Views On News 07 August 2015

Governance Section
HYGIENE
ENVIRONMENT
GLOBAL BUZZ
VIEWS ON NEWS
WHAT HAPPENED TO
NAMOS TOILET PROMISE?
OVER BEES
52
48
www.viewsonnewsonline.com
AUGUST 07, 2015
Bihar Elections:
UNLEASHING
UNPRECEDENTED
PR
BLITZKRIEG
State to get
carpet-bombed
c
carpet-bom
mb by
multi-crore
a multi-c
r
no-holds-barred
no-holds-b
b
d
Who are
campaign. W
c
a
behind
the people b
n
nd
mega
the meg
g
strategies?
s
trategie
e
12
AARUSHI MURDER RE-VISITED:

Avirook Sens book creates national furore.
Ajith Pillai analyzes medias role 18
NEWS ON
THE GO:
Your fingers
do the
walking 30
ADVERTISING:
FILMS:
Scent
Ramesh Menon
of
sex
reviews
Bahubali
36
28
`50
EDITORS NOTE
A WELCOME SURPRISE
THE EDIT I am now writing should, ideally, be part
of a regular section in Views On News called Anchor Review. This is a segment in the magazine
dealing with how major breaking stories or interviews have been handled by anchors for TV channels. The pieces, penned by our own senior writers
or, sometimes, written by well-known guest columnists and contributors, deal with one, or if the
occasion so demands, several situations in which
we analyze or criticize the way an anchor treats a
breaking story or continuous news happening.
The reason I bring this segment into special
reckoning by writing an edit on it is because last
week I sensed a break
from what has become
the routine on all TV channels. We either watch
interviewees getting hammered or badgered or
being denied the chance
to speak their minds or express themselves cogently and coherently
or see, with mounting
revulsion, an obviously
obsequious and eager-toplease interviewer massage and pamper the
guest.
Many of my friends,
when it comes to watching interviews during peak
4 VIEWS ON NEWS August 7, 2015
news hours, tend to switch to entertainment channels and wait out the period of the interview before
switching back to the original show. But recently,
there occurred the break from the usual to which I
referred earlier.
It happened on the new India Today TV network.
Let me state at the outset that I, too, am a TV anchor with APN News and my own performance and
that of the channel should be equally subjected to
critical scrutiny by media reviewers. But I am also
a TV watcher with my likes and dislikes and above,
all, with a professional interest in what competitors
are up to and how they are faring.
With all channels screaming theyre number
one in the ratings game, I have been paying special interest to India Today (the old TV TODAY network) and its revamped, dizzying five-ring circus
format. But this so-called contemporary non-linear look is the subject of another story. What I am
focusing on today is the content.
Weve carried a previous story on this and I am
mostly in agreement with its conclusion that nothing really has changed despite the Karan-ThaparRajdeep Sardesai left-right barrels firing in
succession in order to bring a shotgun gravitas to
what is often mediocre reporting.
But theres no gainsaying that India Today deserves kudos for at least trying something different
and risking a format change in this era of non-stop
me-tooism. Then came a pleasant surprise.
Recently, Sardesai did a long interview with Delhis
maverick chief minister, the controversial but
colorful Arvind Kejriwal. Views On News has a policy of not supporting any politician or any political
party except on a case-by-case merit-based criteria. If we have been criticalbased on a story or
policyof Prime Minister Modi, we have been
equally critical of Kejriwal. But we do support the
cause of fairness and the maintenance of a semblance of decency and courtesy on the part of anchors when they have a captive subject in the
confines of their studio.
To his credit, even though Kejriwal is an easy
target for a slam-bang-wham one-sided slugfest,
Sardesai kept his cool, maintained a professional
distance and chose questions that elevated this interview into a special eventit raised the standards
of interviewing. It was a spectacle of intelligence,
an occasion to participate, but most of all, to learn.
TV as a source of knowledge rather than bedlam.
I am not suggesting here that Sardesai went
easy on Kejriwal. All the tough questions were there
the unrealistic budget and cutting of electricity
rates; his dictatorial conduct within his own party;
how the AAP had descended into politics-as-usual
from its once lofty goals; charges of corruption
against AAP ministers, etcetera.
But Sardesai behaved like a gentleman. For a
Sardesai kept his cool, maintained a

professional distance and chose
questions that elevated this interview
into a special eventit raised the
standards of interviewing.
change, he humbly shut up and listened when Kejriwal asked him to keep his promise not to interrupt. He agreed, again with humility, that an
interview was one in which the interviewee had the
full right to be heard in response to a complicated
question. The interview went beyond just Kejriwal..
It taught us about Delhi, about the non-linear functioning of politics, the problems of governance, the
role of Delhis governorand about Kejriwal himself, this time not hiding behind any armor. Sardesai
was able to disarm and bring out the man.
The interview is worth a dekko if you havent
watched it already on YouTube. Not because Im
a particular fan of any TV channel or any anchor,
but because in this instance, India Today showed
the way.
VIEWS ON NEWS
August 7, 2015 5
VOLUME. VIII
ISSUE. 21
Editor
Rajshri Rai
Managing Editor
Ramesh Menon
Deputy Managing Editor
Shobha John
Executive Editor
Ajith Pillai
Business Editor
Shantanu Guha Ray
Political Editor
Bhavdeep Kang
Associate Editor
Meha Mathur
Deputy Editor
Prabir Biswas
Art Director
Anthony Lawrence
Deputy Art Editor
Amitava Sen
Graphic Designer
Lalit Khitoliya
Photographer
Anil Shakya
News Coordinator/Photo Researcher
Kh Manglembi Devi
Production
Pawan Kumar
Chief Editorial Advisor

Inderjit Badhwar
C O N
LEDE
Parchey Pe
Charcha 12
The JD(U) and the BJP are

set to use films, social
media, outdoor
campaigns and radio
jingles to grab votes in
the Bihar elections.
SHANTANU GUHA RAY
reports on the people
behind these mega
campaigns
CFO
Anand Raj Singh
VP (HR & General Administration)
Lokesh C Sharma
Circulation Manager
RS Tiwari
Vice-President (Ad-Sales)
Vivek Mittal-09810265619
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CONTROVERSY
Murder
Most Tried 18
Journalist-turned-author
Avirook Sens book,
Aarushi, raises pertinent
questions and slams the
media and the cops for
their shoddy job, reports
AJITH PILLAI. Also,
RAMESH MENON
interviews the author
T E N T S
ADVERTISING
The Scent of Sex
28
Mens cologne ads are plainly about

sex, instead of intimacy and wooing,
observes KRISH WARRIER
BOOKS
When journalism
was a mission...
Governance
34
MR DUA says that journalist

SK Rau was a consummate
editor and his views on
governors and politicians are a
reflection of the days gone by
FILMS
What Grandeur,
What Scale!
36
RAMESH
MENON reviews
Telugu director
Rajamoulis
blockbuster,
Bahubali
NEW MEDIA
The Long And

Short Of It
30
AAQIB RAZA KHAN observes that

many print editions have online
versions and increasingly, people are
reading news on the go
MEDIA MONITORING
DNA bans mobiles
33
The paper has prohibited mobiles

in its Mumbai and Thane offices
ENVIRONMENT
Its Simply Not

Buzzing
48
The dwindling
population of
bees has
become a
global concern
as it affects
agriculture,
writes ASHIM
CHOUDHURY
MODI INITIATIVE
Toilet Trouble
52
Modi had promised that by August

15, 2015, every school would have
toilets for boys and girls. The center is
now scrambling to achieve the target,
writes ROSHNI SETH
R E G U L A R S
Edit..................................................04
Grapevine........................................08
Quotes........................................10
VoxPopuli.................................17
Design Review.................................40
Breaking News.................................42
Media-Go-Round..............................46
As The World Turns...........................47
Vonderful English..............................54
Cover design: Anthony Lawrence
VIEWS ON NEWS
August 7, 2015 7
Grapevine
Animal Farm in Uttar Pradesh?
UP GOVERNOR Ram
Naik has asked the UP
police to urgently look
into a case of rooster theft
in Rampur.
Farhan Ullah Khan of
Rampur lost his hens and
sought the governors help
in finding them. Now
after the governors
prompt response in
setting the police after the
hens, the Raj Bhawan in
Lucknow is inundated
with similar requests asking the governors help in

tracing missing goats and
dogs. This, however, is not
uncommon in UP. We recall the UP police arresting a person for stealing
UP minister Azam Khans
buffaloes some time back.
Meanwhile, the governor has held that his
directions to the Rampur
police were on humanitarian grounds.
What Cordiality!
DISTURBED BY the Vyapam
scam, a group of leading lawyers
decided one fine evening to give a
representation against Madhya
Pradesh Chief Minister Shivraj
Singh Chouhan to none other
than the PM.
But who will bell the cat? Who
will arrange the appointment?
The sole volunteer was none
other than ex-HRD minister,

Kapil Sibal. He picked up his
phone and called up Modi
directly. To everybodys surprise,
the PM responded by asking
them to come over and see him at
once. Within a few minutes, the
meeting had started.
What eventually happened to
the representation is another
story but we admire the bonhomie and the cordial relations
between the political foes.
Controversies Around Anthem
The 15-Lakh Promise
JANA GANA MANA keeps running into

controversy now and again. Veteran journalist Kanchan
Gupta has now researched that it was composed as a
Brahmo Psalm. Before this, Rajasthan governor Kalyan
Singh expressed his reservations about the use of word
Adhinayak in the song which, he and many others feel,
refers to King George V. They claim that the song was composed especially to welcome the king to Kolkata.
Earlier, Shashi Tharoor landed in trouble for asking
people to place their hands on their chest while the
anthem was being played. There was yet another
controversy regarding playing the anthem in movie halls
where people kept sitting while it was being played.
THE ELECTION PROMISE of the prime minister of

putting `15 lakh in each citizens account from all the
black money he would get back from abroad has posed a
strange problem for all his Jan Dhan Yojana officers.
Wherever they set up camp offices to open accounts
especially in rural areasto bring about financial inclusion, they are gheraoed by crowds who have already
opened such accounts and now demand to know why it
is taking time for the officers to put in the promised
amount. Tell us when the money is coming, they ask.
So the message percolating to the ground level is that
the PMs Jan Dhan Yojana is all but a means to return
black money to the people.
Event Management Sarkar

AFTER HOSTING events like Make
in India, Digital India, Teachers Day
and Yoga Day, the government is
gaining the name of an event management sarkar.
Next in line is Raksha Bandhan,
which will be an event to publicize
new insurance schemes of the government. As part of this, people will
be urged to gift a policy called Jeevan
Suraksha Bandhan to the economically backward. The master of events
will be none other than the HRD
minister. This will be followed,
towards the end of September, by an
event to commemorate the 1965
Indo-Pak war with tableaus,
parades, exhibitions, seminars, etc.
All in the Family

THE DELHI chief minister is allegedly
rewarding his relatives and close associates
with plum postings. In the eye of storm now
is Swati Maliwal, touted to be the next chief
of the Delhi Commission for Women. And
the gossip goes that she is supposed to be
Kejriwals cousinmaternal aunts daughter. But the CM denied this: Complete
nonsense. Woh mere chacha ki saali ke jija
ki bhatiji ke sasur ki bhanji ke bhatije ke
saali ke bhai ki beti hai. CM with a sense
of humour, huh?
Thumbs Up for Niti

