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INTRODUCTION
Gaining market share is the main objective for Indiamart involved in sales marketing of specific
products. However, deciding on the right marketing strategies is challenging due to numerous
factors influencing customer purchasing decisions. It is therefore important to under-stand the
customer values and the major preferences, for instance the quality versus price, levels of
services, brand loyalty, distribution channels. This study researches customer behavior in a
specific market and product area.
This is a project with the objective to develop a basic website where a consumer is
provided with a shopping cart application and also to know about the technologies used to
develop such an application.
3. Research Challenges
The research challenges included the selection of the correct target group as well as the
composition of the questionnaire to be compact enough to get the required response rate. In
addition, the questions needed to be simple enough and self explanatory to be able to get a clear
analysis of the results.
INDIAMART SUMMARY
IndiaMART.com is India's largest online B2B marketplace for Small & Medium Size
Businesses, connecting global buyers with suppliers. The company offers a platform &
tools to over 1 million suppliers to generate business leads from over 5 million buyers,
who use the platform to find reliable & competitive suppliers. The company has over
4000 employees located across 75 offices in the country. Its existing investors include
Intel Capital and Bennett, Coleman & Co. Ltd.
IndiaMART.com offers products that enable small & medium size businesses generate
business leads (online catalogs/store-fronts), establish their credibility (third party
verified trust profile) and use business information (finance, news, trade shows, tenders)
for their business promotion.
IndiaMART.com has won numerous awards over the years, which include coveted Red
Herring Award, Emerging India Award, among others. The company has also been widely
covered by media for its pioneering role in promoting SME business in the country.
Its existing investors include Intel Capital and Bennett, Coleman & Co. Ltd (Times
Group), India's largest print media group.
Mr. M. K. Chouhan
MANAGING DIRECTOR, Mahendra&Ardneham Consulting (P) Ltd.
Core values
For us they are simple and straight; take responsibility, work with passion and commitment,
move ahead as a team and conserve the integrity.
We firmly believe that core values keep organizations stable and focused to the common goal.
Our core values have helped us achieve our mission to bring measurable benefits to our
customers.
Responsibility
Responsibility, not just of quality work but of continuous selfdevelopment, of
our decisions and of our actions. This helps us
think rationally and provides a sense of accountability to ourselves, our
commitment to customers and to our colleagues.
Passion
Work at IndiaMART.com involves constant innovation and creativity. It
involves a continuous thought process to get tangible benefits to our
customers, taking into account the uniqueness of their purpose. Passionate
people with a determination to make the difference are the ones who make
this possible.
Team Work
Together we can achieve the impossible" is our belief. Our success is a
result of our team work. Experts from the field of management, marketing, IT,
arts, content & various other disciplines work as a team on
every project, every endeavour. Dedication, passion and
teamwork are the true means to our mission fulfillment.
Integrity
We realize the importance of the job & information we handle. We
understand the responsibility that each member of our team has to
shoulder and we do that with highest levels of trust, honesty and integrity of purpose and action.
Success of our customers is our greatest achievement. Their confidence in us and our innovation,
to give them the best, has got us applauds from various sources.
IndiaMART.com wins the Red Herring 100 Asia Awards 2008
IndiaMART.com nominated among the top three at Emerging India Awards 2008
Bestowed with "Amity Corporate Excellence Award" on the occasion of the Tenth
Business International Horizon INBUSH 2008
Fact Sheet
We endeavor to maximize value for our customers by offering them efficient and costeffective solutions for business promotion, process support and transaction accomplishment.
1996-97
Successfully introduces free listing & free-query forwarding concept to familiarize Indian
SMEs with benefits of Internet for business promotion
1997-98
1998-99
Increases workforce to 40
1999-2000
2000-01
2001-02
Adds exclusive services to its portfolio - Electronic Trade Offers & Request for
Quotation / Request for Proposal
CNBC India recognizes IndiaMART.com as one of the only profitable dotcoms in India
based on report by McKinsey
2002-03
Launches Exim.IndiaMART.com
2003-04
Touches 26 million page views per month, generating more than 300,000 business
queries
2004-05
2005-06
2006-07
2007-08
2008-09
Participates in more than 100 international & 200 domestic trade shows
2009-10
Mr. Deep Kalra (Founder & CEO of Makemytrip.com) & Dr. NachiketMor (President,
ICICI Foundation) join IndiaMART.com Board of Directors
2010-11
Takes a giant leap in SME space & launches 'IndiaMART Leaders of Tomorrow Awards'
The SmartTechie ranks IndiaMART.com among India's '25 Most Promising Internet Cos.'
