Beruflich Dokumente
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Acknowledgement
It is indeed of great moment of pleasure to express my senses of per found gratitude to all
the people who have been instrumental in making my training a rich experience. I got an
opportunity to get a project in PE ELECTRONICS limited. For this, I would like to thank Mr.
Sushil Mantri who talked to the concerned person and without whom an internship with the
company would not have been possible. I express my gratitude to Mr. TAREQUE QUAZI
(Area Sales Head), my company guide and my faculty guide Prof. ANJALI PASHANKAR for
giving me an opportunity to work and make the best out of my internship.
I thank to Mr. Raju Angre (Branch manager) and Mr. RAHUL SOMANI (RSO) for
their full support to me and constantly guided and supported me throughout the training period.
My heartfelt gratitude also goes out to the staff and employees at PE ELECTRONICS limited for
having co-operated with me and guided me throughout the training period. I thank my college,
INDIRA SCHOOL OF BUSINESS STUDIES, for having given me this opportunity to put to
practice, the theoretical knowledge that I imparted from the program.
Executive Summary
PE Electronics Ltd is a new business unit that brings together two premium brands Philips (range
of television products) and Electrolux (range of Home Appliances) that complement each other
as a single entity under a unique brand licensee agreement. Philips is a range of Television
Products and Electrolux is a range of Home Appliances. They set up in April 2010; PE
Electronics Ltd. is headquartered in Mumbai and will operate in 9 zones with 24 branch offices
across the country. As part of PE Electronics, the Philips product range will consist of High
definition LEDs, LCDs and Ultra Slim Color TVs. The Electrolux product range will consist of
Refrigerators, Washing Machines, Microwave Ovens and Air- Conditioners.
The main objective of the research is to find out the condition of Philips service in the
market and know where consumers and dealers are satisfied with the services which are provided
to them.
Research Objectives are study of the awareness of the product ,Buying behavior of the
customer ,analysis of the demand ,quality of product, market shares of company, Dealers selling
strategies, Performance of the product and customer satisfaction.
Findings of the project are 99% respondents were aware of PHILIPS LED. About quality
of PHILIPS LED numbers of respondents have positive perception greater than negative
perception because 93% dealer perceives positive attributes of PHILIPS LED as against 7%
negative.
From the above project I learned that Philips is the reputed brand in the Aurangabad
region because the brand awareness is about 99%. Philips as brand also has other competitors in
the market.
SN
Contents
Pg No
Objectives
17
Research Methodology
19
22
Learnings
39
Contribution
42
References / Bibliography
45
List of Tables
Table No
Details
Pg No
2.1
Board of Directors
2.2
Employment Contribution
5.1
24
5.2
25
5.3
26
5.4
Demand of Brands
27
5.5
28
5.6
Quality of Philips
29
5.7.
30
5.8
31
5.9
32
5.10
33
5.11
34
5.12
35
5.13
36
5.14(A)
37
5.14(B)
Service Satisfaction
38
List of Figures
Table No
Details
Pg No
2.1
16
5.1
24
Showroom
5.2
25
5.3
26
5.4
27
5.5
28
5.6
29
5.7
30
5.8
31
5.9
32
to Other Competitors
5.10
33
5.11
34
DDB
5.12
35
5.13
36
5.14(A)
37
5.14(B)
38
Abbreviations
Abbreviations
PE
RSO
TV
LCD
LED
Fig.
DDB
Long form
Philips Electrolux
Regional Sales Officer
Television
Liquid Crystal Display
Light Emitting Diode
Figure
Digital Direct Broadcast
Introduction
PHILIPS ELECTROLUX Electronics Limited India is a new business unit that brings
together two premium brands Philips and Electrolux that complement each other as a single
entity under a unique brand licensee agreement. Philips is a range of Television Products and
Electrolux is a range of Home Appliances. They set up in April 2010; PE Electronics Ltd. is
headquartered in Mumbai and will operate in 9 zones with 24 branch offices across the country.