Aayog
Delhi, the New

Marriage Hub
THE AAP government
proposes to reduce the fees
for tatkal registration of
marriages from the existing `10,000 to `1,000a
90 percent reduction.
Tatkal service is for getting
a marriage registered on
priority within 24 hours.
The Delhi government
feels this will curb corruption and generate revenue
for the government. So, as
soon as Manish Sisodia,
the finance minister of
Delhi, puts his stamp of
approval, we are likely to
witness more and more
cases of chat mangni pat
byaah in the capital.
THE PMO has finally clarified that the Niti Aayog vicechairman would have the rank
and pay-scale of a cabinet
minister, the same as was enjoyed by the vice-chairman of
the Planning Commission.
Members of the Niti Aayog
would be of the rank of MoS.
Earlier, in April, the PMO
had downgraded the Niti
Aayog vis--vis Planning
Commission by giving cabinet
secretary rank to its vicechairman, and secretarys
rank to the members. The
vice-chairman was not invited
to cabinet meetings either.
Surely, the more things
change, the more they stay the
same.
Discrimination
in SC
A RECENT visit to the
Supreme Court canteen was an
eye-opener and disheartening
too. A new rule has come into
effect wherein advocates alone
are allowed to sit and eat inside the canteen; the rest have
to stand. Isnt this gross discrimination? I too frequent the
SC for work, and a visit to the
canteen is not for a fancy meal.
My Lord, please protect my
right to equality as enshrined
in Article 14 of the constitution
and allow me to sit and eat a
few morsels!
Compiled by Roshni Seth
Illustrations: UdayShankar
VIEWS ON NEWS
August 7, 2015 9
U O T E S
The Kashmir issue would have

been solved by now and
Pakistan would have not been
facing the energy crisis and
terrorism had Musharraf not
overturned the democratic
government in 1999.
Pervez Rashid, Pakistan information
minister, The Economic Times
Shazia Ilmi, journalist-turned-politician

Delhi will now have someone
heading its women commission
who was missing from the
Nirbhaya andolan. No meritocracy, only nepotism in AAP.
Shekhar Gupta,
editorial advisor,
India Today Group
There should be no doubt that

any unprovoked firing from the
Pakistani side would meet with
an effective and forceful response
from our forces. Nor will we let
down our guard against infiltration and cross-border terrorism.
S Jaishankar, foreign secretary
talking to reporters following tension
on border
Voters trust me. They know I am

not a murderer who will preside
over killings.
Shivraj Singh Chouhan, Madhya
Pradesh CM, The Indian Express
If this is really the Indian Spy

Drone Pak claims to have shot
down, it must've strayed from
Aamir Khan's 3 Idiots.
Sagarika Ghose,
consulting editor,
The Times Of India
Netas are funded by taxpayers.

Their religion is welfare of taxpayers. Their own faith should be in
their own homes, not flaunted in
public.
Suhel Seth,
columnist
Has anyone seen Rahul? Is he in
India? Haven't heard any silly
stuff so was just checking?
Sanjay Jha,
Congress leader
In speeches, Skill India. In action,
Kill India. #VyapamScam.
The power of some Western

networks is so overwhelming,
global opinions are quickly
formed based on what is being
projected. This level of
selective reportage is most
damaging, besides being
morally reprehensible.
Shobhaa De, columnist, on Greece
coverage in media
R Jagannathan,
editor-in-chief,
Firstpost
About FTII Protest. I hold no brief

for Gajendra Chauhans credentials, but since when do students
get to elect a principal?
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your friends
Lede PR
Bihar Elections
BIHARS
Parchey Pe Charcha
A publicity blitzkrieg will be unleashed as the JD(U) and the BJP use films,
social media, outdoor campaigns and radio jingles to grab votes in Bihar
elections this year. Who are the people behind these mega campaigns?
BY SHANTANU GUHA RAY
GRAND PLANS
Bihar CM has
embarked on an
expansive campaign
blitzkrieg to win
assembly elections
TS been almost a month since

the ruling JD(U) firmed up its
publicity plans for the forthcoming elections in Bihar. The PR
blitzkrieg is being led by Prashant
Kishore, Bihar CM Nitish
Kumars Pied Piper, and a new advertising agency
that will, for the first time, handle such a mega project. Delhi-based advertising and communications
agency, From Here On (FHO), that was born out of
a discord in Japanese advertising giant Dentsus
India operations, beat a host of other agencies to win
the JD(U) account on June 27, 2015.
When asked about this development, Sabyasachi
Gullu Sen, FHOs top honcho, said: No comments, we are not uttering a word. Sen merely said
he and his team would be working closely with
Kishore, 37, the one-man wonder who walked out
of PM Narendra Modis campaign to join Kumar.

His team includes Harish Arora, who once scripted
the award-winning line, Kyunki Fighter Hamesha
Jeet-ta Hai, for a pen brand.
CAMPAIGN WAR
The BJP advertising campaign for Bihar, on the
other hand, will be spearheaded by Nishith Sharan,
who runs Utopia, an agency that was entrusted with
the partys audio-visual campaign, last year. He will
be assisted by political consultancy firms like Rann
Neeti and Political Edge.
Sharan is coordinating with Sushil Kumar Modi
(BJP legislature party leader and former deputy
CM) in Patna and Ananth Kumar in Delhi. He has
plans to target Bihars former CM, Lalu Prasad
Yadav, and through him, Nitish Kumar. A team of
35 researchersoperating out of Patna and Delhi
has been entrusted with the job of digging up all
scandals, including the much-debated fodder scam
that rattled Lalus regime.
The same will be linked to Kumar, with the advertising campaign created along the lines of Phir
Ek Baar, Bihar Mein Bhrastachar. The idea is to create an Udham Singh, a rustic villager, who could appear on visual media, appealing voters to stay away
from the Lalu-Nitish combine.
The total print budget for poll campaigns of both
the BJP and the JD(U) is a little over `100 crore and
will have loads of films, social media and outdoor
campaigns and radio jingles. Sharan, who had often
Kishore has spurred some 13,000 volunteers, who are working almost 17 hours
daily and giving feedback from GPS mobile
vans. He is pushing JD(U) workers to
organize 39,076 events in 120 days.
used the Kaka Hathrasi style of poetry (that connects to the common man in the Hindi heartland)
for his radio jingles, wants to use the time-tested
method in the Bihar polls. The party also plans to
have an array of poems to appeal to voters.
Sharan has told the BJP top brass that more than
social media, BJPs radio jingles on FM and AIR will
have a greater impact on the common man in Bihar.
I will not reveal the ace up my sleeve for you. I have
some work to do, kindly have some patience,
laughed Sharan, when asked about his plans.
The BJPit is reliably learntwill also rely on
the genius of Raj Kamal Jha, the former creative
head of Ogilvy Rural, who has been promised a seat
from Fulparas constituency in Darbangha. Interestingly, Jha has worked for the BJP along with Kishore
during the 2014 national elections.
TARGETTED ADVERTISING
So what is Kishores agenda? JD (U) officials reveal
that the Buxar-born Kishore had told Kumar and
his confidants that he would pitch high on social
media, target the 19-35 age group and concentrate
on developmentall three factors which he
PUBLICITY MANAGERS
(From left) Sabyasachi
Gullu Sen, FHOs top
honcho; Adman
Harish Arora, a key
member of the CMs
publicity team led by
Prashant Kishore
VIEWS ON NEWS
August 7, 2015 13
Lede PR
Bihar Elections
CLINICAL APPROACH
BJPs campaign
strategy will focus
on scandals during
Lalus regime
hopes will help Kumar connect with Bihars masses.

Kishore knows he has a tough mandate, ostensibly because JD(U) members have not liked the fact
that an outsider is controlling Bihars electoral prospects. Secondly, many were apprehensive of his stoic
silence when the Election Commission put a ban on
the partys Badh Chala Bihar campaign. Party workers felt they had lost a vital part of their election
campaign and Kishore was silent about it.
But the JD(U) top brass has faith in Kishore,
who has a number of alternatives in mind. Consider
these. His unique offering for the people of Bihar is
Parchey Pe Charcha (see poster), which critics say is
a near copy of PM Modis Chai Pe Charcha. The second one is CM Key Saath Fotua subtle dig at
Modis selfie moments. The third one is Nukkad
Natak, the fourth, Chaupal and the fifth, Jan Bhaagidari, which is a leaf out of Delhis governments
much-hyped Bhaagidari program designed by
adman Suhel Seth for former CM Sheila Dixit.
A former UN public health expert-turned-election planner, Kishore has one advice for both politicians and their followers: Be earthy and honest.
Imandaar rahiye aur zameen ke saath jurey rahiye,
he said. It could work in rural Bihar, home to 85 percent of the states population.
Kishores focus is clear. For almost a week, workers of JD(U) have been distributing blank leaflets on
which people need to write their grievances and
suggestions and discuss them with politicians visiting their villages. In some ways, Parchey Pe Charcha
almost looks like Coffee and Conversations, a trend
popular across Western Europe, where many are encouraged to initiate discussions over coffee. The
parcha is a way to involve villagers, encouraging
them not just to listen to conversations but to talk
about the point they have written in the parcha, said
Ranjit Sinha, a former Bihar minister and now a
JD(U) candidate from a constituency in Patna.
In the Chaupal initiative, senior leaders join the
discussions. Effectively, it is round two after Parchey
Pe Charcha. For the Nukkad Natak initiative, Kishores men have guided JD(U) workers across Bihar
to pick up trained actors to perform street plays
highlighting the work of the ruling government.
WAR SECRETS
While this is the first phase, Kishore says the next
will be revealed close to the festive season, ideally in
September, and will revolve around the states youth.
He knows that almost 61 percent of the states population is less than 25 years, the highest proportion
in Indias third largest state. But he will not reveal
his cards. Modern election campaigns are like war
secrets. I understand people, engage them, he said.
Kishore has already galvanized some 13,000 volunteers who are working almost 17 hours daily and
offering useful feedback from GPS mobile vans covering 40,000 villages. He is pushing JD(U) workers
to organize 39,076 events in 120 days to reach over
four crore people. Votes from the countryside are
very crucial for any politician in India, said Kishore,
who operates from the CMs residence, and is constantly on his iPhone.
He has asked his team to leave nothing for the
dinks, a direct lift from Platoon, the 1986 Oliver
Stone Vietnam war movie. His single-point mission
ROAD TO PROGRESS
Bihars new highways
will be showcased
during the polls
is to make a Green Bihar from Black Bihar (a

state of coal mafia, kidnappings, mining deaths,
dirty politics, etc) as it exists in the minds of millions
in India. In the process, he has urged JD(U) workers
to cover every inch of Bihar with gigantic posters of
the CM and top leaders.
Recently, BJP supremo Amit Shah was visibly
annoyed when he saw the party had very few spaces
for hoardings as all were pre-booked by JD(U). It
was music for Kishores ears, who, in private, had
blamed Shah and FM Arun Jaitley for his ouster
from the PMs camp, post the 2014 polls. Though
he has not said it openly, Kishore intends paying
back the PM and his bandwagon in the same coin.
His other initiatives include Breakfast with CM,
which has earned eyeballs for Kumar, Samvad and
Quest, which will connect the NRI Bihari population (mainly in the US) and Bihar Development Dialogues and Leader's Memoirs. The CM will also be
the center point in Udhghosh and Bihar Lecture Series. The CM must be seen as a leader who delivers.
The cell phone generation must get hooked on to
him and so should the farmer tilling his land in a
distant village, said Kishore. He wants Kumar to be
seen as a doer and a savior. His game plan seems to

be working and fitting slowly into place like a
Rubiks Cube.
PERSONAL TOUCH
Last month, when a couple was kidnapped on their
way from Giridih in neighboring Jharkhand to Gaya
in Bihar, Kishore advised the CM to handle the crisis personally and let developments be known to all,
especially social media. Kumar then spoke on the
hotline to his UP counterpart, Akhilesh Yadav, as
the kidnappers had escaped there. They were eventually nabbed and the couple, Dr Pankaj Kumar
Gupta and his entrepreneur wife, Shubhra, were released. This helped Kumar score brownie points, silencing a strong BJP propaganda that apaharan
(kidnapping) was back in Bihar. There was a deluge
on social media from India and abroad, the latter
both important and strategic. There are reports that
NRIs can votefor the first timein the Bihar assembly polls.
Kishore feels hope is the biggest seller in any
election and development plank is the key to poll
campaigns,. He tackles the campaign comfort-
The CM must
be seen as a
leader who
delivers. The
cell phone
generation
must get
hooked on to
him and so
should the
farmer tilling
his land in
a distant
village.
Prashant
Kishore, Nitish
Kumars campaign
manager
VIEWS ON NEWS
August 7, 2015 15
Lede PR
Bihar Elections
hours; now, it can now be completed in seven hours.

