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2007 AFAANZ and Finance 47 (2007) xxxxxx
a
School of Accounting, University of New South Wales, Sydney, 2052, Australia
Department of Accounting & Finance, Macquarie University, Sydney, 2109, Australia
Abstract
This research note examines the impact of client size on the estimation of audit fee
premiums in the Australian market for audit services. Previous research suggests
that higher audit fees are expected for both larger clients and for industry
specialization. We find that in the Australian market for audit services, the fee
premium attributed to industry specialist audit firms is concentrated in the audit
fees paid by the largest clients in each industry. One reason for higher fees paid
by larger clients is the demand for additional audit services. We find higher fees
for companies cross-listed on US exchanges. We also find that fee premiums to
auditors that are city-industry leaders are strongly related to client size.
Key words: Audit fees; Auditing; Industry specialization
JEL classification: M42
doi: 10.1111/j.1467-629x.2007.00213.x
1. Introduction
This research note examines the association between client size and audit fee
premiums. This topic is important in helping to understand the extent to which fee
premiums attributable to auditor characteristics, such as industry specialization,
We gratefully acknowledge the use of data provided by the Centre for Audit and Assurance
Research at the University of New South Wales, the Securities Industry Research Centre of
Asia-Pacific (SIRCA) from Aspect Financial, the Faculty of Economics and Business,
University of Sydney, and Allen Craswell. We appreciate the helpful suggestions from
Asher Curtis, Chris Hogan, Rajib Doogar, Brian Mayhew, Renee Radich, Peter Roebuck,
Roger Simnett, Mike Stein, Stephen Taylor, Stuart Turley, Arnie Wright, Mike Wilkins,
participants at the American Accounting Association (AAA) Auditing Section meeting 2004,
the International Symposium on Audit Research 2004, the AAA Annual meeting 2004, and
at workshops at the University of Connecticut, Boston College and Northeastern University.
Received 21 December 2005; accepted 29 September 2006 by Gary Monroe (Deputy Editor).
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425
favourably for larger clients, and Chung and Kallapur (2003), who find no
support for the contention that important clients have higher abnormal accruals.
Sullivan (2000) finds that following the Big Eight to Big Six mergers there is
evidence of reduced marginal costs of auditing large clients as measured by
patterns of client switches following the mergers. DeFond et al. (2000) find that
the fee premium to Big Six industry specialist is robust across the spectrum of
company size in the Hong Kong market.
Prior studies of industry specialization using Australian data have observed
that the results for tests of industry specialization are sensitive to test specification with respect to client size. Craswell et al. (1995) report that the industry
specialist premium only occurs for larger auditees, where large is defined as
being in the top half of the sample based on auditee total assets . Craswell et al.
(1995) argue that larger-sized companies in general have greater agency problems and, hence, are more likely to benefit from the additional audit quality
of a Big Eight industry specialist. Ferguson et al. (2003) also report that the
industry specialist premium increases as client size increases. Recent research
also shows evidence consistent with demand for industry specialist auditors
from Australian companies with characteristics that are likely to be associated
with client size. Chen et al. (2005) find that companies with an audit committee
and companies with a higher proportion of non-executive directors are more
likely to be audited by an industry specialist.
Ferguson et al. (2003, 2006) provide evidence that national rankings are
driven by city-industry leaders. In a small market like Australia with few large
cities, there is the distinct potential that conditioning on industry and city is
identifying the largest, more complex audit clients. Using data from the larger
US market, Francis et al. (2005) find evidence of audit fee premiums being
associated with joint national and city specialist auditors. Francis et al. (2005)
argue that the results are generally consistent for the upper and lower halves of
their sample by client size; however, they also note that the estimated premium
for joint nationalcity leadership is 22 per cent for larger clients and only 7 per
cent for smaller clients (Francis et al., 2005). Therefore, in our study, we investigate the concentration of the observed fee premiums with respect to client size
for both national-level and city-level industry specialists.
3. Client size, industry specialization and fee premiums
The client size and auditor specialization explanations for audit fees both
predict a fee premium for the industry specialist on the largest audits in the
industry. However, the difference is with respect to whether fee premiums are
earned by the specialist auditor for audits other than the largest clients that
dominate the industry. If the audit fee premium is attached to the industry
specialist auditor, then we would expect the premium to attach to all audits
undertaken by that specialist auditor in that industry. If these premiums are
attached only to audits of the largest clients in an industry, then we would not
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426
expect to observe significant fee premiums for audits beyond the premiums
earned for audits of the largest clients.
To the extent that the largest clients endogenously choose the auditor best
suited to their business, client size and industry specialist are inherently related
and cannot be separated. However, empirical evidence can provide a basis for
understanding the extent of specialist audit fee premiums across clients of
varying size and the ability of the specialist to earn a fee premium beyond the
premium earned from the largest clients.
There is evidence that differences in client size are related to audit fees.
Mayhew and Wilkins (2003) find that audit firms that possess significantly
higher market share than their competitors earn higher audit fees. Audit firms
with higher market share also typically have a higher proportion of the larger
clients. In contrast, Casterella et al. (2004) examine client bargaining power
where power is measured as each clients sales relative to the sales to all
clients in the industry audited by the companys auditor. They find that audit
fees are lower as the client size increases relative to their auditors industry
clientele.
Consistent with prior studies, we do not have sufficient data to directly examine the quantity or nature of assurance services demanded by specific clients.
