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CLC Human Resources

Preparing Your Employment


Value Proposition for 2013
Three Strategies for Attracting and
Retaining Talent

A Framework for Member Conversations


The mission of The Corporate Executive Board Company and its affiliates (CEB) is to unlock the potential of organizations and leaders by advancing the science and practice of
management. When we bring leaders together, it is crucial that our discussions neither restrict competition nor improperly share inside information. All other conversations are welcomed
and encouraged.
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These materials have been prepared by CEB for the exclusive and individual use of our member companies. These materials contain valuable confidential and proprietary information
belonging to CEB and they may not be shared with any third party (including independent contractors and consultants) without the prior approval of CEB. CEB retains any and all
intellectual property rights in these materials and requires retention of the copyright mark on all pages reproduced.
Legal Caveat
CEB is not able to guarantee the accuracy of the information or analysis contained in these materials. Furthermore, CEB is not engaged in rendering legal, accounting, or any other
professional services. CEB specifically disclaims liability for any damages, claims or losses that may arise from a) any errors or omissions in these materials, whether caused by CEB or
its sources, or b) reliance upon any recommendation made by CEB.

ROADMAP

Current State
of the EVP

Three Winning
EVPStrategies

HR Resources

Note: This report presents global EVP trends based primarily on analysis of CLC HRs Global Labor Market Survey, including EVP data from the following 28 developed and
developing economies: Australia, Belgium, Brazil, Canada, China, Denmark, Finland, France, Germany, India, Indonesia, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand,
Norway, The Philippines, Russia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, United Kingdom, and the United States.

2012 The Corporate Executive Board Company.


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For the first time


since 2006, the highly
entrenched global
workforce has started
looking more actively
fornew jobs.

LABOR MARKET THAWING


Percentage of Employees, by Degree of Job Search Behavior1
Advantages of Passive Candidates

60%

9% higher performing as new hires


25% more likely to stay as new hires

Organizations must
increasingly build a forwardlooking employment value
proposition (EVP) strategy
with offensive (attraction)
and defensive (retention)
elements to get ahead of
cyclical workforce trends.

50%

44% Passive
39%

40%

32%

31% Neutral

29%

26%

30%

Active

20%

10%

0%
Q4
2009

Q2
2010

Q4
2010

Q1
2011

Q2 
2011

Q3
2011

Q4
2011

Q1
2012

Q2
2012

Q3
2012

CLC HR Resource
Q3 2012 Active or Passive Mix by Region

Creating a Passive Candidate


Recruiting Strategy

Region

Read this brief to develop a


recruiting strategy that helps
you locate, contact, and convert
passive candidates.

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Percentage Passive

Percentage Active1

Latin America

31%

35%

APAC

43%

25%

North America

44%

26%

EMEA

47%

24%

The remaining percentage for each region is neutral (i.e., neither highly passive nor active).

Delivering a strong
EVP can result in positive
financial firm impact.

Organizations with a
strong EVP experience
a 50% decrease in the
compensation premium
required to attract
employees and an 11
percentage point decrease
in their annual turnover.
These differences
amount to real financial
impacta strong EVP
can save a moderately
sized organization nearly
$13million per year.

CLC HR Resource
Define the Vision for a
Differentiated EVP
Use this portal to assess your
need for a differentiated
EVP and better understand
the preferences of current
employees and top talent.

A STRONG EVP IMPACTS THE BOTTOM LINE


Compensation Premium Required
to Hire Employees

The Five EVP Categories

Annual Turnover

21%
16%
11%

Rewards
Rewards

People
People
Poor EVP
Delivery

Strong EVP
Delivery

Work
Work
5%

Organization
Organization

Opportunity

Poor EVP
Delivery

Strong EVP
Delivery

Attraction Savings

Turnover Cost Savings

$2,600,000 per Year

$10,250,000 per Year

The amount an organization that hires 500


employees per year with an average salary of
$50,000 would save in compensation premium
due to their strong and attractive EVP

The amount an organization with 5,000


employees with an average salary of $50,000
would save on turnover costs due totheir
strong EVP

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Employees and their


organizations continue
to undergo major change,
and executives are unsure
whether or how to adapt
their EVP strategy.

CONTINUED CHANGE CAUSING WORKFORCE


MANAGEMENT PAIN
Percentage of Employees Anticipating Substantial Change in the Next Six Months1
67%

Four years after the


tumultuous global economic
events of 2008, nearly
half of employees globally
still anticipate major
organizational changes.

54%

Most organizations are under


pressure to adapt their EVP
strategies to better attract
and retain employees.

2009

2H 2010

48%

47%

48%

1H 2011

2H 2011

1H 2012

Organizational Volatility Is the New Normal


The world is changing. If you
dont transform your company,
youre stuck. You would be underusing your assets if you dont
figure out a way to become more
relevant as the world transforms.