Kishore is also aware of BJP plans to airdrop its
top leadershipnumbering between 25-30across
Bihar for electioneering. Tech-savvy voters want
instant answers, want to know about jobs, infrastructure, power and roads, said Kishore.
TRAILING SUCCESS?
The Parchey Pe
Charcha concept
of JD(U) is inspired
by Modis Chai
Pe Charcha
ably dressed in T-shirt and jeans.

He knows what will sell in Bihar. His teamCitizens for Accountable Governancecomprise some
50 people, many of them IIT and IIM graduates,
who are working with enthusiasm on power, an important constituent in the assembly polls. Kumar
had promised voters in 2010 that he would not seek
re-election if unable to deliver electricity across
Bihar, which, at one point, had power cuts up to 14
hours daily. But the situation has improved dramatically and Kumar is in the reckoning. And the
tagline that Kishore will be highlighting is: I gave
you power, return me to power.
He is also hyping Bihars new highways that have
reduced distances between Patna and other cities by
six to seven hours. Earlier, a ride between BettiahPatna or Purnia-Patna would take a little over 14
MOTIVATED TEAM
Kishores team also has a unique plan for politicians
pressed for time. It has a reality-based application
which will make politicians interact with voters
live from billboards or flex boards. It is called
Hustings Platform and offers physical interaction by
converting static data to interactive information,
said Ashok Kumar, a senior JD (U) member. He
adds that the content can be integrated with social
media, blogs and online newspapers. It is learnt that
Singapore-based Cearsleg Technologies is already
in touch with senior JD(U) leaders and members of
Kishores team. Current elections are all about communication and conviction, said Kishore.
Akshat Mittal, a key member of the JD(U) election war room, says that in Bihar, Kishore has split
up his team into Citizens Alliance (CA) and Indian
Political Action Committee (IPAC). CA is working
on Jan Bhagidari, the largest campaign of its kind in
the world, of which Badh Chala Bihar is the centerpiece. IPAC will push the bar for the social media
campaign of JD(U). Presentations have already been
given by six top advertising agencies, 6,00,000
booths have been mapped and intricate data analysis done to understand the demand of voters.
These, admits JD (U) leaders, are crucial to the
polls. The party has also planned the CMs breakfast
with editors and corporate captains, lectures in five
big cities on ways to develop Bihar and radio and
television shows with students, titled Jigyasa. This
will seek answers on the modern changes they want
in the state. This will be a modern-day Mahabharat, Bihars biggest and most technologically advanced elections, remarked Pavan Varma, JD(U)
spokesperson, author and former diplomat.
The battle lines are being drawn fast.
OX POPULI
DO SENSATIONAL
HEADLINES DUPE
READERS?
VON spoke to a cross-section of

people who felt that many times, the
sensational part of the news report
was highlighted in the headline
Giving sensational headlines

has become a trend due to
the race to grab more readers.
However, this is against
journalism ethics.
Newspapers should not
misguide readers. If this
practice goes on unchecked,
media houses will lose
credibility. Newspapers and
magazines, as well as TV
and radio should disseminate
the truth.
Mehak Sabarwal, sub-editor, ANI
Many people in a hurry just glance

through newspapers and magazines.
In such a scenario, a sensational
headline either attracts the person to
read further or manages to barely
equip the reader with the sensational
part of the news. People should read
the entire report to know all facets of
the truth.
Oeindrila Biswas, accounts executive,
Avian Media
Yes, sensational headlines dupe readers,

especially those who just read the headlines
and dont read the reports in detail. A
smart headline is meant to grab eye-balls;
which means that the most sensational
aspect of the report gets highlighted.
However, without a proper reading of the
report, the headline just gives incomplete
information.
Tarun Pratap, junior editor, Hard News
Headline-writing is an art, incorporating

brevity, facts, language, comprehensibility and
so on. As long as it satisfies these preconditions,
its considered a good headline. However, one
cannot but accept that unscrupulous journalism
has given rise to the debate that headlines dupe
readers. Ultimately, readers need to guard themselves against misinformation.
Subhayan K Chakraborty, correspondent,
Business Standard
Yes, I think sensational

headlines dupe readers.
Readers get easily excited. For example, a headline saying flat 70
percent off on Benetton makes
you dash off to the nearest store,
but then you realize that the
discount is not offered on the
entire collection. Its only on some
clothes that you may not want to
buy. So advertisers and
marketers twist headlines to
attract people. Newspapers do the
same to outshine rivals in the race
to grab more readers.
Charandeep Singh, assistant
manager, Morphy Richards
VIEWS ON NEWS
August 7, 2015 17
Controversy
Aarushi Coverage
MURDER
MOST TRIED
The Aarushi murder case was one
of the most discussed and vilified.
Avirook Sens book, Aarushi, raises
many pertinent questions and
slams the media and the
police for doing a shoddy job
BY AJITH PILLAI
HE sensational Aarushi
twin murder case, in
which a dentist couple is
currently serving a life
sentence for murdering
their 14-year-old daughter
and their live-in male domestic help Hemraj, is often referred to as a classic
case of trial by the media. Most journalists are
loath to rewind to May 16, 2008, when the crime
came to light, or to re-examine the role of the
Fourth Estate in shaping public opinion against
those presumed guilty long before the case was
tried. In retrospect, by virtually passing its own
judgement that the couple, Nupur and Rajesh Talwar, had committed the murders most foul, the
press is held guilty by critics of not just sensationalism but also fuelling public outrage and giving
LIFE CUT SHORT
Aarushi Talwar, who
was found murdered in
her room on the night of
May 15-16, 2008
its stamp of approval to what some believe was

shoddy and irresponsible investigation by the police, which culminated in a guilty verdict.
A new book, Aarushi, by journalist Avirook
Sen puts through the scanner the evidence gathered and the conclusions arrived at by the police
and the CBI and raises a pertinent question: Was
there conclusive evidence to prove the Talwars
were guilty of the heinous crimes? But then, who
committed the murders?
While piecing together events that followed
the discovery of Aarushis body on a fateful Friday,
Sen refrains from playing an armchair detective
and offers no answers as to who could have
possibly perpetrated the crime. That remains, for
him, in the realm of mystery, although he suggests
crucially that the murder could well have been
committed by someone other than the parents
of Aarushi.
POLICE HAND
What the book questions is the police deduction,
based on the premise that there were four people
in the house, of whom two died, so the other two
must be guilty. Sens contention is that since the
judgment was primarily based on this conclusion,
one could put a question mark on the final verdict
itself. Incidentally, the fulcrum of the police case
was the testimony given by Bharti Mandal, a domestic help who then worked at the Talwars and
was the first to arrive at their residence on the
morning of May 16 when Aarushis body was discovered. She initially testified that the door to the
house was locked from inside, but later told the
court during cross-examination that she had
been tutored to say so by the CBI. Jo mujhe
samjhaya gaya hai, wahi bayan main yahan
de rahi hoon (Whatever was explained to me I
am saying here).
While researching the book, Sen met Bharti
Mandal at her home in the Baans Balli slum in
Sector 8, Noida. She spoke of how the police
visited her home and made her rehearse
what she had to say several times before
producing her in the court.
She also told Sen that she did not
CASE NOT RESTED

(Clockwise from above
left) The Talwars being
taken to CBI court during
hearings; Slain domestic
help Hemraj; Defense
lawyer Tanvir Ahmad Mir,
who cited 24 circumstances in
Talwars favor
VIEWS ON NEWS
August 7, 2015 19
Controversy
Aarushi Coverage
ON CAMERA TRIAL
(Left) Gurdarshan Singh, IG,
Meerut, held the Talwars
guilty in a press conference
just a week after the twin
murders
(Below) Dasna jail in
Ghaziabad, where the
Talwars are serving
their life sentence
discover that the front door was locked from inside. Neither did she touch the door and find it
closed, as recorded by the police. But her statement
in the court that her testimony was a tutored one
was dismissed by Judge Shyam Lal of the fast-track
CBI court in Ghaziabad.
To quote from his judgment: Bharti Mandal is
totally illiterate and bucolic lady from a lower-
strata of the society and hails from Malda District

of West Bengal who came to Noida to perform
menial jobs to sustain herself and family and
therefore, if she has stated that she has given her
statement on the basis of tutoring, her evidence
(recorded earlier by the police) cannot be discarded or rejected. The judge thus factored in
Bhartis original statement to back the police case.
Her statement was critical to the construct drawn
by the prosecution that four people in a house,
two died, so the other two must have committed
the murders.
MOTIVATED VERDICT?
Sen also interviewed Judge Shyam Lal and his
lawyer son, Ashutosh, who helped his father write
the 210-page judgment. The duo started writing
it one month before the judgment was actually
delivered on November 25, 2013. In fact, the
father-son team had begun keying in the judgment even as the defence lawyer, Tanveer Ahmed
Mir, was presenting his final arguments24 circumstances that he felt should lead to the acquittal of his clients. So, Sen throws up the suggestion
that the verdict was perhaps already decided
The media played a huge role in swinging public

opinion against the Talwars. No one wanted to
listen to anything said in their defense. There were
several trialsone by the media and the other by
the public.
Masooma Jha, a lawyer, whose daughter was a
close friend of Aarushi
upon before the defence could

press its case.
While detailing the murders
and their fallout, the book also
brings the focus on media, which
unquestioningly reported the
police version and painted Rajesh
Talwar as the adulterous father
(who had several liaisons disapproved by his daughter) and
Aarushi as the sexually precocious
child because she had several
boyfriends. According to the police, her sexual
fling with Hemraj was what led to the two being
murdered by the father.
The police claim was that Rajesh Talwar
found them in a compromising position and
flew into a rage and killed his daughter and Hemraj. Nupur Talwar was an accomplice to the act.
Incidentally, the judgment has crude references
to Hemrajs body with the willy turgid and his
pecker swollen to suggest that the domestic
help may have been killed while he was in a sexually aroused state. Judge Lal told Sen he used
such colloquialisms for the penis thinking that it
was colorful English or because he had read it

somewhere.
JOURNALISTIC NORMS
As for the media, ever since Gurdarshan Singh,
IG (Meerut Range), held his infamous May 23,
2008, press conference, where he propounded the
father killed Aarushi and Hemraj story in an
honour killing, the press went overboard. The
story was a juicy one, with sex and masala in it.
The crime, playing to Singhs script, was even
enacted by some TV channels, leading the then
Union I&B minister Priya Ranjan Dasmunshi
TRAIL OF EVIDENCE
Police gather evidence
from the spot where
Hemrajs body was
found
VIEWS ON NEWS
August 7, 2015 21
Controversy
Aarushi Coverage
We were told to bring chatpata stories to

the table....So we carried stories about the
Talwars being orgy goers who were part of
a swish south Delhi wife-swapping club.
A chief reporter, speaking of the intense
pressure on him to produce stories
WILL SHE GET JUSTICE?

Aarushis parents
joined by well-wishers
at a candle light vigil
at Jantar Mantar in
New Delhi
to point out that unhealthy competition among

media companies is threatening all journalistic
norms and values. One TV anchor even came on
the show with his hands dipped in red paint for
visual effect!
The police fuelled the press reports with sensational leaks. CBI sources were quoted as saying that
Rajesh and Nupur had spent the evening before the
murders with other couples at a swinging sex
party. It was alleged that the couple had booked
several rooms in a Delhi star hotel for the purpose.
The story, with not an iota of truth, was carried by
some newspapers and several TV channels. The
Talwars were painted in gory black and public
opinion was strongly pitted against them.