Dynamic Catalog
Trust Seal
Trust Seal is a business verification service that checks supplier's records of existence,
credibility and trustworthiness for the benefit of buyers.
Star Supplier
With Star Supplier to your support, you can get premium positioning among suppliers in all the
relevant categories.
Leading Supplier
Leading Supplier is the right choice for companies who have a right mix of infrastructure,
management capabilities and experience in servicing global buyers.
Banner Advertising
Build your brand & drive traffic to your website with Banner Advertising
Application
Of
E-Commerce
E-commerce is fast gaining ground as an accepted and used business paradigm. More
and more business houses are implementing web sites providing functionality for performing
commercial transactions over the web. It is reasonable to say that the process of shopping on
the web is becoming commonplace.
The objective of this project is to develop a general purpose e-commerce store where any
product (such as Commoditys, CDs, computers, mobile phones, electronic items, and home
appliances) can be bought from the comfort of home through the Internet. However, for
implementation purposes, this paper will deal with an online Commodity store.
An online store is a virtual store on the Internet where customers can browse the catalog
and select products of interest. The selected items may be collected in a shopping cart. At
checkout time, the items in the shopping cart will be presented as an order. At that time, more
information will be needed to complete the transaction. Usually, the customer will be asked to
fill or select a billing address, a shipping address, a shipping option, and payment information
such as credit card number. An e- mail notification is sent to the customer as soon as the order is
placed.
Literature Review
Electronic Commerce (e-commerce) applications support the interaction between
different parties participating in a commerce transaction via the network, as well as the
management of the data involved in the process [2].
The increasing importance of e-commerce is apparent in the study conducted by
researches at the GVU (Graphics, Visualization, and Usability) Center at the Georgia Institute of
Technology. In their summary of the findings from the eighth survey, the researchers report that
e-commerce is taking off both in terms of the number of users shopping as well as the total
amount people are spending via Internet based transactions.
Over three quarters of the 10,000 respondents report having purchased items online. The
most cited reason for using the web for personal shopping was convenience (65%),
followed by availability of vendor information (60%), no pressure form sales person
(55%) and saving time (53%).
Although the issue of security remains the primary reason why more people do
not purchase items online, the GVA survey also indicates that faith in the security of ecommerce is increasing. As more people gain confidence in current encryption
technologies, more and more users can be expected to frequently purchase items online .
A good e-commerce site should present the following factors to the customers for
better usability :
Knowing when an item was saved or not saved in the shopping cart.
Returning to different parts of the site after adding an item to the shopping cart.
Simple navigation from home page to information and order links for specific
products.
interactive cycle between a user and a web site is not complete until the web site responds
to a command entered by the user. According to Norman [5], "feedback--sending back to
the user information about what action has actually been done, what result has been
accomplished--is a well known concept in the science of control and information theory.
Imagine trying to talk to someone when you cannot even hear your own voice, or trying
to draw a picture with a pencil that leaves no mark: there would be no feedback".
Web site feedback often consists of a change in the visual or verbal information
presented to the user. Simple examples include highlighting a selection made by the user
or filling a field on a form based on a user's selection from a pull down list. Another
example is using the sound of a cash register to confirm that a product has been added to
an electronic shopping cart.
Completed orders should be acknowledged quickly. This may be done with an
acknowledgment or fulfillment page. The amount of time it takes to generate and
download this page, however, is a source of irritation for many e-commerce users. Users
are quick to attribute meaning to events. A blank page, or what a user perceives to be "a
long time" to receive an acknowledgment, may be interpreted as "there must be
something wrong with the order." If generating an acknowledgment may take longer than
what may be reasonably expected by the user, then the design should include
intermediate feedback to the user indicating the progress being made toward
acknowledgment or fulfillment.
Finally, feedback should not distract the user. Actions and reactions made by the
web site should be meaningful. Feedback should not draw the user's attention away from
the important tasks of gathering information, selecting products, and placing orders.
Project Design
In order to design a web site, the relational database must be designed first.