However, we can attempt to carefully model the relation between the client
attributes and audit fees, and then consider the incremental fees attributable to
industry specialization for clients of differing size. Overall, in considering the
relation between client size and industry specialization, there are at least three
aspects of client size that can be considered: absolute client size, client size
within industry and client size relative to other clients.
With respect to absolute client size, we consider two aspects of the association between client size and audit fees. The audit fee model is generally well
specified. However, it is known from prior research that the coefficient on log
of assets varies with client size (Bell et al., 1994). Therefore, we consider nonlinearity in the relation between audit fees and client size. Palmrose (1986)
observes that if larger clients require more audit services than smaller clients,
then we would expect that these large clients pay relatively higher fees per dollar of size relative to smaller clients. To examine possible sources of increased
demand for audit services from larger clients, we identified companies crosslisted on a US exchange as a client characteristic correlated with client size and
likely to increase the scope and complexity of audit procedures required by
large clients.1
With respect to size within industry we focus on the premium to industry
specialization to clients of varying size. We empirically examine the extent to
1
From an econometric perspective, cross-listing could be considered an omitted variable
from a typical audit fee model, but only to the extent that size and other variables do not
fully capture the variation in fees attributable to the need to provide assurance on the
reconciliation to US GAAP and other issues relating to dual listing status.
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427
which the audit fee premium attached to the industry specialist auditor is
earned across clients of varying size.
Casterella et al. (2004) argue that relative client size within industry results
in clients having greater bargaining power and that, ceteris paribus, this will
result in lower audit fees. In contrast, Mayhew and Wilkins (2003) argue that the
client can only bargain for a lower fee where the auditor has not successfully
differentiated itself from competitors. They find evidence that audit firms that
have successfully differentiated themselves earn a fee premium. This evidence
is consistent with the successfully differentiated audit firm retaining a stronger
bargaining position with their clients. To the extent that larger clients have
larger reputational capital at risk, and tend to select a differentiated leading
auditor in the industry, we would expect higher fee premiums (Mayhew and
Wilkins, 2003). We include a measure for client bargaining power as measured
by Casterella et al. (2004); however, based on the prior research using US data
the premium predicted is ambiguous.
We specifically consider the following aspects of client size in audit fee
models: (i) additional variables to capture non-linearity in the client size to fee
relation; (ii) an additional variable to capture variation in fees arising from
large client demand for additional audit services associated with size (crosslisting on a US stock exchange); (iii) a variable to control for client bargaining
power (POWER); and (iv) interaction variables to capture the variation in fee
premium to industry specialization across clients of varying size.
4. Sample
4.1. Sample selection
For comparability to Ferguson et al. (2003), the sample comprises audit
engagements in Australia for the fiscal year 1998. It should be noted that the Price
waterhouse Coopers and Lybrand merger occurred in late 1997 and potentially
impacts the industry reputation and pricing during this period. However, to address
the issue of the sensitivity of the results to the year selected, we have also estimated
the models for 1999 and 2004, and reported the results as sensitivity analysis.
The 1998 and 1999 samples are drawn from the Who Audits Australia database that contains audit fees and non-audit services fees data for the population
of Australian listed companies. The 2004 sample is drawn from the University
of New South Wales audit fee database. The audit fee data were then matched
to the Aspect database of financial statement information. The data were
reviewed for reasonableness and identified errors corrected by reference to
annual reports. Only observations with all available data, matching total assets
on both databases, and two prior years of financial statement information were
included. We further excluded companies with financial periods of other than
12 months (including one large company WMC), companies reporting in a
foreign currency and audits where the audit office is outside Australia. All
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428
monetary units are in Australian dollars. For the city-level analysis, audit fees
are examined for companies headquartered in the five largest Australian cities:
Adelaide, Brisbane, Melbourne, Perth and Sydney.
We refer to the Big Six auditors because of the use of fiscal year end 1998
data in which the firm Coopers and Lybrand was noted to be still issuing audit
opinions. We have not redefined five Coopers and Lybrand audits as Price waterhouse Coopers because of the problematic issue of treating a lower market share
auditor as an industry leader by arbitrary reclassification.2
Between 1999 and 2004 the primary industry code used by the Australian
Stock Exchange (ASX) was redefined. This creates an interesting problem for
researchers. We have used the new Global Industry Classification Standard
(GICS) industry codes for 2004 as any reputation effect based on industry
would arguably be better measured by the industry codes actually in use. For
2004, industry is measured as the four digit GICS code. Two industries with
fewer than 10 companies audited by Big Four auditors were included in larger
industry groupings at the three digit level (GICS 3030 is included with 3020,
and GICS 4530 is included with 4520). This resulted in 18 distinct non-financial
industry groupings. Despite the lack of direct comparability between the 1998
and 2004 industry groupings, the results for 2004 are generally consistent with
those for 1998.
5. Empirical model
We use as a basis for our analysis the audit fee model from Ferguson et al. (2003).
We then extend the basic model to capture variations in the association between
client characteristics and fee premium. We specifically consider the following
aspects of client size: (i) allow the coefficient on client size to vary by quintile of
total assets; (ii) include an additional variable to capture variation in fees arising
from larger clients cross-listing on US markets; (iii) a variable to control for
client bargaining power (POWER); and (iv) interaction variables to capture the
variation in fee premium to industry specialization across clients of varying size.