Those who tried to defend the couple were
labelled as being part of the fraternity that practiced licentious living. Says Masooma Jha, a lawyer,
whose daughter was a close friend of Aarushi: The
media played a huge role in swinging public opinion against the Talwars. No one wanted to listen to
anything said in their defense. The public was baying for their blood. There were several trialsone
by the media and the other by the public. The press
had virtually pronounced the Talwars guilty much
before the verdict.
PRESSURE TO SENSATIONALIZE
When contacted by India Legal, those who manned
the newsrooms of leading newspapers and some
TV channels refused to speak on record. But one
chief reporter spoke of the intense pressure on him
to produce stories. We were told to bring chatpata
stories to the table. So, our reporters went out and
came back with whatever was given to them by the
cops. We carried stories about the Talwars being
Anil Shakya
orgy goers who were part of a swish south Delhi

wife-swapping club. The stories were carried because they were being dished out by the police and
this was stuff that the bosses wanted.
Rajdeep Sardesai, senior TV journalist then
with CNN-IBN, wrote about the media going overboard in his blog: The Aarushi case is
one where both the print and the TV
media have much to answer for. Let me
also be honest: the Aarushi Talwar
murder case was a great news story and
a great TV story. A father was accused
of murdering his daughter, so naturally
the media was excited. Where we failed
was to understand that the bigger the
story, the greater the need to exercise
restraint.
Shohini Ghosh, who teaches at the
AJK Mass Communication Research
Centre, Jamia Millia Islamia, was
equally critical of the media in her
write-up in The Hindu: Having demonised the Talwars (as decadent perverts, corrupt manipulators, neglectful
parents, honour-killers and so on) the
print and electronic media have failed
miserably to uphold even the basic tenets of professional journalism.... The media never told us
that the Talwars domestic help, Bharti, the first to
enter the house after the murders, had inadvertently confessed to being tutored by the CBI. The
media never told us that Dr Naresh Rajs observation (having conducted the autopsy on Hemrajs
body) that the swollen penis on the cadaver was
proof that he was either having sex or preparing
for it was based not on any scientific authority
but his own experience as a married man! Medical
science explains that a cadaver exposed to extreme
heat commonly manifests such swelling....
WHAT NOW?
So where does the Aarushi case go from here?
According to sources close to the Talwars, the
It was a great news story and a great

TV story. Where we failed was to
understand that the bigger the story, the
greater the need to exercise restraint.
Rajdeep Sardesai, senior TV journalist,
in his blog
Anil Shakya
lawyers are considering various options. The revelations by the maid, Bharti, in Sens book have
opened up possibilities. But it is for the lawyers to
take a call, says a family confidant.
Rajesh and Nupur Talwar have been serving a
life sentence since November 2013. Their appeal
against the CBI court judgment is still pending in
the Allahabad High Court and they fear it will be
years before it even comes up for hearing.
Meanwhile, the Talwars have learnt to live in
their new homeDasna jail in Ghaziabad. Rajesh
has set up a dental chair in the prison clinic and
has a regular stream of VIPs from the local area as
his patients magistrates, police officers and the
like. For him and Nupur, though jail life comes
with its hardships, it must come as a relief to be
away from the persistent glare of the media.
FRIENDS FOR A CAUSE

Aarushis classmates
and friends
demonstrating at
Jantar Mantar,
demanding justice
VIEWS ON NEWS
August 7, 2015 23
Controversy Author interview

Aarushi
BE JOURNOS,
NOT STENOS
AVIROOK SEN, author and journalist, has
caused ripples with his latest book, Aarushi,
which looks at the Aarushi-Hemraj murder
case in great detail and raises many questions
about the way the trial was conducted and the
judgment delivered. He has painstakingly put
together interesting bits of information after
interviewing scores of people. The questions
the book raises are disturbing. He talks to
Managing Editor RAMESH MENON about
the sensational case that continues to baffle
everyone. Excerpts:
Did you start writing this book with any preconceived notions or did it evolve after you attended
hearings in the Aarushi case?
I knew very little about the case when I started reporting it in
mid-2012. But the daily workings of the court and a procession of suspect prosecution witnesses led me to think: If this
was such an open-and-shut case, why was there a daily attempt
at manipulation? Why, for instance, did policemen suddenly
develop amnesia or blindness or an inability to smell?
Where did the media go wrong in its assessment?
I think they asked too few questions to the CBI.
FRESH ANGLE?
The Aarushi case raises
many unanswered
questions in Avirooks
(left) book
Was it a case of shoddy reporting or did

the Talwars become easy targets?
A bit of both. The Talwars, firstly, were hardly as
influential as they were made out to be. But even
this was an impression created by an orchestra of
deep throats that the police and the CBI seemed
to have in their employment.
The media, in a lot of cases, didnt do the first
thing it is supposed to do: Verify.
There was not much serious investigation.
There were exceptions, for example, the stories that
appeared in Tehelka, or Manoj Mittas thoughtful
early pieces for The Times of India (but why did
they stop?).
By and large, the media was just happy doing a
clerical jobmerely taking dictation from some
unnamed boss.
Should the media take police versions
with a pinch of salt?
I think the media should have stopped doing
stenography and done some journalism.
The mainstream media seemed tilted
against the Talwars. Why do you think it
happened?
I dont know. This is best put to them.
If the press had remained with the story
all along and attended trials, would some
of the discrepancies in the case have
come out?
The press was with the story. There was at

least a trickle of news coming in on trial
daysthe part that I am most familiar
with. But almost all of this fits the old story
put out by the orchestra of deep throats
mentioned earlier. The difference was that
the public prosecutor was now spinning
them out from events in court, under a
tree, in the courtyard of the jail
If this was an
open and shut
case, why was
there a daily
attempt at
manipulation?
Why did the
cops suddenly
develop
amnesia or
blindness or
an inability
to smell?
You have pointed out in your book

that the judgment of the case was written
even before the defense was heard out.
Isnt this a cause for worry?
On a TV show I was on, I received an interesting
remark on the issue by a legal editor. He said that
judgments were long (210 pages in this case)
VIEWS ON NEWS
August 7, 2015 25
Controversy Author Interview

Aarushi
The Talwars were hardly as influential as

they were made out to be. This was an
impression created by an orchestra of
deep throats. The media, in a lot of
cases, didnt do the first thing: Verify.
MEDIA TRIAL
Some TV grabs that tried to
sensationalize the crime
and influence public
opinion
and the trend among judges was to start writing

them well in advance. He was not perturbed that
arguments were yet to be made. I have two thoughts
about this: First, if final arguments are of no consequence, then why have the process at all? It would
save everyones time. Second, if this is a trend,
then shouldnt the publicwhom the institution of
the judiciary is designed to serveknow about it?
Why hasnt the media reported this trend?
Should the judiciary review the entire
case, including the manner in which the
judgment was written?
Im a journalist, not a jurist. My common sense, for
whatever its worth, tells me it should. But its best
left to the appropriate people.
What are the lessons the media should

learn from the Aarushi case?
Be journos, not stenos.
What would you like to say about police
investigations? Obviously, there was a
lot that could have been done.
It could have been a tad cleverer, perhaps with a
little bit of responsibility thrown in. I say this, because after all that has happened, there are people
who defend it. The police do this by blaming the
Talwars of misguiding them. They never ask
themselves: As policemen, were we doing what we
were expected to do at a crime scene?
You spent a lot of time with the Talwars
and even visited them in jail.What is the
feeling you got about them?
That our situations are similar. The difference is
that they are in jail, and I am not. This could
happen to any of us.
Would you like to share any anecdotes
from your interactions with the Talwars
CONVICTED DUO
(Left) The Talwars lost everything
and are cooling their heels in jail
(Below) For Aarushis friends, the
loss was irreparable
or the visit to Dasna Jail? You have also

quoted from Rajesh Talwars diary.
I have given examples of Nupur Talwars toughness under pressure. But a year in jail changes
things. The Nupur Talwar I saw in November
2014 did not have the bearing of the woman I had
seen striding into court (when the case was being
heard) with a policeman making way for her. She
had, instead, the sharp movements of a bird on
constant alert for approaching predators. Rajesh
was more settled, telling her constantly that it was
all right; that nothing was going to happen.
Yes, I got hold of the diary. On December 18,
he had written: This is the 25th year of our marriage and we will celebrate 25 years on the 19th of
January. Could anybody imagine where we would
be on our 25th anniversary? No Aaru, no house,
no clinic, no money, and sitting in jail for something we havent done. Nupur said they were getting food from the bhandara and food from the
canteen had been stopped because of some fighting. She looked hungry and its really a shame
what God is making us go through. Even looking
forward to some food now.
On December 19, he wrote:

Just kept daydreaming of what
would happen if the incident
had not happened. Miss Aaru
so much. Wonder where she is,
and what she would feel if she
saw us like this. Just no way to
prove innocence. No one has
proved anything in this case.
Just that they are not satisfied
by our reply.
In quiet moments, you
must be thinking of the
Aarushi case. What are your thoughts
like?
One recurring thought is that we, as taxpayers,
have some stake in this game. Theres a penny of
ours thats gone into this travesty. We fund the
agencies and the judiciary. We buy the stories in
the media. Cant we, as stakeholders, clients and
consumers, ask for something better? Cant we?
Shouldnt we? Isnt it our money that led to
this injustice?
VIEWS ON NEWS
Anil Shakya
August 7, 2015 27
Advertising
Mens Perfumes
THE
SCENT
OF SEX I
Mens cologne ads are

plainly about sex,
instead of intimacy
and wooing
BY KRISH WARRIER
T wont be wrong to say

that a man is not fully
dressed till he wears a deo!
In India, in the young
adult culture today, the
perception of male bodies
has changed in a significant way. Earlier,
only women were viewed as sex symbols;
now men are seen in the same light. Advertisements promoting cologne, underwear
and clothing have been the reason for this
metamorphosis of masculine sexual culture.
The fact is that washboard abs and athletic
male bodies appeal to both gay men and
straight women.
There are three broad theories on the
use of perfumes: The first is that people
wear it to mask body odor. The second is
that some perfumes have chemicals that
replicate the actions of human
pheromonessubstances believed to play a
role in impacting the behavior of an individual. The third is that people use it to
heighten or fortify natural scent, and thus
advertise
sexual
attractiveness
or availability.
According to an article in The Economist
some years back, researchers found out that
appropriate scents improve the mood of
those who wear them. When a man
changed his natural body odor, it could alter
his self-confidence to such an extent that it
also changed how attractive women found
him. (There must be some truth in the hit
song from Tanu Weds Manu Returns
Banno Tera Swagger Lage Sexy. The song
could well have been, Bunty Tera Swagger
Lage Sexy!)
Makers of mens scents peddle self-confidence. The nice-smelling dude getting the
girl is merely an interpretation of this
self-confidence.
How do ad agencies go about using this
insight? Lets go a little back in time.
BOOSTING SELF-ESTEEM
Take a look at the print ad for ginseng
cologne by English Leather (left), released
in the 1970s.The main visual is a line illustration

against a black background. The copy, while sticking to the product information, is suggestiveof
what could happen if you wore ginseng cologne.
It was, indeed, all about sex.
The 1980s Paco Rabanne advertisement featured a handsome, shirtless man (de rigueur for
cologne ads?) The scent celebrated a decade of
success as the first of the aromatic fougres (the
other was the macho, Drakkar Noir). The mans
machismo is not due to his muscular body. His
den looks like that of an artist; he could be about
34 years old. And the storyline is the day after a
one-night stand. The protagonist is a little bothered about competition. The text mentions why
men buy cologne: to define their individuality, to
be cool, to bolster their confidence. Paco Rabanne
was making the ad idiot-proof by creating a
scenario and a story that one could relate to.
OVERTLY SEXUAL
Hindustan Unilever markets its deodorant Axe,
playing up the so-called Axe effectwhich is
supposed to make men irresistibly attractive to
women. Even in the Wild Stone ad, sex is the main
ingredient.
Around May 2011, the ministry of information
and broadcasting issued a statement warning
television channels not to broadcast overtly sexual
television commercials featuring voracious
women and libidinous men. In a letter to the
Advertising Standards Council of India, the ministry said: These ads appear indecent, vulgar and
suggestivethey appear to denigrate women and
thus violate cable laws.
It warned that the ads be modified or withdrawn immediately from broadcast.
Scent advertising has denigrated from a
knowing cleverness about sex to the rawness of a
porn shoot says Robert Klara, in an article in Adweek, circa 2012.
Marketers are not bothered about the meaning
of why men wear fragrances. Today, it is posi-
tioned solely around attractive,

young peopleand looks like,
with them, only sex sells.
Another ad in 2012, for
Loyalty, the cologne from
clothing chain Express, features a shirtless man with a
girl. Sadly, thatsall there is in
the ad. According to Marian
Bendeth, founder of fragrance
consultancy Sixth Scents: It is
a classic example of how the
colognes role in the complexity of human sexuality has
been
reduced
to
a
beefcake shot.
DIFFERENT STROKES
In the Paco Rabanne ad, there
was intimacy, conversation, wooing and bonding.
The Loyalty ad, on the other hand, projects narcissistic indifference. The man is disinterested in
the girl. Thats surely ironic, says Klara: Why
would a product, historically marketed to assist
guys with their carnal conquests, paint a picture
of indifference to that very success?
Sometimes, the whole table is turned around.
Like Foggs highly popular No gas, Only deo ad.
It eschews overt sexuality and focuses on the
product. It is the number one deo brand in India
Scent advertising is, to a large extent, symptomatic of our times. In a culture where the obsession is to be forever young, conceit is the order of
the day. The ads reflect this culture. As American
writer Kurt Vonnegut Jr said: What passes
for culture in my head is really a bunch of
commercials.
Deodorants/perfumes for men may have nothing to do with a womans appreciation of the smell,
and everything to do with its psychological effect
on the man wearing it. But for now, the whole
communication strategy behind mens deos is to
start a kind of fire in women.
SIGN OF THE TIMES

