GEORGE TSITOURAS

+447795179620 george.tsitouras@gmail.com
www.linkedin.com/in/GeorgeTsitouras

BUSINESS TRANSFORMATION & CHANGE LEADER

International Business Transformation & Change leader, very keen to relocate, with a career spanning 16
years in multinational markets for major companies in telecoms and Consulting. Proven ability to
conceptualize and implement transformation methodologies, focused on achieving excellence through
implementation of best practices coming from different industries and strategic vision. Demonstrated track
record of leading internal and external programs as well as project portfolios. Acted as an agent of change
for tr6nsformative projects that affected diverse functional areas across business, human capital and
technology featuring organizational restructuring, change management, strategy development and more.
A University of Warwick post-graduate, with top class professional development courses at Wharton and
IMD Business Schools. Exceptional communicator adept at collaborating with C-level executives and
influencers and delivering results on business strategy, operational excellence, change effectiveness and
more.
Business Transformation Strategic Change Management Global Project & Program Leadership
Team Leadership & Coaching Business Development Senior Stakeholder Management Big 4
Organizational Restructuring Rightsizing Process Development Business Process Reengineering
Customer Relationship Management Change Communications Strategic Planning

PROFESSIONAL EXPERIENCE
PHARMAKON PRESS, Athens, Greece

May 2013-to date

Strategic Transformation and Change Advisor
Currently, I lead the development and implementation of the growth strategy and the respective
change management of my familys publishing business of medical books and international refereed
medical journals in the area of pharmaceuticals, having achieved a CAGR in the business of 30% and
operating in the most adverse economic environment in Europe.

ERICSSON, Consulting Division, Mediterranean Region

2006-Apr 2013
2012-2013 Senior Consultant (Associate Principal)
Assigned from the Ericsson Customer Unit leadership team, acted as a transformation advisor and led
internal and cross organizational strategic projects. Key activities performed:

Developed and implemented business improvement and change management projects that cut across
organizations and involved people coming from more than 10 countries achieving targets.

Delivered presentations to the regional leadership team to evaluate programme portfolio, define
programme objectives, gain buy in, mitigate risks and portray progress for strategic initiatives.

Prepared and delivered workshops to large groups of leaders and professionals on change leadership
and newly developed business frameworks including processes, performance KPIs, etc.

Key project achievements:

Sales Transformation strategic programme 25 countries: Led the change management of the
sales operational model including processes, responsibilities, training, and communications that
affected 700 people from 25 countries meeting deadlines & budget, improving sales effectiveness KPIs
by 15% and Customer Satisfaction KPIs by 25%.

Customer Experience Management strategic programme 10 countries: Initiated, developed and

implemented the customer engagement methodology and bridged communication gaps between
differentiated internal organizations, increasing the effectiveness of customer sales engagements.

2010-2011 Head of Consulting

Promoted to Head of Consulting, set-up and led Consulting for 5 countries in the Mediterranean region.
Member of the Regional Consulting leadership team and Customer Unit Operations leadership team.
Developed the consulting strategy, targeted clients and drove key internal & external projects acting as an
expert and coach on business transformation, change management and sales strategy. Additional activities:

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ERICSSON, continued:

Achieved the consulting governance and performance drivers by increasing headcount, securing
consulting revenues over 2M and boosting utilization and billability above 80% in just one year.

Cooperated with Sales, Strategy and Presales organizations of Ericsson in order to evaluate and
prioritize the projects pipeline, securing resource availability, delivery excellence & business growth.

Aligned internal program portfolio scope with Ericsson global leaders strategic change priorities.

Oversaw complex programme delivery and managed issues and escalations improving customer
satisfaction objectives and winning new contracts.

Utilized resources coming from different organizations and different countries and time-zones meeting
delivery specific as well as Customer Satisfaction KPIs.

Provided direction and run the Individual Performance Management process for my direct reports.

Key project achievements:

Rightsizing - Operational efficiency and effectiveness enhancement 25 countries: Drove the
rightsizing project that affected more than 400 people in 25 countries, through which specific project
activities could be off-shored, near-shored or managed by country resources, and managed change
achieving cost and profit margin objectives.

Sustainability Strategic Sales plan 25 countries / global: In search of new revenue sources for
Ericsson, innovated and led a company-first sustainability strategic plan in order for Ericsson to address
a billion euro market opportunity. Led the pilot program in 25 countries and as member of the steering
group oversaw its global implementation and coached on program risk mitigation. Approach was
adopted as best practice globally.

