Mobile Application Platform

The Mobile Application Platform

for your Mobile First Strategy

FeedHenry 3 mobile application platform brings even greater agility, visibility and efficiency to enterprise app
development. The platform offers asuite of features that embrace collaborative app development across multiple
teams and projects, centralized control of security & backend integration, and achoice of cloud deployment options
that meet enterprise security requirements. Utilizing open and highly scalable technologies, FeedHenry 3 leverages
cloud and RESTful APIs, to deliver afaster return and sustainable mobile innovation.

Whatsnew about FeedHenry 3?

Why FeedHenry 3?

FeedHenry 3 is an evolution of the existing FeedHenry

mobile application platform that has been extended to
include upgrades and enhancements that support:

FeedHenry 3 accelerates the development & collaboration on

mobility projects with centralized management of security and
integration through the cloud. Key platform features include:

C
 ollaboration across app development projects
speeds development and enables amore agile
approach, whether teams are in-house or outsourced,
within the business unit or IT.
A
 PI Management and Enhanced MBaaS features
further lighten the burden of backend and cloud
services integration while extracting further ROI from
unwieldy legacy backend systems.
B
 YOT Bring-Your-Own-Toolkit has been extended
to include cross platform toolkits such as Xamarin and
Appcelerator and has expanded the HTML5/Javascript
frameworks to include Angular.js, Backbone.js, in
addition to Sencha Touch and JQueryMobile.
F orms Builder enables the rapid creation of simple
form-based apps. You dont need coding skills to be
able to get forms-based and prototype apps into the
field quickly and cost-effectively.

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Mobile Application Platform

Multi-disciplinary Collaboration
Team- and Role-based Development
App projects demand acollaborative approach to facilitate
multi-disciplinary roles, in-house and/or outsourced, working
on multiple apps across multiple environments. Role-based
development allows separate client-side development
and backend integration with additional DevOps-enabled
functionality for cloud deployment. Coordination is enabled
and code is shared and re-used using Git repositories
both online and local, as apowerful version control and
collaboration tool.
Git
FeedHenry 3 introduces project-based app creation and
management. By giving every app and cloud backend within
a project its own Git repository, coordinated workflow
is areality. Git supports source code version control and
collaboration allowing for multiple developers to work on
the same code in parallel.
App Migration
With easy step-by-step on-boarding, existing mobile apps
can be migrated and centrally managed in the platform.

Whether itsan existing native, HTML5 or hybrid app,

the code is not lost, credentials and certificates are
centralized, and updates can be transferred from one
team to another.

BYOT Bring-your-own-Tools
Open Toolkits
FeedHenry 3 supports development your way whether
native, hybrid, HTML5 or web apps. Toolkits include native
SDKs, hybrid Apache Cordova, HTML5 and Appcelerator
Titanum as well as frameworks like Xamarin, Sencha,
Backbone.js, Angular.js. and Ember.js. For hybrid apps, the
platform gives the option to build, not only for multi-platform
mobile devices, but also as web apps. The development
of native apps is supported with SDKs for iOS, Android
and Windows Phone 8 with full access to other platform
functionality.
Online /Offline Workflow
Developers are free to work locally in their own environment
or online through the hosted IDE. FHC, the command
line interface (CLI) to the platform, allows developers to
code locally with their favorite editor and debuggers while

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remaining connected to the project, the team and all

platform features. Working through the CLI or through
the online IDE developers can collaborate using Git,
leverage the MBaaS features and re-useable code, and
self-discover new cloud APIs and shared services.
Multi-platform Build Farm
The hosted Build Farm service provides builds for native
and hybrid apps for iOS, Android, Windows Phone and
Blackberry, generating the build and digitally signing the
apps. This eliminates the need to maintain device-specific
hardware/software environments. Digital certificates and
credentials are stored centrally so can be easily managed
and discovered by teams throughout the app lifetime.
Build Farm supports the latest version of Apache Cordova
with the option to create simple hybrid or advanced hybrid
apps that include any chosen Cordova plugins.

