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Public Affairs & Corporate Communications

THE AP-GfK POLL


July, 2015
Conducted by GfK Public Affairs & Corporate Communications

A survey of the American general population (ages 18+)

Interview dates: July 9-July 13, 2015


Number of interviews, adults: 1,004
Margin of error for the total sample: +/- 3.4 percentage points at the 95% confidence level

NOTE: All results show percentages among all respondents, unless otherwise labeled.
Please refer to the exact sample number at the bottom of each table.

*Beginning in October, 2013, AP-GfK polls were conducted online using GfKs nationally representative
KnowledgePanel. All prior trend conducted by telephone.
For more information, see http://www.ap-gfkpoll.com.

Some questions held for future release.

4/23-27/15

TOTAL
10/16-20/14

REGISTERED VOTERS
10/16-20/14

LIKELY VOTERS
10/16-20/14

TOTAL
9/25-29/14

REGISTERED VOTERS
9/25-29/14

LIKELY VOTERS
9/25-29/14

7/24-28/14

5/16-19/14

3/20-24/14

1/17-21/14

12/5-9/13

10/3-7/13*

Are you currently registered to vote at your address, or not?

7/9-13/15

S1.

Yes
No
Not sure
Refused/Not answered

82
18
1

80
19
*

79
20
*
-

100
-

100
-

78
22
*
-

100
-

100
-

78
15
4
3

74
19
5
3

77
16
5
2

73
20
4
3

79
16
2
2

78
15
5
3

Based on: (Excludes those living in ND)

N=1,002

N=1,077

N=1,607

N=1,384

N=967

N=1,840

N=1,536

N=955

N=1,042

N=1,352

N=1,009

N=1,058

N=1,365

N=1,225

Some questions held for future release.

FAV1. For each of the following individuals, please select if you have a favorable or unfavorable
impression of that person. If you dont know enough about the person to have an opinion,
you can say that too. (Summary table)

Barack Obama
Chris Christie
Ted Cruz
Rand Paul
Rick Perry
Scott Walker
Jeb Bush
Marco Rubio
Rick Santorum
Mike Huckabee
Ben Carson
Hillary Clinton
Carly Fiorina
Lindsey Graham
Jim Gilmore
Bobby Jindal
John Kasich
George Pataki
Donald Trump

Total
favorable
46
23
20
25
19
17
31
26
19
25
20
39
12
12
4
16
9
10
28

Very
favorable
24
4
6
5
4
7
7
7
3
6
9
18
4
2
*
5
2
*
10

Somewhat
favorable
22
19
15
20
15
9
24
19
16
19
11
21
8
10
3
12
6
10
18

Total
unfavorable
47
44
33
33
35
22
44
28
33
32
15
49
17
26
10
21
13
18
58

Somewhat
unfavorable
13
21
11
18
14
7
22
14
12
14
4
16
8
12
4
8
6
9
15

Very
unfavorable
34
22
22
15
21
15
22
14
20
19
10
33
9
14
6
13
7
9
43

Dont
know
enough
to say
5
31
43
39
43
58
23
43
46
40
62
9
68
59
83
59
75
68
12

Refused
2
3
4
4
3
3
2
3
3
3
3
2
3
3
4
3
4
4
2

4/23-27/15

12/4-8/14

TOTAL
10/16-20/14

REGISTERED VOTERS
10/16-20/14

LIKELY VOTERS
10/16-20/14

7/24-28/14

3/20-24/14

12/5-9/13

10/3-7/13

Total favorable

46

46

46

41

43

44

44

44

42

46

44

Very favorable

24

27

26

21

20

23

26

20

22

23

24

Somewhat favorable

22

20

20

20

23

21

18

24

20

23

20

Total unfavorable

47

46

45

46

46

50

54

51

51

49

46

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

13
34
5
2

15
31
7
1

13
32
6
3

13
33
11
2

15
32
9
2

15
35
5
1

13
41
2
1

13
38
4
1

14
37
6
1

15
34
4
2

13
33
8
2

N=1,004

N=1,077

N=1,045

N=1,010

N=1,608

N=1,385

N=968

N=1,044

N=1,012

N=1,367

N=1,227

7/9-13/15

4/23-27/15

1/29-2/2/15

7/24-28/14

3/20-24/14

Based on:

23

22

25

31

26

Very favorable

Somewhat favorable

19

20

20

24

19

Total unfavorable

44

40

41

41

38

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

21
22
31
3

22
17
36
2

23
18
31
3

21
20
26
2

22
16
35
2

N=1,004

N=1,077

N=1,045

N=1,044

N=1,012

Chris Christie
Total favorable

Based on:

1/29-2/2/15

Barack Obama

7/9-13/15

FAV1. For each of the following individuals, please select if you have a favorable or unfavorable
impression of that person. If you dont know enough about the person to have an opinion,
you can say that too.