5.1. Industry specialist auditors
For comparability to prior research, we follow the methodology of Ferguson
et al. (2003) in designating the first and second ranked auditors, based on the
proportion of industry audit fees, as the specialist auditors (SPECIALIST). We
extend the analysis to consider alternate measures of specialization in auditor
reputation, such as the auditor that is the leader in both the industry nationally
and the city office (Ferguson et al., 2003; Francis et al., 2005). The city-industry
Ferguson et al. (2003) refer to Big Five audits and treatment of these observations is
not reported.
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429
leader indicator variable takes the value of 1 when the auditor is the number
one auditor, based on proportion of audit fees, in the city and 1 of the top 2
firms nationally (CITYIL).
5.2. Non-linearity in the client size to audit fee relation
Prior research indicates that the coefficient on log of assets varies with client
size (Bell et al., 1994). We model this aspect by inclusion of indicator variables for
each quintile by total assets to partially capture the effect of client size on audit
fees. We interact an indicator variable for the quintile of total assets with the log of
total assets. This allows the coefficient on log of total assets to vary with client size.3
5.3. Large client demand for assurance services: US cross-listing
To examine possible sources of increased demand for audit services from larger
clients, we identified companies required to complete reconciliations between
US Generally Accepted Accounting Principles (GAAP) and Australian GAAP. To
examine this possible source of relatively higher fees for large clients, we include
an indicator variable (ADR) for companies with Level II or Level III American
Depository Receipts (ADR). An ADR is a dollar-denominated negotiable
certificate that represents ownership of shares in a non-US company. ADRs
were identified from the JPMorgan database with an effective date prior to the
end of the 1999 financial year. Level II and Level III ADRs are required to complete reconciliations between US GAAP and Australian GAAP, and file audited
financial statements with the US Securities and Exchange Commission. For the
1998 sample, 13 of the 24 largest clients in the 24 industry categories have ADRs.
5.4. Specialist premiums earned on clients of differing size
Finally, we partition the specialist premium by clients of different size. We
report the results using quintiles of total assets. We calculate the quintile of firm
size within the sample of Big Six clients and interact an indicator variable for
the largest quintile, medium quintiles and small quintile with the indicator
variable for audit by a specialist auditor. Similar results are obtained using
deciles with slightly stronger reductions in the specialist premium when deciles
are used. When size within industry is used, the empirical relations suggest that
the association is stronger between fee premiums and size within industry than
between absolute size and the fee premium.
3
We also allowed both intercept and slope to vary with the quintile of total assets. The
results are generally consistent with those reported, although the combinations of intercept
and slope for each quintile varied less systematically. The inferences for the industry
specialist premium are not altered.
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430
(1)
where LAF is the natural log of total audit fees paid to the auditor ($A thousands);
q is an indicator variable for each quintile of client size to allow the slope to
vary with client size; LTA is the natural log of total assets ($A millions);
LSUB is the natural log of the number of subsidiaries; CATA is the ratio of
current assets to total assets; QUICK is the ratio of current assets less inventories
to current liabilities; DE is the ratio of long-term debt to total assets; ROI
is the ratio of earnings before interest and tax to total assets; FOREIGN is the
proportion of subsidiaries that represent foreign operations; OPINION is an
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431
432
Table 1
Descriptive statistics for sample of Big Six audits of non-financial Australian companies
Sample
1999
N = 543
2004
N = 611
Variable
Mean
SD
Mean
Mean
241.21
4.13
658.85
10.80
20.28
0.51
0.38
4.11
0.16
0.11
0.21
46.47
0.17
736.40
1.46
3359.70
2.25
53.27
4.54
0.25
8.41
0.16
0.32
0.27
4.53
0.18
273.04
4.24
708.68
10.93
21.75
0.52
0.40
3.41
0.16
0.07
0.20
46.54
0.12
318.182
4.58
773.09
10.91
21.86
0.75
0.45
4.44
0.13
0.09
0.23
60.58
0.11
12%
23%
64%
9%
57%
29%
13%
22%
61%
7%
61%
31%
13%
23%
66%
9%
57%
28%
Sample excludes banks, financial and property segments (industry codes 16, 17, 19, and 20 for
1998 and 1999; GICS code 40 for 2004). LAF is log of total audit fees paid to the auditor ($A
thousands); LTA is log of total assets ($A thousands); LSUB is the log of the number of subsidiaries;
CATA is the ratio of current assets to total assets; QUICK is the ratio of current assets less inventories
to total assets; DE is the ratio of long-term debt to total assets; ROI is the ratio of earnings before
interest and tax to total assets; FOREIGN is the proportion of subsidiaries that represent foreign
operations; OPINION is an indicator variable with a value of 1 for a modified orqualified opinion; YE
is an indicator variable with a value of 1 for non-June fiscal year end; LOSS is an indicator variable
with a value of 1 for a loss in any of the last 3 years; CITYCOST is the use the annual salary cost for
an experienced auditor in each of the major cities from Hays Personnel Services; ADR is an indicator
variable taking the value 1 if the firm is cross-listed as an American Depository Receipt; POWER is a
measure of client bargaining power relative to the auditors total clientele in the industry as measured
by the natural log of company sales, divided by the sum of logged sales for all firms in the industry
audited by the companys auditor; SPECIALIST is an indicator variable with 1 if the client is audited by
the specialist auditor in the industry, where specialist auditor is identified as the two auditors with the
largest market share based on the highest proportion of industry audit fees; and CITYIL is an indicator
variable with 1 if the company is audited by the number one auditor in the industry and the city, and
number one or two in the industry nationwide based on total audit fees. SD, standard deviation.
