Beruflich Dokumente
Kultur Dokumente
and Design
Chia Ning Lee
Tze-Hsiang Lin
David Quick
http://www.youtube.com/user/UPSWBCampaign#
What is a logo?
• Ancient Greece
• Early technology of writing and seals
• Religious and political identification
Meggs, Philip B. (1998). A History of Graphic Design (Third ed.). John Wiley & Sons, Inc..
What should a logo be?
• Simple (Describable)
• Versatile (Scalable and B&W-friendly)
• Distinctive (Memorable)
Simple? Versatile?
Distinctive?
5. ”Underground” Typography-Minimal
fonts: Minimal Font,catch
attention,provoke a sentiment or
desire ,but create confusion among
conservatives
http://gourmet-coffee-zone.com/starbucks-logo.html
Until 1987...
http://gourmet-coffee-zone.com/starbucks-logo.html
From 1987 to 1992
http://www.starbucks.com/flash/pikeplaceroast/index.html
Logo design tips
http://www.thelogofactory.com/logo-design-tips/
Q&A