10/3-7/13*

15

3/20-24/14

18

22

18

16

Very favorable

Somewhat favorable

15

12

13

10

Total unfavorable

33

32

27

30

30

32

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

11
22
43
4

10
22
49
2

10
17
55
3

9
22
46
2

10
20
50
2

10
22
50
2

N=1,004

N=1,077

N=1,045

N=1,044

N=1,012

N=1,227

7/9-13/15

4/23-27/15

1/29-2/2/15

7/24-28/14

3/20-24/14

Based on:

25

23

24

29

25

Very favorable

Somewhat favorable

20

18

18

21

16

Total unfavorable

33

32

28

31

28

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

18
15
39
4

17
15
43
3

15
13
45
4

14
17
39
2

12
16
45
2

N=1,004

N=1,077

N=1,045

N=1,044

N=1,012

Rand Paul
Total favorable

Based on:

20

7/24-28/14

Total favorable

1/29-2/2/15

Ted Cruz

4/23-27/15

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

3/20-24/14

19

16

18

26

18

Very favorable

Somewhat favorable

15

13

14

17

14

Total unfavorable

35

33

32

34

31

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

14
21
43
3

14
19
49
2

14
19
47
4

12
22
38
2

12
18
49
2

N=1,004

N=1,077

N=1,045

N=1,044

N=1,012

7/9-13/15

4/23-27/15

1/29-2/2/15

7/24-28/14

3/20-24/14

Based on:

17

15

13

17

12

Very favorable

Somewhat favorable

Total unfavorable

22

19

16

21

18

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

7
15
58
3

6
13
64
2

6
10
67
4

7
14
61
2

7
11
67
2

N=1,004

N=1,077

N=1,045

N=1,044

N=1,012

Scott Walker
Total favorable

Based on:

7/24-28/14

Total favorable

1/29-2/2/15

Rick Perry

4/23-27/15

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

4/23-27/15

1/29-2/2/15

7/24-28/14

3/20-24/14

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

31

29

27

31

27

Very favorable

Somewhat favorable

24

25

21

23

19

Total unfavorable

44

36

36

35

31

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

22
22
23
2

19
17
33
1

19
18
33
3

18
17
33
2

18
14
40
2

N=1,004

N=1,077

N=1,045

N=1,044

N=1,012

Jeb Bush
Total favorable

7/9-13/15

4/23-27/15

1/29-2/2/15

3/20-24/14

Based on:

26

23

19

23

Very favorable

Somewhat favorable

19

16

13

15

Total unfavorable

28

27

26

27

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

14
14
43
3

14
14
48
2

13
13
52
3

14
13
49
2

N=1,004

N=1,077

N=1,045

N=1,012

Marco Rubio
Total favorable

Based on:

Rick Santorum

4/23-27/15

1/29-2/2/15

3/20-24/14

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

Total favorable

19

14

17

18

Very favorable

Somewhat favorable

16

12

15

14

Total unfavorable

33

30

28

31

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

12
20
46
3

13
17
54
2

11
18
52
3

12
19
49
2

N=1,004

N=1,077

N=1,045

N=1,012

Mike Huckabee

7/9-13/15

4/23-27/15

1/29-2/2/15

3/20-24/14

Based on:

Total favorable

25

23

22

26

Very favorable

Somewhat favorable

19

16

15

18

Total unfavorable

32

30

31

30

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

14
19
40
3

15
15
45
2

14
17
43
3

15
15
43
2

N=1,004

N=1,077

N=1,045

N=1,012

Based on:

4/23-27/15

1/29-2/2/15

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

20

15

16

Very favorable

Somewhat favorable

11

Total unfavorable

15

12

11

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

4
10
62
3

5
6
71
2

4
6
70
4

N=1,004

N=1,077

N=1,045

Ben Carson
Total favorable

Hillary Clinton

7/9-13/15

4/23-27/15

7/24-28/14

3/20-24/14

Based on:

Total favorable

39

46

48

46

Very favorable

18

22

21

21

Somewhat favorable

21

24

27

26

Total unfavorable

49

41

42

39

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

16
33
9
2

12
30
12
2

14
29
8
2

14
25
12
2

N=1,004

N=1,077

N=1,044

N=1,012

Based on:

4/23-27/15

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

12

Very favorable

Somewhat favorable

Total unfavorable

17

12

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

8
9
68
3

5
7
75
5

N=1,004

N=1,077

Carly Fiorina
Total favorable

Lindsey Graham

7/9-13/15

4/23-27/15

Based on:

Total favorable

12

10

Very favorable

Somewhat favorable

10

Total unfavorable

26

23

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

12
14
59
3

10
13
61
6

N=1,004

N=1,077

Based on:

10

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

Jim Gilmore

7/9-13/15

FAV1.

