PREFACE

AMUL is the pride not only of Gujarat but also of entire country. I have
great pleasure in preparing this project of such organization. A person aspiring to
enter in management profession must have practical knowledge of the subject. The
objective of industrial visit is to develop practical knowledge in student as a
supplement to the theoretical study of management in general as well as industrial.
It provides foundation to students intending to pursue a career in this field. The
industrial visit is the most exciting experience of the education.

All the information and data is gathered during the visit. Our college planned
an industrial visit to Amul, Anand (the home of Milk) to provide us insights about
manufacturing process and the complex distribution it follows. Every person needs
some changes from the routine education. I concentrated more on taking
information about Processing for AMUL Products. As I am student of management
and the future Manager the industrial visit play vital role in my education. I
become conscious that I am the manager of future and I should also learn how to
solve managerial problem and fulfill others requirement at the time.

I have tried my best to represent all relevant data and information relating to
my project work. I hope this report will serve the purpose of the readers.

Mahechchha R. Patel
Roll no.:
CPIMR
I

ACKNOWLEDGEMENT
Being fortune enough to be a part of Shree Chimanbhai Patel Institute of
Management and Research, Ahmedabad, I would like to thank Mrs. Aarti Triwedi
(Director) for giving me this opportunity to visit and understand the manufacturing
process of AMUL, as a part of the curriculum. Through this project, my knowledge
about dairy industry has been updated and I hope the same with my colleagues.

A big thank you to the employees and staff of Amul Anand plant who showed us
the process and answered our doubts without hesitation.

I would also like to thank my classmates, friends and teachers who had earlier done
similar projects on AMUL, for their valuable information and support.

Mahechchha R. Patel
Roll no.:

II

EXECUTIVE SUMMARY
AMUL is the cooperative sector. It is the institution of the farmer, for the farmer
and from the farmer. The AMUL gives pleasure to the farmers to change the own
price, which was not possible in the earlier years. This union was born on the 14th
December 1946. The union provides facilities to its members like more return,
satisfactory price, insemination, first aid, group insurance, cattle food at
concessional price etc. AMUL dairy have five main departments like finance,
personal, commercial, milk procurement and production. The finance department
does the clerical work and takes care of inflow and outflow of the cash. The other
work is annual audit; Personal department work on recruitment, transfer dismissal,
performance appraisal, demotion, etc. The commercial department conducts all
promotional activities. The marketing work is handling by GCMMF. The
production department produces the product with the help of latest technologies.
The production is done according to ISO requirement. The milk procurement
department gets the milk everyday two times from more than 100 routes and more
than 1000 societies. For the maintenance of the quality of the milk there are 167
chilling units.
This report contains learning taken from the industrial visit covering
manufacturing process of butter and distribution of butter.

III