The Authors
Variable
SPECIALIST
LAF
LTA
LSUB
CATA
QUICK
DE
ROI
FOREIGN
OPIN
LOSS
ADR
POWER
CITYCOST
SPECIALIST
LAF
LTA
LSUB
CATA
QUICK
DE
ROI
FOREIGN
OPINION
LOSS
ADR
POWER
CITYCOST
CITYIL
1.00
0.13
0.12
0.14
0.02
0.01
0.06
0.07
0.07
0.11
0.09
0.05
0.09
0.05
0.55
1.00
0.86
0.80
0.10
0.34
0.59
0.51
0.42
0.19
0.50
0.21
0.52
0.33
0.25
1.00
0.69
0.04
0.29
0.62
0.57
0.29
0.26
0.52
0.22
0.53
0.25
0.24
1.00
0.08
0.26
0.48
0.33
0.53
0.11
0.41
0.22
0.41
0.19
0.22
1.00
0.25
0.13
0.15
0.06
0.17
0.09
0.08
0.13
0.08
0.06
1.00
0.30
0.21
0.07
0.11
0.21
0.02
0.25
0.08
0.05
1.00
0.37
0.16
0.18
0.35
0.12
0.39
0.12
0.14
1.00
0.09
0.35
0.60
0.02
0.43
0.17
0.15
1.00
0.03
0.17
0.15
0.13
0.06
0.07
1.00
0.26
0.01
0.15
0.09
0.13
1.00
0.05
0.40
0.07
0.16
1.00
0.07
0.02
0.17
1.00
0.20
0.04
1.00
0.11
All correlations greater than 0.10 are significant at the 0.01 level. LAF is log of total audit fees paid to the auditor ($A thousands); LTA is log of total assets
($A thousands); LSUB is the log of the number of subsidiaries; CATA is the ratio of current assets to total assets; QUICK is the ratio of current assets less inventories
to total assets; DE is the ratio of long-term debt to total assets; ROI is the ratio of earnings before interest and tax to total assets; FOREIGN is the proportion
of subsidiaries that represent foreign operations; OPINION is an indicator variable with a value of 1 for a modified or qualified opinion; LOSS is an indicator
variable with a value of 1 for a loss in any of the last 3 years; ADR is an indicator variable taking the value 1 if the firm is cross-listed as an American Depository
Receipt; POWER is a measure of client bargaining power relative to the auditors total clientele in the industry as measured by the natural log of company sales,
divided by the sum of logged sales for all firms in the industry audited by the companys auditor; CITYCOST is the use the annual salary cost for an experienced
auditor in each of the major cities from Hays Personnel Services; and CITYIL is an indicator variable with 1 if the company is audited by the number one auditor
in the industry and the city, and number one or two in the industry nationwide based upon total audit fees.
The Authors
Table 2
Non-parametric correlations between variables
433
434
6. Results
6.1. Client size and audit fees
We initially document specification issues regarding the association between
client size and audit fees in Australian audit fee data. Table 3 documents the
influence of scale on the Studentized residuals for a typical fee model. We
estimate typical fee models, excluding the industry specialist variable, for each
quintile of client size and calculate the Studentized residual for each observation. As the Studentized residual is expected to be normally distributed (Easton
and Sommers, 2003), we count the number of observations with the absolute
value of Studentized residuals greater than 1.96 and compare the frequency of
Studentized residuals across size quintiles.
In Panel A of Table 3, the median absolute value of the Studentized residual
ranges from 0.538 for quintile 3 of client size to 0.832 for quintile 1. The mean
and median absolute value for the largest client quintile, quintile 1, is the
largest with a value of 0.973. The proportion of observations greater than 1.96
is less than 5 per cent of the sample indicating that the audit fee model is
generally well specified. However, the extreme observations are clustered in the
largest and smallest client quintiles. All the observations with Studentized
residuals greater than 1.96 are in the extreme quintiles. The extreme observations represent 3.6 and 5.4 per cent in the small and large client quintiles,
respectively. There are no extreme observations in quintiles 2 through 4.
Furthermore, while less than 5 per cent of the observations are potentially
influential, 16 per cent of the largest clients in each industry and 17 per cent of
the second largest clients in each industry have Studentized residuals greater
than 1.96. (For 1999, not reported, 20 per cent of the largest clients and 17 per
cent of the second largest clients have Studentized residuals greater than 1.96.)
The large clients in each industry are overrepresented in the potentially influential
observations.
After deleting any potentially influential observations (with absolute value of
the Studentized residuals greater than 1.96), we consider the pattern in the coefficient on log of total assets when audit fee models are estimated on subsamples
of clients by size quintile. The results are reported in Panel B of Table 3. The
coefficients on log of total assets increase with client size. Large audit clients
pay more per dollar of assets than small audit clients. The coefficient on size is
no longer monotonically increasing across size quintiles, but varies depending
on the size of the intercept estimated for the model. Panel B of Table 3 also
reports the same data reported sorted by industry-size quintile; that is, the
quintile of size of total assets within industry. In this case, the coefficient on
size is monotonically increasing, suggesting that size within industry is a determinant of audit fees.