Total favorable

Very favorable

Somewhat favorable

Total unfavorable

10

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

4
6
83
4

3/20-24/14

16

14

Very favorable

Somewhat favorable

12

Total unfavorable

21

21

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

8
13
59
3

10
11
63
2

N=1,004

N=1,012

Bobby Jindal
Total favorable

Based on:

11

N=1,004

7/9-13/15

Based on:

John Kasich

7/9-13/15

3/20-24/14

Total favorable

Very favorable

Somewhat favorable

Total unfavorable

13

13

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

6
7
75
4

7
6
77
2

N=1,004

N=1,012

George Pataki

1/29-2/2/15

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

FAV1.

Total favorable

10

Very favorable

Somewhat favorable

10

Total unfavorable

18

15

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

9
9
68
4

9
6
74
3

N=1,004

N=1,045

Based on:

Based on:

12

FAV1.

(Continued) For each of the following individuals, please select if you have a favorable or
unfavorable impression of that person. If you dont know enough about the person to
have an opinion, you can say that too.

7/9-13/15

Donald Trump

Total favorable

28

Very favorable

10

Somewhat favorable

18

Total unfavorable

58

Somewhat unfavorable
Very unfavorable
Dont know enough to say
Refused/Not Answered

15
43
12
2

Based on:

13

N=1,004

IMG1. Please tell me how well each word describes [INSERT ITEM]
[GRID, RANDOMIZE ITEMS ]

Based on:

Compassionate

Very/somewhat well
Very well
Somewhat well
Slightly/not at all well
Not at all well
Slightly well
Refused/Not Answered
Based on:

14

4/23-27/15

Very/somewhat well
Very well
Somewhat well
Slightly/not at all well
Not at all well
Slightly well
Refused/Not Answered

47
22
25
50
19
31
3

56
29
27
42
18
24
3

N=1,004

N=1,077

7/9-13/15

Decisive

7/9-13/15

Hillary Clinton

40
15
24
58
22
36
3
N=1,004

IMG1. (Continued) Please tell me how well each word describes [INSERT ITEM]

Inspiring

Very/somewhat well
Very well
Somewhat well
Slightly/not at all well
Not at all well
Slightly well
Refused/Not Answered
Based on:

15

4/23-27/15

Based on:

31
12
20
66
19
48
2

37
15
22
61
20
41
2

N=1,004

N=1,077

4/23-27/15

Very/somewhat well
Very well
Somewhat well
Slightly/not at all well
Not at all well
Slightly well
Refused/Not Answered

7/9-13/15

Honest

7/9-13/15

[GRID, RANDOMIZE ITEMS ]

37
17
20
61
20
41
2

44
21
23
53
17
36
3

N=1,004

N=1,077

IMG1. (Continued) Please tell me how well each word describes [INSERT ITEM]

Based on:

Competent

Very/somewhat well
Very well
Somewhat well
Slightly/not at all well
Not at all well
Slightly well
Refused/Not Answered
Based on:

16

4/23-27/15

Very/somewhat well
Very well
Somewhat well
Slightly/not at all well
Not at all well
Slightly well
Refused/Not Answered

41
17
24
58
22
36
2

44
20
24
54
19
34
2

N=1,004

N=1,077

7/9-13/15

Likeable

7/9-13/15

[GRID, RANDOMIZE ITEMS ]

48
27
22
49
18
31
2
N=1,004

Some questions held for future release.


RS2-RS5 previously released.
Some questions held for future release.

4/23-27/15

1/29-2/2/15

12/4-8/14

TOTAL
10/16-20/14

REGISTERED VOTERS
10/16-20/14

LIKELY VOTERS
10/16-20/14

TOTAL
9/25-29/14

REGISTERED VOTERS
9/25-29/14

LIKELY VOTERS
9/25-29/14

7/24-28/14

5/16-19/14

3/20-24/14

1/17-21/14

12/5-9/13

10/3-7/13*

4/11-15/13

Do you consider yourself a Democrat, a Republican, an independent or none of these?