Conceptual design can be divided into two parts: The data model and the process
model. The data model focuses on what data should be stored in the database while
the process model deals with how the data is processed. To put this in the context of
the relational database, the data model is used to design the relational tables. The
process model is used to design the queries that will access and perform operations on
those tables.
Data Model
A data model is a conceptual representation of the data structures that are required
by a database. The first step in designing a database is to develop an Entity-Relation
Diagram (ERD). The ERD serves as a blue print from which a relational database maybe
deduced. Figure 1 shows the ERD for the project and later we will show the
transformation from ERD to the Re lational model.
entity A matches exactly one record in entity B and every record in B matches exactly
one record in A. One to many means that every record in A matches zero or more records
in B and every record in B matches exactly one record in A. If there is a one to many
relationship between two entities, then these entities are represented as Associative
Entities. In the Relational Database model, each of the entities will be transformed into a
table. The tables are shown below along with the attributes.
Database Design
In this section, the basic structure of the tables composing the database for the
project are shown along with information about primary and foreign keys.
Customer
SNO
NAME
TYPE
DESCRIPTION
UserID
Varchar
Password
Varchar
First_Name
Varchar
Last_Name
Varchar
Address
Varchar
City
Varchar
Zip
Integer
State
Varchar
Email Address
Varchar
10
Phone_Number
Varchar
Commoditys
SN
O
NAME
TYPE
DESCRIPTION
InventoryID
Integer
2 Commodity_Name
Varchar
Author
Varchar
Nr_Commoditys
Integer
Price
Double
State_Tax
SNO
NAME
TYPE
DESCRIPTION
State Name
Varchar
Double
Shopping_Cart_Items
SNO
NAME
TYPE
DESCRIPTION
ShoppingCartID
Integer
InventoryID
Varchar
Price
Double
Date
Date
UserID
Varchar
Quantity
Integer
Order_Details
SNO
NAME
TYPE
DESCRIPTION
OrderID
Integer
UserID
Char
Receivers Name
Char
Address
Char
City
Char
Zip
Integer
State
Char
Type of Shipping
Char
Date of Purchase
Date
Shipping_Type
SNO
NAME
TYPE
DESCRIPTION
Type of Shipping
Varchar
Price
Double
Approximate days
for delivery
Integer
Credit_Card_Details
SNO
NAME
TYPE
DESCRIPTION
Credit Username
Varchar
Varchar
Credit Card
Number
Card Type
Varchar
CVV Number
Integer
Expiry Date
Date
UserID
Varchar
DESCRIPTION
Commodity_Review
SNO
NAME
TYPE
InventoryID
Varchar
Reviews
Rating
Varchar
Review Date
Date
User Name
Varchar
Varchar
Purchase_History
SNO
NAME
TYPE
DESCRIPTION
UserID
Varchar
InventoryID
Varchar
Date of Purchase
Date
OrderID
Integer
Quantity
Integer
Price
Double
Process Model
A Process Model tells us about how the data is processed and how the data
flows from one table to another to gather the required information. This model consists
of the Functional Decomposition Diagram and Data Flow Diagram.
Functional Decomposition Diagram
A decomposition diagram shows a top-down functional decomposition of a
system and exposes the system's structure. The objective of the Functional
Decomposition is to break down a system step by step, beginning with the main function
of a system and continuing wit h the interim levels down to the level of elementary
functions. The diagram is the starting point for more detailed process diagrams, such as
data flow diagrams (DFD). Figure 2 shows the Functional Decomposition Diagram for
this project.
Customer-Authentication-PurchaseHistory DFD
Customer-Authentication-UserProfile DFD
Customer-NewUserRegistration DFD
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RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
44
RESEARCH METHODOLOGY
RESEARCH DESIGN
A research design is the determination and statement of the general research approach
or strategy adopted for the particular project. It is the heart of the planning. If the
design adheres to the research objectives, it will ensure that the client need will be
served.
Research design is a plan structured and strategies of investigation. It is the
arrangement of condition and analysis of data in a manner to combine relevance to the
research purpose with economy in procedure.
In order to achieve the objective it was necessary to talk to the Customer and public to
draws the conclusions regarding the objective.
45
For visiting the Customer and publics to collect the relevant information; a
questionnaire has to be designed. The questionnaire was designed in such a manner to
achieve the objective of the research. The sample size taken is 10 respondents.
TYPE OF RESEARCH
Descriptive Research
NATURE OF RESEARCH
Quantitative type of research has been used. As all the data was based on numerical
figures obtained in the survey.