As part of PE Electronics, the Philips product range will consist of High definition LEDs, LCDs
and Ultra Slim Color TVs. The Electrolux product range will consist of Refrigerators, Washing
Machines, Microwave Ovens and Air- Conditioners.
Brands like LG, Samsung, Videocon, and Onida, inclusive of Igo, have been able to
confirm their presence and during 2011 their combined market presence was 77.5 percent
compared to 58.3 percent in 2010. However, their absolute numbers have reduced. Sales of some
other brands such as the following in the 0.1 to 0.2 million category like Haier, TCL, Samsung,
Oscar, Sony, Panasonic, Philips, Onida, Videocon.
In the present scenario Samsung, Sony, and LG are the major players in the segment
with a market share of 61 percent during 2011. In 2010, these companies held a combined
market share of 81 percent. Other companies like Videocon, Toshiba, and Panasonic are
quickly gaining ground in this segment.
Project Outline:
Our main objective is to compare the Philips LED with other competitive brands i.e.
Samsung, Sony, LG, Videocon, Sansui, Onida, and Panasonic.
1) Research was conducted at PE-electronics Aurangabad.
2) Data was collected about Dealer i.e. no. of stocks, brands etc
3) Survey was conducted to understand that how many are aware of Philips product.
The entire team at Philips-Electrolux division is new, including sales personnel, and
Videocon has poached a number of mid-senior level managers from Samsung, said a person with
direct knowledge of the development. "It is but natural to expect that the new brand heads will
bring in some people from the company they were working with," the same person said. The new
business unit has been formed even as negotiations are on between Videocon and Electrolux to
extend their brand license deal beyond 2010.
Philips and Electrolux were clubbed together as a business unit as they are the premium
brands in the Videocon portfolio and complement rather than compete with each other given
their product mix. Videocon is a multi-brand consumer durable firm selling products such as
televisions, refrigerators, washing machines, air conditioners under Videocon, Sansui, Ken star,
Electrolux, Kelvinator brands.
Industry Overview
Electronics Industry in India
The Indian electronics industry had its origins to the year 1965 with an orientation
towards space and defense technologies. This was rigidly controlled and initiated by the
government. This was followed by developments in consumer electronics mainly with transistor
radios, black & white TVs, calculators, and other audio products. Color televisions soon
followed. 1982 was a significant year in the history of television in India when the government
allowed thousands of color TV sets to be imported into the country to coincide with the
broadcast of Asian Games in New Delhi. 1985 saw the advent of Computers and Telephone
exchanges, which were succeeded by Digital Exchanges in 1988. The period between 1984 and
1990 was the golden period for electronics during which the industry witnessed continuous and
rapid growth.
Consumer Electronics - Consumer electronics (durables) sector continues to be the main
stay of the Indian electronic industry contributing about 32 per cent of the total electronic
hardware production. The market is expected to grow at 10 to 12 per cent annually. The urban
consumer durables market is growing at an annual rate of seven to 10 per cent, the rural durables
market is growing at 25 per cent annually. Some high-growth categories within this segment
include mobile phones, TVs, and music systems.
Current Scenario - In recent years the electronic industry is growing at a brisk pace. The
demand in the Indian market is expected to touch $400 billion by 2020. The largest segment is
the consumer electronics segment. While is largest export segment is of components. Under the
Modified Special Incentive Package Scheme (M-SIPS), the government will provide up to Rs
100 billion in benefits to the industry during the 12th Five Year Plan (2012-17). India's
production constitutes only about 1.3% of the global electronics hardware production of $1.7
trillion. Hence it is miniscule by international comparison. However the demand in the Indian
market is growing rapidly and investments are flowing in to augment manufacturing capacity.
The consumer electronics and durables industry is currently poised at about Rs 340 billion. India
is also an exporter of a vast range of electronic components and products for the following
segments
Display technologies
Entertainment electronics
Optical Storage devices
Passive components
Electromechanical components
Telecom equipment
Transmission & Signaling equipment
Semiconductor designing
Electronic Manufacturing Services (EMS)
In consumer electronics Korean companies such as LG and Samsung have made
commitments by establishing large manufacturing facilities and now enjoy a significant share in
5
the growing market for products such as Televisions, CD/DVD Players, Audio equipment and
other entertainment products.
