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June 19 th 2015 | New York
Spike DDB, part of Omnicom Group (OMC; NYSE), today announced that Victor
Paredes has been named Managing Director. Paredes will lead the agency in
partnership with Dabo Ch, SVP, Executive Creative Director. Paredes role will also
include spearheading new business and overseeing clients including Cadillac and
Chevrolet. He will report to Spike Lee, Chief Executive Officer and Chief Creative
Victor is a multicultural visionary in the marketing space and brings with him inspiring
strategic insights as well as expertise in activating across platforms, said Lee. I have
no doubt he is going to be an invaluable addition to our team.
In the multicultural marketing world Victor has been an integral part of managing iconic
brands such as Bud Light, McDonalds, Heineken, Johnnie Walker and MasterCard.
Prior to joining Spike DDB, Paredes served as SVP, Strategic Business Development at
LatinWorks (Austin) where he was responsible for leading and sourcing organic and
new business growth. Earlier at LatinWorks, he was Vice President and responsible for
overseeing blue chip brands including Jamba Juice, Kimberly-Clarke, Lowe's Home
Improvement, Marshall's and PepsiCo.
I am excited to be joining a team that continues to build a strong reputation for
creating impactful, culturally aware brand campaigns, commented Paredes on his new
role. I look forward to continuing my passion for brand building and making diversity a
leading force with Spike DDB.
Before joining LatinWorks, Paredes spent over a decade at The Vidal Partnership where
he was VP, Associate Director of Account Management responsible for new business,
fostering marketing partnerships and creating integrated Hispanic marketing solutions
for brands such as Heineken, Kraft, MasterCard, Sprint, Trident and Wendy's.

A big Latin music enthusiast, Victor began his career at RMM Records and Video Corp.
where he spent three years helping lead marketing efforts for iconic Latin stars such as
Marc Anthony and Latin legends like Tito Puente and Celia Cruz. The world of
entertainment and channel management today inspire Victors drive towards inspiring
best in class engagement mapping practices.
Spike DDB, a joint partnership between filmmaker Spike Lee and Omnicom Group's
DDB Worldwide, is a fully integrated advertising and marketing agency with a focus on
trendsetter, cross cultural and millennial audiences. Its mission is to help evolve brands
by activating their cultural connections. Spike DDB has a range of clients including
General Motors Chevrolet and the nations fastest growing luxury brand, Cadillac. Spike
DDB opened its doors in 1997 and is headquartered in the creatively burgeoning
Brooklyn. More information can be found at
Omnicom Group Inc. (NYSE OMC) is a leading global marketing and corporate
communications company. Omnicoms branded networks and numerous specialty firms
provide advertising, strategic media planning and buying, digital and interactive
marketing, direct and promotional marketing, public relations and other specialty
communications services to over 5,000 clients in more than 100 countries.
Christie Giera
Director of Corporate Communications and North American Public Relations, DDB
Office: 212-415-2186