(Facing page) The
2012 ad for
Loyalty is mainly
about the role of
cologne in
enhancing
sexuality;
(Above)
American writer
Kurt Vonnegut Jr
observed that
commercials
represent our
culture
VIEWS ON NEWS
August 7, 2015 29
New Media
Online News
The
LONG &
SHORT
of it
The medium of tomorrow is the internet and it is already changing

journalism. Many print editions have online versions and increasingly,
people are reading news on the go
BY AAQIB RAZA KHAN
ONG live the newspaper.

The newspaper is dead.
This is a prophecy waiting
to be fulfilled as the world
shifts to the digital medium.
While journalism has been
reinvented time and again, with print, radio and television, now the internet is making quick inroads
into it, attracting readers, media owners, advertisers
and other stakeholders to invest in the medium
of tomorrow.
In fact, in 2007, Columbia Journalism Review
had predicted: As succeeding generations grow up
with the web and lose the habit of reading print, it
seems improbable that newspapers can survive with
a cost structure at least 50 percent higher than their
cheaper internet competitors.
CAPTIVE MARKET
But are we prepared to look into our phones and
digital screens to scan the latest news? This is already happening, slowly but steadily. Whats more,
news has gone social with Facebook and Twitter becoming major news breakers. Internet penetration
in India stands at around 19 percent and is growing,
while mobile users are expected to reach 213 million
in June 2015. A large part of the information exchange is happening over the internet and communities are always-connected. This is making
established names in journalism rethink the rules

they play by.
This is largely evident in western countries, especially the US and the UK. The New York Times
has started to focus a lot on its digital arm,
nytimes.com, and has built a slew of exclusive content and mobile applications for subscribers. Theres
also a metered paywall which puts a limit to the
content a free user or an unsubscribed reader to the
website can access. This concept was pioneered by
The Wall Street Journal and followed successfully by
Financial Times. These American news websites
now have a significant revenue share from subscribed customers, which could balance out the loss
in print editions.
The online sphere is proving to be a fertile
ground to experiment and grow, especially for digital startups catering to a new kind of journalism
and promoting content for the mobile audience.
The web is also getting flooded with user-created
content, so the definition of a journalist is also getting blurred. Journalism also has to keep social
media in mind, know where the audience is, tailor
the content to their tastes and address trends observed on various platforms.
As print publications set up online arms, they either replicate these editions or provide exclusive
content. For example, PC World, a global computer
and technology magazine, had to shut its print operation after 30 years in business. It shifted to a digital only platform from August 2013.
INTERACTIVE APPLICATIONS
A 2013 report released by the Audit Bureau of Circulation showed that British automotive magazine,
Top Gear, showed an annual decline of 16.7 percent
in circulation. But Top Gears interactive mobile application, with videos and high resolution picture
galleries, along with other exclusive offers, ranks at
the top of the table in terms of motoring applications in the US and the UK.
Another trend is that original websites, which
had news as a side feature, are adding to their news
SURVEY ON MEDIA CONSUMPTION PATTERNS

Preferred Medium for News
36%
40% 44%
64%
Print
Web
Time Spent for News (Online)
22% 37%
41%
Payment to Access News Online
16%
Wouldnt pay for

online content
Would pay for
online content or
already paying
Cant say
Time Spent for News (Print)
39%
1 hour maximum
2-4 hours
More than 5 hours
61%
1 hour maximum
2-4 hours
Source: A dissertation by the author
muscle. Yahoo.com, one of the worlds leading email

service providers and a host of other websites with
varied interests, has been working to reshape its already popular news service, Yahoo! News.
In India too, theres a big push towards webbased journalism and multimedia reportage.
Raghav Bahl, one of the biggest media moguls, has
started a news website, The Quint, post his sale of
Network 18, a primarily electronic media production house, to Reliance Industries Limited. Bahl has
said that it would follow a mobile-first approach and
the news would be appropriately packaged. The
textual word got a huge second life in the form of
internet, said Bahl in an interview to Afaqs, a media
and advertising portal.
Another recent initiative is by Shoma Chaudhury, who was previously associated with Tehelka.
She, in association with the Rajasthan Patrika
group, has set up an online news portal called, Catch
News. Barkha Dutt is also reportedly planning a
similar multimedia based start-up.
[Print] circulation is like the sun. It continues
to rise in the East and decline in the West, said
Christopher Reiss, CEO of World Association of
VIEWS ON NEWS
August 7, 2015 31
New Media
Online News
spent on an average with each medium (see graph).

The survey covered 50 respondents between 20 and
57 years of age from Delhi, Pune, Bengaluru, Noida,
Chennai, Hyderabad, Patiala, Ahmedabad and
Mumbai. It found out that only 36 percent preferred
print media for their news, while 64 percent said
they went to the internet to check latest happenings.
Raghav Bahl
(above), a
media mogul,
has started a
news website,
The Quint,
post his sale
of Network
18. Bahl has
said that it
would follow
a mobile-first
approach and
the news
would be
appropriately
packaged.
Newspapers and Newspaper Publishers-IFRA, in

2011 at a forum to discuss prospects for the newspaper industry.
VERNACULAR BASE
However, this slump in newspaper readership is yet
to be seen in India, where print is still going strong.
This is mainly due to a strong vernacular print base
and rising levels of literacy. Newspapers are an integral part of the morning routine in many households
and publications here enjoy circulation figures which
are the largest in the world.
According to a KPMG report on media released
in 2014, the Hindi print media grew at an annual rate
of 10.5 percent, followed by the vernacular market at
10 percent and then, English print media at 5.8 percent. The growth story is expected to continue. This
can be correlated with rising literacy levels in India.
From 2001 to 2011, the literacy rate rose by 8.2 percent. The 2001 census showed 64.8 percent of the
population to be literate. This grew to 73 percent in
2011. Of the total population, 31.2 percent lived in
urban areas, while 68.8 percent were in rural areas.
This shows that there is a lot of untapped potential,
making India a promising market.
To understand media consumption patterns for
a college project, I did a survey for a Masters dissertation on how people prefer to access information,
through what medium and how much time they
PAYMENT MATTERS
However, the revenue model in the online sphere
is still in an experimental phase. While online news
websites have erected paywalls, it is not clear whether web users will pay, especially when the internet
offers other sources to get the same information for
free. While 44 percent of those surveyed said they
wouldnt pay for online content, 16 percent were
willing or had already subscribed to digital news
portals and 40 percent reserved their opinion on
this. The swing would be the key to the success of
online news websites.
Further, the revenue of print newspapers and
magazines is mostly from the middle class and the
maximum they would spend would be `150-300.
Coming to the average time spent on various
mediums, the survey found that 47 percent spent
two-four hours online to read news, while 22 percent spent more than five hours online.
Out of those who chose print, 61 percent spent
one hour, while 39 percent read for 2-4 hours. No
one spent more than five hours reading newspapers
or magazines.
The survey significantly found that 47 percent
of online readers had high awareness of news, while
44 percent of print readers had the same advantage.
Six percent in both print and online had the highest
degree of news awareness.
Even the styles of news presentation in online
and print mediums was different. While 44 percent
preferred a story to be around 500 words, 12 percent said that 300 words was apt, while 28 percent
said they would read irrespective of word limit.
Its obvious that in future, news will become
more personal and customized.
Media Monitoring
DNA
DNA bans mobiles
In a retrograde step, the paper has prohibited cell phones in

its editorial and marketing offices in Mumbai and Thane
BY AJITH PILLAI
OR a newspaper which,
according to its own PR,
prides itself for having fast
entrenched itself into the
lives of the young and dynamic readers in Indias
financial capital, the July 16 ban on the use of mobile phones in its Mumbai and Thane offices can
best be described as a retrograde step in this communication age.
Journalists at the broadsheet Daily News and
Analysis (DNA), headquartered in Mumbai, are yet
to come to terms with the new company rule.
Interestingly, DNA completes 10 years in the
business on July 30, but its reporters will be functioning like their counterparts in the late 1990s
when mobiles were a rarity in newspaper offices.
We now have to go back to using landlines and forwarding our mobile calls to our extensions, a frustrated reporter told India Legal.
According to him, the editorial staff was informally told that those uncomfortable with the mobile
ban should look for new jobs. It was a threat from
the management. But we hope that better sense prevails and at least reporters are allowed to use their
mobiles, he added
While the ban on cell phones was in place at Zee
Entertainment (a sister concern) since April 15, no
one expected the new prohibitory policy to include
editorial staff of the DNA. They were formally informed through an email from the HR department
on July 15 that mobiles were banned inside the office from July 16.
Addressed to all, this is what the email said:
You will need to surrender the mobile to the se-
curity on entering the premises. The

mobile needs to be either switched off
or on silent mode.
Two registers will be kept at the reception for ZEE (ZDCL and ZMCL)
and DNA staff respectively. You are
hereby requested to fill the required
details whenever you enter/exit the
office premises.
A token number will be shared
with you to reclaim your phone
whenever you walk out of office.
Please note, the lift area is also part
of the DNA premises and not permitted for telephonic conversations.
Guests will also need to follow the
same process.
You can refer to the updated extension list on the
intranet (http://10.40.3.4/intranet.htm) to connect
with anyone internally.
Do ensure that your phone list is synced to your
Gmail account for immediate access to contacts.
The mobile ban has been ostensibly introduced
to increase productivity. But the restriction comes
with its own negativesjournalists have pointed out
that their contacts may not answer calls from a landline. Politicians, police officials as well as celebs
are known to attend only those numbers saved on
their mobiles.
Meanwhile jokeslaced with black humorare
doing the rounds among journalists in Mumbai.
One is that DNA reporters can now blame their mobiles for missing a story. The other is about lower
call charges with cell phones switched off and less
exposure to radiation.
Reporters are
concerned as
to how they
will contact
sources who
dont answer
calls from a
landline.
VIEWS ON NEWS
August 7, 2015 33
Books
A Journalist Reflects
WHEN JOURNALISM
WAS A MISSION
Editorials, columns, biographical sketches, interviewsSK Rau was a
consummate editor and his views on various governors and
politicians are a good reflection of days gone by
BY MR DUA
OURNALISM is considered to be the rough draft of

history. A good newspaper is
obliged to faithfully record
and publish the correct
account of important events
and political developments of the times. How far
this is covered comprehensively depends on the
foresight and skill of the editor.
This book reflects on important happenings
that occurred during Indias post-Independence
years, through the writings of the prolific and
eminent editor, Seshagiri Krishna Rau. Rau
edited half-a-dozen newspapers and worked in
Karachi, Bangalore, Patna, New Delhi and
Lucknow. He edited The Pioneer for over 20
years in Lucknow.
A JOURNALIST REFLECTS:
On Eminent Governors
& Politicians
By SK Rau
Avichal Publishing
`450; 253 pages
VERSATILE EDITOR
Rau could comfortably reel out an editorial, accompanied by a regular column every day; a humorous piece along with a special article; and a
biographical sketch along with an interview. The
book, complied by Raus son, Keshav Rau, is divided into four sections. It encompasses Raus
pithy comments and views on how various gov-
ernors of Uttar Pradesh like Sarojini Naidu, HP

