KEOSHA BURNS

B U R N S. K E O S H A @ G M A I L . C O M
P E R S O NA L W E B S I T E : W W W. K E O S H A B U R N S. C O M

P R O FI L E
Senior leader specializing in crisis communications, media relations, branding, digital media.

E X PE R I E N C E
DI R ECTO R O F P UB LIC RELATIO NS
COSTAR G R OU P/ APA RTM ENTS .CO M, WAS HIN GTON, DC 2016- PRESENT
Established Strategic Vision: Analyzed environment/competitive landscape and set a
comprehensive PR strategy; Created the editorial strategy and convened an editorial board to
oversee all thought leadership, content generation, and publishing activities; Designed and
published the company's first corporate blog and content creation strategy; Oversaw
development of a crisis communications manual; Own the ideation and development of the
Messaging Framework.
Initiated and Managed Media Relations and Corporate Communications: Implemented a
press policy for the company; Executed a media campaign for the launch of the companys first
Super Bowl commercial; Increased the company's meaningful Share of Voice among
competitors; Oversaw the development of the Annual Report.
Secured Strategic Research and Thought Leadership Opportunities: Executed media training
of analysts, economists and executives; Establish speaking engagement publicity schedule for
economists and executives.
S POKE SPER SO N, MEDIA & EXT ER NAL RELATIO NS
FA NN I E M AE , WAS HIN GTO N, DC 2 0 11- 20 1 6
2013 In-House PR Team of the Year Award, PR WEEK: Served as spokesperson for Fannie Mae
across all areas of the business, highly skilled in oral and written communication; Advised
senior leadership on communications strategy; Oversaw media relations, developing and
maintaining reporter relationships, with local, national and international press, to garner media
attention for company priorities, crisis communications and reputation management.
Establish Social Media Strategy: Helped to establish and grow social media activities,
externally and internally, including launching the Fannie Mae Facebook page; Responsible for
setting an aggressive digital strategy and content creation.
Foreclosure Prevention Spokesperson: Represented the U.S. Department of the Treasurys
foreclosure prevention program, Making Home Affordable, setting the communications plan to
garner local media coverage for more than 120 events across the country, as well as onsite
media management and production.

M AR KETI N G /CO M M UN ICAT ION M AN AG ER, AME RICAN MEDICAL

I NF OR M ATI C S AS SO CIATIO N, B ET HESDA, MD 20092011
Responsible for managing day-to-day media relations, content creation for web, print materials
and marketing to external stakeholders; Led development of multi-platform membership
marketing strategy, including communications planning, web design, art direction, rebranding
and establishing a social media presence (Facebook, Twitter and YouTube).
CO MM UN I CATI O NS M ANAGER , F INA NCIA L SERVICES ROUNDTABLE
WA SHINGTON, DC 20 06- 20 0 9
Responsible for communications strategy and executing day-to-day press activities, which
included acting as spokesperson, maintaining strong press contacts, conducting interviews and
developing key messages/talking points; Project managed activities directly with CEO-level
membership, including the organization of the community service week; Worked alongside
U.S. Department of the Treasury in the development of the HOPE NOW initiative, created to
address the housing crisis in 2008, at the direction of Secretary Hank Paulson; Oversaw website
content and design for FSRound.org, HOPENOW.com and MyMoneyManagement.net;
Supported VP of Public Affairs.

E D U CAT I ON
UNIVER SITY OF TEXAS AT ARLINGTON, ARLINGTON, TX
B.A., COMMU NI CATI ONS-PUBLIC RELATI ONS, 2006
Minor in English
Member of Public Relations Student Society of America (PRSSA)

W R I T I N G SAM P L E S

Columnist: #ReadySetHome 9-Part Column on a Millennial Home Buying Process (2015)

Press Release: Fannie Mae Names First Five STAR Servicer (March 2014)
Washington Post: After Foreclosure, Trying to Buy Their House Back (July 2014)
Press Release: Fannie Mae Takes Additional Steps to Streamline Short Sale Process (June
2013)

M EM BE R SHI P

ColorComm-Women of Color in Communications

Public Relations Society of America (PRSA), National Capital-Area Chapter
Alliance for Women in Media - National Capital-Area Chapter
Washington Women in Public Relations (WWPR)
SocialMedia.org