Company Overview
PHILIPS INDIA
Philips began operations in India in 1930 with the establishment of Philips Electrical
Co. (India) Pvt Ltd in Kolkata as a sales outlet for imported Philips lamps. In 1938, Philips
established its first Indian lamp-manufacturing factory in Kolkata. In 1948, Philips started
manufacturing radios in Kolkata. In 1959, a second radio factory was established near Pune. In
1957, the company converted into a public limited company, renamed "Philips India Ltd". In
1970 a new consumer electronics factory began operations in Pimpri near Pune; the factory was
closed in 2006. In 1996, the Philips Software Centre was established in Bangalore, later renamed
the Philips Innovation Campus. In 2008, Philips India entered the water purifier market.
PHILIPS
Koninklijke Philips N.V. (Royal Philips, commonly known as Philips) is a Dutch
diversified technology company headquartered in Amsterdam with primary divisions focused in
the areas of Healthcare, Consumer Lifestyle and Lighting. It was founded in Eindhoven in 1891
by Gerard Philips and his father Frederik. It is one of the largest electronics companies in the
world and employs around 122,000 people across more than 60 countries.
Board of Directors
Non-Executive Director & Chairman
S. M. Datta
Managing Director
Executive Director
Jan-Hein Louwman
Krishna Kumar
Consumer Lifestyle
ADA Ratnam
Jan-Hein Louwman
Human Resources
Krish Shankar
Lighting
Nirupam Sahay
6
Priyank Agarwal
Rajiv Mathur
Srinivas Prasad
Vivek Sharma
Philips is organized into three main divisions: Philips Consumer Lifestyle (formerly Philips
Consumer Electronics and Philips Domestic Appliances and Personal Care), Philips Healthcare
(formerly Philips Medical Systems) and Philips Lighting. As of 2012 Philips was the largest
manufacturer of lighting in the world measured by applicable revenues.
In 2013, the company announced the sale of the bulk of its remaining consumer
electronics operations to Japan's Funai Electric Co. but in October 2013, the deal to Funai
Electric Co was broken off and the consumer electronics operations remain under Philips. Philips
said it would seek damages for breach of contract in the $200-million sale.
Employment Sector
Health care
Consumer Lifestyle
Lighting
Innovation, Group & Services
37,008
17,854
46,890
12,937
Table No-2.2
Visit/Write
Philips India Limited
9th Floor, DLF 9-B,
DLF Cyber City,
Sector 25, DLF Phase 3,
Gurgaon 122002, India.
Tel: +91-
Kolkata
(Registered Office and Eastern Regional Office)
Visit/Write
Philips India Limited
7, Justice Chandra Madhab Road,
Kolkata 700020, India.
Tel: +91-33-24867621
Bengaluru
Visit/Write
Philips India Limited
Philips Innovation Campus
MFAR Manyata Tech Park,
Nagavara,
Bangalore 560045, India.
Tel: +91-80-41890000
Chennai
(Southern Regional Office)
Visit/Write
Philips India Limited
Temple Towers, 5th Floor,
Old No: 476, New No: 672,
Anna Salai, Nandanam,
Chennai 600035, India.
Tel: +91-44-66501000
Hyderabad
Philips India Limited
6-3-1109/103, 3rd Floor,
Jewel Pawani Towers,
Raj Bhavan Road, Somajiguda,
Hyderabad 500082, India.
Tel: +91-40-66467676
9
Mumbai
(Western Regional Office)
Visit/Write
Philips India Limited
Technopolis Knowledge Park,
Mahakali Caves Road,
Chakala, Andheri (E),
Mumbai 400093, India.
Tel: +91-22-66912000
HISTORY
The Philips Company was founded in 1891 by Gerard Philips and his father Frederik.
Frederik, a banker based in Zaltbommel, financed the purchase and setup of a modest, empty
factory building in Eindhoven, where the company started the production of carbon-filament
lamps and other electro-technical products in 1892. This first factory has been adapted and is
used as a museum.
