MODULE 1.

Roles of Technopreneurship
in job creation and in the
National economy

ROLE
PLAYING

Importance of
Technopreneurship

Employment creation
Local resources
Decentralization and diversification
of business
Promotion of technology
Capital formation
Promotion of an entrepreneurial
culture

What is
Technopreneurship?

Technopreneurship Defined
High tech ventures in ICT, electronics,
internet, life sciences and biotech.
Service firms where technology is
critical to their mission, such as: e-Bay,
FEDEX, SMART money transfer, elearning
Technopreneurship is entrepreneurship
in the field of technology.

Entrepreneur &
Entrepreneurship Defined
Entrepreneurs - people who enter into
new and pioneering ventures.
- is whole-brained, meaning he/she uses
both the left brain (logical) and right
brain (creative).

Entrepreneurship Starting up a new

business
Source: Federico Gonzalez, President PESO Inc.

Course Model - SEED

Self Mastery

Development

Environment
Mastery

of Business
Plan
Enterprise
Mastery

Self- Mastery
Self-mastery passion comes from
knowing yourself.
Self-mastery brings passion. When
you know yourself, you know what
you want and do not want.

Source: Jay Bernardo III

What is a self-mastered person?

A self-mastered person
does not need high IQ
does need high EQ and AQ
is naturally a/an:
performer competitive and efficient
epicure sensual and cheery
boss takes charge and loves a good
fight
is whole-brained
has a personal vision and knows strengths
and weaknesses

Environment Mastery
Environment mastery is about
generating business ideas and seeking
opportunities out from his or her
environment through

serendipity walks
crises

trends
etc.
Source: Jay Bernardo III

What is an environmentmastered person?

An environment-mastered person
understands the industry he/she is in
sees the opportunities, not the problems
is on top of the situation instead of being
under the situation
is the organization/industry innovator and
strategist

Enterprise Mastery
Enterprise Mastery is how to run a
business
This pertains to the knowledge of the
different enterprise disciplines such as:

Creating the Business

Marketing Management
Operations Management
Financial Management
Risk Management

Source: Jay Bernardo III

What is an enterprisemastered person?

An enterprise-mastered person

understands and integrates the functions of

management (marketing, human resource,
operations, and finance)
understands and integrates the process of
management (planning, organizing, directing,
and controlling)
leads and inspires rather than manage

Development of
Business Plan
Development of a business plan covers:
writing the business plan

presenting and defending the

business plan
adding refinements to the presented
business plan

4 Types of Entrepreneurship
1. Incremental
Routine business, modest novelty
Ex. (new coffee shop, new BPO)
2. Imitative
Imitation of venture, same business
model and template
Ex. new regional branch, franchised
operations

3. Rent-seeking
Business that utilizes standards,
regulations and laws to share in
value of enterprise
Ex. Coca Cola Export
4. Innovative
Business based on innovation
Ex. new memory chip

Characteristics of an
Entrepreneur
1.
2.
3.
4.
5.
6.
7.
8.

Hard Working
Self-Confident
Builds for the Future
Profit-Oriented
Goal-Oriented
Persistent
Copes with Failure
Responds to feedback

Characteristics of
Technopreneurship cont.
9. Demonstrates Initiative
10. Willing to Listen
11. Sets Own Standards
12. Copes with Uncertainty
13. Committed
14. Builds on Strengths
15. Reliable and Has Integrity
16. Risk-Taker

What makes an Entrepreneur

a Technopreneur
A technology idea owner who ventures
to make his idea a commercial reality
An entrepreneur who gets a technology
idea, finds an opportunity to make it a
commercial reality.

Differences between
Technopreneurship and
Entrepreneurship

Lets have a MATCHING GAME!!!

TECHNOPRENEUR

ENTREPRENEUR

Some Technology Ventures

LOCAL
SMART LINK (Computer shop)
Dealing with computer hardware
and software, Repairs, Networking
and Computer ad LCD Rentals.
(OCW)
LANE SYSTEM Software Integration
Developer

NATIONAL
NETOPIA Internet Caf
YEHEY.COM Internet Portal

INTERNATIONAL
YOUTUBE - a video sharing website

Some Basic Facts

Businesses start from ideas, but ideas
alone do not make a business
Customers do not buy ideas, they buy
products/services;
Customers pay the price; value is what
they get

Source: Federico C. Gonzalez, President PESO Inc.

Some Basic Facts cont.

A marketable product may not result
in a viable business
A studied approach to planning the
business is needed.

Entrepreneurship is calculated risktaking, not foolhardiness.

Source: Federico C. Gonzalez, President PESO Inc.

Technopreneurship
Ecosystem
MODULE 2

Warm Up Activity
Get 1 sheet of paper!
Think of an task that each of you (or group)
would like to conduct or do (i.e. Cooking
viand, repairing your PC, constructing a
bahay kubo, etc) and write it in a paper
Then, list down what you need to accomplish
the task.
Present your identified task and requirements
(1-2 minutes per student/group)

Introduction
Many of the tasks, if not all, have prerequisites (i.e. money, materials,
personnel, etc)
Similarly, for technopreneurial venture to
start, grow and succeed, it must also
have the required resources,
environment and support.

