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October, 2004
Pre-Feasibility Study
DISCLAIMER
The purpose and scope of this information memorandum is to introduce the subject
matter and provide a general idea and information on the said area. All the material
included in this document is based on data/information gathered from various sources and
is based on certain assumptions. Although, due care and diligence has been taken to
compile this document, the contained information may vary due to any change in any of
the concerned factors, and the actual results may differ substantially from the presented
information. SMEDA does not assume any liability for any financial or other loss
resulting from this memorandum in consequence of undertaking this activity. The
prospective user of this memorandum is encouraged to carry out additional diligence and
gather any information he/she feels necessary for making an informed decision.
For more information on services offered by SMEDA, please contact our website:
www.smeda.org.pk
DOCUMENT CONTROL
Document No.
PREF-78
Prepared by
SMEDA-Punjab
Approved by
Issue Date
October, 2004
Issued by
Library Officer
1
PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
1.
INTRODUCTION TO SMEDA.................................................................................................... 3
2.
3.
4.
PROJECT PROFILE.................................................................................................................... 4
4.1
4.2
4.3
4.4
4.5
4.6
4.7
4.8
4.9
5.
6.
7.
PRODUCTION PROCESS........................................................................................................... 7
7.1
7.2
7.3
7.4
7.5
7.6
8.
9.
10.
PROJECT COST.................................................................................................................... 14
11.
11.1
11.2
11.3
11.4
12.
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1. INTRODUCTION TO SMEDA
Small and Medium Enterprise Development Authority (SMEDA) was established with
the objective to provide fresh impetus to the economy through the launch of an
aggressive SME support program.
Since its inception in October 1998, SMEDA had adopted a sectoral SME development
approach. A few priority sectors were selected on the criterion of SME presence. In depth
research was conducted and comprehensive development plans were formulated after
identification of impediments and retardants. The all-encompassing sectoral development
strategy involved overhauling of the regulatory environment by taking into consideration
other important aspects including finance, marketing, technology and human resource
development.
SMEDA has so far successfully formulated strategies for sectors including, fruits and
vegetables, marble and granite, gems and jewelry, marine fisheries, leather and footwear,
textiles, surgical instruments, transport and dairy. Whereas the task of SME development
at a broader scale still requires more coverage and enhanced reach in terms of SMEDAs
areas of operation.
Along with the sectoral focus a broad spectrum of business development services is also
offered to the SMEs by SMEDA. These services include identification of viable business
opportunities for potential SME investors. In order to facilitate these investors, SMEDA
provides help desk services as well as development of project specific documents. These
documents consist of information required to make well researched investment decisions.
Pre-feasibility studies and business plan development are some of the services provided
to enhance the capacity of individual SMEs to exploit viable business opportunities in an
effective way.
2. PURPOSE OF THE DOCUMENT
The objective of the pre-feasibility study is primarily to facilitate potential entrepreneurs
in project identification for investment. The project pre-feasibility may form the basis of
an important investment decision and in order to serve this objective, the document/study
covers various aspects of project concept development, start-up, production, marketing,
finance and business management. The document also provides sectoral information,
brief on government policies and international scenario, which have some bearing on the
project itself.
This particular pre-feasibility is regarding Laundry & dry cleaning which comes under
service sector. Before studying the whole document one must consider following
critical aspects, which forms the basis of any investment decision.
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PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
There should be warranty of clothes from damages and any type of color fading.
Prime business location for proposed dry cleaning.
Reasonable and competitive charges, positioned against competitors.
On time delivery of clothes can leave good impression on the customers.
Technical and efficient labor.
There should be advertisement on local cable and banners. Existing dry cleaners are
not advertising for their services.
4. PROJECT PROFILE
4.1 Project Brief
The proposed project entails setting up a dry cleaning unit. It provides a range of services
relating to domestic and commercial sector. These services range from washing, drying
and pressing to more complex services like cleaning sensitive fabric, blankets, shirwanis
and suits etc.
4.2 Opportunity Rationale
There is an important factor for the entrepreneurs to set up a dry cleaning business in big
cities of Pakistan due to the fact that it has become difficult for the people to wash all
types of clothes in their houses i.e. Jackets, Sherwanis and other sensitive clothes.