CLC HR Resource
EVP Design Center 3.0
Use this online data-based
tool to determine which EVP
attributes drive attraction and
attrition for employees in a
specific industry, region, or
function.

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Ursula Burns
CEO
Xerox2

Organizations Struggling to Adapt EVP


toAttract and Retain Employees
Many business leaders have
plans to add new employees
to their organizations[but] they
also have to consider how their
decisions during the financial crisis
have impacted job satisfaction and
loyalty of their current staff.
Matt Ferguson
CEO
Careerbuilder.com3

Percentage of employees anticipating at least one of the following events to occur over the next six months: layoff of team members, significant
organizational restructuring, pay freeze, change of a senior leader, and change of direct manager.

NPR Staff, Xerox CEO: If You Dont Transform, Youre Stuck, NPR, 23 May 2012, http://www.npr.org/2012/05/23/153302563/xerox-ceo-if-you-don-ttransform-you-re-stuck.

Ferguson, Matt, Employers Preparing for Post-Recession Job Market, California State University, 2010, http://www.csustan.edu/cbassc/documents/
BusinessNewsFA10-2.pdf.

Amid constant change,


employers are still failing
to effectively deliver on
their EVP strategy.

POTENTIAL CAUSES FOR LASTING


EVP DISSATISFACTION
Most Employees Still Dissatisfied with EVP Delivery

Since 2006, EVP delivery


satisfaction has reduced
by 24%.

Percentage of Employees Satisfied with EVP Delivery in Their Organization


51%

Given continued
dissatisfaction with the EVP,
CLC HR set out to determine
the key trends in the EVP
that HR professionals must
deliver on to better attract
and retain employees.

39%
37%

2006

2009

2012

What are the key global trends in the EVP?

CLC HR Resource
Employment Value Proposition
Topic Center
Use this topic center to learn
more about how to manage
your EVP.

Key
Questions

How is the EVP


different now due to
the global financial
downturn?

What EVP trends


have reverted to predownturn levels?

What are the


permanent shifts in the
post-downturn EVP?

2012 The Corporate Executive Board Company.


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Key trends in the top drivers of attraction and retention

Career Paths (Still) Key to


Attraction and Retention

2006

2009

Top Half of EVP Attributes


2012

Career paths continue to be of great


importance, as future career and
development opportunities have
consistently ranked as top attraction
and retention drivers over the last
several years.

Total Rewards Return


2
toImportance
2006

2012
2009

Total rewards decreased in importance


for attracting and retaining talent
in 2009 but have recently seen an
increase in importance.

2012 Attraction
Drivers1

2012 Attrition
Drivers2

Compensation

40%

36%

Stability

34%

15%

Respect

34%

29%

WorkLife Balance

33%

30%

Location

26%

15%

Future Career Opportunity

25%

44%

Development Opportunity

21%

26%

Recognition

19%

31%

EthicsIntegrity

18%

13%

Vacation

16%

9%

Health Benefits

15%

8%

Collegial Work Environment

14%

6%

Product-Service Quality

14%

7%

Coworker Quality

14%

10%

Job-Interests Alignment

12%

15%

Retirement Benefits

12%

5%

People Management

12%

36%

Manager Quality

12%

31%

Camaraderie

11%

5%

Percentage of employees who chose the attribute as one of the five most important when evaluating an employer.

Percentage of former employees who chose the attribute as one of the five attributes with which they were most dissatisfied with their former employer.

PeopleNot Management
Increasingly Important

The importance of peers to attracting


and retaining employees has risen
steadily since 2006
2012
2009
2006

whereas management has become


relatively less important in recent years.
2006
2009
2012

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GET AHEAD OF THE TRENDS WITH THESE THREE WINNING EVP STRATEGIES

Key Trends in the EVP

Winning EVP Strategies

1. B
 roken career paths
are driving employee
attrition.

Instead of increasing promotion rates, realign career paths by


providing a breadth of development opportunities that are
valuablepost employment.

2. T
 otal rewards once again
are important to the EVP.

Rather than invest more capital in your benefits package, focus


yourefforts on clearly communicating the options already available
to your employees.

3. P
 eersnot managers
play greater role in
attraction and retention.

Stop using management as the primary workforce management


filter; instead empower peers to drive employee engagement and
retention.

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ROADMAP

Current State
of the EVP

Three Winning
EVPStrategies

Rebuild Broken Career Paths

Increase ROI of Total Rewards

Build a People Brand

HR Resources

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10

Employers adapted
their organizational
structure and job
responsibilities to
cope with economic
volatility in 2009,
resulting in broken
career paths.