Mody, KM Munshi and VV Giri discharged
their gubernatorial functions. In an article titled,
Governors as Jokers, Rau reproduced a conversation between the then governors KN Katju and
Sarojini Naidu. Sarojini told Katju: My dear fellow Governor, you are a joker, I am a joker and
governors are nothing but jokers in free India.
Rau lauded the work of the then UP chief
minister Sampurnanand, who believed in astrology and Ayurveda. He branded VV Giri as a
chip off the old block but eulogized his qualities as an eminent labor leader. While giving
prodigious credit to many senior journalists and
editors, who left a lasting imprint on Indian
journalism, Rau mentions Kunduri Iswara Dutt
as a literary artist.
Pothan Joseph, noted Rau, was the first to
introduce a humor column and also popularized
cartoons as a daily feature in Indian newspapers.
His daily column, Over a Cup of Tea, accompanied by Shankars cartoon was said to have
helped Hindustan Times swell its circulation
manifold. His humor never hurt anybody, even
those at whom it was aimed at, remarked Rau.
Among the editors of language papers, Rau
GOING BACK IN TIME

While Rau seemed
fond of Ram
Manohar Lohia
(left), he slammed
media baron Ram
Nath Goenka
thought highly of Subramaniam Srinivasan and

R (Kalki) Krishnamurthy who launched Tamil
monthly journals. Rau slammed The Indian
Express owner Ramnath Goenka, and MSM
Sarma who edited a British-owned paper, The
Daily Gazette of Karachi, and branded Sarma as
an editor who believed in stunts in an age of
sober journalism.
STRONG OPINIONS
Raus decisive opinions made or marred the political careers of many politicians. He wrote in
praise of Charan Singh: If Charan Singh continues to head the government for the next five
years, a good deal of economic imbalance is
bound to disappear and along with it, the movement for the division of the state.
Rau seemed to be fond of Dr Ram Manohar
Lohia, who got a doctorate degree in economics
from Berlin. He called Lohia well-read, impulsive, dogmatic and an uncompromising socialist. As Lohia came from a poor family, he had
frequent tiffs with aristocratic Nehrus economic policies. Rau says of Lohia: He wanted
an entirely new economic set-up.
Lohia once successfully sued the reputed US
weekly, Time, for publishing a damaging story about Nehrus sister, alAs Lohia came
leging that Lohia had cautioned
from a poor
people against Vijayalakshmi, asking
family, he had
them not to be captivated by her
frequent tiffs with
beauty because it was not real as she
aristocratic
had undergone plastic surgery.
Nehrus economic
Raus comments on the maverick
policies. Rau says
politician Raj Narain, who set a
of Lohia: He
record as a legislator, exhibiting his ecwanted an
centric actions inside and outside the
legislative assembly sessions, are interentirely new
esting. Narain was known to create
economic set-up.
chaos and disorder by numerous
and sudden walk-outs.
The book takes the reader back to the good
old days, when journalism was deemed to be a
mission and not an industry. Any old hand will
be reminded of so many tidbits about fellow penpushers of yesteryears.
It should be a must read for journalism students researching Indian print medias illustrious
history. Dating the various chapters would have
added perspective to the reader; an index too
would have enhanced its value. Some misprints
spoil the flow of the text.
VIEWS ON NEWS
August 7, 2015 35
Films
Bahubali-The Beginning
QUEL
GRANDEUR,
WHAT SCALE!
The success of this film with its dream
sets can teach Hollywood
cinematographers a lesson or two
BY RAMESH MENON
OOK at this canvas: Bahubali is

the most expensive Indian film
costing over `250 crore. It
grossed over `140 crore in the
first two days. Another record. It
was simultaneously released in
4,650 screens. It took over 500 days of shooting, one
year in pre-production. As many as 600 artists
worked in shifts in 17 VFX studios in India, China
and South Korea. It has battle scenes with over
2,000 actors. It has sets not seen before in terms of
size and scale.
When the film starts with scenes of a waterfall
shot from the most amazingly creative angles, you
know you will be watching a spectacular epic
drama for the next 159 minutes. These are punctuated with visual grandeur, special effects and the
evocative magic of sound. Senthil Kumars cinematography is mesmerizing.
The magnum opus by Telugu director SS Rajamouli has shaken up Bollywood, which is cagey
to invest in huge budgets and take a calculated risk.
Good performances by Telugu actor Prabas, who
is a superhero because of the feats he accomplishes,
and Tamannah Bhatia, his love interest who is a lissome rebel warrior, add to the film. Rana Daggubati and Anushka Shetty are passable. It is Prabas
who carries the film all the way. Another shock for
Bollywood actors like Shah Rukh Khan, Salman
and Hrithik. They now have competition. It is now
VIEWS ON NEWS
August 7, 2015 37
Films
Bahubali-The Beginning
possible for a blockbuster outside of Bollywood.

Rajamouli reportedly visualized every frame in
the film down to its minutest detail: Huge palaces,
courtyards, battlegrounds, multitudes of people.
He got everything sketched to see how it would look
before it was made into a huge set. More than anything, this film shows what technology can
accomplish to create a dream-like situation that
almost defies imagination.
he period action drama revolves around

Mahishmati kingdom, which has the most
magnificent edifices and palaces, and where
two brothers fight it out for the throne. The war
scenes are spectacularly shot and breathtaking because of the sheer size. Struggling against the torrent
of water under a huge waterfall, a determined mother
saves her royal son from drowning, but cannot save
herself. He later grows up and travels to claim his
throne, which is hijacked by a scheming cousin. The
story is told through complex flashbacks, which
many find very confusing. But the technical brilliance can sway them.
Bahubali dies and it is now up to his son to avenge
the death. But for that, you have to wait another year
for the sequel, Bahubali-The Conclusion.
ONLY THE STORIES

THAT COUNT
EVERY FORTNIGHT INDIA LEGAL WILL BRING YOU NEWS, ANALYSES AND
OPINION FROM THE SHARPEST INVESTIGATIVE REPORTERS AND MOST
INCISIVE LEGAL MINDS IN THE NATION ON MATTERS THAT MATTER TO YOU
SINGLE
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Design
DESIGNS THAT MADE IMAGINATIVE USE OF PHOTOGRAPHS,

FONTS, COLOR AND WHITE SPACES TO LEAVE AN IMPRESSION
By ANTHONY LAWRENCE
Jose Alves da Silva has brought out a

range of 3D characters for gaming, ads
and films, using computer graphics
and 3D software. Is this how abs and
expressions are brought about?
To foster the raw and uncorrupted imagination of little

ones, Tulip Books has brought out this book cover
where a cow done in photoshop is a riot of colors and
patterns. This mix of photoshop, illustration and
hand-made paper will surely spark the curiosity of the
target audience.
These plastic-looking figurines are actually

clay work, photographed and filmed for
motion pictures.
This brochure presents an interesting interplay of flat

colors. In a case of contrasts, notice how green, white,
red and white are alternatively used. This is a great
example of how color enhances the text.
Can garbage ever be an

object of beauty? An
exhibition in Winthertur,
Switzerland,
titled Oh,
plastik-sacki, has an
art installation of
illuminated plastic bags
in the backdrop of a
city street. If only
garbage looked so
stunning in reality!
VIEWS ON NEWS
August 7, 2015 41
DATE
6/7/15
6/7/15
6/7/15
6/7/15
7/7/15
7/7/15
7/7/15
7/7/15
NEWS
Sub-Inspector Anamika Kushwaha commits suicide in Sagar Police Academy in
MP. She was recruited through Vyapam.
NEWS
CHANNEL TIME
9.22 AM
9.23 AM
9.35 AM
11.35 AM
11.39 AM
11.42 AM
11.45 AM
SC upholds rights of unwed mother.

She can be a guardian, no
permission required from father.
10.56 AM
11.26 AM
11.30 AM
12.38 AM
Kejriwal tweets on Vyapam: asks PM

to break silence and act in the
matter.
11.17 AM
11.31 AM
Uma Bharti says she asked for CBI

inquiry into Vyapam scam in the first
place and that the charges distress her.
9.51AM
10.00 AM
10.06 AM
10.09 AM
11.00 AM
11.03 AM
1.24 PM
1:25 PM
PM Modi leaves for six-country visit.

Uzbekistan is the first destination.
Modi in Tashkent, meets Indian Diaspora;

says music prevents violence.
Rape attempt in Barabanki; woman burnt

alive. Victims son a local journalist.
Shivraj Singh Chouhan announces CBI

inquiry in Vyapam scam; says the scam
and deaths will be investigated.
10.20 AM
11.58 AM
11.45 AM
Here are some of the major news items aired on television

channels, recorded by our unique 24x7 dedicated media
monitoring unit that scrutinizes more than 130 TV channels in
different Indian languages and looks at who breaks the news first.
DATE
8/7/15
8/7/15
8/7/15
10/7/15
10/7/15
10/7/15
11/7/15
11/7/15
NEWS
NEWS
CHANNEL TIME
NN Sahay to be new home secretary

of Delhi; LG approves his name.
9.30 AM
9.54 AM
Hema Malini attacks media over road accident; says efforts being made to disrepute
her. Expresses sympathy for the family of
the girl.
10.03 AM
10.17 AM
PM to be in Srinagar on July 17 for

Iftar. Eid to be celebrated July 18
or 19.
10.17 AM
11.02 AM
11.09 AM
Modi-Sharif meet in Ufa, Russia. Lakhvi,

26/11 focus of discussion. Meeting lasts
for 55 minutes.
9.36 AM
9.45 AM
9.48 AM
Sharif invites Modi for Saarc Summit

next year, NSAs of both the countries to
meet in Delhi. Pakistan offers support in
probe of 26/11.
12.04 PM
11.50 AM
11.50 AM
1.51 PM
GoAir aero plane collides with an air

bridge at Chennai airport; all the 138
passengers on the plane safe.
1.48 PM
1.50 PM
1.51 PM
1.51 PM
PM greets ISRO for successful launch of

PSLV-C28 on twitter; proud moment for
India.
9.16 AM
9.18 AM
12.04 PM
Delhi police ASI in 14-day police custody

on rape charge. AAP demands resignation Commissioner BS Bassi; says hes responsible for law & order.
10.51 AM
11.36 AM
12.14 PM
1.27 PM
1.31 PM
2.04 PM
2.20 PM
9.49 AM
VIEWS ON NEWS August 7, 2015 43
DATE
11/7/15
11/7/15
12/7/15
12/7/15
12/7/15
14/7/15
15/7/15
15/7/15
NEWS
AAP MLA Manoj Kumar in police custody;
allegation of forgery in a property deal;
More than 10 cases against Kumar
NEWS
CHANNEL TIME
10.37 AM
10.44 AM
11.38 AM
Congress condemns PM for not taking

people into confidence; soldiers being
killed and Modi shaking hand with Sharif;
PM ahs not even paid tribute.
10.55 AM
10.56 AM
Three terrorists killed in Keran sector of

J&K, trying to infiltrate; corpses and arms
confiscated. Search operation under way
in the area.
9.23 AM
9.36 AM
Zimbabwe wins the toss in Harare one

day match, chooses to bat first, India
leads the series by 1-0.
12.01 PM
12.01 PM
Modi in Kyrgyzstan; signs deal on joint

military drill, puts emphasis on trade
and cultural interchange; election commissions of both the country signs deal.
12.19 PM
12.20 PM
Stampede in Godavari Pushkar Fair. Fifty

thousand thronged the river bank in Rajamundary, Andhra; hundreds injure in
the stampede; casualties feared.
10.22 AM
10.42 AM
11.07 AM
Death warrant issued against Yakub

Memon, the main culprit in the 1993
Mumbai Blast case; could be hanged on
July 30 in Nagpur Jail.
8.10 AM
8.10 AM
8.10 AM
T- 20 Champion league scrapped.