TYPE OF QUESTIONS
The questions were self-administered, with a view to obtain maximum information
from the respondent that is why the questions were straightforward.
TYPE OF QUESTIONNAIRE
The entire questionnaire was standardized and formalized.
TYPE OF ANALYSIS
As all the data found in the survey are totally numericals so the type of analysis was
statistical.
SOURCE OF DATA
46
PRIMARY DATA
The data which is collected fresh and for the first time and thus happen to be the
original one characteristic is called primary data.
SECONDARY DATA
The data which is already collected by someone else and which have been passed
through the statistical process is known as the secondary data.
Interview Method
In this Project I have taken the questionnaire method for collecting necessary
information. In this method a questionnaire is given to the person concerned with
question to answers the question and return the questionnaire. A questionnaire
consists of number of questions printed in a definite order on a form or a set of forms.
Data Analysis
After the collection, the next step for the researcher is to analyze the data and eventually
present the findings to the company or client who requested the research. In case of a
quantitative research, the researcher can tabulate data and develop frequency mathematical
distribution whose objective is to obtain a count of the number of responses associated with
different values of one variable and to express these counts in percentage terms is the
47
definition of frequency distribution. Data analysis is de-fined as the coding, tabulation, and
analysis of marketing research. Usually averages and measures are computed for major
variables, although to be able to draw comprehensive conclusions from the research, the
response rate has to be high enough. The response rate is the amount of respondents that
agree to participate in the research, and the expected rate is usually determined in the
beginning stages of the research process. The researcher can draw conclusions from the final
findings and make recommendations on which the company can make future decisions.
The analysis of the data in this thesis was conducted with the help of a survey program the
questionnaire was made with. The program calculated the averages and percentages of each
respondent, and from there the answers were segmented by the executor of the study. The
segmentation was made on the basis of which in-formation would interest and benefit the
company the most. The respondents were divided into groups depending on their sales
background and line of business, and the analysis results are presented in different smaller
segments as well as the average responses of the whole target group. The frequency
distributions per segments are presented.
Validity
A measure is valid to the extent that variability in scores among objects reflects the true
differences of the characteristics being measured . The validity represents the valid level of
the responses in terms of how the responses matched the aim of the research question.
Basically if a research is valid, the research has met the purpose of what was supposed to be
measured. the extent to which differences in observed scale scores reflect true differences
among objects on the characteristics being measures, rather than systematic or random
errors. A research is not measured as valid if the respondent have not understood the
question asked correctly but the research executor still analyzes the results in question.
The research conducted for this thesis is valid because the analysis was based only on the
questions that were correctly comprehended by the respondents.
48
Reliability
Reliability is defined as being the similarity of results provided by independent but complex
measures of the same object or construct. In other words, reliability assures that there is
similarity in the results between similar researches.
The research in this project is reliable due to the fact that the responses were clear and some-what
general. An identical research has not been conducted in the specific product market in question,
but a marketing company researched consumer preferences in another market of the Services
department. The results were similar although the questions were different and the survey was
conducted by telephone which enabled freer answers from the respondents.
Methodological Implications
There are different methods of conducting market research although the major guidelines are
generally followed. The research process presents the different steps that need to be considered
before starting the research. When the process is completed and the results are analyzed, the
validity and reliability of the results need to be examined. The validity and reliability of the
research conducted in this Project are solid although the questions in the survey could be extended
and specified to gain more specific answers.
Question
Basic concept
The structure of the interview concept is based on the following pattern:
Identifying the target person for the interview;
Preference of brand or quality while buying the Product
For the purposes of the , the participant was, on the one hand, to be made aware of the general
subject. On the other hand, the question is to ascertain whether the brand or type of services
played a determining role in the purchasing process.
Questionnaire
49
[ ] once in 15 days
[ ] once in a month
[ ] electronic goods
[ ] apparels
[ ] others (specify)____________________
3. Through which source you came to know about indiamart online store?
[ ] news paper
friends/others
[ ] f.m radio
[ ] news paper
[]
[ ] low price
[ ] various brands
[ ] better quality
[ ] variety of products
[ ] no
[ ] not many
[ ] small space
50
[ ] none
[ ] congested
[ ] effective
[ ] not effective
[ ] good
[ ] no interaction
[ ] slow service
9. Would you be waiting for a long time at the delivery from indiamart online
store?