I. R
 EBUILD BROKEN CAREER PATHS TO AVOID
TURNOVER
Organizational Volatility Peaked in 2009
Percentage of Employees Who Experienced
Change Over the Last Year

Increased Change Connected to Greater


Career Path Dissatisfaction
Percentage Satisfied with Future Career
Opportunities
37%

50%

Nearly half of employees


experienced significant
organizational restructuring,
change in job responsibilities,
and change in direct manager
in 2009, derailing previously
defined career paths.
Although these adjustments
were necessary at the time,
organizations failed to realign
their employees career paths.
Most organizations try to
demonstrate upward mobility
through fast promotion rates.

23%

0%
Q4
2009

Q2
2011

Q3  Q4
2011
2011

Q1
2012

Q2
2012

No Change



High Degree of
Change1

Most Organizations Responding by


Increasing Promotion Rates
Employees today get frustrated easily
with how long it takes to move up a
career ladder. To keep our high-potential
employees in house, we have increased
promotion rates and even added levels
within the organization to meet their
needs for recognition.

CLC HR Resource
Career Pathing Strategies
Read this research brief to
learn about how leading
organizations position and
execute career pathing
strategies.

Chief HR Officer
Global Pharmaceutical Organization

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= 38%

Employees who have experienced at least three high-magnitude organizational changes over the last six months (e.g., layoff of team
members, significant organizational restructuring, pay freeze, change of a senior leader, and change of direct manager).

Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

11

Promotions are expensive


and less likely in times
of continued economic
uncertainty.

PROMOTION EXPECTATIONS WANING


Anticipated Time to Next Promotion Rising
Average Number of Years Expected Until Next Promotion

Employees have adjusted


their promotion expectations
globally due to the global
economic slowdown,
anticipating that their next
promotion will take 26%
longer than they did in 2009.

In most major regions,


employees expect
promotions to take longer
than they did in 2009.

3.85
3.43
3.05

Q4 2009

Q4 2010

Q4 2011



Regional Breakdown of Anticipated Time-to-Promotion Trends


Average Number of Years Expected Until Next Promotion

CLC HR Resource
Maximizing On-the-Job
Experiences for Development
During Business Downturns
Read this brief to learn how
to, despite volatility, invest
in development to retain and
build the skills of key talent.

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5.0

Latin America

4.5

APAC
North America

4.0

EMEA

3.5

Australia and New Zealand

3.0
2.5
2.0
Q4 2009



Q4 2010

Rebuild Broken Career Paths

Q4 2011

Increase ROI of Total Rewards

Develop a People Brand

12

Development
opportunities satisfy
employees desire
for growth without
spending more on title
and pay increases.

PROVIDE DEVELOPMENT, NOT JUST PROMOTIONS


Drivers of Career Path Satisfaction
Maximum Impact on Future Career Opportunities Satisfaction

Employees are seeking


opportunities that expand
their skill set and enable
them to be productive
in future roles.

26%

15%

14%

Increased promotion
trajectory has only an
8% impact on career
path satisfaction.

8%
5%

5%

5%
0%

Upskilling
Breadth of
for Future
Opportunities
Employment

Percent
Effective

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21%

16%

Rebuild Broken Career Paths

Structured
Career
Paths

Fast
Promotion
Trajectory

Organizational
Support

MeritBased
Promotions

Strong
Internal
Labor
Market

Career
Empowerment

18%

19%

17%

21%

18%

21%

Increase ROI of Total Rewards

Develop a People Brand

13

Chubb creates
realizable career paths
for employees by basing
job matches on roles and
empowering employees
to take advantage of
opportunities along
their career paths.

Job matches are based


on similarity with current
role, rather than employee
interests only, to ensure
that matches are realistic
and actionable.
Success stories provide
real examples of how
other Chubb employees
have achieved their career
goals, building employee
interest and confidence
in role-based matches.
Role availability updates
put targeted information
directly in the hands of
employees, eliminating
the need for employees
to rely solely on their
managers to pursue
their goals.

Chubbs Realizable Career Paths

1. Assimilate Role-Based and Interest-Based Career Paths


Role-based career paths provide employees with potential roles that are realistic and actionable by
filtering matches based on similarity to and distance from an employees current role, rather than
identifying career paths solely based on employees interests.

2. Build Enthusiasm and Confidence Around Role-Based Opportunities Through Employee


Success Stories
Success stories provide real examples of how other Chubb employees have achieved their career
goals, helping employees make better-informed career decisions and more clearly understand how
to pursue different opportunities.

3. Enable Employees to Independently Pursue Available Opportunities


Automatic notifications provided directly to employees ensure that they can pursue identified
opportunities independently without relying on their manager to facilitate the process.