Decision taken by BCCI, Cricket Australia and Cricket South Asia.
12.15 PM
12.20 PM
11.12 AM
9.38 AM
12.01 PM
12.25 PM
12.02 PM
8.11 AM
8.14 AM
DATE
16/7/15
NEWS
CHANNEL TIME
PMs Varanasi visit cancelled again

due to laborers death.
10.52 AM
16/7/15
16/7/15
17/7/15
17/7/15
17/7/15
17/7/15
18/6/15
NEWS
10.55 AM
10.59 AM
11.00 AM
Amit Shah starts BJPs election campaign

in Bihar; launches Parivartan Rath , 160
raths to visit every district of state.
11.39 AM
11.40 AM
BJP and Congress supporters protest

against hike in VAT on petrol, diesel
in Delhi.
12.30 PM
12.30 PM
12.00 NOON
12.00 NOON
12.00 NOON
12.01 PM
12.50 PM
12.52 PM
12.53 PM
12.56 PM
Pakistani and ISIS flag waved in Srinagar; clashes between police and
protesters.
3.50 PM
3.50 PM
Torrential rains in J&K; Amarnath Yatra

stops; Meteorological Department predicts
continuous heavy rain for 72 hours .
9.58 AM
10.00 AM
10.15 AM
7.18 AM
7.22 AM
8.14 AM
11.40 AM
12.30 PM
11.00 AM
11.42 AM
12.30 PM
12.30 PM
PM visits Jammu on birth anniversary of

Girdhari Lal Dogra; greets nation on Eid.
Rahul Gandhi attacks PM in Jaipur;

says Lalit Modi and Vasundhara have
business connections.
3.51 PM
3.52 PM
12.02 PM
4.00 PM
Lord Jagannaths Rath Yatra starts, Gujarat

CM Anandiben joins the Yatra.
8.19 AM
VIEWS ON NEWS
August 7, 2015 45
EDIA-GO-ROUND
Viacom 18
launches two
English channels
CO-CURATED BY Karan Johar

and Alia Bhatt, Viacom 18 has
announced two new English
general entertainment channelsColors Infinity and Colors
Infinity HD. The channels will be
available across DTH and digital
cable platforms.
The network has entered into
major multi-year deals with

Warner Bros, International
Television Distribution, NBC
Universal, Sony Pictures
Television, Twentieth Century
Fox, Lionsgate, MGM, BBC and
Endemol Shine, among others.
The channels boast both
scripted and unscripted content
that will span genres like drama,
comedy, fantasy, crime, action
and thriller and will have special
focus on reality shows and
documentaries.
PCI demands
WhatsApp, Skype
law to protect journalists
may be charged?
WITH AN INCREASING
number of attacks on
mediapersons, the Press
Council of India (PCI) has
demanded a legislation
that will make physical
assaults or intimidation
through words or
gestures a cognizable
offense with stringent
punishment. It has also recommended that serious attacks against
journalists should be referred to the CBI for investigation and be tried by
special courts for speedy trials.
The Council has also sought welfare measures like compensation for
death and injury in the line of work. PCI chairman Justice (retd) CK Prasad
said that November 3 should be proclaimed as National Day to End Impunity for Crimes against Journalists. Any case against a journalist or an
editor should be booked only after getting clearance from the DGP, as is the
practice in Madhya Pradesh, it added.
A PANEL FORMED
by the Department
of Telecom (DoT)
to decide on
net-neutrality, has
recommended a
licensing charge
from free internet
telephonic services, such as WhatsApp, Skype, Viber, etc. If the
recommendation is accepted, service providers will
eventually have to pay a license fee, which could force
them to start charging customers for these
services. Primary users of these online platforms will
be charged for domestic calls; but messaging and
international calls have been kept free. However, the
government will have to study these recommendations
as it waits for suggestions from TRAI before taking the
final call.
Sun TV debarred from FM auction

WITH THE DENIAL of security clearance by MHA, the Sun group has failed to get
a go-ahead from the I&B ministry to take part in Phase-III auctioning of 135
private FM channels. Sun TV is owned by Kalanidhi Maran, the grandnephew of
DMK president M Karunanidhi. Security clearance from MHA is a must to apply
for FM auctions. However, Attorney General Mukul Rohatgi had earlier said that
corruption cases being probed against the networks promoter cannot be a
ground for denying security clearance. Karunanidhi has slammed the centers
decision to reject the Sun groups application for FM auctioning and said that it
was strangulating democracy.
S THE WORLD TURNS
Johnny Depps wife summoned

JOHNNY DEPPS wife, actress
Amber Heard, has been served
summons to appear in court in Australia for unlawfully bringing the couples two pet dogs into the country
on a private jet, BBC reported. She
has been charged on two counts
of illegally importing the dogs into
Australia and for producing false
documents. Penalties range from a
Australian
woman
deported after
Facebook post
AN AUSTRALIAN woman has
been detained in Abu Dhabi, and
is to be deported from the United
Arab Emirates after she took a
photo of a car parked across two
disabled parking bays and posted
it to Facebook. Jodi Magi, who
has been teaching graphic design
since 2012, took the photograph
in February to draw attention to
the drivers apparent lack of consideration, although she obscured the number plate, Time
reported. However, following a
complaint to the police, the case
went to court. Magi, 39, was
charged under UAEs Cyber
Crime law and was found guilty
of writing bad words on social
media.
hefty fine to more than 10 years in

prison. Australia has strict quarantine laws. All animals entering the
country must have an import permit,
and must undergo relevant testing
and health checks, signed off by a
government veterinarian from the
exporting country to ensure pests
and diseases from overseas are not
brought into the country.
Reddit interim CEO steps down

ELLEN PAO, the interim
CEO of Reddit, stepped
down on July 17, after a
week of continued protests
from users of the online message board.Hundreds of
thousands of users signed a
petition calling for Pao to
resign after she dismissed
the popular talent director
Victoria Taylor last month.

Reddit co-founder Steve
Huffman will take over as
CEO, New York Post
reports. Reddit is an
entertainment, social
networking and news
website where registered
community members can
submit content.
Instagram
bans #curvy
INSTAGRAM HAS
banned users from
searching for the hashtag curvy as part of a
clampdown on content
which violates the services nudity guidelines.
The social network has
blocked #curvy alongside a host of other
search terms, including
thighs and butt. This

adds to Instagrams
long history of banning
users and terms for,
what many view as, arbitrary reasons. Explicit
terms that occasionally
portray nudity, #fatso
and many others are
still searchable on the
application.
Rapper files for bankruptcy

AFTER LOSING a multimilliondollar lawsuit, rapper 50 Cent,
real name Curtis Jackson, has
filed for bankruptcy protection.
The latest plea arrived three days
after a jury ordered the rapper to
pay $5million to Lastonia Leviston of Florida for buying her sex
tape, editing it and posting it

online without her
permission.The news came
as a shock considering the
Grammy winner was
listed at No.4 in the
Forbes list of wealthiest
hip-hopers.
VIEWS ON NEWS
August 7, 2015 47
Governance
Environment
Global Pollinator Project
ITS SIMPLY NOT
BUZZING
The dwindling population of bees
has become a global concern as it
affects agricultural produce
BY ASHIM CHOUDHURY IN ALMORA
Bh
aw
an
a
Ka
pk
ot
i
F you are a city dweller, it is likely you

havent seen a bumble bee in years. And there
is not much hope to spot one soon either as
their numbers are falling. Even in the countryside, their numbers have dwindled alarmingly.
This needs to be taken seriously as they are among the best
known wild pollinators. It is through pollination that
plants and trees produce crops, vegetables and fruits.
Though many crops are pollinated by the wind, a large
number depend on bees, butterflies, drones, flies,
insects, bats and birds.
Bumble bees help pollinate crops like coffee
and large cardamom, among many others. The
bumble bee is a metaphor, just like the tiger is a
metaphor for saving our wilds and the environment.
There are 18,000 wild bee species, besides butterflies,
drones, hornets and flies, birds and bats whose free serv-
Ravindra K Joshi
ices are being increasingly missed. Apples, oranges,

mangoes, apricots, strawberries and many other
crops are likely to get affected due to the falling bee
population. I was in the hills investigating this story
when an onion farm in full bloom shocked me.
There was not a single bee or butterfly flitting
around. The absence of these little winged visitors
on our farms has escaped the notice of even farmers
and orchard-growers. In fact, many of them are not
even aware of the free pollination services these nectar-raiders on the farm are providing.
What escaped the notice of our farmersand
the media as wellcaught the attention of experts
across the world. The UNs Food and Agriculture
Organization (FAO), the Global Environment Fund
(GEF) and the UN Environment Program (UNEP)
joined hands for the Global Pollinator Project
(GPP), that started in January 2010 and concluded
in December 2014. The five-year project, involving
seven countries Brazil, Ghana, India, Kenya,
Nepal, Pakistan and South Africaset out to conserve and manage pollinators through an ecosystem
approach to farming. Simply put, it attempted to
improve the bee, butterfly and other insect (polli-
nator) population by reviving their habitatessentially forests, weeds and untended fields that have
tiny wild flowers on which pollinators feed
and thrive. Europe already has what is known as
the Big Bee Project, to address the bee-colony-collapse syndrome.
IN FULL BLOOM
The Aesculus
Indica plant
flowering well
RELEVANCE FOR INDIA

Why is the GPP so important for India? Kevin Gallagher, acting representative of the UNs FAO in
India, is concerned over the disappearing pollinator
habitat. Declining pollinator populations are one
of the greatest threats to the worlds agricultural
economy, he warns. Falling bee, butterfly and other
such populations is a consequence of dwindling biodiversity. Ironically, farming activity itself de-
The value of good pollination can be

understood better when you see a
well-pollinated fruit. An apple or a
strawberry that is well-pollinated
grows much larger and shapelier.
VIEWS ON NEWS
August 7, 2015 49
Governance
Environment
Global Pollinator Project
TAKING THE LEAD

