Moscow 24 June 2011

RIA Novosti is a leading

Russian media company with
a rich 70-year history. Today,
the RIA Novosti media
holding
includes
the
eponymous
multimedia
Russian Information Agency,
the Russian Agency of Legal
and Judicial Information, the
R-sport news agency, the
Moscow News Publishing
House,
which
publishes
newspapers
in
Russian,
English and Arabic, a press
center, as well as more than
70 Internet resources in 14
languages.

In celebration of its
70th anniversary, the
RIA Novosti media
holding launches the
International Future
Media Forum, which
focuses on the
development of media
technology, the impact
of new and traditional
media on society, and
the future of
journalism.

Special
session:
Russian and
Foreign Media:
Past, Present,
Future

Indonesia Media Lanscape

Dr. Irwansyah, MA
Center of Communication Studies, Universitas Indonesia

Indonesia in Map

Indonesia

Country that united by sea with 17,508 islands, 33 provinces, 238 million people, 300+ ethnic
groups, 5 religions,

Indonesia

Most of media grow at the capital city of Indonesia, Jakarta, with population 9,580,000 people

Media landscape
Drastic Liberalization (Reformation) Since 1998
1.

The closure of powerful Ministry of Information

2.

Introduction of new laws and presidential

decrees designed to protect freedom of the
press, reduce censorship

3.

Liberal access to acquiring publication permits

(SIUPP)

4.

Growing numbers of regional and community

media, e.g. Pikiran Rakyat West Java, Jawa Pos
East Java, Waspada North Sumatera. Each
has regional dialect

5.

Indonesia rank 117 on Freedom Index based on

2010 by Reporter Without Borders * - 2009 rank
no. 100

6.

Consolidation in the media, the birth of media

mogul & conglomerates

7.

Conversion to Online by key national media

Media Landscape
Media
TV

Number

National

1 state-owned station
(TVRI)

Regional

28+ stations

9 privately-owned
stations
(RCTI, SCTV, AnTV,
Metro TV, Trans TV,
Trans7, MNC (TPI), TV
One, Global TV)

Radio

1 national station
(RRI)

800+ registered
frequencies (stateowned & privatelyowned)

Newspapers

200+

Magazines

200+ titles

News Agency

1 (Antara)

On-line Media

Less than 100 (including some sites operated &

maintained by local newspapers)

Regional Media Key cities

Medan
(North Sumatra)

Bandung
(West Java)

Surabaya
(East Java)

Waspada

Pikiran Rakyat

Jawa Pos

Cover local, national, business, politic and

entertainment news. Distribution reach
Aceh and North Sumatra province

A prominent daily newspaper based in

Bandung, West java. It is the oldest
newspaper in West java.

Readers: A to B class

Readers: A to B class

The largest daily in East Java, and is one

of the largest circulation daily in
Indonesia. Distribution reach Bali &
Central Java
Readers: A to B class

Daily circulations: +/-110.000

Daily circulation: +/- 180.000

Daily circulation - +/- 400.000

Analisa
Daily newspaper published in North
Sumatra.

Tribun Jabar

Surabaya Pos

Daily Newspaper published in Bandung,

Wet Java. Part of the Kompas Gramedia
Group.

Cover general news such as city news,

sports, business & community events.
Distributed mostly around Surabaya

Cover general news such as business,

politic and entertainment
Readers: B class

Readers: B class

Readers: B to C class

Daily circulations +/-80.000

Daily circulations +/- 98,000

Daily circulation +/- 200.000

On-line Media
No.

Name

detikcom

KOMPAS.Com

TEMPOinteraktif.com

Berita Liputan6

The Jakarta Post

URL

Unique visitors/ month Page views / per

day

www.detik.com

6,1M

65M

www.kompas.com

4,2M

110M

www.tempointeraktif.com

1,9M

8M

920K

17M

260K

1,8M

www.liputan6.com

www.thejakartapost.com

Source: Google Ad Planner and Compete.com

Source : http://www.xmarks.com/topic/indonesia_news

Community Media (Based on Religion)

31+ Community Media
13+ Moslem Community Media
10+ Christiany Community Media
6+ Hinduism Community Media
2+ Buddhist Community Media

Media Language (Print)

Language (1):
Mostly Indonesia

Media Language (Print)

Language (2):
Local language:
Java
Batak
Sunda

Media Language (3)

Language (3):
Foreign language:
English
Mandarin Chinese

Key Media Characteristics

Kompas Macro issues, rarely cover corporate news, more

toward nationalist and prefer exclusive interview
Bisnis Indonesia Prefer hard data, hard news will go to
online version, print will focus more in investigative type of
article. Same journalists for online and print
Investor daily Focus on capital market related issue. Treat
rumors as reliable source
The Jakarta Post Widely read by expatriate, and
businesses through out the region and around the world,
mainly through their website
Tempo (daily & weekly) Prefer in depth, investigative mind
set, idealism
Kontan (daily & weekly) Prefer in depth story, investigative
mind set, high with idealism
Republika (daily) general news, focus on Islamic related
news. Widely read by intellectual Muslim

Conglomeration of Media Ownership

Conglomeration Lippo Group

Jawa Pos

Gramedia Group

Media Nusantra
Citra (MNC)

Owner

The Riyadi Family

Dahlan Iskan

Jacob Oetama

Harry Tanoe

Media under the

group (along with
circulation/viewer
ship)

Investor Daily
(95,000), The Jakarta
Globe (50,000),
Globe Asia Magazine
(30,000), and
Investor Magazine
(5,000).

Jawa Pos (400,000),

Indo Pos (260,000),
and Rakyat Merdeka
(350,000).

Kompas (600,000),
Kontan (80,000),
Tribun Jabar
(98,000), Tribun
Timur (45,000),
and Tribun Batam
(80,000).

