e is very valuable, and as a matter of fact there is rarely time available for a detailed study of voluminous reports and

stati

4. BREVITY:
demands that a report should be described in language which can be understood by the reader. As such the report should
eresting. An individual reader is interested to read anything which satisfes his purpose and desire. A pleasing message not

and suitable title should be selected. It is the title which indicates the object for which the report has been prepared. The titl

1. SELECTING A TITLE:
d reporting system. These principles are only general guidelines for efective writing. As a matter of fact these general prin

eader can pick out the main facts and recommendations easily and quickly. And it has to be arranged in a form that will attr

manner-like the copywriter who wrote :-. "The alkaline elements and vegetable fats in this product are blended

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varying degree of importance. The ideas, facts and fgures of them may have order of importance or priority. The next imp

7. EMPHASIS:
are the two important aspects of coherence. The principle of coherence applies to sentences, paragraphs and to the mes

message of entire communication or a unifed message. Each unifed individual sentence conveys only one central idea.
point out the relationship indicate the relationship between a main idea and a subordinate idea in a sentence. In paragrap

5. UNITY:
nd, decide and act on what the writer endeavors to put across. Using concise words, simple and familiar words and avoid

222

ken when the report contains in precise terms, possible suggestions, solutions and summary of recommendations. The a
nt backgrounds, working methods, personalities and personal preferences. Executives having controllership background,

y it would be just a waste of time and money in respect of certain matters. Information and data are more useful when th

10. TIMELY PRESENTATION:

report should be more than the cost of preparing and presenting the report. The cost of preparing and presenting should

9. COST:

ands in the case of fgures, because decisions may go wrong if wrong fgures are given. Overwriting, erasures, strikeover

ted by position, by repetition, by use of fgures, by publications, by phrases, by mechanical devices and by skillful arrang

METHODOLOGY
es the role of an artist. His task is to print a picture that will appeal to the eyes. His report should serve as a panorama w

14. ATTRACTIVENESS:
ecision maker to fnd out trends or deviations. The authorities making decisions will be highly benefted with the comparati

13. FACILITATE COMPARISON:

be presented in written form or oral form called oral report. A good reporting is on~ which is presented in the form which j

12. MEDIA OF REPORT:

The style of writing, arrangement, layout, the wordings to be included are to be well planned and as simple as