In Pakistan dry clean industry has grown over the years in small set-ups, with low quality
services, and there is a need for better service oriented dry clean units. There is a lot of
unfilled demand as can be judged from excessive rush at the existing dry clean setups.
The business is service-oriented and carries large potential for profits due to its unique
nature and uncontrolled spending of people, especially on marriages. The life style of the
people in Pakistan has changed over the years. Now days, people are more conscious
about their clothes and the need for dry cleaning has increased.
4.3 Market Entry Timing
The suitable timings for starting this business would be in October because this type of
business has a busy schedule in winters. In winter season, people normally wear worm
clothes that are sweaters, jackets, suits etc. and it is also season of weddings. Due to these
activities and wearing pattern the demand for dry cleaning increases compared to other
seasons.
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PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Dry Cleaning
8 hours
1
300 days
395 units of clothes
320 Kg
60Kg
1.5 hours
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PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Seasonal Variations
Description
Trousers
Coats (all Kinds)(winter)
Shirts
Jackets/sweater
Dupta
Shalwar Qameez
Blankets
Bed sheets
Curtain
Others(avg.)
Total
Spring
6,000
Summer
6,000
Autumn
6,000
4,500
4,500
4,500
1,875
3,000
1,875
3,000
1,875
3,000
6,000
750
4,500
26,625
6,000
750
4,500
26,625
6,000
750
4,500
26,625
Winter
Total
6,000 24,000
1,125
1,125
4,500 18,000
1,125
1,125
1,875
7,500
3,000 12,000
750
750
6,000 24,000
750
3,000
4,500 18,000
29,625 109,500
Project Cost
Rs. 2.6 Million
Human Resource
7
Technology/Machinery
Location
Local Manufacturing
See Table 8-3
Machinery
Financial Summary
IRR
NPV
Payback Period
33.39%
Rs. 1.59 Million
3.5 years
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Pre-Feasibility Study
7
PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
a) Tagging
Detergent
(Washing
Soap
Simple)
Perclon
(Chemical
used)
b) Washing
Bleach on
white
clothes
c) Dry Clean
d) Drying
e) Steam
Pressing
The above chart shows two processes separately that are laundry and dry cleaning. Each
process is explained as below:
a) Tagging :- The clothes are firstly tagged with a specific number, mentioned in the
invoice given to customers. This procedure is used for identification of clothes once
ready for collection by the customers
b) Washing :- The clothes are washed in a washing machine using detergent i.e. Surf,
washing powder etc. This procedure is only followed when laundry service is
required by the customers.
c) Dry Cleaning: - In this process, the sensitive, expensive and only dry clean
recommended clothes are cleaned. The chemical used to clean the clothes in this
process is called Perclon (see raw material section for details).
d) Drying :- The clothes washed in a laundry procedure are dried using dryers.
e) Steam Pressing :- In this process both the clothes either washed or dry cleaned are
pressed and shaped using steam press equipments.
f) Packing :- Once pressed, the clothes are properly hanged and covered in the plastic
wrap and then tagged so that it can be easily identified.
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PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Chemicals
Perc Lon
Bleach
Tar pine Oil
Cost of chemicals per day
Packing Cost
Total raw material cost
Quantity
Required per
day (Liter)
20
2
20
Rate per
Liter
285
55
30
Total
Cost per
day
5,700
110
600
Total Cost
Per Annum
(Rs.)
1,710,000
33,000
180,000
1,923,000
548,000
2,471,000
7.3 Revenues
The proposed product mix has been given in table 4-2. Sale prices and the number of
clothes processed are listed in the table below:
Table 7-2
Sale Price
Items
Trousers
Coats (all Kinds)(winter)
Shirts
Jackets/sweater
Dupatta
Shalwar Qameez
Blankets
Bed sheets
Curtain
Others(avg.)
Total
Number of units
per year
24,000
1,125
18,000
1,125
7,500
12,000
750
24,000
3,000
18,000
109,500
Rate (Rs.)
55
100
25
120
15
45
190
60
140
70
Total sale
price (Rs.)
1,320,000
112,500
450,000
135,000
112,500
540,000
142,500
1,440,000
420,000
1,260,000
5,932,500
Pre-Feasibility Study
Gulberg, Mushtaq Engineering Works at Township, some others are in Bund Road,
Qainchi and Model Town. These machines can also be imported from the following
countries:
Italy
Germany
China
Japan
However, the prices of imported machinery are 2 to 3 times higher than local machinery.