PHILIPS LOGO
10
Company Profile
Royal Philips- is a diversified health and well-being company, focused on improving peoples
lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and
Lighting. Headquartered in the Netherlands, Philips posted 2013 sales of EUR 23.3 billion and
employs approximately 115,000 employees with sales and services in more than 100 countries.
The company is a leader in cardiac care, acute care and home healthcare, energy efficient
lighting solutions and new lighting applications, as well as male shaving and grooming and oral
healthcare.
Product Range:
There are various series in LED
LED SERIES 3500
MODEL
MRP
SPECIFICATION
24PFL3538
`16,990/-
MRP
SPECIFICATION
32PFL3938
24PFL3938
22PFL3938
20PFL3938
`27,000/`15,000/`14,000/`12,000/-
11
MRP
50PFL4758
46PFL4758
40PFL4758
40PFL4757
32PFL4738
32PFL4737
29PFL4738
24PFL4738
22PFL4758
`79,000/`69,000/`44,000/`46,990/`27,000/`27,990/`21,500
`15,990
`14,000
SPECIFICATION
LED, Full HD 1080p, Pixel Plus HD, 120Hz Perfect Motion
Rate, 20W SOUND, USB, HDMI
MRP
SPECIFICATION
32PFL4938
29PFL4938
`27,000/`21,490/-
12
13
MRP
SPECIFICATION
42PFL5578
32PFL5578
`60,990/`34,990/-
MRP
SPECIFICATION
29PFL5937
`23,490/-
MRP
SPECIFICATION
50PFL6358
46PFL6358
40PFL6358
`89,000/`79,000/`53,000/-
14
MRP
SPECIFICATION
42PFL6977
`60,990/-
32PFL6977
`34,990/-
MRP
SPECIFICATION
42PFL7977
`75,990/-
32PFL7977
`49,990/-
MRP
SPECIFICATION
42PFL6977
`1,04,000/-
15
16
Vision
At Philips, we strive to make the world healthier and more sustainable through
innovation. Our goal is to improve the lives of 3 billion people a year by 2025. We will be the
best place to work for people who share our passion. Together we will deliver superior value for
our customers and shareholders.
Mission
Improving peoples lives through meaningful innovation.
17
18
Chapter 3: Objectives
19
20
Objective
To determine the market share of Philips LED TVs & other competitive brands.
To identify the factors influencing consumer purchase decision in Aurangabad region.
Study of dealer Awareness about LED and DDB in Aurangabad Region.
To know the dealer and consumer satisfaction towards service.
21
22
Research Methodology
Research is the systematic design, collection, analysis and reporting of data and findings
relevant to a specific situation or problem. The objective of this section is to describe the
research procedure and methods that have been adopted for the achievement of the project
objectives.
Descriptive Research method attempts to determine the extent of differences in the needs,
perceptions, attitude and characteristics of subgroups. It determines the answers as to
who, what, when, where, and how questions .For E.g. identify the demographics of the
consumers who purchase electronics products. My research is Survey in nature.
-70
-AURANGABAD REGION
-Systematic Sampling.
Data CollectionMethod of Data collection: In order to study the consumer perception regarding the uses
of Philips Products with respect to other companies in Aurangabad region both primary and
secondary data will be collected.
The study proposed to collect Primary Data through questionnaire using survey
method. So as to give a precise, accurate, realistic and relevant data.
23
The Secondary Data as it has always been important for the completion of any report
provides a reliable, suitable, equate and specific knowledge. The data will collect from
websites published by the company.
24
25
26
EXHIBIT A
Q.1) which of the following brands of LED does you keep in your showroom?