Source: CLC HR, Realizable Career Paths (The Chubb Corporation), Arlington: VA, The Corporate Executive Board Company, 2010.

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Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

14

Employees preferences
for total rewards returned
toand exceededpreglobal downturn levels
as satisfaction declined.

II. R
 EALIZE THE FULL VALUE OF TOTAL REWARDS
INVESTMENTS
Trends in Importance of Total Rewards to Attraction
Ranking of EVP Attribute in Importance as a Driver of Attraction

Employees are more


concerned with the
employers benefits
offerings now than they
were in the heart of 2009s
global economic turmoil.
In response, many employers
are looking to enhance their
total rewards package; tight
budgets, however, combined
with inflated expectations
globally for merit increases,
hinder organizations ability
to expand their total rewards
packages.

Most
Important

Health Benefits
Retirement Benefits
Vacation

Least
Important

2006

2009

2012

Employees Expect More Than Is Available in Merit Increases


Actual Merit Percentage Increase Budgets Versus Employee Expectations of Merit Increases
4.8%

4.4%

Employees Expected
Base Salary Increase

3.4%

3.3%

Actual Global Base Salary


Increase Budget

CLC HR Resource
Design Benefits Plans Topic
Center
Use this topic center to learn
how to design, implement,
andcommunicate your
benefitsplan.

2011

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20121

Percentage as of Q3 2012.

Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

15

Employees are
currently receiving too
little information about
their total rewards package
from their employer.

TOTAL REWARDS TRANSPARENCY PAYS OFF


Amount of Compensation Information
Received from Employer

Pay Transparency Increases Retention

= 52%
36%
Enough
Information
64%
Too Little
Information

Those who receive adequate


compensation information
from their employer are
52% more likely to remain
with the organization than
those who receive too little
compensation information.

Intent to Stay with the


Organization

Given tight budgets,


most cannot spend more
on benefits; focus instead
on clearly communicating
the breadth of options
available to employees.

Too Little
Compensation
Information

Enough
Compensation
Information

CLC HR Resource
Implement and Communicate
Pay and Benefits Plans
Use this topic center to
improve your total rewards
communication strategy.

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Rebuild Broken Career Paths

Index
IncreaseTransparency
ROI of Total
Rewards

Develop a People Brand

16

Increase total rewards


transparency through
improved total rewards
communication.

Follow these top five


communication principles
to improve total rewards
transparency and employees
pay perceptions.

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ACHIEVE TRANSPARENCY THROUGH TARGETED


COMMUNICATION

1. Develop a total rewards brand.

Only 41% of organizations have established a consistent


brand for their total rewards communications.

2. Prioritize source and content.

Source and content account for almost 80% of


communication's effect on employees' perceived
compensation process fairness.

3. Focus on the basics.

Communications of basic topics, including linking


compensation to future organizational strategy, describing
performance criteria, and aligning performance with
organizational goals, will improve perceived compensation
process fairness.

4. Quantify the value


of intrinsic rewards.

Organizations should emphasize intrinsic rewardssuch


as vacationby describing, personalizing, and/or quantifying
their value to employees.

5. Highlight the organizations


contribution.

Using total rewards statements or other communications


to outline employer contributions gives employees a fuller
picture of your organization's EVP, which can increase
appreciation of rewards.

Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

17

Peers are now a key


driver of all aspects
of the EVP.

III. Develop A PEOPLENOT JUST MANAGEMENT


BRAND

Since 2006, the power of


peers has risen as a driver
of engagement and turnover.

Trends in Attraction Rankings: The People Category, 20092012

More recently, peer-related


EVP drivers have also
increased in importance
to attracting candidates,
whereas managementrelated EVP drivers have
decreased in importance.
Use the rising power of
peers to attract and retain
top talent in the new,
increasingly networked
workforce.

People

Change in EVP Attraction


Rank

CLC HR Resource

2009 Rank

2012 Rank

Collegial Work Environment

15

12

Coworker Quality

21

14

Camaraderie

16

35

19

People Management

(5)

12

17

Manager Quality

(12)

18

The Power of Peers


Read this study to learn how
to drive peer interactions that
enable effective completion
of work and drive employee
engagement.

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Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

18

To increase peer
interactions in your
organization, enable work
through peer interactions
instead of simply building
camaraderie.

ENABLE EMPLOYEES THROUGH PEERS


Maximum Impact of Peer Drivers on Employee Engagement

The strongest peer-related


drivers of employee
engagement facilitate
productivity and are more
meaningful to employees
and employers alike than
camaraderie-building drivers.

Most Important: Work-Enabling Peer Interaction

Least Important: Camaraderie Building

Translating goals into day-to-day


work
Providing informal feedback

Participating in social events

Participating in work-sponsored
volunteer activities

Attending company celebrations

Providing career path information

CLC HR Resource
Use Peers to Drive Engagement
Use this topic center to better
support peer efforts to engage
employees.