Seputar Indonesia
(200,000), RCTI (TV,
reaching 180 million
viewers), TPI (TV,
reaching 158 million
viewers), and Global
TV (TV, reaching 110
million viewers).

Indonesian Journalist
In General:
1.
2.
3.
4.

5.
6.

Today, most of our journalists have grown more mature and

sophisticated in their reporting although mistakes are still common
Corruption still exist but less rampant
There are nationalist sentiment among some journalists, to some
extent, e.g. foreign dominance in strategic sector such as retail industry
Field experts are gradually emerging as there are now a wide variety
of categories (e.g. business, automotive, lifestyle, etc.)
Unexpected change on schedule when meeting media competing
schedule
Junior reporters: covers general topics and are rotated from one desk to
another

Articles Most Important

33% of those who read Womens Magazine think that Fashion is the most important articles, this in lines with what the
readers of Cosmopolitan, Female and Dewi, but for Good Housekeeping readers, Family Health, Psychology and Family are
most important.
By All Read Womens Magazine
Fashion

33

Family Health

27

Recipes

23

Beauty

17

Infotainment

12

Public Figure

Cosmopolitan
Harpers Bazaar

Zodiac

Real Life Story

Good Housekeeping
Female
Dewi

Family
Psychology

By Magazine Titles

0
Base: Read Womens Magazine in P1Y, in %

10

20

30

40

50

60

Source: Nielsen Readership Study for MRA

Most Favorable Articles

Readers of Women Magazine like to be inspired, they like to reading useful health, fashion, beauty tips in their magazines,
keep themselves updated with the latest gossips, and at the same time, learn from others about life!
Read Womens Magazine

10
9

21

Family Health

20

Fashion
Beauty

To Know How to Stay Healthy/

Health Tips, 50%
To Follow Fashion Trend (74%)
Know how to dress appropriately (11%)

Cooking/Recipes

To beautify myself/ Beauty Tips, 83%

7

Infotainment

Real Life Story

7
4
3
3

Family

To create new menu (42%)

For variety of food (24%)
Recipes are easy to implement (20%)

Public Figure
Psychology
Sex

Base: Read Womens Magazine in P1Y, in %

Keep myself inform with the latest

infotainment news, 90%
To learn from other peoples life/ to be
inspired, 61%
Source: Nielsen Readership Study for MRA

Level of Social Media Development

Facebook.com

Indonesia Page Facebook Rank

Level of Social Media Development

Twitter.com

Interesting Fact about Indonesia Twitter

Indonesia contributes 15 % from all tweets

around the world below Brazil (27%) and
United States of America (25 %) and above
England (7%) and Dutch (4%)
In January 2011, there are 22.707.725
tweets from Indonesia and 4.883.228
Twitter account from Indonesia
The number of tweets from Indonesia
occured from 18.00 22.00 with around
1.400.000 1.600.000 tweets
During weekend the number of tweets
increase into 3.500.000 tweets or aroud
5,59 tweets per account
The comparison number of tweet and
retweet is 53% retweet and 47 % tweet
Ten cities in Indonesia with the highest
tweets : Jakarta (16,33 %), Bandung
(13,79%), Yogyakarta (11.05 %), Semarang
(8,92 %), Surabaya (8,21 %), Malang (7,41
%), Medan (7,25 %), Bali (6,01 %), Riau
(4,66 %) dan Palembang (3,62 %).
The highest of trending topics is the
discussion about football: 20,15 %
The users of twitter account use 43%
UberTwitter (UberSocial) application, 16 %
API, and 11% Twitter for Blackberry.
http://www.bawelohbawel.com/fakta-menarik-tentangtwitter-di-indonesia/

Level of Social Media Development

Level of Social Media Development

Kaskus.us

Level of Social Media Development

Koprol.com

Level of Social Media Development

As a result, Indonesian media and companies are starting to tap into social media
to deliver their own generated contents to the masses
Unlike traditional media, social media allows for real-time updates and features
two-way communications, in which viewers can leave feedbacks or comments for
the contents original provider

International Media Presence In Indonesia

Newswires

Dow Jones: has a bureau in Jakarta

Bloomberg: has a bureau in Jakarta
AP: has a bureau in Jakarta and a
correspondent in Bali

Electronic
BBC: has a correspondent in
Jakarta
CNN (HK): has a producer and a
correspondent in Jakarta
Bloomberg TV (SIN): no
correspondent in Jakarta,
dispatches crew from Singapore
Al Jazeera (KL): has a producer, a
cameraman, and reporter in
Jakarta
Channel News Asia: has a
correspondent in Jakarta

Publications
WSJ: has a correspondent in
Jakarta
Financial Times: has two
correspondents in Jakarta
IHT: no correspondents in Jakarta,
use freelancers

Utilizes many local correspondents

and stringers (free lancers)

The

role of mass media has improve in

2009 election...

The State Influence the Mass Media

(Level of Censorship)
Freedom Index based on Reporter Without Border
117

111

103

100

0*
2010

2009

2008

2007

* Reporter without Border didnot publish the rank fo freedom index in 2007

2006

The State Influence the Mass Media

(Level of Censorship: Content)
Indonesia Criminal Code
(KUHP): 38 verses
Defamation, Libel, and
Slinder
Ethnicity, Religion, Race,
and Intergroup (SARA)

Pornograph Act
Pornograph content

The State Influence the Mass Media

(Level of Censorship: Content)
Attorney General's Office
SARA issues

The State Influence the Mass Media

(Level of Censorship: Content)
Electronic and Information
Transaction Law No. 11/2008
Defamation

Indonesia Media Lanscape

Dr. Irwansyah, MA
Center of Communication Studies, Universitas Indonesia

Thank you