Set-up and led globally the Sustainability Consulting Program and a virtual team of 25 consultants.

2008-2010 Senior Consultant (Strategy & Operations Consulting Leader)

Promoted to Senior Consultant, I was responsible for implementing the consulting governance framework in
the Strategy and Operations consulting practices. Led the delivery of complex projects. Additional activities
performed:

Managed teams delivering Go-to-market plans, sales strategy, organizational restructuring, process
enhancement and change management work programmes.

Facilitated customer executive workshops for idea generation, problem solving, change management,
key Ericsson message communication and knowledge transfer.

Key project achievements:

Dynamic Pricing program multi country: Led the Dynamic Pricing project for a multi-country
operator in Europe including Go-to-market plan, pricing algorithms, channel & sales strategy and change
management.

Revenue Assurance program: Led the customer programme including technology, organization and
process streams that identified multi-million euro of potential revenue loses achieving both a positive
EBITDA impact and embedding proper change management principles.

Consulting Innovation framework - global: Explored new consulting themes, value propositions &
ways of working by having initiated, developed and implemented the Innovation framework for the
Global Consulting function. Planned the change process for the Western European region.

2006 2008 Business Advisor

Liaised with account teams and senior company executives to foster consultings mission and develop a
strong internal and external network of senior, decision-making executives. Defined core business assets,
such as best practices, value propositions, methodologies and operating models. Led delivery of complex
projects including change management and organizational restructuring.
Key project achievements:
Business Continuity Management programme: Led the 18-month 4-stage programme spanning 18
personnel, 8 departments and three subcontractors, cutting client risk exposure by 20% and
introducing proper change management practices affecting 1000+ employees. Led globally the
Business Continuity Consulting Program and set-up a virtual team of 20 consultants.

Strategic Plan for a water company to become telecommunication services provider (FTTH):
Secured and led the first consulting project in the utilities domain. Reviewed investments, managed
vendors, developed organizational structure, performance KPIs and managed change.

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EFG EUROBANK, Organization & Planning Division, Athens, Greece

2004-2006
Special Projects Manager
Led internal consulting projects spanning multiple business units and teams of 1-5 internal and external
consultants in delivering business process reengineering projects. Provided training to consultants on
ARIS BPM tool and Business Process Reengineering.
Key project achievements:

Travel function reengineering: Coordinated a total redesign of banking groups travel function
including vendor management, IT infrastructure, process design and change management,
contributing to a major cost reduction.

New Product Development reengineering: Overcame difficulties involved in a project to redesign

new product development function to align with top management sponsors requirements and riskrelated considerations.

PLANET ERNST & YOUNG, Athens, Greece

2001-2004
Managing Consultant
Coordinated business process reengineering and change management engagements in banking,
government, transport, and infrastructure sectors. Guided teams of 1-4 consultants in achieving client
expectations and milestones and oversaw training activities.
Key project achievements:

Branch Operating model implementation: Led a stream of work to deploy a new operating model in
more than 60 bank branches of a major bank in Southeast Europe affecting 1500+ employees,
boosting sales more than 20% above initial targets.

Post Merger Integration: Created new organizational chart, roles, and responsibilities for all internal
positions after the merger of two construction and real estate companies in Southeast Europe,
introducing a matrix structure simplifying management and communication.

ICAP SA, Management Consulting Division, Athens, Greece 1999-2001

Consultant
As a management consultant, I provided external consulting services for long and complex projects in the
banking sector. Focused on business process reengineering and project management.
Key project achievements:

Project Management of a merger: Prepared project programming for a merger of 2 major

Southeastern Europe banks (united activities of 20-40 disparate teams).

Created a team progress reporting mechanism that provided key information on critical issues leading
to within deadlines and below budget completion of the merger.

EDUCATION

Master of Science, Engineering Business Management, University of Warwick, UK, 1997

Master of Engineering, Electrical & Computer Engineering, University of Patras, Greece, 1996,
Graduated sixth in his class, 1996

PROFESSIONAL DEVELOPMENT

Strategic Thinking & Management of Competitive Advantage The Wharton School, 2008
Winning in Service IMD, 2009
Beating Low Cost Competition IMD, 2009
Innovation Breakthrough IMD, 2008
Leadership Core Curriculum for Managers Ericsson Leadership Program, 2011-2012
SPIN Sales Training Huthwaite International, 2012
Advanced Business Process Management Clariteq, 2012

LANGUAGES
Greek (native) English (fluent) German (intermediate) Italian (basic)

REFERENCES AVAILABLE UPON REQUEST

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