Learning Management System

COURSE : BACHELOR OF BUSINESS MANAGEMENT (HONS)

COURSEWORK - Question
Year

2014

MONTH

Subject

BUSINESS GOVERNMENT RELATIONS

Weightage

Individual Assignment (25%)

Group Presentation (20%)
Class Participation (5%)

Submission
Date

JUNE
SEPTEMBER 2014

13th August 2014

13th August 2014

Regulations
A. Late Submission

A 10% deduction per day of total coursework marks (excluding weekends

and public holidays).

Late submission between 5 to 10 days, results in a 50% deduction of total

coursework marks.

Late submission past 10 days results in an automatic 0% for coursework

and the student will be barred from the final examination.
B. Deliverables
Students must submit all materials supporting their coursework listed in the
deliverable section.
Please make sure that you are aware of the rules concerning plagiarism. If
you are unclear about them, please consult your program
coordinator/lecturer.
Plagiarism is presenting somebody elses work as your own. It includes: copying
information directly from the Web or books without referencing the material;
submitting joint coursework as an individual effort; copying another students
coursework; stealing coursework from another student and submitting it as your
own. Suspected plagiarism will be investigated and if found to have occurred will be
dealt with according to the procedures set down by the university/college.

The coursework should exhibit formal research skills i.e. with a table of
content, proper citations, references, and appendixes.

The coursework write up must be able to demonstrate critical analysis and

application of both theory and practical issues to the company that you
have selected.

Student may include additional relevant data/information apart from the

proposed guidelines in conjunction to your research. Additional marks will
be awarded for such attempt.

Your coursework should not be more than 2500 words.

All written reports MUST be submitted for similarity checks to Turnitin.

Class ID : 8184380
Enrollment password : BGR2014

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You should attach a softcopy of the assignment(with the turnitin

report) in a CD together with the hardcopy of assignment and
turnitin report.

COURSEWORK QUESTION
Assessment is in two parts.
Part A Individual Write Up (25%)
QUESTION
Many nations fear that the world may have already peaked in vast but finite
fossil fuels extraction and production. Industrialized countries such as America
highly depends on oil imported from unstable parts of the world and the
emerging countries such as China and India have also increased the demand
for energy and resources. Therefore, Energy Security has gained increasing
attention from government and international institutions. Critically discuss
the role of government and business in achieving energy security.
(100 marks)
ASSESSMENT CRITERIA
find and use relevant references and data;
the extent to which you use and apply logical, insightful and convincing analysis
to the question;
the structure and effectiveness of arguments deployed and their presentation;
the correct sourcing of material and the quality of referencing in your
bibliography.
Part B Group Presentation (20%)
In a group of 4 or 5, form a presentation on the question listed below. The
duration for presentation will be 20 - 25 minutes.
QUESTION
Choose ONE of the company listed below and answer the following questions
in the form of presentation. Use the internet to research the questions.
Coca-Cola
AT&T
Hershey Company
Starbucks
Body Shop
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Nike
Toyota
Microsoft
Samsung

(a)

Specify, in brief, the nature, types of products or service of the

business you selected.

(b)

Review the company's policies from a critical perspective toward each

of the following.

(c)

(i)

consumers

(ii)

the environment

(iii)

employees

Specify at least one (1) lobbying strategy that the company you
selected has used in an effort to influence national or local government
decisions in its favor. Summarize the issue in question, and ascertain
whether or not the lobbying effort was appropriate. Justify the
response.
(100 marks)

Part C Class Participation (5%)

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MARK SHEET FOR INDIVIDUAL ASSIGNMENT

NAME
STUDENT ID

:_______________________________________
:_______________________________________

N
O

Criteria

Marks Alloted

Relevance
Directly relevant to the requirements
of the assessment. Focused on the
task and avoid irrelevant material.

20%

Knowledge
Substantial knowledge of relevant
material, showing a clear grasp of
themes, questions and issues.
Demonstrates good knowledge and
understanding of the relevant
material. Good use of applications
and examples.

20%

Analysis
Good analysis, clear and orderly.
Avoid too much description.

20%

Argument and Structure

Coherent and logically structured,
using an appropriate mode of
argument and/or theoretical model(s)

10%

Critical Evaluation
Distinctive or independent thinking.

20%

Presentation
Well written, with standard spelling
and grammar. Readable style with
acceptable format - with headings
and sub-headings

5%

Reference to Literature
Very good use of source material.

5%

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Marks Awarded

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Uses a range of sources

Total

100%

Converted to

25%

MARK SHEET FOR PRESENTATION

NAME
STUDENT ID

: _______________________________________
: _____________________________________
Assessment Criteria

Appearance and Introduction

- attire
- self introduction/introduction of topic or area presented
Criteria for appearance
2%
- Formal and appropriate attire
1%
- Informal and Inappropriate attire

Marks
Alloted

Marks
Awarded

5%

Criteria for Self / Topic Introduction

3%
- Introduction gets full attention of the audience and clearly states
the specific purpose of the presentation
2%
- Introduction gets fair attention of the audience and clearly states
the specific purpose of the presentation
1%
- Introduction gets poor attention of the audience and clearly states
the specific purpose of the presentation
2

Presentation material / audio-visual aids used

- colour and pattern of powerpoint slides
- topics, titles and sub-titles clearly written
- clarity of content (design and font size)
Criteria
9% - 10% (Excellent)
Colours and patterns creatively enhance readability. Layout
creatively enhances information. All graphics are creative, engaging
and enhance text. All titles and subtitles are clear and enhance
readability. All text is clear and readable. Well written and well
organized with no grammar or spelling errors.
7% - 8% (Good)
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10%

