WD40 Advertisement:

The WD40 advertisement appeals primarily with pathos; it

attempst to commit to your memory by making you laugh. The entire
ad is filled with sexual innuendo while simultaneously being honest in
the product's abilities. This establishes credibility and thus uses ethos
as well.
AXA Art Insurance Advertisement:
AXA Art Insurance also tries to appeal to the audience with pathos. The
cat is is turned into a balloon animal to prevent it from damaging the vase.
This creates a humorous image that still explains what the product does
(even though it does not, in fact, replace real animals with balloon animals).
The creator did not use any logos or pathos appeals for whatever reason.

Regardless, the ad is simple but effective; it stands out and is hard to forget
about.

1) Although women have come a long way in the ability to express and
control their sexual lives, our culture, along with most in the world, still hold
women and men to different standards. Discuss the "sexual double standard"
and the reasons given to support it and some of the consequences. How
does gender ideology (ideas about masculinity and femininity) contribute and
support the sexual double standard. Be sure to support your discussion with

the readings and/or an example from the media.

The sexual double standard ultimately comes from our patriarchial society
which, being run by males, is naturally set up to benefit men. Men can have
sex with whoever they want and it's viewed as a conquest, while women who
have sex with whoever they want are viewed as "sluts" for doing exactly the
same thing. This is partly influenced by the concept of purity. Purity (i.e.
abstinence until marriage) is a social construct created by men that holds
back women from taking control and sexual ownership of their bodies.While
there is nothing wrong with choosing abstinence, forcing them into
abistenence (through social pressure, physical force, etc.) shaming women
for choosing otherwise only serves to harm them in our society's alreadymisogynistic sexual dynamic. What you do with your body should be your
choice as an individual - you shouldn't feel pressured one way or another by
anyone or anything else.

Many men will say they don't want to date a "slut" for a variety of nonsensical
reasons (i.e. "I don't want to have sex with a loose vagina") but also don't
want to date a "prude" because they still want to have sex. This creates the
idea of an impossible woman who has to have just the right amount of sex to
avoid fitting into either of those categories. However, it's actually an
incredibly possessive attitude, where you want a girl who has sex, but only
with you. This is reflective of our society's view on heterosexual sex (men are
dominant and have ownership/women are submissive and are objects for

men's pleasure), and, unfortunately, may also translate into romantic

relationships, leading to lack of respect and even abuse.

Heterosexual sex is often thought of as "the wife/girlfriend satisfying the

husband/boyfriend," but sex should be a mutually beneficial experience for
everyone involved. This is why we have myths such as "the hymen breaks
when you lose your virginity" (which isn't necessarily true) and "it will
definitely hurt the first time" (which it shouldn't). The idea of breaking a
woman's hymen can be viewed as a sexual conquest for some men, as it is
something that no one else can later claim, tying into our culture's allowance
of men with possessive mindsets. "It will definitely hurt the first time" allows
men to get away with not taking the right steps to make sure the woman is
comfortable and also enjoying herself, and since you never hear "it always
hurts the first time for guys," supports the idea that women only have sex for
the pleasure of men.

Men also suffer from these double standards. Men who don't try to "achieve"
sexual conquests are harassed for not following the ideals of traditional
masculinity. Additionally, many men are often accused of being gay (and to
use that as an insult is homophobic in itself, but that's another problem for
another class/discussion). Our culture tells men that their masculinity is
dependent on their ability to seduce and have sex with women.
Unfortunately, this may (consciously or unconsciously) justify sexual assault,
as these men may feel that defending their masculinity is worth more than

the woman they're assaulting (which leads us full circle back to objectification
and lack of respect).