BUSINESS MANAGEMENT & LEADERSHIP TRAINING FOR

DENTAL PRACTICE TEAM MEMBERS

Building a dynamic, results-driven dental team for you

Expert business advice for your team from successful professionals
Guiding you and your team in improving your business
Training your practice team in the art of outstanding business
Better systems big solutions great success
Posted to you in easy-to-learn monthly modules.

I am delighted to be writing to you as I believe the special offer in this letter could be
of significant benefit to you.
You have spent years in University training and learning to reach the stage of owning
your dental practice. For that, you deserve congratulations. And you deserve
success.
But the research and evidence is clear: dental practice is not like the good old days,
where all you had to do for success was to hang up your brass plate and just be
adequately competent. You did not even have to be brilliant. Just competent!
Those days are gone! And many dentists are hugely frustrated. And deeply unhappy.
They are not living their dreams, they do not have the dental practice of their
dreams, and they are bombarded by offers from professionals who say they can
help, but they cannot help!
Or, if they could help, they are far too expensive, or they prevent the dentist from
building the practice of his or her dreams because they insist on a specific way of
running the practice.
I am confident that my company, Julie Parker Dental Management Pty Ltd, has a
way forward for you, a way for you and your team members to simply and effectively
learn and take the steps in a methodical way that lead to successful dental practice.
Why am I so confident?
JULIE PARKER DENTAL MANAGEMENT www.julieparkerdentalmanagement.com.au
enquiries@julieparkerdentalmanagement.com.au
107/18-34 Station Street Sandringham Vic 3191
Julie Parker Management Services Pty Ltd ABN: 84 155 176 319

I have had 28 years of dental practice experience. In my teens, I was a dental nurse
and after 16 years I wanted to purchase my own dental practice. That was in 2003,
and the practice, Dendy Village Dental Pty Ltd, went from strength to strength. I was
the first non-dentist in Australia to own a dental practice. I have now successfully
sold the practice to establish my new business, which was launched on 1 July 2014.
The new business, Julie Parker Dental Management Pty Ltd, is conducted in
alignment with the aims of the Australian Dental Association, and indeed I believe
will help the ADA with a number of its key objectives.
I established this new business with my Co-Founder, Charles Kovess, one of the
worlds experts on the subject of passion and a world-class educator, for the purpose
of helping dentists like you build the practice of their dreams, to enable you to
practise your profession with passion and joy so that you can help the patients who
need you!
Through running my practice for nine years, with no formal business training, I
gained a wealth of experience and appreciation for the challenges dental practice
owners and their staff face on a daily basis, especially during these harder economic
times where high levels of stress are running through the industry. I always worked
hard to learn how to improve every aspect of running a business and getting the best
out of the people who help build a quality and viable business. Every decision and
process I chose to put in place had the foundation of respect and integrity for all
involved.
My focus and vision for dentists like you who choose to become members of the
Julie Parker Dental Management Program is to provide to our members the best
state-of-the-art knowledge and training to allow for profitable, harmonious dental
practices to flourish while caring for all clients with the utmost professionalism and
respect.
I also propose to challenge the media's generally negative view on dentistry and take
them to task in respect of many of the unfair articles they publish which misleads
many of their readers. I believe it is possible to improve the publics perception of the
dental industry and help the public to see the high degree of excellence that dentists
provide to Australians.
I have a clear philosophy and personal approach to the dental industry and dentistry.
I started as a dental nurse when 17 years old and progressed through a great group
of dental practices, learning from the dentists all along. Most dentists provide an
excellent standard of oral care to the public. However, I believe that poor relationship
building skills, poor staff management, poor in-house problem solving skills,
complexity of government regulation and poor media coverage are all negative
impacts on the image of the dental industry and the public are often left feeling
neglected.

YOUR INVITATION
I invite you to consider becoming a member of this unique and world-class quality
Program.
As a member of the Julie Parker Dental Management Program you will receive in
the post monthly packages of key information for you and your staff, including step
by step instructions on how to work through this information to improve every aspect
of your business.
A key element and philosophy is that you, as the practice owner, can maintain your
personal vision for your practice and how you want your clients and staff to be
treated, cared for, and managed. The tiny cost involved for each practice is priced at
an amount significantly lower than other dental practice management systems
charge.
The investment to be a member of Julie Parker Dental Management
is just $395 per month (plus GST).
Is now the time when you take a step to build the practice and business of your
dreams, with a high-quality team and time off for yourself? If the answer is YES,
then this could be the most important letter you read all year!
I sold my practice because I decided I want to help other dental practices and
dentists to achieve their most cherished goals. I know how much unhappiness and
frustration there is out there, in the practice of dentistry.
As a member, the Julie Parker Dental Management Program is guaranteed to
help you to effectively and speedily expand your practice and your attractiveness to
clients in your area. Today, dentistry is remarkably competitive, and many practices
are not attracting as many clients as they want.
Our Program is for you if you want to effectively, reliably, and speedily get more
profit, more time off, and more freedom.
You can find out more about me if you need to by going to
www.julieparkerdentalmangement.com.au
Your practice might be like my former practice when I first bought it, and many
practices that I have helped since as a consultant, where the dentists were working
60-70 hours per week, doing what they did not want to do, rather than dentistry, and
having difficulty finding or keeping great staff. They didnt know how to train the team
to run the practice and didnt know how to design or implement great business
systems. This meant they didnt have time to market their practices and their
services.
So I have found the way through these challenges, and now I have developed an
affordable, high-value and high-quality Program to help your practice.

A huge benefit of being a member is that your team will be implementing practical
steps for you, you will work fewer hours, and be able to focus on doing what you love
to do. You will also understand your financials more clearly, and have a clear plan to
continue growing your business, and even look for additional locations for practices
to establish. Your team members will also be happier and more productive, and the
teamwork amongst them will improve.
You will also be able to spend more time with your family and friends, if that is who
has been missing out on your time and your availability.
Some details about our Program
The Julie Parker Dental Management Program is designed to be:
easy-to-use
used by any and all staff members
manageable - monthly bite-sized chunks
affordable
incredibly valuable
full of world-class information
full of key insights for successful Australian dental practice and business
All JPDM members receive their learning modules in the mail. The package includes
an audio CD and workbook. At times there will also be additional resources such as
DVD's and USB sticks with added information.
The audio CD's run for approximately 20 minutes. At this length they are ideal to
listen to when you are driving, going for a walk or as a team at a staff meeting.
Once you have listened to the CD (whilst this is optional for you as the practice
owner, we suggest listening a few times to retain all the information) you give it to
your team who listen to it and then lovingly tackle the workbook.
The workbook guides your team through the process of

learning about the topic in the module

assessing where your practice sits now in relation to the topic
assists your team in discovering and implementing the solutions needed
helping your team to track the progress and success of the new systems and
processes that are designed by them, with your approval, to achieve your
desired business success and your business vision
Any assistance that you or your team need throughout each module is only an email
or phone call away. We are here to guide you to SUCCESS and are always here for
you.

CONSULTANCY SERVICES FOR NEW BUSINESS OWNERS

You may not yet own your practice, or it is in the early stages of establishment. In
these circumstances, potential dental practice owners can choose to benefit from the
JPDM Consultancy Services during the early stages of finding and establishing a
practice.
Your investment for these services is $350 per hour (plus GST). This time is spent
with one-on-one consulting, telephone calls and emails, research, information
gathering, meetings with outside connections directly involved with your situation,
strategic planning, document development if needed such as business plans,
quotations and correspondence to outside parties and other relevant services.
Once your practice has been established, any further assistance you require in the
areas of staff employment, team engagement meetings and initial training are
available to you at the same hourly rate, or you can gain that information by then
becoming a member of the Julie Parker Dental Management Program.
An initial discussion either by phone or one-on-one meeting is always the best way
to determine whether Julie Parker Dental Management Consultancy Services is
the appropriate path to your business success. This initial meeting is a one hour
session and is complimentary
Established practice owners who want personal assistance
You are in the right place to explore and discover the steps to take you to where you
want to go. Charles Kovess, one of my Co-Founders, is here to personally assist
you, backed up by his unique and amazing 50+ years of business and life
experience.
Kovess Executive Coaching is specially designed for each client, including YOU, by
Charles Kovess. There are no short cuts. Engaging with Charles in this coaching
process is guaranteed to generate as many of the following outcomes as are
important for you:

Increase your levels of self-awareness and understand its importance and

relevance to leadership.
Gain ideas and strategies and insights into improving work/life balance.
Identify where you are out of balance in your mental, physical or spiritual
elements and then design strategies to improve this
Identify the key factors that make you who you are.
Gain insights into which of your strengths are worth developing, and which
weaknesses you wish to overcome.
Identify your personal philosophy as a guide to your thoughts and behaviours
into the future, including the power of clarity and compassion.
Identify your personal philosophy so you act with increased wisdom and
personal power, and your life is fulfilling for you
Improve your strategic influencing skills, particularly by gaining new insights
into human behaviour and motivation.
Learn how to be more agile in changing environments.
5

Learn how to reduce your stress, even in the most stressful environments
Identify skills that you wish to develop over the next five years
Clarify your short-term, medium-term, and long-term goals.
Clarify your values and the hierarchy of these values.
Clarify your beliefs.
Identify and implement strategies for weight loss and improved fitness and
health
Gain additional insights into leadership qualities and behaviours.
Identify and then harness the stimuli that will get you into action to
successfully change your behaviours and then create support mechanisms to
assist you in behaving in these changed ways

Contact us and Charles Kovess will personally call you to discuss your unique
requirements.
About Membership of Julie Parker Dental Management
Becoming a member of Julie Parker Dental Management gives you full access to
Julie, Charles and their team. They are available to assist you and your staff over the
phone or via email.

