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JOHNNA FRANKS

P O R T F O L I O

BRIGHAM YOUNG UNIVERSITY-IDAHO

ADVERTISING & VISUAL MEDIA

Introduction:

Hi I am Johnna Franks, welcome to my

portfolio. Inside you will find projects of all
different shapes and sizes that display my
ability to design, create, and perform. I love
being given a blank canvas and letting
my fingers run wild, and conversely I love
being given a challenge with specifics and
pushing myself. It is so fun to see other
peoples visions come to life by the work
you do. Please feel free to contact me with
any inquiries or questions. I look forward to
working with you.

916.749.6504
johnnafranks@gmail.com

JF

JOHNNA FRANKS

Table of Contents:
Brochure
Event advertisement
Logo
Stationer y
F lier
Photodesign
Webpage
Photo Montage

Details:
Description: An advertising/pricing brochure to give
information and showcase the photography skills of
Blush Creative, a photography and videography
company.
Process: I used InDesign to for mostly everything
except I color matched with Photoshop.
Message: I wanted to communicate that Hanna (the
owner and photographer) was both classic, simple, and
professional. She knows what she is doing, has her act
together, is reliable and professional.
Audience: College students looking for a professional
photographer at a reasonable price for all their wedding,
engagement, and family photography needs.

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JOHNNA FRANKS

Brochure:

Details:
Description: This image was taken from a magazine and
then created a new add. I mimicked the slogan of shop for
the cure with what you would normally hear with race
for the cure or run for the cure. I used a sans serif front
for the title because it is feminine and playful as opposed
to masculine and business like, but still which and bold to
seem professional and grab attention.
Process: I took an image from InStyle magazine, then I
used InDesign and Photoshop to crate a completely
different add from it.
Message: I wanted it to be a fun, happy, feminine, spring
fundraiser that could double as a night to treat yourself and
feel glamorous while helping out a good cause.
Audience: Women of all ages looking for a way to
contribute to breast cancer research.

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JOHNNA FRANKS

Event Advertisement:
Enjoy a night to splurge on you and
benefit a good cause. Bid on
exquisite fashion to fund breast
cancer research. All proceeds go
directly to the Susan G. Komen
cancer research foundation.

SHOP FOR THE

CURE

Friday
April 25th 2015

7:00pm-9:00pm
Convention Center

Details:
Description: This is a logo I created in Adobe Illustrator
created that would be used on stationary, an offical email
signature, resume and/or portfolio.
Process: I sketched multiple ideas that used my initials in
various different ways. This was the one that I ended up
liking the best because of its versatility and its simplicity.
I liked the two different fonts used to create contrast. The
size of the two fonts as well as the initials and my full name
create contrast as well.
Message: I wanted this to be a professional, clean looking
logo that can be used on stationary, an offical email
signature, as well as a resume.
Audience: Potential employers and business partners.

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JOHNNA FRANKS

Logo:

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JOHNNA FRANKS

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Details:
Description: The project was to make similar letterhead
and business card with an original logo.
Process: Again I began with sketches and gathered ideas
from other sources. Once I had the logo looking as I wanted it to in Illustrator I began to sketch a design and research online for letterhead and business cards that I liked.
Again I am a firm believer in less is more, I did not want
this design to be busy in any way. Then I took to InDesign
and implemented what I had sketched out.
Message: Professionalism, while using my name as a
brand
Audience: Anyone who is in contact with my through
business or looking to hire and inquire of me and my skill
set. The branding will set me apart.

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JOHNNA FRANKS

Stationery:

Details:
Description: Promotional Flier for Vouant
Communications advertising a leadership conference.
Process: I began to sketch my designs and ended up creating a sketch that was somewhat of a combination of my
two favorite sketches. I used a lot of asymmetry, rhythm
and repetition in my design. I wanted the title Leadership
Conference to stand out so I made that darker and more
bolded than the rest of the text, then I contrasted that with
lighter, thinner, body text. All the design elements are
center aligned to the circle in the middle that houses the
date, time, title, and logo. I put all these elements together
to allow for more balance of white space on the top and
bottom of the design.
Message: I wanted this flier to convey the message of
successful, professional, businessperson to entice the student who wants to be a successful leader in whatever field
they will soon venture into.
Audience: I am trying to reach college graduates roughly
ages 25-30.

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JOHNNA FRANKS

Flier:

Leadership
Conference
oCtober 12th
8am-5pm
linColn Convention Center
Do you want to have the
compititive edge in businness?
Come learn how at Vouant
Communications annual
Graduate Leadership Conference.
Vouant Communications is
devoted to helping tomorrows
leaders gain essential
leadership skills in the workplace.

During this dynamic three-day

seminar, attendees will meet
with top executives
of Vouant Communications
to discuss breakthrough
leadership techniques, while
cultivating attributes of leadership
that will market to any employer.
Space is limited.

ConferenCe is available to graduating seniors.

registration and more information available at:
http://www.vouantComm.Com/ leaders

Details:
Description: This is a mock example of my skills in Photoshop/photography for a company looking to hire someone with experience in both fields respectively.
Process: I used the 4 basic edits on my photos that we
learned in class, and then a lot of the typography elements
from FOCUS as well. I began by taking my pictures, as
displayed in my previous blog post. From there I thought
of a color scheme, quote and sketched a design that would
be fitting. Then I began to design and this was my finished
product.
Message: The message I wanted to convey was something
to the effect of this is what I can do in Photoshop. I know
typography really well and I can take good pictures and
generate a document/design that will adequately and professionally represent the company/event.
Audience: Various groups of professionals that are
inquiring as to what I can produce in Photoshop.

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Photodesign:

Details:
Description: Demonstration of HTML and CSS knowledge displayed in a web format.
Process: I began my designing my own custom logo in
Adobe Illustrator. Then sketched from inspriaton that came
from viewing other websites and blogs. Then I found a
background that would be cohesive and demonstrate my
ability to perform in HTML and CSS. Following that I just
organized and adapted all the fonts, colors, sizes and on the
stylesheet.
Message: I wanted the message to be that of a professional and vibrant person.
Audience: Potential employers who might inquire about
my CSS and HTML knowledge.

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JOHNNA FRANKS

Webpage:

Details:
Description: Montage project to show my ability to layer
using the masking tool in Photoshop.
Process: I used photoshop and a picture of two friends
of mine, as well as the Oakland temple. I used the masking
tool as well as the 4 basic edits we learned last week.
Message: The message of Families are Forever is clearly
written out and paired by an engagement picture as well as
the Oakland temple to insinuate eternal marriage.
Audience: I was trying to reach an audience of students
18-25+ who are looking for marriage, to reinforce the idea
that though the blessings of the temple we have the opportunity to create our own eternal families.

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Photo Montage: