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and we have built a fowl run at the farm which can accommodate more than 2000
chickens. I intend to start the project with 1000 chicks which is what I can afford
with the funds available. I expect to introduce a batch of 1000 a month and the fist
batch, will be funded by the loan while the second and the proceeding batches will
be funded by the revenue generated from the sale of the chickens. We have already
been engaged in in this poultry project as a family but we have been operating at a
small scale due to lack of funding. I believe this opportunity gives me the chance to
pursue my own dream of running my own poultry project. As a student of
Agriculture at the University of Zimbabwe , I feel this opportunity couldnt have
come at a better time as it is. It gives me a fantastic chance to apply the theory I
am acquiring in training. I believe the diverse skills I am gaining from studying my
agriculture degree will come extremely handy in ensuring that I produce
tremendous results in this project.
THE SKILLS
Cost (TK)
Farm
30,000
Warehouse
50,000
Transportation
2,00,000
Chicken
1,00,000
Egg
50,000
Food
50,000
Utility
20,000
5,00,000
We also provide some additional facility to ours customers and consumers that are
not provided by other suppliers:
We reached our product (chickens & eggs) to the customers by our own
transportation with a low transportation cost.
If any dreadful products are identified by the customers we always make it
change.
Processed meat are also supply if customer feel need.
We also supply product by credit to a limited amount.
Poultry business is full with competitors. But there have a great prospect of
succeed, because most of the suppliers are not able to adequately supply the
product.
Id e n t ify p o t e n t ia l c u s t o m e r s
E v a lu a t e m a r k e t s
A n a ly z e c o m p e t it o r s
D e s c r ib e a s s u m p t io n s
F u t u r e c o m p e t it o r s a n d e a s e o f e n t r y in d u s t r y s t r u c t u r e
E x is t in g c o m p e t it o r s w it h s im ila r p r o d u c t s o r s e r v ic e s
C h a r a c t e r is t ic s o f c u s t o m e r s -a g e , s e x , in c o m e e t c .
N ic h e o p t io n in f o r m a t io n
B u y in g h a b it s a n d r e le v a n t in f o r m a t io n f o r n e w v e n t u r e . W in d o w o f b u s in e s s o p p o r t u n it y
D e m o g r a p h i c p r o fi l e o f c u s t o m e r s
F u tu re m a rk e t a n d tre n d s o f c h a n g e
M a r k e t n ic h fo r p o s it io n in g fa r m
D is t r ib u t io n o r m e t h o d o f m a k in g a m a r k e t
P r ic in g a p p r o a c h u s e d in p la n
Customer scenario:
As we all know that, chicken and egg are very nutritious food items. Doctors always
prescribe it as nutritious food. From statistical data, each and everyday a family
needs at least four eggs in this country. Most of all children are fond of egg. So there
is a great prospect to being succeeded as being act as distributor. We will distribute
our product to household customers, restaurant, hotel, bakery, cookery etc. .
Analyze competitors:
It is essential for every business organization to identify its existing competitors
their skill, strength and as well as weakness. We have huge number of existing
competitors but most of them have not high skill and future orientation. The future
competitors can easily entre the business because of its low cost and its industry
structure is very easy.
Price system:
Pricing is most important factor in any kind of business. But in food business, it
becomes more crucial factor. Most of our businesses fail to set proper pricing. We
will consider this factor securely. Our farm will provide chicken and eggs with
affordable price.
Market plan
Marketing strategy:
We use new processing options which can differentiate our product from the
products of others.
We ensure quality product with affordable price.
We always search for new quality factors related to our products that
customers wish to see in the product.
Provide hygienic and nutritious feeding that may help to attain
distinguishable quality factors like color and test of meat.
Distribution channel:
We are not going to use any distribution channel at first. We will use personal sales
representative for selling our product. Our sales representatives will directly go to
our customers and collect the order. As per their order we will directly supply
chickens and eggs to the customers by our own transportation.
Manufacturer
Customers
Inventory management:
Our main inventory is chicken and eggs. First of all we will buy chicken and eggs
from different area around Dhaka city especially from Gazipur and put it into our
farm and warehouse. Then we will clean the dust from eggs and test the chickens
health that means we ensure that chickens are not affected by any harmful disease.
Then we supply the chickens and eggs to different restaurant, super shop, hotel,
community center, and bakery house as per their order.
The Product
The eggs produced at the poultry farm should be of premium quality and
shall differentiate itself with its larger size and weight. The eggs produced in
the farm will be of 60g per egg compared to common imported white eggs of
45g per egg. The eggs will be produced in an environmentally friendly
manner.
The price of the eggs will be competitive considering the high quality and
freshness of the eggs in comparison to the price of imported eggs of the
same quality. The proposed farm will have the capacity to produce 250 eggs
per day, and eggs shall be sold to the market at BDT 8 per egg in the first
year of operations. To ensure a non-stop stable supply of eggs to its
customers, one rearing house and another layer houses (26' x 36' each) shall
serve to maintain a continuous supply.