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Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

19

Managers should provide


this discussion guide to
their teams to help them
determine how to best
support organizational
goals through their dayto-day work.

Managers may or may not


choose to participate in the
group discussion depending
on their teams ability to
collaborate.
Although managers
can help facilitate the
discussion, they may
opt not to attend and
assign a team member
to serve as facilitator
so that the discussion
is as open and honest
as possible.

HELP PEERS ENVISION THEIR ORGANIzATIONAL


CONTRIBUTION
Instructions
Review the organizations goals. Then, discuss as a group how your team can best support
those goals in your day-to-day work by considering the following questions:
What are our expectations and concerns about how the organizations goals
will impact our job roles?
How might our roles and responsibilities need to change to best support
the organizations goals?
How should workloads be divided over the team to best support
organizational goals?
Which of our potential ideas and strategies can support the achievement
of organizational goals?
As a team, how can we overcome possible barriers to supporting
the organizations goals?
What are the unique strengths and weaknesses of our team, and how might
those affect our ability to support organizational goals in our daily work?
Do our teams goals conflict with organizational goals in any way, and
do they conflict with goals in other parts of the business?

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REBUILD BROKEN CAREER PATHS

INCREASE ROI OF TOTAL REWARDS

DEVELOP A PEOPLE BRAND

20

Managers should provide


this guide to their teams
to help them provide
informal feedback to
each other.

DEVELOP YOUR INTERNAL INFORMAL FEEDBACK


MECHANISM
Instructions: Use this guide to learn how to provide effective informal feedback to your peers and teammates.
Opportunities to Provide Peer-to-Peer Feedback
Positive Feedback

Development Feedback

Did my colleague go out of his or her way to support


me or our team?
Did my colleague demonstrate the organizations
values?
Did my colleague go above and beyond on a project
we completed together?

Did I see opportunities for improvement in my


colleagues work on a project we completed
together?
Did I see behaviors from my colleague that reflect
poorly on me or my team?
Did my colleague fail to fulfill his or her role
effectively on a project or task?
Is my colleague struggling with a particular task
orskill?

Tips for Providing Effective Peer-to-Peer Feedback


Provide Informal Feedback

Note: Managers may want to


conduct a brief conversation
with their teams about
appropriate feedback,
distinguishing when formal
managers should provide
feedback and when it is
appropriate for peers to do so.

Avoid Informal Feedback

That is fair and accurate

That focuses on personality weaknesses or flaws

That helps your colleague do his or her job better

In front of others

That is positive and refers to development areas

That is unrelated to projects in which you


are involved

That is specific
In a timely manner, instead of long after an
assignment is over or you observed the behavior
That is relevant to your colleagues job role
and level

That is inappropriate or unrealistic for your


colleagues job role and level
That is more appropriate for your colleagues
manager to give

Source: CLC HR, Manager Guide: Identify Opportunities to Provide Informal Feedback, Arlington, VA: The Corporate Executive Board Company, 2010.

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Rebuild Broken Career Paths

Increase ROI of Total Rewards

Develop a People Brand

21

Providing career path


guidance and support to
peers can increase their
engagement by as much
as 13%.

To provide valuable career


path support to peers, it is
critical to have an accurate
understanding of their needs
and interests.

PROVIDE CAREER PATH SUPPORT TO PEERS


Understand Your Peers Career Aspirations
When considering what career path support or information you might be able to provide to your peers, consider the
following questions to ensure you have an accurate understanding of their needs and interests.
Is my peer:
interested in a particular position at the organization?
interested in progressing within his or her current function, or another function?
interested in a move that requires different skills, or a new application of existing skills?
(i.e., a role that is different in kind, or a similar role in a different function or business unit)

Identify Opportunities to Provide Support


The Following Are Three Key Areas Where You May Be Able to Provide Valuable Career Support to Your Peers
Contacts

Guidance/Advice

Coaching or Development

You can connect peers with


members of your network who:

You can provide peers with:

You can provide peers with:

Know of available opportunities;


May be able to provide access
to future opportunities;
Note: Although career path
support is not something youll
constantly need to provide
to peers, its important to be
aware of the help you, as a peer,
can provide to your colleagues
when the opportunity arises.

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Have made the career step


or transition your peer is
considering; and
Can provide coaching in key
areas of development needed to.

REBUILD BROKEN CAREER PATHS

Information about available


opportunities youve heard about;
Advice based on your
experiences, in areas such as:
What opportunities are most
valuable and
Who is important to connect
with; and
Valuable guidance you have
received from others.