In terms of quality of cleaning and capacity, there is no major difference between local
and imported machinery. Therefore, it is advisable to acquire locally manufactured
machinery rather than the imported machinery.
7.5 Machinery Requirement
Total number of different machines required for the proposed project is as follows:
Table 7-3: Machinery Requirement
Description
Washing Machine (60Kg)
Hydro Extractor(25Kg)1
Dryer (60Kg)
Dry Clean Machine (10Kg)
Steam Press with compressor and Boiler
Form Finisher (Recondition )
Total
No.
1
1
1
1
1
1
6
Total in Rs.
165,000
38,000
135,000
550,000
310,000
185,000
1,383,000
No.
1
2
1
Hydro Extractor spins the clothes before these are passed on to dryer
10
PREF-78/ Oct, 2004/Rev1
Total(Rs.)
40,000
800
4,000
44,800
Pre-Feasibility Study
No.
4
1
1
1
Total(Rs.)
5,600
500
8,500
6,000
20,600
No.
2( 10ftx3ft)
1
1
3
3
1
Total(Rs.)
24,000
2,000
3,500
1,500
450
450,000
481,450
Cost (Rs.)
1,383,000
44,800
20,600
481,450
1,929,850
Suzuki Loader is used to provide pick and drop service to commercial sectors i.e. hotels, hospitals etc.
11
PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Covered Area
Sections
Customer Dealing Office Area
Working & Machine Area
Total Covered Area
Table 8-2
Area
22.50 x 20
27 x 25
Construction Cost
Cost
Area is Sq ft.
450
675
Total Cost
(Rs.)
270,000
202,500
472,500
Electricity
Telephone
Gas
Water
12
PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Islamabad
Karachi
Quetta
Faisalabad
Multan
13
PREF-78/ Oct, 2004/Rev1
Location
Main Road Johar Town
PCSIR Canal Area
Valencia
Wapda Town
Punjab Co-operative Society
Sabza Zar
Eden City
Aabpara Market
Super Market
Blue Area
Karachi Company
Gulshan Iqbal
Defence Phase 1 to 111
Tariq Road
Sadar
Federal B Area
Cantonment Area
Liaqat Bazar
Saryab Road
Satelite Town
Jinnah Road
Satelite Town
Madina Town
Railway Road
Peoples Colony(D Ground)
Satiana Road
Cantonment Area
New Multan
Pre-Feasibility Study
Required
Supervisor
Machine Operators
Semi Skilled Workers
Total
1
3
3
7
Salary Per
Month(Rs.)
8,000
5,000
3,000
32,000
Salary Per
Annum(Rs.)
96,000
180,000
108,000
384,000
%
50
50
14
PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Rs in 1000
Total Cost
DESCRIPTION
1,383
145
547
69
75
2,219
354
2,573
Means of Finance
Debt
Equity
50%
50%
1,287
1,287
%
Yrs.
Rs.