To provide further evidence of the difference between audit fee model
coefficients for small and large client segments, we divided the sample into
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435
Table 3
Client size effects on residuals and coefficients in standard audit fee models
Panel A: Client size effects in Studentized residuals: 1998 Dataa
Variable
Size
Size
Size
Size
Size
quintile
quintile
quintile
quintile
quintile
1
2
3
4
5
Mean of
total assets
($A million)
Mean of
absolute
value of
Studentized
residuals
Median of
absolute
value of
Studentized
residuals
Proportion
extreme
observations
(5% level)b %
Median of
Studentized
residuals
3078.420
169.798
44.530
13.755
3.501
0.973
0.695
0.702
0.757
0.812
0.832
0.612
0.538
0.667
0.667
3.604
0
0
0
5.405
0.387
0.084
0.287
0.145
0.302
Panel B: The association between client size and audit fees by quintile of client size after removing
potentially influential observationsc
Variable
(1)
(2)
Intercept
Coefficient on log
of total assets: 1
3010.941
162.991
44.337
13.703
3.635
3.737
1.841
5.363
0.879
1.386
0.646
0.478
0.835
0.436
0.362
2298.216
644.629
320.023
71.428
13.922
3.888
2.970
2.638
1.863
1.602
0.671
0.596
0.591
0.533
0.469
Studentized residuals from the basic audit fee model excluding industry specialist auditor. The sample
excludes audits of financial and property trusts (industry codes 16, 17, 19, and 20).
Model: LAF = + 1LTA + 2LSUB + 3CATA + 4QUICK + 5DE + 6ROI + 7FOREIGN + 8OPINION
+ 9YE + 10LOSS + .
LAF is log of total audit fees paid to the auditor ($A thousands); LTA is log of total assets ($A
thousand); LSUB is the log of the number of subsidiaries; CATA is the ratio of current assets to total
assets; QUICK is the ratio of current assets less inventories to total assets; DE is the ratio of long-term
debt to total assets; ROI is the ratio of earnings before interest and tax to total assets; FOREIGN is the
proportion of subsidiaries that represent foreign operations; OPINION is an indicator variable with a
value of 1 for a modified or qualified opinion; YE is an indicator variable with a value of 1 for non-June
fiscal year end; and LOSS is an indicator variable with a value of 1 for a loss in any of the last 3 years.
b
Proportion of extreme observations is proportion of quintile observations with the absolute value of
Studentized residuals greater than 1.96. cThis table reports coefficients for fee models estimated on
subsamples partitioned by client size excluding all potentially influential observations identified as
observations with the absolute value of Studentized residuals greater than 1.96.
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436
client segments below and above the median size (not reported). We can reject
the hypotheses that the coefficients on total assets, number of subsidiaries,
current ratio, quick ratio, and number of foreign subsidiaries in the large client
subsample are equal to the value of the coefficients in the small client subsample.
The coefficient on the log of total assets is 51 per cent higher for the large client
sample than for the small client sample.
Overall, the results so far suggest that the audit fee model is reasonably well
specified; however, there are distinct patterns in the association between client
size and audit fees in the extreme client size quintiles. The observations that
potentially have significant influence are clustered in the quintiles for the smallest
and largest companies. As prior research does not exclude these observations,
and exclusion would remove the largest clients in each industry from the sample,
we use the full sample in the subsequent analysis but we allow the intercepts
and slopes to vary with client size.
6.2. The impact of client size on industry specialist fee premiums
Table 4 estimates fee models with variables capturing the various aspects of
client size predicted to impact fees. Column 3 provides results for a basic fee
model with an indicator variable for the two largest industry specialist auditors
based on market share for comparison with prior research. The model is well
specified with an adjusted R2 of 83.2 per cent. The coefficient on specialist is
positive and significant (coefficient 0.12, t = 2.26).
Column 4 of Table 4 includes the additional variables allowing the coefficient
on log of total assets to vary with client size. Consistent with the results from
Table 3, there is a U-shaped pattern in the coefficients with slightly higher
coefficients for the largest and smallest clients. The differences between coefficients are not statistically significant; however, even small differences when
multiplied by log of total assets predict significantly different fees in the
extreme quintiles. The indicator variable for cross-listing in the USA is positive
and significant (coefficient 0.22, t = 2.27). With respect to potential client
bargaining power, the coefficient is positive and significant (coefficient 0.33,
t = 2.78). This is consistent with the view that clients that are relatively large in
their industry tend to choose an auditor that has successfully differentiated
themselves from their competitors and, hence, retains strong bargaining power
with the client. We do not find any evidence of the clients that are relatively
larger in the industry obtaining any fee discount. The coefficient on specialist
remains positive and significant (coefficient 0.12, t = 2.30) similar to the initial
model estimate.
Column 5 of Table 4 partitions the specialist premium by quintile of client
size. The premium to specialization for the largest quintile of clients is 0.28
compared to 0.08 for the middle quintiles and 0.11 for the smallest quintiles.
The coefficient on specialization is significant for the largest clients but not
significant for the majority of clients. A hypothesis of equal coefficients for
The Authors
Year:
(2)
Premiums to
industry specialist
(3)
INTERCEPT
LTA
LTA*QUINTILE 1 (large)
LTA*QUINTILE 2
LTA*QUINTILE 3
LTA*QUINTILE 4
LTA*QUINTILE 5 (small)
LSUB
CATA
QUICK
DE
ROI
FOREIGN
OPINION
YE
LOSS
ADR
POWER
SPECIALIST
SPECIALIST and LARGE
SIZE QUINTILE 1
SPECIALIST and MEDIUM
SIZE QUINTILES 2 4
(.)