Brand Name
1. PHILIPS
2. LG
3. SAMSUNG
4. SONY
5. SANSUI
6. VIDEOCON
7. ONIDA
8. PANASONIC
9. OTHER
No. of Respondents
53
53
57
55
51
47
43
27
30
Table No. 5.1
It can be observed from the above exhibit, Fig 5.1 shows that out of 70 dealers or retailers
who were part of survey in Aurangabad and surroundings where 53 keep PHILIPS in their
showroom, 53 keep LG, 57 keep SAMSUNG, 56 keep SONY, 51 keep SANSUI, 47 keep
VIDEOCON, 43 keep ONIDA, 27 keep PANASONIC, and 30 keep other than above brands.
53
57
55
51
47
43
27
30
Fig 5.1
27
EXHIBIT B
Q2) Are
about the
you aware
AWARENESS OF
PHILIPS LED
NO. OF
RESPONDENTS
PERCENTAGE
YES
69
99%
NO
1%
TOTAL
70
100%
Philips
LED?
28
YES; 99%
Fig. 5.2
EXHIBIT C
Q3) which factor influencing in buying decision of customer? (Overall)
FACTORS
NO. OF RESPONDENTS
1. PRICE
26
2. BRAND IMAGE
16
3. SERVICES
4. ALL
25
TOTAL
70
Above exhibit are gives idea about which factors most influencing (in overall view) in
buying decision of customer. Fig 5.3 shows that PRICE is most important factor than other. In
survey of 70 dealers 26 dealers are choose PRICE i.e. 37 percent, 25 dealers choose ALL i.e. 36
percent, 16 dealers choose BRAND IMAGE i.e. 23 percent, And only 3 dealers choose Services
i.e. 4 percent.
29
4. ALL; 36%
1. PRICE; 37%
3. SERVICES; 4%
2. BRAND IMAGE; 23%
Fig. 5.3
EXHIBIT D
Q4) which brand customer asks first after entering the showroom?
BRAND NAME
1. LG
2.PHILIPS
3. SAMSUNG
4. PANASONIC
5. ONIDA
6. VIDEOCON
7. SONY
8. SANSUI
TOTAL
NO. OF RESPONDENTS
7
5
26
0
1
6
25
0
70
30
DEMAND OF BRAND
1. LG
2.PHILIPS
9%
7. SONY 8. SANSUI
37%
1%
Fig. 5.4
31
EXHIBIT E
Q5) which of the following brands of LED sell most?
BRAND
NAME
1.
SAMSUNG
2.
VIDEOCON
3. SONY
4. PHILIPS
5. SANSUI
6. LG
7.
PANASONIC
8. ONIDA
9. OTHER
TOTAL
NO. OF
RESPONDEN
TS
PERCENT
AGE
18
26%
13
12
11
7
3
19%
17%
16%
10%
4%
3
2
1
70
4%
3%
1%
100%
32
18
13
12
11
7
3
Fig. 5.5
EXHIBIT F
Q6) what do you feel about Quality of Philips LED products?
NO. OF RESPONDENTS
1. VERY GOOD
13
2. GOOD
39
3. SATISFACTORY
13
4. POOR
TOTAL
70
33
NO. OF RESPONDENTS
4. POOR; 7%
1. VERY GOOD; 19%
1. VERY GOOD
3. SATISFACTORY; 19%
2. GOOD
3. SATISFACTORY
4. POOR
2. GOOD; 56%
Fig. 5.6
EXHIBIT- G
Q7) which factor influencing in buying decision of customer?
BRAND NAME
1. PHILIPS
2. LG
3. SAMSUNG
4. SONY
5. SANSUI
6. VIDEOCON
7. ONIDA
8. PANASONIC
OTHER BRAND
PRICE
53
45
50
50
51
50
42
29
30
1
2
0
1
5
3
4
0
0
30
9
15
4
1
4
0
1
1
0
2
decision of customer i.e. 37, 53 & 3. While OFFER is most influencing factor in case of Other
brand (30) like Haier, LLOYD, Sharp, Mitashi, etc. In OTHER Factors include LOOK, BRAND
IMAGE etc.
61
54
45
5352
30
30
TECHNOLOGY
OFFERS
60
53 52
51 50
50
SERVICES
26
42
27
23
2 1
OTHER
50
37
10
3
0
QUALITY
4 3
13
25
15
24 1
0
41
00
30 30
29
25
11
1 1
10
5 42
0 0
Fig. 5.7
EXHIBIT H
Q8) which are the current counter share of the following brands?
