LYNN ROBERT METZER

Englewood, CO 80111
(303) 770-7752lynn_metzer@msn.com
www.linkedin.com/in/LynnMetzer

A dynamic, versatile Sales, Marketing, and Business Development leader recognized for an entrepreneurial
spirit, high energy, and solid background in growing business, driving sales both domestically and
internationally, and fostering client relationships, particularly in multicultural environments. Credited for
developing aggressive and highly productive teams. Adept at creating strategic visions relevant to profit
models that generate reoccurring revenues and communicate direction.
AREAS OF EXPERTISE
International Sales Management
Strategic Development
Client-level Communication

Product Licensing
Sales Forecasting
Contract Negotiating
Profits and Loss Management

Major Account Management

Consultative Sales
Team Training
Strategic Planning/Analysis

PROFESSIONAL EXPERIENCE

CCH FURNITURE DIRECT 2007-Present

Owner/President/VP Sales:
Started company in 2007 and built it to the third largest franchisee of PMD/Retail Specialty Services, growing company
to second largest dealer in bedding and furniture sales for large markets 2009, 2010, 2011, 2012, 2013, 2014.
Build foundational relationships with individual customers directly, yielding significant referral-driven
client acquisition.
Expedite business growth by working directly with clients to gauge interest, and identify potential
buyers.
LEISURE TRENDS GROUP 2006-2007
National Sales Manager
Expanded companys industry-leading retail tracking services in the outdoor, athletic apparel and
footwear categories.
Worked directly with outside organization executives to determine requirements for merchandisers
and buyers.
Developed presentations for senior management, merchandisers, and buyers to review marketing
and sales strategies.
SKAPE APPAREL LLC/CAPRICORN TEXTILE 2003-2006
Vice President, Sales and Marketing
Directed U.S. sales, marketing, and merchandising efforts.
Worked directly with outside organization executives to determine requirements for merchandisers
and buyers.
Developed presentations for senior management, merchandisers, and buyers to review marketing
and sales strategies.
Generated new business and opened up new accounts that included Target, JC Penney, American Eagle,
Copper Rivet, Vesi, Inc., Morning Sun, Zumiez, The Buckle, Guest, Anchor Blue, and Ross Sportswear.

Lynn Robert Metzer

Resume, Page 2

TERRY MANUFACTURING COMPANY, 1996-2003

Chief Operating Officer and Vice President of Sales
Led all sales, merchandising, new product development, sourcing, domestic and overseas production and product catalogs
development, overseeing development of a comprehensive product line targeting the competitive licensed market to
ultimately expand customer base, increase sales, and gain national exposure. Licensed by National Hockey League (NHL).
Launched, developed and managed new Womens Division that grew to $2 Million in sales in two
years.
Increased gross margins from 40% to 55% in six years.
Increased sales 400% from $1 Million to $5 Million in 3 years.
Increased customer base from college and specialty stores to national department stores, sporting
goods stores, and professional sports teams. Customers included JC Penney, Mercantile, Saks, Inc. Gart
Sports, Galyans, Folletts, NHL and NBA teams.
Hired, trained, and developed a sales team of 20 sales representatives.
Responsible as primary contact with all licenses, establishing and negotiating contracts and agreements
with the National Hockey League and the Collegiate Licensing Corporation. Built relationships with
the Collegiate Licensing Corporation and the National Hockey League. Negotiated a broad based
license with the National Hockey League to expand companys business. Coordinated presentations to
the NHL, NBA, MLB, NFL, and the NLL. Result: Expanded licensed product categories to sell with
collegiate and professional leagues logos. Secured exclusivity on specific products sold with NHL
logos. Negotiated offers to become a licensee with the NBA, NLL, and MLB.
EDUCATION & CREDENTIALS
Bachelors of Science, Arizona State University, Phoenix College