7/9-13/15

PID1.

Democrat

29

32

31

31

30

34

34

31

36

35

29

32

30

33

29

31

27

Independent

26

27

27

24

23

23

23

24

25

25

24

21

24

23

28

27

29

Republican

25

21

23

24

26

29

35

24

27

32

28

26

27

25

23

23

21

None of these

17

19

17

18

19

12

19

11

17

19

16

18

17

15

20

Dont know [VOL]

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

na

Refused/Not Answered

N=1,004

N=1,077

N=1,608

N=1,385

N=968

N=1,845

N=1,541

N=958

N=1,044

N=1,354

N=1,012

N=1,060

N=1,367

N=1,227

N=1,004

Based on:

17

N=1,045

N=1,010

18

3/20-24/14

1/17-21/14

12/5-9/13

Based on:

5/16-19/14

Refused/Not answered

7/24-28/14

None dont lean

LIKELY VOTERS
9/25-29/14

Independent dont lean

REGISTERED VOTERS
9/25-29/14

None lean Republican

TOTAL
9/25-29/14

Independent lean Republican

LIKELY VOTERS
10/16-20/14

Republican

REGISTERED VOTERS
10/16-20/14

None lean Democratic


Total Republican

TOTAL
10/16-20/14

Independent lean Democratic

12/4-8/14

Democrat

1/29-2/2/15

Total Democrat

4/23-27/15

Do you consider yourself a Democrat, a Republican, an independent or none of these? IF


INDEPENDENT OR NONE, OR REFUSAL, ASK: Do you lean more toward the Democrats
or the Republicans?

7/9-13/15

PID1/i.

42
29
10
4

44
32
9
3

42
31
7
3

41
31
7
2

41
30
7
4

44
34
7
3

42
34
7
1

43
31
8
4

47
36
8
2

45
35
9
2

40
29
8
4

43
32
9
3

41

44

42

30

33

29

37
25
10
2

34
21
10
3

35
23
10
3

38
24
9
5

37
26
8
3

41
29
9
3

47
35
10
3

34
24
8
3

38
27
9
3

45
32
10
3

38
28
8
2

34
26
6
2

39

35

37

27

25

23

10

11

7
14

8
14

10
14

8
14

7
14

7
8

6
5

8
15

8
8

7
4

8
14

7
16

10

14

16

12

N=1,004

N=1,077

N=1,045

N=1,010

N=1,608

N=1,385

N=968

N=1,845

N=1,541

N=958

N=1,044

N=1,354

N=1,012

N=1,060

N=1,367

DM5.

12/4-8/14

TOTAL
10/16-20/14

REGISTERED VOTERS
10/16-20/14

LIKELY VOTERS
10/16-20/14

TOTAL
9/25-29/14

REGISTERED VOTERS
9/25-29/14

LIKELY VOTERS
9/25-29/14

7/24-28/14

5/16-19/14

3/20-24/14

1/17-21/14

12/5-9/13

10/3-7/13*

Based on:

1/29-2/2/15

Liberal
Conservative
Moderate
Refused/Not answered

4/23-27/15

Generally speaking, do you consider yourself a?

7/9-13/15

G11b.

20
34
43
3

21
33
43
3

19
33
45
3

20
35
40
5

21
33
42
3

21
36
42
2

20
41
39
1

20
31
45
4

20
35
43
2

19
40
40
1

16
34
45
4

22
33
42
4

18
38
40
4

20
38
38
5

20
35
42
4

18
36
41
5

N=1,004

N=1,077

N=1,045

N=1,010

N=1,608

N=1,385

N=968

N=1,224

N=1,016

N=643

N=1,044

N=1,354

N=1,012

N=1,060

N=1,367

N=1,227

Which one of the following best describes where you live?


Urban area
Suburban area
Rural area
Refused/Not Answered

24
50
24
3
N=1,004

Based on:

INS1.

The next questions are about your personal health insurance. Please include health
insurance obtained through employment or purchased directly as well as government
programs like Medicare and Medicaid that provide medical care or help pay medical bills.

