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Question

Paper Code:

( Autonomous)
COIMBATORE 32
DEPARTMENT OF MANAGEMENT STUDIES
- for an experiential learning
Subject code / Subject: 12B101 MANAGEMENT THEORY AND PRACTICE
I MBA
Test CIA III
Time 3 Hrs

Max Marks - 100


Answer ALL Questions
PART A

(10 X 2 = 20 Marks)

1. Define Management
2. What are the types of business organizations?
3. Define Planning
4. Define policy
5. Define delegation of authority
6. What is meant by span of control
7. Define Motivation
8. Define leadership
9. What is ROI
10. Brief on LPG
PART B

(5 X 12 = 60 Marks)

11.

a) Explain the contribution of Henry Fayol to Management.

(12)

12.

(OR)
b) Describe the concepts of Scientific Management
a) Describe planning process and types of planning

(12)
(12)

(OR)
b) What is Decision making? Explain the types and process decision making

(12)

13.

a) What do you mean by Departmentation? Elaborate Different Srategies of Departmentation(12)


(OR)
b) Explain the process of recruitment and Selection

(12)

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14.

a) Explain the Maslows hierarchy needs

(12)

(OR)
b) Explain the process and the barriers of Communication

(12)

15. a) Describe the Control process with its importance


(OR)
b) Explain the unified Global Theory of Management
PART C

(12)
(12)
(1 X 20 = 20 Marks)

16. Case study


Rena Magnotta has just been hired as vice president of sales and marketing for Dual Dial Laboratories, a
medium- sized manufacturer of barometric gauges and weather instruments. Dual Dial manufactures,
distributes, and sells products designed for both land and marine use. Land instruments are adapted for
marine use on boats, docks, lighthouse, and sea planes. Their corrosion is prevented by a special heavyduty galvanizing process. Market surveys show that the market for such measurement devices is
growing rapidly throughout the country.
Dual Dial is attempting to break into the military market for both land and marine models. The market
has the potential to become larger than the public market, but it can be very sporadic because of political
influences on expenditures.
Manufacturing plants are in Miami, which services and distributes to the eastern half of the United
States (to approximately Dallas, and Los Angels, which services the western United States. Magnotta
has been given complete authority by the president of Dual Dial to reorganize the marketing department
into any structure that will maximize profitability.
Questions
1. What organizational design do you think will be best to organize Dual Dials marketing
department? Draw an organization chart and justify your answer.
2. Design an alternate organizational structure and discuss its advantages and weaknesses.

__________________________

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