The cost is $395 per month (plus GST) and you receive by mail monthly
education modules which include a CD/DVD and workbook.
These modules step you and your team through manageable chunks of
business and management education that empower you and your team to
confidently build a successful business.
The modules are designed to be easy-to-understand and easy-to-implement
without requiring enormous investments of time each month.
All team members, from you as the owner of the dental practice all the way
through to the nurses and reception staff, can be trained in the skills required
for business success. This enables you, as the owner, to delegate many
business tasks and responsibilities to your newly up-skilled team members.
The benefits are high team engagement, aligned values with all staff and
drawing upon the intrinsic motivators of the whole team (people respond best
when they are given autonomy, a chance to master their skills and the
opportunity to all work towards a common, worthy goal).
As a business owner you will be delighted with your team's increasing
commitment, enthusiasm, innovation and loyalty.
Being a JPDM Member, you have access to our facilitation consultants to
further ensure your success.
You may opt in and opt out at any time. You do not have to sign up for a fixed
number of the monthly modules.
The monthly topics are designed to be sent to you so you get the biggest
bang for your buck as quickly as possible. You do not have to wait for months
before you see the practical success of the Program modules.
Every area of dental business is covered throughout the module series:
human resources, marketing, extraordinary customer service skills, effective
scheduling, building strong and trusting relationships with clients and team
members, high level communication skills, reading financial statements, goal
setting, developing values...the list is extensive and highly relevant.
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Free access to all JPDM webinars

Free access for you and your team to all JPDM half day and full day seminars
and workshops
Participation available for you and your team in our monthly JPDM Forum
Group meetings
As a JPDM Member you will also have access to other Members to share
personal stories of challenges and successes and provide support to one
another in a 'co-ompetition' format; that is stepping away from traditional
thoughts of the competition being bad and to be avoided, rather let's all work
together for the greater success of the dental industry as a whole.

Whats your next step

We are happy to give you one of our introductory monthly modules, to introduce you
to the Julie Parker Dental Management Program. We believe the package alone
will be of great value to you.
We would love to come and discuss and explore with you whether this membership
could be of benefit to your practice. We have many dentists, who know and trust us
through our 28+ years of experience in your industry, and they know the value and
quality of our work and our commitment to helping dental practices become more
successful.
Our method of providing this education is quite different and unique. And the quality
of our material is guaranteed to be successful for your practice; otherwise anything
you have paid is refunded.
Experienced dentists are intrigued by the methods we have chosen to share this
valuable material. And remember, the key focus of the JPDM Program is that it is
not taking your time: it is focused on your team members, they are the ones who
are going to do the work, they are the ones who are going to develop their careers,
and then develop your practice by taking greater responsibility for the ongoing
success of your practice.

So, if you are ready to join, just go to our website. You can read a lot more, and the
membership form and more details are laid out there, if any of the above is unclear.
If you are not ready to join right now, what would need to happen for us to get
together to discuss your practices participation/involvement/membership.?
You are most welcome to bring your practice manager to such a meeting. Our
Program will make your Practice Managers job so much easier!
I know I can help you, but perhaps you feel you dont know me well enough yet.
Thats why I am also willing to meet with you for a FREE 90 minute Practice
Growth Session, valued at $525. Youll discover how to get improved control of
your time once and for all, and how to make your practice give you the freedom you
need.

Its first in, best dressed, and your colleagues are reading this same letter now. So
be quick! Call me now on 0407 657 729 to book in your FREE 90 minute Practice
Growth Session, and get a head start on them. I must stress that there are only a
small number of practices where I can work in this way, so the first to call gets the
best chances of the free session.
I look forward to talking with you.

Julie M Parker
CEO & Co-Founder
Julie Parker Dental Management Pty Ltd
PS Of course, I have loads of testimonials and references from many of your dentist
colleagues about my philosophy for dental practice success and how I have helped
them and their practices. I look forward to showing them to you in your free session,
or via email, or over a coffee.
PPS If you want to receive the JPDM White Paper on the 7 Keys to Building a
Spectacularly Successful Dental Practice, just send us an email or call me.