19

N=1,045

N=1,010

N=1,608

10/3-7/13*

N=1,077

12/5-9/13

N=1,004

86
12
2

1/17-21/14

86
11
3

3/20-24/14

87
10
3

10/16-20/14

12/4-8/14

88
9
2

TOTAL

1/29-2/2/15

88
10
2

5/16-19/14

Based on:

4/23-27/15

Yes
No
Refused/Not answered

7/9-13/15

Are you currently covered by any kind of health insurance or some other kind of health
care plan or not?

82
15
3

85
12
3

83
16
2

82
16
2

83
14
3

N=1,012

N=1,060

N=1,367

N=1,227

N=1,354

DM12.

Do you consider yourself a born-again or evangelical Christian, or not?


Yes, born-again/evangelical
No
Refused/Not Answered
Based on:

DM13.

N=1,004

What is your religious preference?


Protestant
Catholic
Mormon
Jewish
Muslim
Other religion
Dont belong to religious denomination
Refused/Not Answered
Based on:

DM14.

30
67
3

27
25
1
2
1
12
29
2
N=1,004

[IF OTHER RELIGION IN DM13] Do you consider yourself a Christian, or not?


Yes, a Christian
No, not a Christian
Refused/Not Answered
Based on:

89
11
1
N=114

DMCELL. How many different landline telephone numbers, if any, are there in your home? This includes
listed or unlisted numbers. Please dont count cell phones or landlines used ONLY for faxes or
modems.
0
1
2
3
4
5 or more
Refused/Not Answered
Based on:

20

43
50
3
1
*
*
3
N=1,004

PPEDUCAT. (4 category)
Less than high school
High school
Some college
Bachelors degree or higher
Based on:

10
32
29
29
N=1,004

PPETHM
White, Non-Hispanic
Black, Non-Hispanic
Other, Non-Hispanic
Hispanic
2+ Races, Non-Hispanic
Based on:

65
11
6
15
3
N=1,004

PPGENDER
Male

48

Female

52

Based on:

N=1,004

PPWORK
Working as a paid employee
Working self-employed
Not working on temporary layoff from a job
Not working looking for work
Not working retired
Not working disabled
Not working - other
Based on:

53
7
1
6
17
6
11
N=1,004

PPAGE
Age group:
18-29
30-49
50-64
65+
Based on:

21

22
34
26
19
N=1,004

DM20.

And in which group does your total household [IF SINGLE: PERSONAL] income fall?
[READ LIST]
Under $10,000

$10,000 to under $20,000

$20,000 to under $30,000

$30,000 to under $40,000

10

$40,000 to under $50,000

$50,000 to under $75,000

20

$75,000 to under $100,000

14

$100,000 to under $150,000

19

$150,000 or more

Based on:

N=1,004

CENSUS REGION:
Northeast

18

Midwest

21

South

37

West

23

Based on:

22

N=1,004

AP-GfK Poll Methodology


The Associated Press-GfK Poll was conducted July 9 to July 13, 2015 by GfK Public Affairs &
Corporate Communications a division of GfK Custom Research North America. This poll is based on a
nationally-representative probability sample of 1,004 general population adults age 18 or older.
The survey was conducted using the web-enabled KnowledgePanel, a probability-based panel designed
to be representative of the U.S. population. At inception participants were chosen scientifically by a
random selection of telephone numbers and since 2009 through Address-based sampling using the post
offices delivery sequence file. Persons in these households are then invited to join and participate in the
web-enabled KnowledgePanel. For those who agree to participate, but do not already have Internet
access, GfK provides at no cost a laptop and ISP connection. People who already have computers and
Internet services are permitted to participate using their own equipment. Panelists then receive unique
log-in information for accessing surveys online, and then are sent emails throughout each month inviting
them to participate in research.
The data were weighted to account for probabilities of selection, as well as age within sex, education,
race, and phone type. The phone type targets came from the fall, 2012 MRI Consumer Survey. The
other targets came from the March, 2012 Supplement of the Current Population Survey.
The margin of sampling error is plus or minus 3.4 percentage points at the 95% confidence level, for
results based on the entire sample of adults. The margin of sampling error is higher and varies for results
based on sub-samples. In our reporting of the findings, percentage points are rounded off to the nearest
whole number. As a result, percentages in a given table column may total slightly higher or lower than
100%. In questions that permit multiple responses, columns may total significantly more than 100%,
depending on the number of different responses offered by each respondent. The cooperation rate for
this poll was 48%.
Trend data are displayed for selected questions from previous AP-GfK Polls that were conducted using
telephone interviews with nationally-representative probability samples of adults age 18 or older. Details
about all AP-GfK Polls are available at http://www.ap-gfkpoll.com.

23

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