Oishi : Company Review

With over 100 varieties of snack foods and confectionery products, Oishi is now
one of the leading national brands in the industry.
Liwayway Holdings Company Limited is headed by Carlos Chan, an entrepreneur
who has drawn inspiration from the small entrepreneurs across Asia who do
business aggressively as they seek their own fortunes. Sharing in this spirit,
Liwayway prides itself as an Asian company.
Liwayway is determined to build on its success and continue its steady growth to
become a more mature and professional organization, while retaining its daring
and sense of adventure.
Mission and Vision
At Oishi, we aim to be the leading food company in the markets we serve by
cultivating the following ideals:
Providing our consumers with the widest range of quality food products at best
value.
Upholding and living by the creed of business integrity in all our dealings.
Developing and nurturing long-term relationships with our customers,
distributors, and suppliers.
Maintaining an excellent work force by involving ourselves in the development of
our employees?skills and knowledge.
History
Carlos Chan had visited China many times before, but in the late 1980s, he set
his sights on a rare business opportunity he felt would soon emerge. He was in
China to seek his future.

Liwayway beginnings can be traced back to post-war Manila, Philippines. It

started as a small family business engaged in repacking corn starch. In 1966, the
business was incorporated as Liwayway Marketing Corporation (LMC) to distribute
starch, coffee, confectioneries, and basic commodities. Brothers Carlos and

Manuel Chan, members of the second generation, took active roles in tracking
the future of the company.
In the 1970s, under the leadership of Manuel Chan, LMC quietly entered the
nascent snack food industry and introduced its first product, Oishi Prawn
Crackers.
In 1984, Carlos Chan spearheaded the continuous growth of the business. With
the spirit of an adventurer, he dared imagine a world outside the Philippines. He
explored and sought to understand the China market. Back then, China was just
cautiously opening itself to foreign investors; timing was critical. He set his sights
on Shanghai, the once renowned commercial center of China. It seemed to him
that Shanghai would be at the forefront of China economic boom. In 1993, he
opened the first of many companies that form what is now Liwayway Holdings
Company Limited (LHCL).
Today, LHCL factories are also established in strategic areas outside Shanghai
such as Harbin, Hubei, Zhengzhou, Suzhou, Xuzhou, Kunming,Jiangxi , and
Xinjiang . The introduction of new products and expansion of sales distribution in
urban and inner cities continue to pave for accelerated growth for Oishi business.
Awards

Shanghai Famous Brand. In 1996 the Shanghai Bureau of Industry and Commerce
created the Shanghai Famous Brand. More than ten governmental (e.g. Hygiene
Bureau, and Bureau of Industry and Commerce) and non-governmental (e.g. Food
Industry Association, and Consumer Protection Association) agencies will judge
whether a brand is worthy of this award. The criteria are:
to be a name brand;
to be one of the top five in the industry;
to have earned consumer trust; and
to have quality and production techniques that adhere to country standards.
In 2001, Oishi was recognized as a Shanghai Famous Brand.
In 2006, Oishi was recognized as a China Famous Brand.

Magnolia Gold Award. Established in 1997, the Magnolia Gold Award is one of the
highest honors given to expatriates by the City of Shanghai. Recipients are
business leaders, philanthropists, and scientists who have made significant
contributions to society.
In 1998, Carlos Chan was conferred this award.
In 2005, Carlos Chan was also awarded Honorary Citizen of Shanghai.
Network and Distribution
We value our relationship with our sales and marketing team, which links us to
our customers and store partners. With over 1,000 marketing staff across China,
Oishi can sustain a direct and personal connection with the market.

Our products are sold in the capitals and smaller townships of China. From
Shanghai to Xinjiang, we work hand in hand with our dealers to bring our
products to their regions. Our distributors range from small family businesses to
large enterprises.
Our manufacturing presence and market coverage around China is bolstered by
our sales offices in strategic locations such as Beijing, Tianjin, Shenyang,
Changchun, Jinan, Qingdao, Hefei, Xian, Chengdu, Chongqing, Guiyang, and
Foshan. Our network supports over 400 dealers nationwide.
We started our network distribution in Shanghai and key provincial cities. Soon
after, we were able to build strong partnerships with both national and regional
retailers.
Oishi entered Vietnam in 1997 and Myanmar in 1999. Factories in Thailand and
Indonesia were developed in 2006.
Quality Assurance

To ensure the safety and hygiene of our products, Liwayway factories are being
managed using the standards of ISO and HACCP (Hazards Analysis and Critical

Control Point). The majority of our factories are ISO certified, or are undergoing
the process of certification. Continuous improvement is always our goal. Quality
assurance of our products is guided by the model of a process-based quality
management system. The principle of a Good Chef is expressed in each process.
A Good Chef ensures:
Clean equipment and good personal hygiene.
Choice ingredients and appealing presentation.
Good qualitya good chef is not wasteful.
Cleanliness and safety in the working environment
A Good Chef prepares food that smells good, looks good, and tastes good.
Our goal is to make everyone a Good Chefstaff, machine operators, quality
assurance staff, supervisors, and managers.
Research and Development

China is a vast country with distinct regional differences in taste and cuisine. Our
R&D team carefully studies these unique markets. We believe that knowledge
and innovation add value to our products.
China is also an international market. Many companies around the world from
various industries have come to China. We recognize that to be able to build
sustain a strong brand, we must continuously endeavor to maintain international
standards.
Oishi has been recognized for its quality, good value, packaging design, and
product variety. The company has put a lot of resources in acquiring new snack
food technology and developing new flavors.
Each year, new Oishi products are introduced to the national China market. The
Oishi product range now includes savory snacks, natural potato chips, milk-based
soft candies, hard candies, marshmallows, ready-to-fry prawn chips, peanutbased products, wafers, and biscuits.

Cuckoobird
Oishi is a fun snack! Our mission is to make our customers smile and have fun;
Cuckoobird is at the forefront of this mission. Through our marketing activities,
Cuckoobird reaches out by visiting schools, parks, and supermarkets, dispensing
humor and good cheer to everyone.
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