Jane Eyestone

jane.eyestone@gmail.com

Minneapolis, MN 55419
612.807.5914
https://www.linkedin.com/in/janeeyestone

SENIOR ART DIRECTOR | CREATIVE MANAGER | BRAND MANAGER | CREATIVE DIRECTOR

Creative Branding Through Multi-Channel Design.
Dynamic Designer and Creative Manager with proven ability to lead teams in delivering high-impact marketing
and brand messaging. Strong ability to develop effective design solutions with clear and defined brand executions.
Extensive knowledge in a diverse range of media, including campaign concepts, POS, logo design, TV and radio
broadcasts, catalog, print, direct mail, in-store media, social media as well as interactive design and e-commerce.
Decisive, organized, highly motivated and able to adapt to any situation, budget and timeline.

Areas of Expertise
Creative Direction
Marketing and Design Strategy
Print Design
Web and Digital Design

Broadcast Creative
Photo Art Direction
Social Media Campaigns
Personnel Management

Campaign Concepting
Brand Management
Trend Messaging
Multi-Channel Branding

Professional Experience
EYESTONE DESIGN, Minneapolis, MN 55419
2008present
Designer and Owner
Sought after to produce integrated designs for diverse group of clients in medical, retail and hospitality fields.
Projects focus on logo development, signage, photo art direction, web and print design, as well as video
production.
Clients include Target, Macys, Boston Scientific, General Mills, Benilde-St. Margarets, Dcor and Morts Deli.
CHAMILIA (Member of the Swarovski Group), Minneapolis, MN 55401
Creative Manager
A premiere jewelry brand marketed globally, with annual revenues in excess of $15 million.

20142015

Created B2B design concepts and brought them to life for seasonal launches, promotional pushes, and B2B
consumer campaigns across multiple channels including in-store environment, print, digital, out-of-home (OOH),
and social media.
Collaborated with the Marketing, Product and Dot Com teams to produce print, digital and tradeshow designs.
Owned projects from concept to completion.
Lead sourcing, directed and managed photography and video shoots for both product and model photography.
Provided creative designs, photography and direction to UK marketing team.
Hired to replace external advertising agency, saving $800K annually and shortened timelines by more than 2
weeks.
Worked in a fast-paced environment and successfully managed multiple projects, collaborated on brand
strategies, coordinated internal and external creative resources including directors, editors, stylists, models and
photographers across multiple projects and phases in Minneapolis, Rhode Island, Austria and UK.
BLUESTEM BRANDS, Eden Prairie, MN 55344
20092014
Art Director
A parent company to three fast-growing ecommerce retail brands: Fingerhut, Gettington.com and PayCheck
Direct. Providing
a unique mix of retail and payment options for a diverse range of customers with annual revenues in excess of $800
million.
Managed creative concept and execution, including layout, typography and photo art direction for print and web.

 Improved photography for fashion, jewelry and home products with 20% sales increases year over year.
Developed improvements to systems, overall process and branding for 2 brands across multiple platforms.
Collaborated with the direct internal buying, editorial and project management teams as well as external
photography studio, which increased production and reduced overhead cost by 25%.

Jane Eyestone
continued
ICONOCULTURE, Minneapolis, MN 55401
2008
Design Director
A consumer strategy firm combining in-depth, culturally-informed consumer research with tailored advisory support
to give clients a real-time picture of the consumers they need to engage. More than 6,000 clients in more than 60
countries, with annual revenue in excess of $2 million.
Hired to replace external advertising agency , saving over $500K annually and increasing collaboration with
internal teams including marketing and project managers, copy writers and editorial staff.
Implemented creative management, design and rebranding for leading market research company offering
consumer insights to wide range of high-profile clients.
Increased marketing production to include more dynamic brand development including visual presentations,
concepting, interactive, and print design.
Initiated internal video editing and in-house podcast production.
MACYS NORTH, Minneapolis, MN 55401
20052007
Creative Manager
The midwest division of a national retailer providing marketing and strategy for multi-channel designs, which
supported annual revenues in excess of $25 billion.
Directed creative and production teams, which included art directors, copywriters, proof readers, production
artists, graphic designers, print managers, producers, stylists and photographers.
Managed vendor relationships including production and post-production companies.
Built lasting partnerships with key merchants and product development to deliver winning business strategies and
strongly differentiated products through branding.
Reduced reliance on outside agencies and saved $7M annually.
Collaborated with key Macys personnel on a broad range of creative and design issues including branding, TV
and in-store broadcast, radio and in-store displays.
Worked on brand reinvention, encompassing Marshall Fields renovation and re-branding in Chicago, that
generated 1.3B in consumer impressions and delivered $5.4M, exceeding planned ROI by 34%.
Reported directly to Executive Creative Director.
Orchestrated catalog, weekly circular and promotional strategy and brand look re-invention.
Developed concepts, directed photo shoots, created storyboards and layouts for collateral, newspaper, website
and in-store visuals.
TARGET/MARSHALL FIELDS, Minneapolis, MN 55401
19992005
Senior Art Director
The Department Store Division of Target Corporation selling a wide range of luxury fashion and home goods with
annual revenues in excess of $2.6 billion.
Developed strong branded campaign concepts.
Directed model, product and editorial photo shoots.
Produced storyboards and layouts for collateral, newspaper, digital, OOH, in-store visuals, presentations, in-store
media, as well as radio and television broadcasts, which eliminated the use of external advertising agencies.
Worked seamlessly with wide range of personnel, including senior management, external agencies,
photographers, stylists and broadcast crews.
Managed multi-million dollar motion media/broadcast production and budgets from concept through
post-production to delivery.

RELATED EXPERIENCE PRIOR TO 1999: Photography and Graphic Design at Cuningham Group

Education
Bachelor Of Arts, University of San Francisco
Major in History, Minors in Art History and Photography | Graduated with Cum Laude Honors