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Mobile Application Platform

Backend Integration gets even easier

Out-of-the-box Connectors and Node.js Plugins
FeedHenry 3 comes with ready-to-use connectors to common
backend systems such as Salesforce, SAP and Oracle. IT
administrators can centrally provision and administer these
services, configure the customer-specific parameters, and
authorize usage at app and project level. MBaaS developers
can modify these APIs, all of which are written in Node.js.
They are also free to create new services using the 50+
Node.js plugins that the platform has curated and tested
examples include remote databases and storage, Amazon
Web Services, messaging, and push notifications as well as
other popular services like New Relic, Twillio and more or
by accessing the over 50,000+ module and code snippets
that the Node.js community has contributed.
Create and Share server-side APIs across projects
RESTful APIs are the building blocks of backend services and
can be created and managed from the platform. Developers
can create their own backend APIs in Node.js and share

them across multiple projects. A flexible service-based

architecture makes these APIs available for self-discovery
and re-use across multiple apps, greatly improving the
economics of mobility projects. The APIs are centrally
managed from the platform and administrators can
report on usage, performance and use avariety of builtin tools to troubleshoot problems.

Centralized Control of Security & Policy Management

Encryption and Endpoint Security
The managed proxy layer provides security between
device and backend systems, protecting endpoint data
from direct access to and from the mobile device. Security
begins on the device with the optional use of AES/RSA
client-side APIs for encryption of locally cached data,
followed by HTTPS from the app to the MBaaS and full
endpoint security. The platform allows the addition of
an API key per app to be enabled as arequirement for
the calls. Aset of authentication APIs makes it easy to
implement authentication with session management.
The use of Node.js gives access to awide range of crypto
functionality and enables developers to implement their
own level of security for agiven app.
Protecting Access to Enterprise Systems
Access from the MBaaS to backend systems can be secured
in accordance with the organizationsown security policies..
This can include the use of IP address punch through,
fully configured site-to-site VPNs, strong firewalls, DMZs,

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approved data centers, approved data center locations

and more.
User Authentication & Authorization
User security and authentication can be managed using
FeedHenry credentials or ausersown LDAP/Active
Directory system. OAuth integration is also available for
third party services that provide this. SSO with vendorspecific offerings like Oracle Access Manager can also
be implemented. The platform supports the creation of
security policies associated with groups of users that can
be tied to either enterprise app store access, or to in-app
user authentication.
Single Click EMM Integration
FeedHenry 3 also now provides seamless integration into
Enterprise Mobility Management (EMM) platforms such
as AirWatch and MobileIron. Developers simply have to
tick abox and the app is integrated into the EMM, ready
to be distributed.

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Mobile Application Platform

Forms Builder
You dont need coding skills to be able to quickly create awide
range of app forms that can capture data fields, signatures, images, location etc. fully integrated with and running as amobile
app on the device. Especially applicable for field service or field
sales apps, these can be quickly created by the business with the
ease of adrag and drop form builder. Transform paper based
processes into quick apps that can be built for smartphones or
tablets. These apps are also an excellent option for prototyping
ideas and extending existing apps with forms capabilities. Drag
& Drop forms-based apps are fully integrated into the platform
and require no third party software or external storage.
App Templates
To kick-start the creation of new app projects, the platform offers sample and template apps that provide the fundamentals
of building cloud-powered apps and backend integrations.
Enhanced online help with fully integrated documentation
makes it easier to get you coding, testing and deploying apps
within hours.

Cloud Deployment & App Management

Flexible Cloud Deployment
FeedHenry supports avariety of deployment options and can
run on awide range of IaaS and PaaS infrastructures or fully
on-premise whatever best aligns with your technology, security and SLA requirements. The solution can run on public
clouds such as AWS, Rackspace, HP Cloud, IBM Softlayer,
Joyent; hybrid clouds such as VMwaresVCHS and Amazon
VPC, or private clouds such as Openstack, CloudFoundry,
Telefonica Instant Servers and OpenShift. This cloud portability guarantees no lock-in. For organizations with specific
compliance issues or geographic needs we also support the

likes of HIPAA compliance and have live clusters in both

Europe and North America.
Customer Insights
FeedHenry 3 reporting and analytics uses the same rolebased access controls as all other parts of the platform to
deliver timely data on app installs, startups, cloud requests &
active users by time, platform and geography. Performance
of your back-end is just as important to ensure apps remain
responsive. The platform also gives you real-time cloud endpoint monitoring and cloud alerting as well as full auditing.

Ready to Collaborate and Accelerate your App Projects?

Evaluate FeedHenry 3 and Sign up for a Demo at www.feedhenry.com
For more information contact info@feedhenry.com
Call: USA +1 781 472 9120

@feedhenry

UK +44 20 3393 1466

IRL +353 51 275106

2014 FeedHenry Ltd. All rights reserved

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