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Colours and patterns enhance readability. Layout enhances
information. All graphics are engaging and enhance text. All titles
and subtitles are clear and enhance readability. All text is clear and
readable. Clearly written and organized with least grammar or
spelling errors.
6% (Satisfactory)
Colours and patterns supports readability. Layout is balanced and
uncluttered. Graphics enhance text. Most titles and subtitles are
clear and enhance readability. Most text is clear and readable.
Adequately written, clear and easy to follow. Little errors.
4% - 5% (Fair)
Colours and patterns fairly supports readability. Layout is
uncluttered. Graphics fairly enhance text. Few titles and subtitles
are clear and enhance readability. Some text is clear and readable.
Fairly written and can be followed. Some grammar and spelling
errors.
0% - 3% (Poor)
Colours and patterns detracts from reading. Layout is cluttered.
Graphics do not enhance text. Very few / no titles and subtitles are
clear and enhance readability. Most of the text is unclear and not
readable. Poorly written and hard to follow. A lot of grammar and
spelling errors.
2

Content
- Q(a) - (10%)
- Q (b) - (30%)
- Q (c) - (20%)
Criteria

Grading Criteria
50%- 60%
- Excellent. Demonstrates thorough knowledge and understanding.
40%-49%
-Good
work.
Provides
comprehensive
knowledge
and
understanding.
30% - 39%
- provides adequate knowledge and understanding. Clear
discussion. Some of the discussion is supported with evidence.
20% - 29%
- provides basic knowledge and understanding. Lack of evidence.
10% - 19 %
- provides very poor knowledge and understanding. Much
discussion is irrelevant.
< 10%
- fails to demonstrate understanding or knowledge of the issues
discussed. Vast use of irrelevant discussion.
Audibility

60%

5%

Criteria
5%
Volume is loud and clear enough to be heard by all audience
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throughout the presentation. Clear, correct, precise pronunciation of

terms so that all audience can hear presentation.
4%
Volume is loud enough to be heard by all audience throughout the
presentation. Pronounces most words correctly. Mostly clear,
correct, precise pronunciation of terms.
3%
Volume is low and cannot be heard by all audience. Not clear.
Audience have difficulty in understanding the presentation. Some
errors in pronunciation.
1% - 2%
Student mumbles, incorrectly pronounces terms and speaks too soft
to be heard by audience. Difficult for students in the back of class to
hear.
Presentation and Organization
Criteria
5%
Main points are well structured and clearly organized. Enhances
understanding and able to effectively keep the audience engaged.
4%
Main points are evident but the organizational structure need to
developed. Able to keep the audience engaged most of the time.
3%
Main points are difficult to be identified. Unable to keep the
audience engaged. Audience have difficulty understanding the
presentation.
1% - 2%
Main points are not developed at all. Unable to keep the audience
engaged. Audience cannot understand the presentation.

5%

Non-verbal Communication
Criteria
5%
Student stands up straight, looks relaxed and confident. Student
maintains eye contact with audience and seldom returns to notes.
Able to explain the main points clearly and effectively.
4%
Student stands up straight and looks relaxed. Student maintains eye
contact most of time but frequently returns to notes.
3%
Student sometimes stand up straight. Student occasionally uses eye
contact but still reads most of the report.
1% - 2%
Student looks nervous, slouches/ or does not look at audience
during the presentation. Student reads all the report with no eye
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5%

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contact.
Participation
Criteria
5%

5%

Student is able to accurately answer almost all questions posed by

classmates about the topic.
4%
Student is able to accurately answer most questions posed by
classmates about the topic
3%
Student is able to accurately answer a few questions posed by
classmates about the topic.
1% - 2%
Student is unable to accurately answer questions posed by
classmates about the topic.
Teamwork
- based on peer evaluation
Criteria

5%

5%
Almost always listens to, shares with, and supports the efforts of
others in the group. Tries to keep people working well together.
4%
Usually listens to, shares with, and supports the efforts of others in
the group. Does not cause "waves" in the group.
3%
Often listens to, shares with, and supports the efforts of others in the
group but sometimes is not a good team member.
1% - 2%
Rarely listens to, shares with, and supports the efforts of others in
the group. Often is not a good team member.
TOTAL

100%

Converted to

20%

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MARK SHEET FOR CLASS PARTCIPATION

NAME
STUDENT ID

: ________________________________________
: _______________________________________

Criteria
4
Attendance /
Promptness

Level Of
Engagement
In Class
Listening
Skills

Behavior

Preparation

Student
has
consistent
attendance in class
and comes to class
on time
Student always
contributes to
class in a positive
way.
Student always
listens when
others talk in
groups and in
class.
Student always
follows school and
class rules and
procedures.
Always submits
class exercises on
time
Student is always
prepared for class
with notes, and
required materials.

Score

Student has mostly

consistent attendance in
class and usually comes
to class on time.

Student has some

absences from class
and/or is not always
on time.

Student has poor

attendance and/or is
frequently late to
class.

Student mostly
contributes to class in a
positive way.

Student sometimes
contributes to class
in a positive way.

Student rarely
contributes to class in
a positive way.

Student listens when

others talk, both in
groups and in class.

Student does not

listen when others
talk, both in groups
and in class.

Student does not listen

when others talk.
Student interrupts
when others speak.

Student usually follows

school and class rules
and procedures. Usually
submits class exercises
on time.

Student sometimes
displays disruptive
behavior during
class. Sometimes
submits class
exercises on time.

Student usually
displays disruptive
behavior during class.
Never submits class
exercises on time.

Student is usually
prepared for class with
notes and required
materials.

Student is
sometimes prepared
for class with
assignments and
required materials.

Student is rarely
prepared for class with
assignments and
required materials.

Total Score
Converted to

20%
5%

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