INCREASE ROI OF TOTAL REWARDS

Access to projects that will


develop critical skills;
Informal feedback on progress
against development goals;
Coaching in areas where
you have experience or
expertise; and
Tools and resources that could
help them develop critical skills.

DEVELOP A PEOPLE BRAND

22

KEY TAKEAWAYS

What the Best Companies Know

What the Best Companies Do

How CLC Can Help

For the first time since 2006, the percentage of entrenched


employees is decreasing globally as more employees begin
looking for new jobs.

Prepare for a Reversal of Recent Multiyear


Employee Entrenchment Through an Adaptive
EVP Strategy

Track activepassive trends


by region using the Global
Workforce Insights Report.

Globally, employees core EVP preferences have not


fundamentally changed since 2006, but EVP satisfaction
remains 24% lower than pre-global downturn levels.

Reassess Your EVP Delivery StrategyNot


Employee Preferences

Assess your departing


employees EVP preferences
or experiences using Departure
View.

Nearly one in two employees globally continue to experience


major organizational change in 2012, and broken career paths
are now the top driver of attrition.

Restart Career Paths to Avoid Turnover Costs

Optimize your Learning and


Development Strategy.

After a brief decline in 2009, the importance of total rewards


for attracting talent rebounded sharply in 2012, but employee
satisfaction with benefits declined by 24 percentage points
since 2006 amid rising costs and slow (wage) growth.

Extract the Full Value of (Rising) Total Rewards


Investments Through Improved Communications

Develop a Total Rewards


Statement.

Employees preference for high-quality peers rose steadily


since 2006, whereas the importance they place in
management declined considerably.

Build a PeopleNot Just a ManagementBrand

Enable peer-driven engagement


and productivity through our
Employee Resource Portal.

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Prioritize the high-impact


EVP attributes that will
attract and retain talent
in todays market.

DESIGN YOUR CORE EVP TO ATTRACT AND RETAIN


TALENT GLOBALLY
Top 10 Global Drivers of Attraction

Top 10 Global Drivers of Attrition

Core EVP Attributes

CLC HR Resource

Future Career
Opportunities
Development
Opportunities

Stability

Health Benefits

Respect

EthicsIntegrity

Compensation

WorkLife Balance

Location

Recognition

Manager Quality

People Management

Organizational
Growth Rate

Deliver on the EVP Promise


Topic Center
Use this topic center to learn
about specific strategies that
will help you deliver your
organizations EVP.

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ROADMAP

Current State
of the EVP

Three Winning
EVPStrategies

HR Resources

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Boost Your Functions Performance in the Most Critical Areas


HR Transformation

Employee Engagement

EVP

Assess HR capabilities.

Assess employee engagement.

Assess your EVP.

Build HR team.

Create and execute an action plan.

Design a compelling EVP.

Structure HR function.

Communicate EVP attributes.

Execute priorities.

Deliver on EVP promises.

Performance Management

Build manager, peer, and organizational


capabilities.

Succession Management

High-Potential Employees

Design a performance strategy.

Build a succession-management strategy.

Identify your high-potential employees.

Set standards and goals.

Assess and identify top talent.

Develop your high-potential employees.

Provide reviews and feedback.

Develop and transition successors.

Recognize and reward high performance.

Evaluate effectiveness of succession efforts.

Key Areas of Additional Focus

Organization Design

Social Media

Diversity and Inclusion

Change Management

HR Strategic Planning

Workforce Planning

HR Metrics

Sample Action Toolkit:


Create a High-Impact Succession Plan

Measure the success of your high-potential


program.

Sample Action Toolkit:


Design a HIPO Mentoring Program

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Support For the CHRO, the team, and the line


Supporting HR from Strategy to Execution

FOR THE CHRO


QUALITY INSIGHT

FOR THE HR TEAM

FOR THE LINE

IMPLEMENTATION SUPPORT

TRAINING AND TOOLKITS

STRATEGIC
INSIGHTS
Identify Proven Solutions

Save Time and Reduce Risk

Best Practices

Quantitative Analysis

Weekly Top Ten Briefings

Frame and Train

EVP Design Center

Virtual Briefings

HR Business Alignment Tool

E-Learning Modules

On-Demand Webinars

ADVISORY
SERVICES
Make Better-Informed Decisions

Web-based
Training

ISSUE DIAGNOSIS

IMPLEMENTATION
SUPPORT
Execute Faster

Tools and
Templates
Get Answers Quickly

Executive Briefings and Retreats

HR Business Partner Portal

Manager Guidebooks

Executive Advisor Consultations

Research and Practitioner Webinars

Checklists for Performance Management

Webinars

Online Decision Support Portals

Templates for Assessing Key Employees

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CEB Valtera, our sister


consulting practice,
provides implementation
support to solve your
unique EVP challenges.