BRAND
NAME
1.
SAMSUNG
2. SANSUI
3. SONY
4.
VIDEOCON
5. LG
6. PHILIPS
7. ONIDA
8.
PANASONIC
9. OTHER
In the above exhibit we saw that, (all are approximately) Samsung sales 3125 LED per
year and Philips sales 1504 LED per year.
In the above exhibit we saw that, SAMSUNG is a highest sale brand in comparison to
other brands.
2037
1504 1417
1060
634
EXHIBIT I
Q9) which electronics company has more market share in comparison to other electronics
company?
BRAND
NAME
1. SONY
2. PHILIPS
3. SANSUI
4. LG
5.
SAMSUNG
6.
PANASONIC
MARKET SHARE IN
COMPARISON TO OTHER
COMPETITORS
17
8
5
4
PERCENT
AGE
24%
12%
7%
6%
19
27%
1%
36
7. ONIDA
8.
VIDEOCON
OTHER
3%
13
1
19%
1%
OTHER; 1%
8. VIDEOCON; 19%
1. SONY; 24%
7. ONIDA; 3%
6. PANASONIC; 1%
2. PHILIPS; 11%
5. SAMSUNG; 27%
3. SANSUI; 7%
4. LG; 6%
Fig. 5.9
EXHIBIT J
Q10) Are you aware about the Philips DDB?
RESPONDENT
S
PERCENTAG
E
YES
47
67%
NO
23
33%
70
100%
PHILIPS DDB
TOTAL
Fig. 5.10
37
It can be observed from the above exhibit, that from 70 respondents 67 % dealers are
aware of PHILIPS DDB, 33 % dealers are totally unaware of PHILIPS DDB.
Fig 5.10 shows that 47 dealers are aware about Philips DDB and 23 dealers are not aware
about Philips DDB.
NO; 33%
YES; 67%
Fig. 5.10
38
EXHIBIT K
Q11) which factors most enables customer to purchase DDB TVs?
1. BEST PICTURE QUALITY
2. NO SIGNAL LOSS
3. NO ADDITIONAL SET TOP BOX
4. ONLY SINGLE WIRE
CONNECTION
5. DUAL CORE PROCESSOR
14-BIT VIDEO PROCESSOR
7. PERFECT NATURAL MOTION
8. SINGLE REMOTE USE FOR LED
& D2H
9. OFFER
10
3
41
2
0
1
0
4
2
2. NO SIGNAL LOSS
35
3. NO ADDITIONAL SET TOP BOX
30
25
5. DUAL CORE PROCESSOR
20
15
7. PERFECT NATURAL MOTION
10
10
59. OFFER
0
1
0
39
Fig. 5.11
EXHIBIT - L
Q12) How many DDB LED sales per year?
BRAND
NAME
1. PHILIPS
2. SANSUI
3.
VIDEOCON
SALES DDB
PER YEAR
PERCENT
AGE
154
41%
210
34%
255
25%
40
1. PHILIPS
2. SANSUI
3. VIDEOCON
Fig. 5.12
41
EXHIBIT M
Q13) which of the following offers are appreciated by customer?
OFFERS
1. CASH DISCOUNTS
2. GIFT VOUCHERS
3. FREE APPLIANCES
4. COMBO OFFERS
Table No.
5. EXCHANGE OFFER
6. FINANCE OFFER
0
26
5.13
It can be observed from above exhibit that out of 70 dealer 43 dealers say CASH
DISCOUNT offer is most appreciated to customer, 26 dealers say FINANCE OFFER is most
appreciated to customer, 1 dealer is say COMBO OFFER is appreciated to customer and no one
say remaining offer is appreciated to customer.
From above we say that CASH DISCOUNT offer is most suitable to customer.
26
1
0
42
Fig. 5.13
EXHIBIT N
Q14] (A) how often do you get service related complaints from customer?
