PR Campaign

Ashlee Neslen
Alanna ONeal

Rachel Gillan
Megan Reis

Situation Analysis
Time owner of Idaho Martial Arts needs help with raising awareness about his business
to the people of Madison County and Freemont County. His current situation is that he
only has one social media source and his adult classes are adequate. He is looking to
improve his social media outlets as well as his attendance in his classes

Goals and Objectives

Our goals and objectives for Tim would be to mainly focus on getting his social media
up and running. We want the community to be more aware of his studio and think of it
when they think of Martial Arts. We want him to see a growth in attendance in his
classes as well as a constant flow of students throughout the year.

Positioning
The community has no knowledge of his studio as well as his classes. The position of our
services is to get the community knowledge to a point where they know what Tim offers
as well as

Key Messages
Our key messages are to inform the public about how marital arts is good for self-defense,
good health, respect, team work and discipline. With this message we know that the
public will have different thoughts about what martial arts is and how it helps the public.

Challenges
No one in the community knows about the services provided though his company. He
needs to update on social media, because he only has one outlet.

Communication Vehicles
Website, social media, brochure, and being a part of the Chamber of Commerce

Research Methods
The Methods that we have come up with for the finding out information, was we went
into the studio and talked to Tim and asked him the questions that we needed as well as
participating in a workshop taught by Tim. The things that we needed to know about we
looked up on the internet.

Time Chart

Strategies and Tactics

Our strategies and tactics are 1. Refer-a-friend and the tactic with that is each friend that
they refer they will get a customer discount 2. Sponsor a local Sports team- this will help
gain awareness in the community and get on the good side of the parents as well. 3. Parent
and me class- Bring the parents in and get involved with their child.

Budget

Evaluation Plan
Our evaluation plan is to have tracking, we want to know when and where The Martial Arts
studio is being talked about or being shared. We also want to be able to take survey answers
from the public and make it so the company grows from the answers of the survey.

Advertising Plan
Our advertising plan goes from getting Tim into the Chamber of Commerce, expanding the
Social Media such as a YouTube channel up and posting close to once a week. With
Instagram, Facebook, and Twitter to be posting at least once a day. Another thing we are
looking towards advertising is to have his website up and running. As well as leaving
brochures in key areas like doctor offices, schools etc.

Other Items in our PR Plan

Joining a Chamber of Commerce
Going to city council meetings regularly
Following/ liking specific business and people on social media

Events to Plan
Open House
Hosting a community event.

Collateral Plan
New brochure
Website

Direct Marketing Plan

Fliers and Brochure throughout the community
Social Media
Small Events