judg me n t. (2009 ).
www.maru tis uz ik i. com
www.hyunda i. com
www. ta tamotor s. com
www. toyo ta .c om
www.mah ind ra.co m
www.ca r wa le . com
www.gaad i.c om
www.google.com
163