Competitors
Once the product is introduced, small businesses which are more organized
in this kind of production and distribution may see the opportunity and seize
it before the product is firmly established in the target markets. Other forms
of competition will emerge from importers of similar size and similar quality
eggs. However, the key target market for the locally produced eggs would
normally be high quality local produce. Hence, competition will be limited
and prospects for locally produced eggs are expected to remain good.
Target Market
Market analysis
Bangladesh is an over populated country. So, there is no equilibrium
between demand and supply and more or less suppliers fail to satisfy the
customers. Most of all, in food business if it is daily product there is no loss.
So there is a great prospect being succeeded. Each and every people need
chickens and eggs. Eggs are the ingredients of cake, bread, omelet etc. So
restaurant, bakery, hotel, community centers needs eggs and chickens every
day. As the different customers have high demand of chickens and eggs we
have a high prospect of success.
Market Needs
The target market prefers premium quality eggs whose origins are familiar to
them. Quality, fresh produce coming from known environments have an edge
over similar products imported from unfamiliar producers.
Pricing
Pricing for the eggs should ideally be market driven based on the weight of
the egg and the targeted market segment. Its pricing structure should be
based upon the targeted clientele and a survey of egg suppliers and their
prices in Bangladesh. For the purposes of this study, we have assumed the
tourist market as the key market and estimated a selling price of BDT 8 per
egg in the initial year of production. The price of the eggs are highly
competitive considering the high quality and freshness of the eggs when
compared to the price of imported eggs of the same quality. For the purposes
of this study, it must be noted that the cost of feed has been assumed to at
50% lower than the actual cost of feed, if imported. It would not be possible
to maintain a selling price of BDT 8 per egg unless cost of feed is minimized
by 50% or a subsidy or a grant is given to the poultry farm.
Promotion
Brochures and documentaries should be prepared capturing the farming
process and benefits of the farm to the local community. Such material
should be carefully packaged and distributed to the Dhaka city and other
targeted places Invitations should be sent to the resort managers and other
key staff to visit the farm and experience the role the farm plays in the
community.
Distribution
It is unlikely that a farm of the proposed size in this plan would require
several distribution channels to sell its produce. Networking with one or two
resorts will be sufficient to ensure that the entire production will be
purchased by them.
Financial Plan
Sales Forecast:
Unit Sales
Eggs
Chicken meat
Price Per Unit
Eggs
Chicken meat
1st year
192000
0
288000
1200
288000
1300
BDT 7.00
BDT 0.00
BDT 7.50
BDT
BDT 8.00
BDT
120.00
130.00
BDT
2160000
BDT
144000
2304000
BDT
2304000
BDT
169000
2473000
BDT 3.40
0.00
BDT 3.42
0.00
BDT 3.46
0.00
BDT
652800
00
BDT
652800
BDT
984960
00
BDT
984960
BDT
996480
00
BDT
996480
Gross Margin
691200
1319040
1476520
Gross Margin %
52%
61%
64%
Sales
Eggs
Chicken meat
BDT
1344000
0.00
Total Sales
BDT
1344000
Personnel Plan
Personnel Table
Year 1
Year 2
Year 3
Manager
Administrator
Contract labor[3]
BDT 1,20,000
96,000
1,20,000
1,32,000
1,00,000
1,26,000
1,44,000
1,04,000
1,30,000
total
BDT 3,36,000
3,58,000
3,78,000
10
Budget
Budget Table
Expenses(BDT)
Salary
Employ related
Marketing
promotion
Rent
Utilities
Office suppliers
Packaging
vaccination
total
Major purchase
Poultry shed
Component &
equipments
total
Year 1
Year 2
Year 3
336000
11000
and 55000
358000
12000
55000
378000
13000
56000
60000
20000
18000
20000
24000
60000
20000
20000
22000
25000
60000
20000
22000
25000
25000
544000
572000
599000
900000
000
000
900000
000
000
11
1st year
2nd year
3rd year
BDT 12,00,000
BDT 00
BDT 00
BDT 12,00,000
BDT 00
BDT 00
Sources of Funds
For the purposes of this study, it is assumed that the initial investment will
be funded either by 100% equity or by a mix of grant aid and equity. It would
not be feasible to set-up the business through debt, as it would erode the
limited excess cash flow generated from sales in the form of interest.
Alternative interested parties could seek soft loans through various
government managed loan schemes to minimize the burden on its cash flow.
Use of Funds
Funds invested in the proposed business will be utilized as follows:
1. Equipment for 04 Layer House of 1000 Birds:BDT4,00,000
2. Freight & Handling Costs of Imports: BDT50,000.00
3. Physical Structure for 04 Poultry Sheds (Material Cost and Labor)
:BDT280000
4. 02 Sets Automatic DE beaker: BDT80,000
5. Other Accessories: BDT50,000.00
6. Water Storage Tanks: BDT40,000
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