The World's Leading Authority on Halal/Muslim Travel

Connecting you to the Muslim Traveler

Can you

aord to ignore the

Muslim Traveller?
In 2014, there were 108 million Muslim travellers spending $145 billion. This is
projected to grow to 150 million travellers in 2020 spending $200 billion.
CrescentRating connects YOU with the Muslim market to drive arrivals and
sales.

www.CrescentRating.com

Why is CrescentRating the worlds

leading authority on Halal-friendly travel.
1. Our Experience
Over the last 7 years, we have used extensive insights, industry intelligence, lifestyle, behaviour
and research on the needs of the Muslim traveller to deliver authoritative guidance on all
aspects of the market to organisations worldwide.
This has enabled us to drive sales and protability for a broad range of our clients across the
globe by enabling them to better connect with the Muslim traveler.

2. Our Services
CrescentRatings unique rating and accreditation service, which combines detailed analysis and
assessment, is now the globally recognized independent standard for the Muslim travel
market.
Our industry-leading services also include research & consultancy, workshops & training,
destination marketing, event support and content provisioning.

3. Our Clients
Our clients include tourism boards, city governments, hotels, restaurants, travel agents, tour
operators, spas, retail operators, airports and tourist attractions.

4. Our Global Partners

MasterCard-CrescentRating Global Muslim Travel Index (GMTI) is an annual Index which
benchmarks and monitors the growth of this segment. It is now the most comprehensive
research and premier resource available for the sector.

Workshops, Training & Certication

Understanding the Muslim travel market is key to unlocking the opportunities it presents to all
sectors of the travel industry. We have conducted workshops and training in more than 20
countries to help prepare businesses to unlock this potential. We oer extensive suite
of workshops, training and certication programs in the following areas.
Muslim consumer market and Halal concepts
Muslim travel market and opportunities
Service excellence training for customers service sta at hotels, theme parks and other
hospitality related services
Certication programs for travel agents sta, hotel sta & other hospitality
related services
Halal culinary workshops for chefs
We also oer bespoke programmes based on our clients needs

Research and Consultancy

We oer comprehensive research for destinations, government agencies, tourism boards to
understand their current status and to develop a strategic plan. Our services also extend to
facilitating their implementation.
Our expertise includes
Conducting Interviews, surveys and on-site inspections of services
Benchmark services
Benchmark online presence
SWOT & gap analysis
Identifying challenges
Market sizing & growth projections
Recommendations to implement short term, medium term and long-term actions
Developing strategic plans

Rating and Accreditation

Globally Recognized
CrescentRating is a globally recognized independent rating and accreditation
service for Halal friendly travel services.

Trusted
Our ratings and accreditations are trusted by a growing audience of Halal
conscious leisure and business travellers who rely on our insight to make travel
decisions for themselves and their families.

Autonomous
We help you evaluate your current oerings and provide unbiased strategic
recommendations for improvements to better attract Halal conscious Muslim
travellers.

High Standards
Our policies conform and adhere to high standards. We have rating services for
hotels, restaurant, attractions, lifestyle (spa and wellness) and travel package.

Hotel rating

Restaurant rating

AAA AA
Restaurant

Restaurant

Restaurant

Restaurant

Restaurant

Destination Marketing
Custom Made Solutions
CrescentRating oers a full spectrum of resources for destinations to plan
and implement their marketing strategy specically targeting the Muslim
consumer. Our services include strategy development and implementing
marketing programmes.

Interactive Marketing
Our expertise covers public relations, content development, social media
PR support and online marketing.

Content Marketing Muslim Visitor Guide

As a key part of our service we also develop Muslim Visitor guides for
destinations. This covers designing and developing compelling, unique
and relevant content for both print and online publishing.

Event Partnership
We provide a range of resources to support industry events across the
globe as knowledge partners.

Global Muslim Travel Index (GMTI)

MasterCard-CrescentRating
Global Muslim Travel Index

MasterCard-CrescentRating
Global Muslim Travel Index 2015
By MasterCard & CrescentRating

MasterCard-CrescentRating
Global Muslim Travel Index
(GMTI) is a key report on the
sector which is released
annually.
It is the most comprehensive
research available on the
Muslim travel sector and
provides thorough insights
into one of the fastest-growing
tourism sectors in the world
today.

The GMTI looks at in-depth data covering 100 destinations, creating an

overall index, based on a number of criteria. It provides travellers,
Governments, travel services and investors comprehensive benchmarks
across a number of important criteria enabling them to track the health
and growth of this travel segment.

EMAIL
info@crescentrating.com

WEBSITE
www.crescentrating.com

1003 Bukit Merah Central,

#07-14, Singapore,
159836

TELEPHONE
+65 62552896

@crescentrating
/crescentrating
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/+crescentrating
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/user/crescentrating/