[ ] yes
[ ] no
10. Have any other preferences Apart from indiaMart online store?
[ ] yes
[ ] no
11. Have you purchased any product at indiamart online store just by visiting
first time?
51
[ ] yes
(visiting)
[ ] no
[ ] low prices
[ ] Suppliers service
[ ] good
[ ] normal
[ ] not good
[ ] poor
[ ] satisfied
52
[ ] not satisfied
ANALYSIS
THROUGH
STATISTICAL TOOLS
OF
PECENTAGE SCALE AND PIE CHART
53
Once a week
Once in 15 Days
once in a month
No. of
participants
Percentage
week
10
Once in 15
Once in a
Once in 2 to 3
days
month
5
month
15
20%
30%
20
10%
40%
newspaper
Types Of
option
No. of
participant
s
Percentage
F.M. radio
internet
friends/other
News paper
F.m radio
Internet
Friends/others
30
nil
15
60%
nil
30%
10%
54
Types Of
option
No. of
participant
s
Percentage
groceries
groceriesr
electronic goods
Office utilities
others
Office
utilities
5
Others
20
electronic
goods
10
40%
20%
10%
50%
25
low price
Types Of
option
No. of
participants
Percentage
low price
better quality
variety of product
various
10
better
quality
10
variety of
products
20
various
brands
20
20%
20%
40%
40%
55
yes
Types Of
option
No. of
participants
Percentage
No
yes
no
not many
None
40
10
80%
nil
20%
Nil
Types Of
option
No. of
participants
Percentage
small space
congested
its free
space
40
not free
space
5
small space
congested
nil
80%
10%
nil
10%
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effectice
Types Of
option
No. of
participant
s
Percentage
not effective
good
no interaction
effective
not effective
good
no interaction
30
Nil
20
Nil
60%
Nil
40%
Nil
Fast service
slow service
not sufficent
Types Of
option
No. of
participants
fast service
slow service
30
Percentage
60%
10
not sufficient
service
5
not good
service
5
20%
10%
10%
57
Types Of option
No. of participants
Percentage
Yes
45
90%
No
5
10%
yes
Types Of option
No. of participants
Percentage
no
Yes
5
10%
58
No
45
90%
Have you purchased any product at indiamart online store just by visiting first time?
yes
no
Types Of option
yes
No
Not first
time
No. of
participants
Percentage
nil
15
15
more than
two times
(visiting)
20
nil
30%
30%
30%
good
Types Of option
No. of
participants
Percentage
normal
not good
poor
Good
40
normal
10
not good
nil
Poor
Nil
80%
20%
Nil
Nil
59
How is indiamart maintaining product quality, quantity compare to other online stores?
low prices
Types Of option
low
prices
Suppliers
Services
product
quality &
availability
20
20
seasonal
offers &
discounts
5
No. of
participants
Percentage
10%
40%
40%
10%
Types Of
option
No. of
participants
Percentage
satisfied
not good
not Satisfied
feel very
satisfied
30
satisfied
Not good
not satisfied
20
nil
Nil
60%
40%
nil
Nil
60
Findings
61
After I completed my training in indiaMART, I had a very mixed experience regarding the online
promotions . My analysis showed the customr were very happy in interacting with Indiamart
.Indiamart is having a very good standing in the market at the present market outset. Being an
online promotional company , they have taken subtle online promotional strategies which is
fruitful for the company. During this session ,I had managed to interact to many buyers ,prepared
the questionnaire for their buyers perception towards the activities of Indiamart.com and I come
up with the companys positive and the negative aspects along with some limitations.
1. Some of the important findings in Indiamart was that most of the Buyers were very
reluctant to spend money on the online Purchasing of products.
2. They have a very good knowledge of the online retail websites which are prevalent in the
market and they are interested also.
3. They are also aware of the other competitors in the market like alibaba.com,
tradeindia.com, etc
4. Most importantly they have enough faith on indiamart.com and they are very much
interested in buying the product through the indiamart as they know the number of
Suppliers in Indiamart are very high.
5. They are also in the belief that if they want to Buy product globally globally, online
purchasing are necessary.
6. During the interaction with the buyers ,it was very much clear of the fact that the service
rendered by indiamart is of supreme quality and they want to be the client of the company.
ANALYSIS
Thus it could be said the company is in a good position in the market and
is expected to have a bright future ahead.