DEDICATED SUPPORT WITH CEB Valtera


CEB Valteras Framework to Solving EVP Challenges

Assess Your
Current EVP

Redesign Your
Unique EVP

Survey employees,
globally or in
critical populations,
to pinpoint the
strengths and
weaknesses of your
unique EVP drivers.

Engage key
stakeholders
to design a
compelling and
credible EVP that
showcases the
employment brand.

4
Communicate
Your New EVP

Prioritize effective
communication
channels for
streamlined
messaging that
impacts all major
touchpoints.

Deliver and
Measure the
Impact of Your
New EVP

Establish and
track performance
metrics to
proactively
manage the EVP
and measure ROI.

Robust Capabilities for Driving Change


CEB Valtera is the global leader for workforce surveys and analytics. With over 40 years of survey
experience, CEB Valtera is positioned to support progressive HR organizations solve EVP challenges
with:

Contact Us

An extensive global database of employee needs and values to help firms understand what matters
most in employee career decisions;
Diagnostic tools that enable firms to assess values of key employee segments and employee
perceptions of firm strength and weaknesses; and
Proven methodologies to hone your brand to distinguish against competitors while centering on
attracting and retaining top talent.

Website: www.cebvaltera.com
E-Mail: cebvaltera@
executiveboard.com

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Get quick access to best practice resources


Gateway to all Research, Resources, Tools, and Events

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Survey Tools Available Through CLC HR


Assess and Benchmark Performance

HR Business
Alignment Tool

Purpose: Gather internal customer feedback on HR functional effectiveness


and the performance of individual HR business partners, and prioritize areas
for functional and individual HRBP improvement.
Mechanisms: Ability to deploy up to three survey modules: a line survey on
the HR function, a line evaluation of individual HRBPs, and an HR function
self-assessment
Number of Questions: Approximately 40

Purpose: Survey your departing employees to receive detailed feedback on


their reasons for leaving, new job status, areas of dissatisfaction,
and likelihood to recommend the organization.
Departure View
CLC HRs Exit Survey

Mechanisms: Organizations use either a universal link for all departing staff
or a portal allowing HR staff to send individual survey links to each exiting
employee. The survey is always on to collect data continuously from
departing employees; CLC HR provides reports to participating organizations
quarterly.
Number of Questions: 20

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The Recruiting
Effectiveness Dashboard
(RED) is a business
intelligence solution
that collects information
on quality of hire and
recruiting effectiveness
by surveying key players
in the recruiting process
on an ongoing basis.

Recruiting Effectiveness Dashboard


New Hire Metrics

New hire fit with the job

Satisfaction with the recruiting


process

Internal Transfer Metrics

Hiring Manager Metrics

Engagement with new role


and the organization

Quality of hire

Quality of candidate pool

Recruiting effectiveness

EVP

Participation is included in
your membership with CLC
Recruiting.
Data at Your Fingertips

Online survey results from


new hires, hiring managers,
and internal transfers
support better decision
making in your recruiting
function.

Eliminate the guesswork from your recruiting


data with RED Score and Key RED Indicators,
our high-level view of the most important
metrics tracking hire quality and recruiting
process quality.

View side-by-side comparisons of your


respondent groups (hiring managers, new
hires, and internal transfers).

RED eliminates guesswork


by identifying areas for
improvement with key hire
quality and process metrics,
global benchmarks, and RED
Score, saving your team time
and money.

Compare overall and segment performance


relative to four benchmarks (overall, custom,
industry, and your organization).

Analyze results over time to monitor progress.

Customized Recruiting Analytics

Advanced segmentation allows you


to isolate and analyze subsets of your data.

Create, save, and edit custom charts.

Share charts by exporting to Excel


or PowerPoint.

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RED includes our


proprietary RED Score
an overall indicator of
recruiting performance.

Recruiting Effectiveness Dashboard:


RED Score

The RED Score analyzes


data from throughout
the RED metrics to provide
you with one overall key
performance indicator,
helping you quickly
understand the health
of your recruiting process
and the critical metrics
influencing it.

RED Score provides you with


the one number that illustrates
the overall health of your
recruitment process and how
it compares to your peers.

RED allows you to quickly identify and drill down into


the underperforming areas of the recruitment process
and their impact on quality of hire.

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RECRUITER PERFORMANCE SCORECARD


The recruiter performance scorecard is a multi-rater assessment of your recruiters competencies against CLC recruitings talent advisor capability model.
organizations base individual recruiters talent advisor capabilities scores on feedback from hiring managers, new hires, internal transfers, recruiting managers,
and the recruiters themselves.

