Christopher M.

Wallace
Saratoga Springs, NY 12866

518.879.6428

CWSaratoga@gmail.com

SENIOR SALES & MARKETING EXECUTIVE

Strategic, innovative leader with significant success driving organic growth and profitability during challenging
market conditions for companies within the business services, manufactured and print products industries.
Strong background integrating sales and marketing with a focus on using technology to deliver competitive
advantage. Proven success in turning around sales and/or profit challenged companies by enhancing selling
and marketing efficiencies. Global experience and cultural familiarity with China and Hong Kong. Core
competencies include:

Team Leadership
Inside Sales
Digital Marketing
Field Sales

B2B
Sales Management
Product Management
Direct Marketing

e-Commerce
Turnarounds
Team Building
General Management

SELECT ACCOMPLISHMENTS
Restored Amsterdam Printing to profitability in first full year (2010) with company. Sales had been falling
~12% annually for four consecutive years. Reorganized sales and marketing, leading team to drive a $10M
profit swing in 2010. Drove a first year 10 point improvement in the Inside Sales Group.
Drove continuous sales and profit growth with comprehensive changes to sales and marketing.
Introduced new products while improving direct marketing, e-Commerce, and telephone sales results for one of
the largest promotional products companies in the US, Amsterdam Printing.
Generated dramatic increase in online sales growing from an 8% to a 33% share of overall sales. Built a
high performance digital marketing team at Amsterdam Printing from the ground up that included a director,
paid search manager, SEO manager, and email marketing specialist. Integrated that group with the rest of the
sales and marketing team. Now more than half of all new customers place initial orders online.
Relocated The DFS Group, a $16M wholesale distribution division of NEBS Corporation. The business
unit had been located in Arizona; relocated to Massachusetts. Built the entire sales and marketing team from
scratch. Created the business first telesales and National Accounts Sales team. Built an e-commerce site.
Grew sales from $16M to $30M and delivered 8 consecutive years of sales and profit growth. Industry
was in decline. Launched enhanced product, direct marketing, and e-commerce initiatives. Led the team in
developing key relationships with companies including OfficeMax, Office Depot, Staples, Smart Practice,
Patterson Dental, Taylor Corporation, and WB Mason.
Successfully integrated sales teams from seven distinct Deluxe brands, totaling $1.2B in revenue.
Authored and helped manage the execution of the plan. Traveled to various offices and presented the plan to
the sales staff. Created a sales support and integration group from the ground up.
Exceeded all sales targets for InfoGroup by generating and selling to new national accounts. New
customers, which comprised most of the revenue, included Digital Equipment, Citizens Utilities, and Discover
Card. Received significant recognition for these efforts.
Achieved #12 ranking on INC 500 list of the years fastest growing companies. Instrumental in growing
TransNational Communications from zero to more than $50M in four years. Developed growth strategy,
defined product, and managed the sales team. Sold or approved more than 500 endorsement contracts.

CWSaratoga@gmail.com 518.879.6428 Page 2

Christopher M. Wallace

CAREER SUMMARY
CW Saratoga, LLC

(cwsaratoga.com)

2013 to Present

An all channel sales consultancy for businesses selling to other businesses (B2B).
CEO All Channel Sales Specialist
Find immediate sales or profit opportunities in any B2B sales, direct mail, or digital marketing channel
Developed and helped launch a lead management program for a NYC based direct marketing company that will
generate a $1.5 to $2.25 million sales increase, while lowering lead generation costs
Recruited an inside sales manager and helped open a sales office for a Chicago based B2B company
Wrote a plan and helped launch a new service for an industry leading, California based company.
Became a part time Sales Manager for a Maryland based exhibitor services company
AMSTERDAM PRINTING
(amsterdamprinting.com)
A $100M+ promotional products division and a B2B direct marketing subsidiary of Taylor Corp.

2009 to 9/2014

Vice President Sales and Marketing

Lead inside sales, marketing, product development, product management, e-Commerce, and analytics including a $34M
expense budget, 11 direct reports and more than 100 staff.
Restored the company to profitability, sales, and profit growth.
Gained a 10 point year over year sales improvement in 52 person telephone sales staff in first full year.
Drove multi-million dollar revenue increase by introducing sales automation utilizing Microsoft Dynamics to the
telesales team.
Improved productivity in all sales and marketing categories including product management, inside sales, direct mail,
and digital marketing.
In 2012, became a Google Top Account for companies selling to other businesses (B2B).
ATW GROUP, INC.
A $1.9M advertising and consulting firm.

2006 to 2012

President and CEO

Owner of an award-winning, 10-employee marketing communications business.
Developed and executed a sales and marketing plan for the National Fire Protection Association (NFPA). Wrote plan
to build an inside sales team and provided third party advisory services.
Won Ocean Sprays distributor branding business that increased annual billings from $300K to $650K.
DELUXE CORPORATION
1996 to 2006
A $2B leader in printed checks in the United States; also provides various personalized products and services to small
businesses, financial institutions and consumers. Acquired NEBS in 2004.
Divisional Vice President, Dealer and Affiliated Operations
Held full P&L accountability while leading customer service, sales, marketing, analytics, financial reporting, and retail for a
division of NEBS (New England Business Service), with a $12M budget and 62 staff.
Transformed the $16M private label direct marketing division into a $30.5M integrated sales and marketing
organization with more than 20K distributors while quadrupling channel profitability to $7M.
Increased incremental revenue by introducing sales automation to the 11-person telesales team.
Introduced a telephone sales channel and a National Accounts group, which drove most of the growth.
Led development of sales plan to integrate seven B2B Deluxe brands, valued at $1.2B in annual sales.
Earlier: Regional Sales Manager, INFOUSA; Associate Vice President, Division Manager, National Sales Manager,
TransNational Group; District Sales Manager, Account Representative, Dun & Bradstreet Information Services; and
National Accounts Manager, The Interface Group (Comdex).
EDUCATION
MBA, Entrepreneurial Studies, Bentley University
BA, Economics, University of New Hampshire