But, what are these

things?

Learning Objectives
At the end of this session/lecture, the
students should be able to
Enumerate the different actors/ players
for the technology ventures to prosper,
and
define the roles of the different
actors/players in techno ventures

Successful
technopreneurship
=

Technopreneurship
Ecosystem
Human

Laws &

Resourc
es

Policies

Techno
Ventures

Environ
ment

Financia
l
Resource
s

Technopreneurship
Ecosystem
Human Resources Component

Research - Thinker, Idea generator,

Innovator
Developer - Implementor, technical
people
Scanner and marketing people

Financers

Technopreneurship
Ecosystem
Environment Component
Science parks, Incubation centers
Academic Institutions, R & D Centers
Internet access, Communication

Communication and Other Support

Services
Geographic accessibility
Venture Mentoring Services/Support

Technopreneurship
Ecosystem

Laws and Policies

Intellectual Property Rights Office
Technology Licensing Office facilitates
commercialization of inventions
Legal Services

Technopreneurship
Ecosystem
Financial Component

VC and Investors
Business Sector

Funding Agencies
Financial Services (i. e. Accounting)

Financial Resources

Environment

VC, Investors,
Business Sector,
Funding Agencies

Science Parks,
Incubation Centers,
Infrastructure, Comm
and other Support
Services

Technology
Venture
Human Resources
Academe, R & D
Centers, technical
personnel

Laws and Policies

Technology Licensing
Office, IPR Office

Academe and Research Institutions

1. Ateneo de Davao University

2. Brokenshire College
3. Cor Jesu College
4. Davao Doctors College

5. Holy Child School of Davao

6. Jose Maria College
7. St. Marys College
8. Interface Computer College
9. University of Immaculate Concepcion
10.University of Mindanao
11.University of the Philippines Mindanao
12.University of Southeastern Philippines

Environment
Department of Science and Technology
Commission on Higher Education
PESO
Davao City Chambers of Commerce and
Industry
Science and Technology Park, Bago
Oshiro, Tugbok, Davao City
Brokenshire Learning Center

Academe (Colleges &

Universities)

DOST, DCCI, PAHRDF

Funding Agencies
Industries, Businesses,
LGUs, Private Sectors

Incubation Centers &

Science Parks

Framework of Engagement or Collaboration

Why
Technopreneurship?

Philippine Economy
Population 84 M
Population of working age?
Approx 50% of popn = 16 years old and
below
Employment
GNP from large companies > 100
employees
GNP from small companies, < 100
Number of large companies 5%?
95% are small companies?

Source: M.Barcelon, UPATBI

Economy, Exports ??
Philippines

84M

$40B

Thailand

60M

$65B

Malaysia

24M

$90B

Singapore

4M

$120B

HK

7M

$120B

Taiwan

22M

Vietnam

65M

$15B

Electronics,
traditional goods
Tourism,
food/cars,
electronics

Source: M.Barcelon, UPATBI

How?

Start the Ball Rolling

Innovation
Person gets an idea, active search, by
chance, present employment or
experience
Triggering Event
Career prospects
Deliberate choice
Implementation
Growth

Source: M.Barcelon, UPATBI

Common Components
Three crucial components for business:
Excellent market opportunity
Superb entrepreneur (and
management team)
Resources needed to start the
company and make it grow

Source: M.Barcelon, UPATBI

1. Excellent market
opportunity
Customer Need
Can you give me the names of
prospective customers?
If you cannot give any names, you
only have an idea, not a market.
Would-be entrepreneurs who are
unable to name customers are not
ready to start a business. They have
only found an idea and have not yet
identified a market need.

Source: M.Barcelon, UPATBI

1. Excellent market
opportunity
Timing
Will the idea or window of opportunity
look brief, it could just be a fad?
If the window is brief, the
entrepreneur will rush to open the
business, usually with inadequate
planning.
Can lead to costly mistakes.
Source: M.Barcelon, UPATBI

2. The Technopreneur and

the Management Team
Even with the right opportunity, the business will
be successful if led by a person with strong
entrepreneurial and management skills.
Entrepreneurs should have experience in the same
industry or a similar one. Cannot go on OJT at the
same time.
Ideal entrepreneur is one who has been a successful
entrepreneur in the same industry
Have management experience, preferably with
responsibility for budgets, profit and loss, sales.
Source: M.Barcelon, UPATBI

3. Resources
Entrepreneural frugality means:
Low overhead
High productivity
Minimal ownership of capital assets

Source: M.Barcelon, UPATBI

Sources
of seed
capital

Personal savings
Bank loans
Family
Employees/partners
Friends
Venture Capital
Mortgaged property
Govt guaranteed loan

Other

78.5%
14.4
12.9
12.4
9
6.3
4.0
1.1
3.3

Source: M.Barcelon, UPATBI

The 9 Fs
Founders first class entrepreneur
Focused focus on niche markets, specialize
Fast decision making, implementation
Flexible open mind, respond to change
Forever innovating
Flat - organizations
Frugal low overhead, productivity high
Friendly to their customers, suppliers,
workers
Fun to be associated with an entrepreneur
company
Source: M.Barcelon, UPATBI

Thank you!

(c) 2006 UP Ayala TBI