Hanging flower
bunches of
pollinizers on
commercial trees is a
traditional practice in
Himachal Pradesh
Dr Kishor Kumar, GBPIHED, HP
grades biodiversity and

small ecosystems on
which pollinators survive, and in turn, help
increase farm produce.
Unlike wheat or rice,
horticultural crops like
fruits and vegetables are
more dependent on natures pollination services. Pollinators like bees, butterflies, birds and bats affect 35
percent of the worlds crop production and are responsible for increasing the output of 87 leading food
crops, including many medicinal plants. With horticultures increasing importance in food trade and nutrition, the role of pollinators has become important.
Pollinators are closely linked to food security, says
Crops like fruits and vegetables are more

dependent on natures pollination
services. Pollinators like bees, butterflies,
birds and bats affect 35 percent of the
worlds crop production.
Gallagher. Theres an urgent need to raise awareness

on this issue.
A key reason for a steep decline in pollinator population is the indiscriminate use of chemicals and
pesticides on our farms. These not only kill intended
pests but cause collateral damage to the bee, butterfly
and insect population. Dr RS Rawal of the GB Pant
Institute of Himalayan Environment & Development
(GBPIHE), who was GPPs Principal Investigator in
India, says: Besides the increasing use of chemicals
and pesticides that have led to natural pollinator declines, there are bad farming practices like burning
of post-harvest fields and of forests. Burning not
only kills pollinators but also destroys their homes
and breeding grounds, he says. This writer was witness to vast swathes of burnt landscapes in the
Konkan, where burning farms after harvest is, like in
many other places, a common practice. In summer,
raging forest fires are a common sight in the hills of
Uttarakhand or Himachal Pradesh; these are often
lit by locals. Urbanization has led to a steep decline
in the pollinator habitat and population. Most wild
bees and drones make their home on the ground or
on the branches of shrubs and trees that dot the land.
But these untended spaces are fast shrinking. We

need to harness the free services provided by nature. The eco-system has to be rejuvenated, says
Rawal.
GPPs aim is to restore the health of natural surroundings where bee and insect populations can
thrive, particularly in times when there are no
flowering crops like mustard or pulses. In the absence of flowers (food), pollinator populations
dwindle rapidly. This is particularly true during extreme summers or extreme winters when little or
no flowers/crops grow. The GPP had four main objectives or STEPsstudy, training, evaluation and
promotion. In the words of Dr PP Dhyani, Director,
GBPIHE, its aim was to increase knowledge of
pollinators among farmers and create an enabling
ecosystem around farms for wild pollination and
finally, mainstreaming wild pollination services
into best farming practices. Currently, while diminishing returns from excessive use of fertilizers
and pesticides is a concern, there appears to be no
holistic policy on increasing yields through sustainable practices that the GPP espouses.
BOOST TO AGRICULTURE
The project has clearly demonstrated that pollinators can help in improving agricultural yields,
Dhyani says. This calls for aggressive efforts towards pro-pollinator policies and programs, both
at the national and state level. The value of good
pollination can be understood better when you see
a well-pollinated fruit. An apple or a strawberry
that is well-pollinated, for instance, grows much
larger and shapelier. Besides higher yield, it also
fetches higher prices. The apple growers of Himachal have understood this well. But with natural
bees and butterflies virtually missing, they are now
hiring domestic bee colonies to fill the gap in natures pollination services. However, use of chemicals and pesticides continues unabated. Its only a
return to organic farming that can revive the natural pollinator population. Multi and mixed cropping, and interspersing farms with flowering plants
The Pollinator Project in India

IN India, the Global Pollinator Project (GPP)
was coordinated by the GB Pant Institute of
Himalayan Environment &Development
(GBPIHED) in Almora, Uttarakhand. The fiveyear project was spread over three sites and
covered three pollinator dependent crops
apples in the Beas watershed of Himachal
Pradesh, mustard in the Upper Kosi watershed of Uttarakhand, and large cardamoms in
the Mamlay watershed of Sikkim. Covering
over 21,000 hectares for direct impact, the
project had an indirect impact in over
70,000 hectares.
It was noted that sites with higher forest
cover had higher insect density, supporting
the established hypothesis that insect populations are greater around natural habitats. A
baseline study threw up interesting discoveries. It found that over 95 percent farmers in
apple-growing areas were aware of the importance of pollination for crop yield. Among
mustard and cardamom farmers, the awareness was lower, less than 37 percent and 23
percent respectively. The database can come
in handy for practicing eco-farming. The challenge is how to disseminate this information
among farmers and other land users for increasing pollinator populations. And, more
importantly, how to transfer this technology
to agricultural universities and farms.
and trees provide the way forward. Good pollination depends on a wide range of activities by bees,
butterflies and birds. Experts are now turning to nature to fill the gap. The plan is to restore natural pollinator habitats particularly around farms.
Many decades ago Albert Einstein has said: If
bees disappear from the surface of the earth man
would have no more than four years to live. In all
probability, he was warning us to protect pollinators
and save farming from collapsing. The important
question is, are our agricultural scientists and policy
makers alive to this issue? Will they save the lost
habitat of the humble bumble bee?
BOOSTING YIELD
A bee farm to fill the
gap in natures
pollination services
VIEWS ON NEWS
August 7, 2015 51
Governance
Modi Initiative
Toilets
TOILET
TROUBLE
Modi had promised that by August 15, 2015, every school would have toilets
for boys and girls. But this has proved a Herculean task and the center is
now scrambling to achieve the target
BY ROSHNI SETH
RIME Minister Narendra

Modi on August, 15, 2014,
promised the nation that
by next August 15, we
should be in a firm position
to announce that there is
no school in India without a separate toilet for
boys and girls.
The Department of School Education & Literacy under the Ministry of Human Resource
Development (MHRD), which is monitoring the
Swachh Vidyalaya project, is burning the candle
at both ends to show some resultscome hell or
high water. The states are not too happy either as
meeting the target is becoming increasingly difficult. The burden is now on them to ensure separate toilets with water facility for boys and girls
in each school.
As the deadline for implementing this was
June 30, 2015, SC Khuntia, Secretary (School Ed-
ucation), MHRD, held a meeting with stakeholders on June 22 to review the progress of the
Swachh Vidyalaya initiative.
Also present were representatives of PSUs and
the corporate sector, which had promised to build
toilets by the thousands. But as usual, promises
are faster made than kept.
Now each state has been asked to review its
requirements in view of the targets to be
achieved. The government has practically given
up hope that the private sector will reach its target, though the number of companies was never
very high.
Only a few of them had turned up at a highprofile meeting with Human Resources Development Minister Smriti Irani last September.
States have been asked to take over the construction of toilets promised by the private sector
where work has not even started. Not giving up
hope, the MHRD plans to persuade the private
sector with deep pockets, have lagged behind.

Work is yet to start on 23,564 toilets promised
by PSUs and even if they work full throttle, time
is scarce and they will not be anywhere near the
finish line.
BASIC FACILITY
(Top) School children during
the inauguration of
the campaign Toilet for
Every House in UPs
Badaun district
(Above) A student marks
World Toilet Day at a function
in New Delhi
sector to at least cough up the funds. But expectations are not too high and the ministry has now
decided that if this last-ditch push fails, funds for
the Sarva Shiksha Abhiyan and other schemes will
be utilized for building toilets. States have been
asked to step on the gas and complete all pending
toilets by July 15. The PSUs too had made tall
promises. While some have done good work, big
companies, especially those in the power and oil
tates have been asked to take over construction of toilets in the PSU quota too. PSUs
have been asked to transfer the requisite
funds to deputy commissioners of districts as per
the schedule rate of the state for constructing toilets and providing water.
State societies too have been authorized to step
in and accept funds from PSUs to make the toilets.
And, wherever construction has begun, PSUs will
have to complete them.
However, the states themselves are facing major problems in constructing the toilets at various
places. These include:
Many schools are functioning out of private
premises. Here, they have been asked to explore
private donations and contributions.
Theres lack of space to build a toilet in a school
inside a temple or a mosque. In these cases,
deputy commissioners have been asked to explore
if toilets can be constructed in an adjacent government land or whether toilets in adjacent government buildings can be used.
Many schools are closed due to natural calamities. States have been asked to ensure toilets wherever children are studying.
Obviously, the center is very concerned as not
just the prime ministers office, but the prime minister himself is monitoring the project.
At the initiative of the prime ministers office,
250 director-level officers from various ministries
are being dispatched as central observers of the
Swachh Vidyalaya project to different districts
across the country in order to certify the existence
of toilets.
The task is daunting and an uphill one. It will
be interesting to note what prime minister Narendra Modi will say on August 15.
VIEWS ON NEWS
August 7, 2015 53
English is one of modern Indias twenty-two official languages, and is widely learned as the second language in
most countries. Enjoy it and avoid falling into some common error traps. BY MAHESH TRIVEDI
DID YOU KNOW?
SAY IT RIGHT
Dispose of, NOT dispose off
Look into a good dictionary and you will

know that you had been wrongly pronouncing some of these, if not all, common words:
Bury
Coupon
Plumber
Salad
Suggestion
Almond
Cupboard
Kaleidoscope
Photographer
Cucumber
Wash hands of, NOT wash
hands off
Chip off the old block, NOT
chip of the old block
Comprises, NOT comprises of
Centre on, NOT center
around
Anyway, NOT anyways
Two-thirds, NOT two-third
Accidentally, NOT accidently
Command of English ,NOT
command on/over/in English
IN PLURAL ALWAYS
SIMILES TO REMEMBER
As blind as a bat
Binoculars
As clean as a new pin
Glasses
As deaf as a post
Forceps
As cool as cucumber
Jeans
As different as chalk and/from cheese
Knickers
As dry as bone
Pants
As easy as ABC
Pajamas
As fresh as a daisy
Scissors
As gentle as a lamb
Shorts
As happy as a king
Spectacles
Trousers
TEN COMMONLY USED

SHORT FORMS
DNA DeoxyriboNucleic Acid
AIDSAcquired Immuno-Deficiency Syndrome
FMCG Fast Moving Consumer Goods
HIVHuman Immunodeficiency Virus
HTMLHyper Text Mark-up Language
ISBNInternational Standard Book Number
ISDN Integrated Services Digital Network.
LPG -- Liquefied Petroleum Gas
SOHOSmall Office Home Office
TOEFLTest of English as a Foreign Language.
SMARTEN YOUR TALK

Are we away? Shall we go? Lets go
Bingo! Yes! Thats right
Break a leg! Good luck
Bug off! Get out!
Cut the comedy!Get serious! Stop acting silly!
Cut the crap!Stop the nonsense!
Dont make me laugh! That is a stupid suggestion!
Dont sweat it! Dont worry about it!
Get real!Start acting realistically!
Good call! That was a good decision!
Heads up!Look out!
How does that grab you?What do you think of that?
Make it snappy! Hurry up!
No fair! Thats not fair!
RNI No. UPENG/2007/22571
Postal Regd. No. UP/GBD-204/2015-17

3ULQWHGRQ HYHU\PRQWK 3RVWHGDW6XE3RVW2IFH6HFWRU1RLGD

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Governance Section

AUGUST 07, 2015

AARUSHI MURDER RE-VISITED:

4 VIEWS ON NEWS August 7, 2015

Sardesai kept his cool, maintained a

Chief Editorial Advisor

The JD(U) and the BJP are

Published by Prof Baldev Raj Gupta on behalf of EN Communications Pvt Ltd

6 VIEWS ON NEWS August 7, 2015

The Scent of Sex

Mens cologne ads are plainly about

MR DUA says that journalist

The Long And

AAQIB RAZA KHAN observes that

DNA bans mobiles

The paper has prohibited mobiles

Its Simply Not

Modi had promised that by August

with similar requests asking the governors help in

other than ex-HRD minister,

Controversies Around Anthem

The 15-Lakh Promise

JANA GANA MANA keeps running into

THE ELECTION PROMISE of the prime minister of

8 VIEWS ON NEWS August 7, 2015

Event Management Sarkar

All in the Family

Thumbs Up for Niti

Delhi, the New

The Kashmir issue would have

Shazia Ilmi, journalist-turned-politician

There should be no doubt that

Voters trust me. They know I am

If this is really the Indian Spy

Netas are funded by taxpayers.

The power of some Western

About FTII Protest. I hold no brief

EVERY FORTNIGHT VIEWS ON NEWS WILL BRING YOU TELL-ALL

Views On News (VON) is Indias premier fortnightly magazine that

MODIS NEW HINDUTVA AGENDA

JULY 22, 2015

On The Chopping Block

Nihal Singh, Raghu Rai speak out

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TS been almost a month since

12 VIEWS ON NEWS August 7, 2015

of PM Narendra Modis campaign to join Kumar.

hopes will help Kumar connect with Bihars masses.

14 VIEWS ON NEWS August 7, 2015

is to make a Green Bihar from Black Bihar (a

seen as a doer and a savior. His game plan seems to

hours; now, it can now be completed in seven hours.

ably dressed in T-shirt and jeans.

16 VIEWS ON NEWS August 7, 2015

VON spoke to a cross-section of

Giving sensational headlines

Many people in a hurry just glance

Yes, sensational headlines dupe readers,

Headline-writing is an art, incorporating

Yes, I think sensational