DEPARTMENT OF TEXTILE MARKETING & MANAGEMENT

&
DEPARTMENT OF GARMENT TECHNOLOGY
SSM POLYTECHNIC COLLEGE, KOMARAPALAYAM
TIME: 2 HRS

MODEL Q&A BANK/1ST MONTHLY TEST TOTAL MKS: 50

PART A

(14 X 1 = 14)

1. Define merchandising.
Merchandising is any practice which contributes to the sale of products to a retail
consumer.
2. List the skills required for a merchandiser.
Communication & Negotiation, Be Creative & Active, Sensitive to Customers'
Needs, Experience on the Shop Floor, Numerical Ability, Marketing, Distribution,
Management, & Commerce
3. What do mean by Merchandise planning?
Merchandise planning includes the six Rs , namely Right product,
Right location, Right time, Right processes, Right people, Right
quantity of apparel planned during merchandising process.

4. What is product development?

Here are a few common steps in the product development process.

Product Review Meeting
Submission of Trimming & Components

Fit Testing

Photo Samples

Performance Testing

5. What is retail merchandising.

Retail merchandising includes all activities involved in Selling and providing goods and
services to ultimate consumers for personal or household use.
6. Give examples for off-price retailers.
The retailers when the offer the following types of discounts like Cash discount,
.Quantity discount, Functional (trade) discount &.Seasonal discount, they are known as offprice retailers.
7. What do you mean by fit testing?
Fit Testing: some fashion companies will require fit testing as part of the product
development process. In order to ensure proper fit, steps must be taken to evaluate the
garments comfort. This process is to both monitor the manufacturer, but also to make sure
the original size spec developed was proper. Even if the manufacturer follows the spec file

perfectly, during the fit process the fit technician may discover that adjustments may be
needed.
8. List the check points for proper approval.
The purpose of the product development process is to certify that the supplier
understands and adheres to the specifications established for a specific product. Typically, a
retailers objective is to provide their customers with the highest level of quality and service at
the most competitive price. Clothing stores can meet this objective most successfully when their
supplier fully understands the product development process.
9. List the types of retail merchandising.
Retail merchandising management process involves analysis, planning, acquisition,
handling and control of merchandise investments of a retail operation
10. What do mean by departmental stores?
11. What do you mean by non-store retailing?
Major forms of non- store retailing are Vending machines, Direct marketing, mail order
services, electronic retailing and web marketing.
12. What is television shopping?
13. Give examples for off-price retailers.
14. What do you mean by non-store retailing?
PART B

(6X6=36)

15. Explain in detail the role of merchandiser in an apparel industry.

In an apparel industry the merchandiser plays a vital role in various capacities in the
following areas.

Sample development.

Price negotiation.

Order confirmation.

L.C. opening. [Import Section].

Sourcing of materials.

Material collection.

Quality checking.

Production planning and control.

Arranging final inspection.

Arranging shipment. [Export Section].

16) Explain the types of samples in apparel merchandising.

17. Explain various types of retailing by product offering.

1.
1.Department
DepartmentStores
Stores
2.
2.Specialty
SpecialtyStores
Stores
3.
3.Supermarkets
Supermarkets
4.
4.Drugstores
Drugstores
5.
5.Convenience
ConvenienceStores
Stores
6.
6.Discount
DiscountStores
Stores
7.
7.Restaurants
Restaurants
18. Explain in detail the Responsibilities of a merchandiser.
The followings are the responsibilities of a merchandiser in a garment/apparel industry..

19. Explain the sewing process flow by a chart.

The following is the normal flow chart of sewing process in garment industry.

20. Explain in detail the costing of mens shirt.

Fabric consumption for a dozen of shirt L size of basic shirt.
Width of body of shirt 1/2 chest

24"+1"(sewing allowance)

Body length 32"+1"(sewing allowance)

33"

25"

Sleeve length 23"+2.5(cost) +1.5"(sewing allowance)

27"

Consumption of a body shirt:

{1/2 chest (body length) 2} / 36 fabric width. (Sq.
inch)
25"33"2 (Sq. inch ).
{Let assume fabric width 25"effective width 25"1" 24"} Fabric length 25332 / 44 inch
Fabric consumption 25332 / 4436 yds
Consumption of sleeve (length of sleeve width sleeve) 2 sq. inch
27"24"2" (Sq. inch)

Fabric consumption in length width 27242 / 4436 sq. inch

Total fabric consumption of one dozen shirt [(25332 / 4436 + / 27242 / 4436) 2+
wastage of 8%] 22.75 yds + 8% wastage 24.6 yds
Sewing threads consumption:
It is calculated by measuring the total of different kind of seam. Normally sewing threads
consumption per shirt , 120m.So, sewing threads consumption per dozen, 120 12 1440m