LIMITATIONS OBSERVED
62
Following are some limitations which affect our performance in the organization. Indiamart.com
is providing eminent facilities so as to increase and maintain the performance of each and every
employee in the organization.
1. Some of the suppliers are satisfied with the present status of their Purchases. They dont want to
buy further due to limited money or lack of vision and like to avoid risk.
2. The price factor also plays key role in generating leads because aware customers are likely to
respond to that services which offer maximum advantages at minimum cost. For e.g.
tradeindia.com provides almost same services but at considerably low amount as compared to
indiamart.com.
3. Some of the clients are not able to afford the cost or price that indiamart.com offers. It
necessitates keeping record of their status at regular interval. For e.g. with the help of appointment
at regular intervals, the probability of converting the prospect into regular client can be found out.
4 .Many of the clients had bad experiences as a result they have withdrawn from it. The most
likely reasons are late service or late delivery.
.
5. Most of the organizations are controlled from their respective headquarters as a result the
decision remains pending for a long period of time. Regular follow up is required to maintain their
proper status.
6. The absence of respective departmental head because of meetings or on leave requires follow
up on continuous basis.
7. Some of the clients are very satisfied with market locally and so they do not go for online
marketing.
8.Few clients are satisfied with their present service provider in all respect so they dont want to
change it.
9. Some of the organizations are positive about online promotional services but they cant afford it
at present
.
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RECOMMENDATION
Recommendations
64
For an effective online promotional marketing strategy for a manufacturer, there are some
recommendations which need to be followed so as to increase the revenue of the company.
BUILD A WEBSITE
A website that covers complete product and company information along with client
testimonials has become a prerequisite for manufacturers looking for web presence.
Updating the product catalogue and other latest happenings such as trade fare
participations at regular intervals is also essential to keep the customers and visitors
interest. The company must be prompt in replying to business queries from buyers over
email or phone.
Also the manufacturer firms should register themselves at Google Local , Google Maps, and
similar services across all search engines, both major and minor.
EMAIL MARKETING
A concrete database of the target customers from a reliable source should be obtained and
send mailers using a service that gives detailed statistics of its rate ,click through ,etc.
BUILD TRUST
Online marketing is mainly based on trust. You can capitalize on mechanism which
bridge the trust gap associated with the online medium and enhance your
credibility.Indiamart.com has a business verification service Trust Seal and that needs to
be used in a very fair way to obtain the customers trust.
65
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CONCLUSION
Conclusions
The main purpose of Dissertation is to gain practical knowledge and apply our skills in practical
and real environment. It is the time when we have to sharpen our skills, abilities and knowledge
which would help me in getting final placement.
In Indiamart.com, I have got an opportunity to explore my potential. By preparing extensive
research reports I have attained fundamental knowledge of online promotional services, its scope,
the suppliers perceptions towards the different online promotional tools provided by the company
and its importance in coming years. I have also come across various technicalities related to online
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68
REFERENCES
Management, 4 , 243-253
70
BIBLIOGRAPHY
71
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ANNEXURE
ANNEXURE
Questionnaire
Name:
Designation:
Date:
(Tick as Appropriate)
Section-A: Personal Data
1
Your Age
1) Bellow 25 yrs
2)25-29 yrs
73
3) 30-34 yrs
Gender
1) Male
2) Female
3) Post-Graduate
[ ] once in 15 days
[ ] once in a month
[ ] electronic goods
[ ] apparels
[ ] others (specify)____________________
3. Through which source you came to know about indiamart online store?
[ ] news paper
friends/others
[ ] f.m radio
[ ] news paper
[]
[ ] low price
[ ] various brands
[ ] better quality
[ ] variety of products
74
[ ] no
[ ] not many
[ ] none
[ ] small space
[ ] congested
[ ] effective
[ ] not effective
[ ] good
[ ] no interaction
[ ] slow service
[ ] not good
9. Would you be waiting for a long time at the delivery from indiamart online
store?
[ ] yes
[ ] no
75
10. Have any other preferences Apart from indiaMart online store?
[ ] yes
[ ] no
11. Have you purchased any product at indiamart online store just by visiting
first time?
[ ] yes
(visiting)
[ ] no
[ ] low prices
[ ] Suppliers service
[ ] good
[ ] normal
[ ] not good
[ ] poor
[ ] satisfied
76
[ ] not satisfied