(+)
1.86 (8.88)
0.51 (28.98)***
(+)
(+)
()
(+)
()
(+)
(+)
()
()
(+)
(+/)
(+)
(+)
(+)
0.04
0.80
0.02
0.36
0.52
0.60
0.07
0.11
0.18
(5.24)***
(7.25)***
(4.76)***
(1.86)
(5.10)***
(5.82)***
(0.83)
(1.82)
(2.70)***
0.12 (2.26)**
Expanded model
to allow fees to
vary with size
(4)
Expanded model
to allow specialist premium
to vary by client size 1998
(5)
Expanded
model 1999
sample
(6)
Expanded model
2004 sample revised
GICS industries
(7)
1.22 (3.08)
1.15 (2.90)
1.04 (2.50)
0.34 (0.91)
0.46
0.44
0.43
0.43
0.45
0.04
0.82
0.01
0.32
0.36
0.56
0.09
0.09
0.15
0.22
0.44
0.12
0.45
0.44
0.42
0.42
0.45
0.04
0.82
0.02
0.33
0.35
0.55
0.09
0.09
0.14
0.21
0.45
0.44
0.42
0.40
0.40
0.41
0.03
0.89
0.02
0.58
0.19
0.76
0.13
0.03
0.02
0.25
0.41
0.42
0.39
0.39
0.38
0.40
0.03
0.91
0.03
0.54
0.27
0.11
0.09
0.07
0.01
0.26
0.24
(15.78)***
(13.21)***
(11.61)***
(10.49)***
(9.53)***
(5.64)***
(7.44)***
(5.40)***
(1.72)
(3.49)***
(5.64)***
(1.12)
(1.55)
(2.32)***
(2.27)**
(3.05)***
(2.30)**
(14.72)***
(13.08)***
(11.46)***
(10.31)***
(9.22)***
(5.67)***
(7.38)***
(5.40)***
(1.75)**
(3.38)***
(5.54)***
(1.08)
(1.44)
(2.24)***
(2.18)**
(3.05)***
0.28 (2.18)**
(n = 77)
0.08 (1.26)
(n = 179)
(14.13)***
(12.01)***
(10.60)***
(9.49)***
(8.43)***
(4.47)***
(8.50)***
(5.46)***
(3.29)***
(1.79)**
(7.75)***
(1.64)
(0.32)
(0.30)
(2.74)***
(3.01)***
0.23 (1.84)**
(n = 75)
0.16 (2.55)***
(n = 178)
(15.26)***
(12.68)***
(11.53)***
(10.11)***
(9.33)***
(5.27)***
(9.14)***
(9.76)***
(2.71)***
(2.35)***
(2.19)**
(1.11)
(1.30)
(0.18)
(2.64)***
(1.03)
0.31 (2.66)***
(n = 86)
0.12 (1.92)**
(n = 217)
The Authors
Table 4
Audit fee premiums and client size
437
438
Year:
(2)
(+)
Premiums to
industry specialist
(3)
558
83.2
Expanded model
to allow fees to
vary with size
(4)
Expanded model
to allow specialist premium
to vary by client size 1998
(5)
Expanded
model 1999
sample
(6)
Expanded model
2004 sample revised
GICS industries
(7)
558
84.3
0.11 (0.94)
(n = 62)
558
84.3
0.12 (1.10)
(n = 57)
543
84.9
0.02 (0.19)
(n = 72)
611
82.5
*** and ** indicate significance at the 1 and 5 per cent levels (one-tailed), respectively. LTA is log of total assets ($A thousand); LSUB is the log of the number
of subsidiaries; CATA is the ratio of current assets to total assets; QUICK is the ratio of current assets less inventories to total assets; DE is the ratio of longterm debt to total assets; ROI is the ratio of earnings before interest and tax to total assets; FOREIGN is the proportion of subsidiaries that represent foreign
operations; OPINION is an indicator variable with a value of 1 for a qualified opinion; YE is an indicator variable with a value of 1 for non-June fiscal year end;
LOSS is an indicator variable with a value of 1 for a loss in any of the last 3 years; ADR is an indicator variable taking the value 1 if the firm is cross-listed as
an American Depository Receipt; POWER is a measure of client bargaining power relative to the auditors total clientele in the industry as measured by the
natural log of company sales, divided by the sum of logged sales for all firms in the industry audited by the companys auditor; and SPECIALIST is an indicator
variable with 1 if the client is audited by the specialist auditor in the industry, where specialist auditor is identified as the two auditors with the largest market
share based on the highest proportion of industry audit fees.
The Authors
Table 4 (continued)
439
the largest size quintiles of clients and for size quintiles 24 cannot, however,
be rejected at an alpha level of 1 per cent (F = 1.81, p = 0.18) due to large
standard errors for this test.
Overall, the results suggest that the typical audit fee model using Australian
data needs to include an indicator variable for cross-listing to capture the
demand for increased audit services by this group of large clients. Furthermore,
the premium to specialization appears to be clustered in the fees paid by the
largest clients. This confirms the seminal research in the area but also documents
the extent to which fee premiums to specialization are conditional on client size.
