In this assignment, you have to write, present and submit a Case Study report.

The following section describes the case study.

A CASE STUDY
Facebook.com is one of the most popular social websites to connect millions of
people in the world by offering various applications to write personal blogs,
share images, video and stories in social communities. It also supports emarketing and offers many services to worldwide marketers.
Facebook.com (company) was established in February, 2004 by Mark
Zuckerberg, Eduardo Saverin, Dustin Moskivitz and Andrew McCollum.
Facebook Company keeps growing for many years to have 1750 staffs and
offices in 12 countries in early 2013. It is the most famous social network now.
1. Explore facebook.com and describe in detail the services provided by this
website (company). You elaborate on how the website operates, what
services are available, how a seller or a buyer can use facebook services
for their sales and marketing.
2. Discuss the business model used by facebook.com. You should explain
clearly how they make money. Why is the site so successful?
3. Find additional articles such as newspaper clippings and online reviews
and analyze the performance of this company in terms of its popularity
and its market presence.
4. Investigate if there are companies/websites in Vietnam that are providing
the same service. If there is, elaborate on the similarities and differences.
If there is none, you need to discuss whether this business model can be
successfully implemented in Vietnam. Why or why not?
5. Based on your findings in No. (4) above, describe what you would do
differently if you are to set up this kind of business in Vietnam? List and
elaborate the critical success factor of this business model.
6. Write and submit a report based on points Nos. 1-5 above.
7. You need to provide evidences of your information search by attaching
relevant articles related to facebook.com that you have found.
8. The softcopy report needs to be submitted to Paris Graduate School of
Management with regulated deadline.

9. The report needs to comply with the following Report Writing Guidelines

REPORT WRITING GUIDELINES

1. The minimum and maximum length of your report must be at least 7 pages
(A4) and not more than 14 pages (A4) respectively.
2. Use Times New Romance 14-point font for the Title, which should be in
Bold.
3. Use Times New Romance 13-point font for the rest of your article.
Spacing must be 1.5
4. First level headings should be in bold upper case, and the second level
headings are in bold upper and lower case.
5. Use endnotes instead of footnotes.
6. Figures, maps, tables and other audio-visual aids are encouraged to be
included in the report.
7. Incorrect spelling and grammar are simply inexcusable and will be
penalized.
8. Margins should be left on both either side of the page at least 3cm on the
left hand side and at the top of the page. Pages should be numbered.
9. The report should consist of the following:
i) Title Page
ii) Acknowledgements
iii) Abstract (approximately 100 words)
iv) Table of contents
v) Main body
vi) References should be written in the Havard Referencing System
vii) Appendices (if necessary).

10. References should relate only to material cited within the report and be
listed in alphabetical order, including the authors name, complete title of
the cited work, title of the source, volume, issue, year of publication, and
pages cited.
11. Citations in the text should include the authors name and year of
publication where you use the source in the text.