COMPLAINTS PER
YEAR
773
733
670
589
529
512
418
320
BRAND NAME
1. SANSUI
2. VIDEOCON
3. ONIDA
4. PHILIPS
5. PANASONIC
6. SAMSUNG
7. LG
8. SONY
43
733
670
589
529
512
418
320
Fig. 5.14
EXHIBIT O
Q14] (B) what do you feel about the service of following brands?
BRAND NAME
1. PHILIPS
2. LG
3. SAMSUNG
4. SONY
5. SANSUI
6. VIDEOCON
7. ONIDA
8. PANASONIC
A. HIGHLY
SATISFIED
8
10
11
10
5
4
3
1
B.
SATISFIED
24
30
32
33
24
25
22
18
C.
MODERATE
18
13
17
13
21
20
20
13
D.
DISSATISFIED
4
1
0
0
3
3
3
2
AVAILABILITY
OF BRAND
54
54
60
56
53
52
48
34
SATISFACTION LEVEL
A. HIGHLY SATISFIED
B. SATISFIED
24
25
24
21
18
D. DISSATISFIED
33
32
30
C. MODERATE
22
20
20
18
17
13
10
13
11
13
10
5
4
1
0
Fig. 5.15
Chapter 6: Learnings
45
46
Learnings
1)
2)
3)
4)
5)
6)
16) Also not interested because of Philips do not provide credit facility to Dealer but if
company provide them such facility they can increase sale of Philips Electrolux products.
17) Retailers were selling different brands, because they were able to receive more margins
from the local players than an popular brand not giving more margin, Because of low
margin many retailers are not interested in selling Philips Electrolux products
18) Most of the retailers were not happy with the dealership of Philips, because of the late
delivery of products, Service of the Philips and Not immediate installation to the
customer.
19) It is found that in Aurangabad maximum numbers of retailers are not satisfied with the
interaction of distributor. Maximum retailers facing the problem of late delivery of the
products and some retailers facing other personal problems with distributor.
20) Philips salesman is always using to visit dealers shop in Aurangabad region.
48
Chapter 7: Contribution
49
Contribution
1. Greatly benefitted the Philips Electrolux Electronics company in Aurangabad
region where I visited 70 Dealers or Retail stores and gave the organization
relevant information about stocking option held by the Dealers and Retailers.
2. Converted 5 retailers out of 16 retailers to stock Philips Electrolux products
which they are not holding before.
3. I also did promotional activity for Philips in Aurangabad region. Such as
distributing catalogue, POP materials to increase brand and product visibility.
4. Made sale of 81lakh of Philips LED and DDB TVs in unit sale of 270.
5. Provided Philips with an understanding of its competitors in the Aurangabad
region and provided the company with competitive analysis of the
competitors like Samsung, Sony, Videocon, LG etc which was greatly
beneficial for company.
6. I suggest that PHILIPS increases their services to brand image.
7. My suggestion to Philips is they make their price competitive.
8. Also they increase their advertising to achieve brand awareness in the
market.
9. Picture quality of Philips LED is not received to be as good as other brands so
they should take a specific promotion.
10.
Also they increase in promotional activity to motivate retailers drives
for the sale.
11.
12.
Sound quality of Philips LED is not received to be as good as other
brands so they make sound quality competitive.
13.
Giving immediate installation on purchase will increase sales and
customers satisfaction.
14.
To increase the market share Philips has to improve their after sales
service.
50
51
15.
Attractive schemes must be launched by company in order to attract
lower, middle class customer.
16.
To increase the Philips Electrolux sales they have to give credit facility
to their dealer.
17.
Give more margins to their dealers to increasing Philips Electrolux
sales.
18.
19.
I recommended that Philips give training to their distributors because
maximum retailers are facing personal problem with distributors.
20.
52
Chapter 8: References /
Bibliography
53
Bibliography
BOOKS
WEBSITES
1) www.philips.com
2) www.electrolux.com
3) www.wikipedia.com
54
Appendices
Appendix 1
QUESTIONNAIRE
We are doing a brief survey to find out the market share of Philips LED TVs & other
competitive brands. We would be grateful if you could spare a few minutes to participate in it.