33.39%
3.48
1,593
Project Returns
IRR
Pay Back period
NPV
15
PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Rs. in 1,000
1
10
2,966
1,975
3,433
2,170
3,927
2,378
4,458
2,604
5,029
2,848
5,651
3,112
6,359
3,396
7,109
3,699
7,902
4,025
8,742
4,374
991
33
1,263
37
1,549
39
1,854
42
2,181
43
2,539
45
2,963
47
3,410
48
3,877
49
4,368
50
575
614
657
704
757
788
854
926
1,004
1,090
575
614
657
704
757
788
854
926
1,004
1,090
Operating profit
Less:
Financial expenses
Profit Before Taxation
Income Tax
416
649
892
1,150
1,424
1,751
2,109
2,484
2,873
3,278
122
294
(23)
96
553
68
71
821
161
45
1,105
261
19
1,405
366
1,751
487
2,109
612
2,484
743
2,873
880
3,278
1,021
317
317
317
485
317
802
317
485
660
802
1,462
802
660
844
1,462
2,306
1,462
844
1,039
2,306
3,345
2,306
1,039
1,264
3,345
4,609
3,345
1,264
1,497
4,609
6,106
4,609
1,497
1,741
6,106
7,847
6,106
1,741
1,993
7,847
9,840
7,847
1,993
2,257
9,840
12,097
9,840
2,257
317
802
1,462
2,306
3,345
4,609
6,106
7,847
9,840
12,097
802
1,462
2,306
3,345
4,609
6,106
7,847
9,840
12,097
Drawings
Closing balance
317
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PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Rs. in 1,000
0
10
1,287
1,287
1,287
317
1,604
1,287
802
2,089
1,287
1,462
2,749
1,287
2,306
3,593
1,287
3,345
4,632
1,287
4,609
5,896
1,287
6,106
7,393
1,287
7,847
9,134
1,287
9,840
11,127
1,287
12,097
13,384
771
771
513
513
255
255
258
32
50
(23)
317
2,692
258
33
52
68
411
3,013
FIXED ASSETS:
Fixed Assets
2,074
1,874
2,074
145
Pre-Operation Expenses
CURRENT ASSESTS:
Advance rent
Store & Spares Inventory
Raw material inventory
A/C Receivable
Cash/Bank
258
38
55
161
512
3,516
255
42
58
261
616
4,209
47
61
366
474
5,106
53
65
487
605
6,501
59
68
612
739
8,132
65
72
743
880
10,014
72
76
880
1,028
12,155
79
80
1,021
1,180
14,564
1,674
1,474
1,274
1,074
874
674
474
274
74
1,874
116
1,674
87
1,474
58
1,274
29
1,074
-
874
674
474
274
74
120
1
124
110
355
2
141
69
490
702
2
160
80
1,010
1,252
2
180
92
1,710
1,984
2
201
104
2,599
2,906
2
224
117
3,689
4,032
2
249
132
5,244
5,627
2
276
148
7,032
7,458
2
304
166
9,068
9,540
2
334
184
11,361
11,881
204
14,286
14,490
2,574
-
2,692
-
3,013
-
3,516
-
4,209
-
5,106
-
6,501
-
8,132
-
10,014
-
12,155
-
14,564
-
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PREF-78/ Oct, 2004/Rev1
Pre-Feasibility Study
Rs. in 1000
(124)
(1)
(120)
(245)
1,287
1,287
2,574
317
29
200
(17)
(1)
(69)
32
(23)
50
485
29
200
(19)
(11)
1
91
2
660
29
200
(20)
(12)
5
93
3
120
638
778
958
(258)
(258)
(258)
(258)
(258)
1,147
(258)
-
(258)
1,039
29
200
(23)
(13)
5
105
3
1,264
200
(25)
(15)
6
121
4
1,497
200
(27)
(16)
6
125
3
1,741
200
(28)
(18)
6
131
4
1,993
200
(30)
(18)
7
137
4
2,257
200
334
2
(20)
7
141
4
1,345
1,555
1,788
2,036
2,293
2,925
10
(255)
-
(258)
(255)
(2,219)
(2,219)
110
110
380
110
490
520
490
1,010
700
1,010
1,710
889
1,710
2,599
1,090
2,599
3,689
1,555
3,689
5,244
1,788
5,244
7,032
2,036
7,032
9,068
2,293
9,068
11,361
2,925
11,361
14,286
18
PREF-78/ Oct, 2004/Rev1
844
29
200
(21)
(12)
4
100
3
Pre-Feasibility Study
Operating Assumptions
118,500
1
8
300
5.33
1.50
Machinery Assumptions
Revenue Assumptions
Sales prices
Sales price growth rate
Table 12-4
6
50%
95%
5%
10%
Industry norms
4-5%
Financial Assumptions
10
50%
50%
10%
5
130,000
2
5
5%
5%
5%
Rs. 5,083
5%
1%
5%
4.50%
Pre-Feasibility Study
Insurance of Vehicle
Insurance of Stock
Insurance of Stores and Spares
Depreciation (straight line method)
Table 12-6
3.00%
2.00%
5.00%
10%
Operating Assumptions
5%
3%
1%
5%
5%
7
7
30
30
30
Rs.109,000
6 months
Pre-operational Expenses
Rs. 34,000
Rs. 12,000
Rs. 12,000
Rs. 48,000
Rs.240,000
Rs. 60,000
Rs. 43,000
Rs. 18,000
Rs. 24,000
10%
35%
Rs.25,000
Rs.50,000
Rs.70,000