6.3. Client size and measures of office level industry expertise
Table 5 provides a similar fee analysis using an audit fee model with an
indicator variable for the city-industry leader (Ferguson et al., 2003). Only
audits in the five largest metropolitan areas are included in this analysis. The
city-industry leader variable takes the value of 1 when the auditor is the number
one auditor in the city and one of the top two firms nationally (CITYIL). Three
partitions of the city-industry lead auditor variable are also included in the
analysis partitioning the specialization measures by client size quintiles. The
indicator variables take the value of 1 if the auditor is a city-industry leader
(CITYIL) and the client is in the highest quintile of the full sample by total
assets, quintiles 2 to 4, or quintile 5, respectively.
Column 3 of Table 5 reports the coefficients for a basic fee model. The
coefficient on city cost is positive and significant. Audits where the head office
of the client is in a higher-cost city have higher fees than audits of clients with
head offices in lower-cost cities. The premium on the city-industry leader in is
0.16, which is a little lower than Ferguson et al. (2003) but still a very large
premium. Column 4 allows the coefficient on total assets to vary with client
size, includes the indicator variable for cross-listing in the USA and allows
the city-industry premium to vary with client size. Consistent with the
industry-level analysis the coefficient on cross-listing in the USA (ADR) is
large and significant (coefficient 0.19, t = 2.06). The coefficient on the
city-industry leader indicator variable remains positive and significant
(coefficient 0.33, t = 2.78). As for industry the coefficient on industry specialization for clients in quintiles 24 is not significantly different from 0. As
discussed below, the coefficient on the medium quintiles is, however, significantly greater than 0 for 1999 and 2004. The pattern of coefficients and the
resulting inferences are generally consistent with those reported for national
industry-level analysis.
7. Sensitivity analysis and further discussion
In this section, we consider the sensitivity of our results to the period examined and alternate definitions of industry specialist (Gramling and Stone, 2001).
The Authors
440
Year:
(2)
Premiums to
city-industry
specialist
(3)
3.41 (10.75)
Expanded model
to allow specialist premium
to vary by client size 1998
(4)
2.86 (6.11)
Expanded
model
1999
(5)
2.28 (4.65)
Expanded model
2004 revised
GICS industries
(6)
INTERCEPT
(.)
(+)
0.48(27.32)***
0.43 (11.84)***
0.39(10.56)***
0.37(10.84)***
LSUB
(+)
0.04 (5.32)***
0.04 (5.73)***
0.02 (4.66)***
0.03 (5.04)***
CATA
(+)
0.74 (6.83)***
0.77 (7.10)***
0.81 (7.72)***
0.88 (8.72)***
QUICK
()
0.02 (4.99)***
0.02 (5.58)***
0.02 (5.11)***
0.03 (9.55)***
DE
(+)
0.42 (2.21)**
0.40 (2.16)**
0.63 (3.60)***
0.54 (2.71)***
ROI
()
0.57 (5.70)***
0.40 (3.98)***
0.23 (2.14)***
0.24 (2.15)**
FOREIGN
(+)
0.62 (6.16)***
0.58 (5.94)***
0.76 (7.75)***
0.09 (1.78)**
OPINION
(+)
0.05 (0.65)
0.08 (0.94)
YE
()
0.06 (0.98)
0.04 (0.67)
LOSS
()
0.22 (3.42)***
0.20 (3.11)***
CITYCOST
(+)
0.04 (6.71)***
0.04 (6.75)***
0.16 (1.99)**
1.02 (2.03)
0.09 (1.13)
0.03 (0.63)
0.09 (1.47)
0.04 (0.70)
0.06 (0.85)
0.03 (5.31)***
0.02 (2.95)***
The Authors
Table 5
Fee premiums to city-industry leaders
(2)
ADR
(+)
POWER
(+/)
CITYIL
(+)
Expanded model
to allow specialist premium
to vary by client size 1998
(4)
Expanded
model
1999
(5)
Expanded model
2004 revised
GICS industries
(6)
0.19 (2.06)**
0.22 (2.41)***
0.25 (2.56)***
0.37 (2.53)***
0.36 (2.60)***
0.08 (0.33)
(+)
0.33 (2.78)***
(n = 46)
0.40 (3.33)***
(n = 46)
0.52 (4.57)***
(n = 58)
(.)
0.12 (1.51)
(n = 88)
0.22 (2.76)***
(n = 80)
0.16 (2.19)**
(n = 99)
(.)
0.05 (0.33)
(n = 18)
0.17 (1.24)
(n = 20)
0.18 (1.47)
(n = 30)
0.08 (1.29)
0.08 (1.34)
0.10 (1.59)
0.09 (1.45)
0.08 (0.77)
546
84.3
0.08 (0.84)
546
85.3
0.06 (0.69)
526
85.6
0.16 (2.48)***
0.26 (2.13)**
594
83.1
*** and ** denote significance at the 1 and 5 per cent levels (one tailed), respectively. LTA is log of total assets ($A thousand); LSUB is the log of the number
of subsidiaries; CATA is the ratio of current assets to total assets; QUICK is the ratio of current assets less inventories to total assets; DE is the ratio of longterm debt to total assets; ROI is the ratio of earnings before interest and tax to total assets; FOREIGN is the proportion of subsidiaries that represent foreign
operations; OPINION is an indicator variable with a value of 1 for a qualified opinion; YE is an indicator variable with a value of 1 for non-June fiscal year end;
LOSS is an indicator variable with a value of 1 for a loss in any of the last 3 years; CITYCOST is the use the annual salary cost for an experienced auditor in
each of the major cities from Hays Personnel Services; ADR is an indicator variable taking the value 1 if the firm is cross-listed as an American Depository
Receipt; POWER is a measure of client bargaining power relative to the auditors total clientele in the industry as measured by the natural log of company sales,
divided by the sum of logged sales for all firms in the industry audited by the companys auditor; and CITYIL is an indicator variable with 1 if the company is
audited by the number one auditor in the industry and the city, and number one or two in the industry nationwide based on total audit fees.
The Authors
Year:
Premiums to
city-industry
specialist
(3)
441
442
We specifically expect that definitions of industry specialist will affect the estimation of relations between client size, identification of the industry specialist,
and the resulting measures of fee premiums.
7.1. Sensitivity to period examined
We chose the 1998 year to facilitate comparison with research by Ferguson
et al. (2003). To examine the robustness of the results to the period examined,
we re-estimated the results using equivalent data for 1999 and for 2004. In
1999, for the base model, the coefficient on specialist is positive and significant
(coefficient 0.17, t = 3.16). Consistent with the results for 1998, there is a Ushaped pattern in the coefficients when the coefficient is allowed to vary by
quintile of total assets. For the complete model (reported in column 6 of
Table 4), the coefficient on the indicator variable for cross-listing in the USA is
positive and significant (coefficient 0.25, t = 2.74). The premium to specialization for the largest quintile is 0.23 compared to 0.16 for the middle quintiles
and 0.12 for the smallest quintile. The coefficient for the interaction between
specialist premium and medium size of client is significantly greater than 0;
however, there is a consistent decline in premium between the largest clients
and the medium size of client. Overall, the results are consistent with those
reported using the 1998 data.
With the demise of Arthur Andersen, there has been a further concentration
of suppliers of audit services. To establish whether our results are generalizable
to this period, we re-estimate our models for 2004. For the base model, reported
in column 7 of Table 4, the ADR variable continues to be positive and significant (coefficient of 0.26, t = 2.64). We also find evidence of premiums to
national specialist for the largest quintile of clients (0.31, t = 2.66), which
decline across the medium and small quintiles. In column 6 of Table 5, we
report a similar pattern of results for city-industry leaders. Overall, we find evidence that the pattern of premiums to specialization for large firms is robust to
time period despite the significant change in industry designations adopted by
the ASX before 2004. However, in the post-Arthur Andersen market, we no longer
find support for a higher fee paid by relatively large clients in an industry as we
found in earlier periods. For 2004, we do find a premium to the city, but not
national leader (0.26, t = 2.13) that appears to clustered in industry groupings
for GICS code 1510 (materials) and GICS code 3020 (food) where larger industry
groupings than previously result in some large companies employing city leading
but not industry leading auditors. However, we have not partitioned this group
by client size because of the small number of companies involved.
7.2. Number of clients in the industry
A concern in use of the market share measure of specialization in prior literature is the intuition that an industry must have a minimum number of clients
The Authors
443
444
interaction is also not significant when Price waterhouse Coopers clients are
excluded (166 clients are excluded from the sample). However, the coefficients
are consistently in the direction of those reported and most statistical inferences
are consistent with those reported.
8. Conclusion
Previous research suggests that industry specialist auditors earn higher fees.
Previous research has also found that, in the Australian environment, higher
fees are concentrated in clients of larger size. This research attempts to provide
further insight into the association between the client characteristic of size and
audit fee premiums.
Premiums to national industry specialists are concentrated in the fees paid by
the largest clients in each industry. The premium to industry specialist auditors
is not significantly different from 0 for the middle and smaller quintiles of clients
based on total assets. The findings are consistent with auditor specialization
only benefiting large clients. Another possible explanation is that the client
characteristics of large clients impact audit fees and the auditors of the largest
clients are designated the industry specialist. Given the differences in apparent
premiums to large and medium clients it appears important to partition the
specialist premium by client size, or to report results by subsamples partitioned
by client size (e.g. above and below the median). Given the strong relationship
between client size and audit fees, and that audit fees do not vary strictly linearly
with client size, we suggest that it is important to examine the robustness of any
observed fee premium across clients of varying size.
We document a variable that can be considered an omitted variable in typical
audit fee models. Companies that are cross-listed on US exchanges pay higher
audit fees. As these large companies have more complex filing requirements it
is to be expected that they pay higher audit fees. The premium to this factor is
large relative to premiums attributed to industry specialization and should be
considered in audit fee models using Australian data.
We also document three smaller effects. There is non-linearity in the association between client size and audit fees. For the period examined, both smaller
and larger clients tend to pay higher audit fees. We also observe that audit costs
vary by the city of the client head office. Clients located in higher-cost cities
pay higher audit fees. We also find evidence that clients that are large relative
to their industry paid higher fees in the earlier years of our sample period. We
find no evidence consistent with larger clients being able to negotiate lower
audit fees.
The issue of fee premiums paid by large clients is of particular concern
because of the possible explanation that there is a potentially less competitive segment for large auditees that is dominated by a few large audit firms
(Simunic, 1980; Francis and Stokes, 1986). In the USA, the SarbanesOxley Act
explicitly refers to the reduction in the number of firms capable of providing
The Authors
445
The Authors
446
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The Authors