This project is done by a management trainee and all the information would be strictly
confidential.
DEALER NAME
: ________________________________________________________
ADDRESS
:________________________________________________________
CONTACT NO.
:____________________
Philips
LG
Other__________________________________
6. What do you feel about Quality of Philips LED products?
1. Very Good
2. Good
3. Satisfactory
4. Poor
7. Which factor influencing in buying decision of customer?
Name
Price
Service Other
Philips
LG.
Samsung
Sony
Sansui
Videocon
Onida
10
8. What are the current market status/ Counter share of these brands
Name
Sales LED
Per Year
Philips
LG.
Samsung
Sony
Sansui
Videocon
Onida
Sansui
Panasonic
11
Name
Philips
Sansui
Videocon
13. Which of the following offers are appreciated by customer?
Cash Discounts
Gift Vouchers
Free Appliances
Combo Offers
Exchange Offer
Finance Offer
Other__________________________________________________
14. How often do you get service related complaints from customer? Also rate service of
Philips (1-5)
3 month
Highly Satisfied
6 month
Satisfied
1 year
Moderate
Dissatisfied
Dealer Stamp
Dealer Signature
Date:
Appendix 2
SR.
NO
DEALER OR RETAILER
NAME
ADDRESS
12
BAJAJ ENTERPRISES
MEGHA ELECTRONICS
PRAKASH AGENCY
OM SAI ELECTRONICS
28
YESHODHAN ENTERPRISES
J.K. ELECTRONICS
AJINKYA ELECTRONICS
SANVI ELECTRONICS
NITIN ENTERPRISES
RAJRAJESHWAR ELECTRONICS
SAI DATTA RAJ ELECTRONICS
KAPSE ELECTRONICS
PIXELTRONICS
WATCHLAND TRADING CO. PVT
LTD
NARIMAN TRADING CENTRE
SAI ELECTRONICS
HANS ELECTRONICS
PANKAJ ELECTROMECH
PRABHA ENTERPRISES
PRATIK ENTERPRISES
SHARMA ELECTRONICS
ARIHANT ELECTRONICS
GANESH ELECTRONICS
SIDDHIVINAYAK FURNITURE
RAVIRAJ FURNITURE
SHUBHAM ELECTRONICS
SADGURU FURNITURE &
ELECTRONICS
29
30
31
32
33
34
35
36
37
38
SANGHVI SHOPEE
CITY ELECTRONICS
BAJAJ ELECTRONICS
BALAJI ELECTRONICS
KRUSHNA ELECTRONICS
MATSAGAR ELECTRONICS
VARDHAMAN FURNITURE
HEMANT TRADERS
CHAUSH ELECTRONICS
NAKODA FURNITURE
15
16
17
18
19
20
21
22
23
24
25
26
27
13
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
KHAMBEKAR ELECTRONICS
AMAN ELECTRONICS
SARODE AGENCY
NEXT
AGASTI FURNITURE
BALAJI FURNITURE &
ELECTRONICS
MALHAR ELECTRONICS
YOGESH ELECTRONICS
OMKAR FURNITURE
PRASANNA ELECTRONICS
PRATIK DIGITALWORLD
JANPREM FURNITURE &
ELECTRONICS
G.K. DTH
PRITI ELECTRONICS
SABNE FURNITURE AND
ELECTRONICS
NEW ZEESHAN ELECTRONICS
JAILAXMI FURNITURE
(SAGAR)
SAI ELECTRONICS
SAGAR FURNITURE
SABNE ELECTRONICS
YASH FURNITURE &
ELECTRONICS
SAGAR ELECTRONICS
MAHENDRA ELECTRONICS
ABHISHEK ELECTRONICS
RAJ ELECTRONICS
PRATIK MARKETING
NEXT AUTOCAR
PRASAD FURNITURE
RAM ELECTRONICS
SHARVARI ELECTRONICS
SAKSHI ELECTRONICS
JANVI ELECTRONICS
14