Client Feedback Surveys

Alpha Company
Benchmark

Alpha Company

Ongoing surveys deployed 30 to


90 days post hire
Quarterly and monthly
distribution options

Team Feedback Surveys

Annual self and downward


surveys
Brief 7- to 10-minute surveys

Brief five- to seven-minute


surveys

Benchmark

Hiring Manager

Recruiting Manager

New Hire

Recruiter

Survey results enable your organization to:

Gather and report feedback and metrics from hiring managers,


new hires, internal transfers, recruiter managers, and recruiters;
Promote systematic development and application of strategic
recruiting competencies for individual recruiters;

Benchmark your recruiting team against CLC Recruitings global


benchmark; and
Identify and prioritize improvements to recruiter L&D programs.

Internal Transfer

For a demo, please contact your account management team.

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33

CLC Compensation
provides quantitative
insight, best practices,
and on-demand services
targeting member
identified challenges.

Quantitative insight enables


better-informed decisions
on compensation design and
implementation that drive
attraction, retention, and
performance.

Analysis and Best Practices


CLC Compensation Analysis, Best Practices, and On-Demand Services

Quantitative Analysis

Best Practices

On-Demand Services

Example Insight

Example Best Practice

Example Member Questions

Relationship Between
Commitment, Pay Fairness, and
Pay Satisfaction

Business Case Differentiation


Criteria

Questions Answered by OnDemand Services

Practical, peer-company best


practice profiles and tools
address pitfalls and other
challenges in compensation
design, implementation, and
measurement.

Larger Effect on Commitment


Employee perception of pay
fairness is a much stronger
predictor of employee
commitment and performance
than pay satisfaction.

Case
Differentiation
Criteria

Average Employee
Commitment Score

A dedicated team provides


on-demand services, such as
custom research, to support
a members immediate
project needs.

Pay Fairness
Perception

Cost of
implementation

Pay
Satisfaction
Low

Metric

Impact on

employee
engagement
and
performance

Improvement
What outcome in employee
productivity
do they care
most about?

50.0

0.0

Executive
Committee

What are the


stakeholders
key concerns?

100.0

Stakeholder

High

Vice Presidents

Who controls

Frontline
Managers

Handling

implementation

Disruption of

difficult
conversations

business

Own

understanding
of pay plan
Seamless
business
and talent
management
operations

Good relations
with direct
reports

In what form
will they want
to see results?

Dollars and
impact on
employee
outcomes

Business unit
performance

Ease of
performance
and pay
conversations

What do I
need from
them?

Approval for
change in pay
structure and
philosophy

Be a champion
for the plan and
its rollout

Roll out in
one-on-one pay
conversations
with employees

Recent Member Questions


How are organizations
changing STI targets?
What is the optimal mix
of incentives and base
pay in a pay package?
How do organizations
approach job levelling?
How do organizations
link incentives to
organizational
performance?
How have organizations
globalized their approach
to compensation?

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Members can benchmark


the design of the
pay system, urgent
issues for the head of
Compensation, and pay
communication activities
or request additional
benchmarks.

Benchmark your
organizations pay plan
design or compare two
benchmarked segments
for structure, spend,
targets, payout, range, and
frequency.

Benchmarking and Data


CLC Compensation Benchmarks for Pay Plan Design, Urgent Issues, and Pay Communication
Pay Plan Design Benchmarks

Urgent Issue Benchmarks

Pay Communication Benchmarks

Example Pay Plan Design


Benchmarks

Example Incentive Benchmarks

Example Pay Communication


Benchmarks

Online Pay Plan Benchmarks

Short-Term Incentives
How do you expect to average
2012 STI payouts to compare to
2011 STI payouts? (December 2011
results)

Online Pay Communications


Benchmarks
Topics CommunicatedTotal Pay

9.6%

3.2%

Ensure your decisions are


informed by the latest
changes your peers are
making to Compensation,
with benchmarks that are
updated biweekly.
Benchmark your
organizations pay
communications against
peers for content, timing,
source, frequency, channel,
manager involvement, and
effectiveness.

0.3%
Poor
Average
Top
Performers Performers Performers

20%
Higher
Than 2011

48%

20%
Lower
Than 2011

15%

60%
Same
as 2011

Total

18%

Average
Top
Performers Performers

CompWatch: Benchmarking data


on total compensation presented
in a time series to show trends in
responses

Plan Segmentation

Base Pay

Base Pay

Short-Term Incentives

Short-Term Incentives

Regional Merit Budgets

Pay Information Currently


Communicated

Role in Communicating Pay

Long-Term Incentives

Time Spent Communicating

Reward and Recognition

Spot Awards

Measuring Pay Communication


Effectiveness

Submit a Request
CLC Compensation benchmarking is member driven. Please advise us of your specific benchmarking needs either
directly through our website or by contacting your account manager.
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35

CLC Human Resources

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