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EB Marketing Group Inc.

Contact : As examples of the above points, a train ride can


be deemed as a service. If one buys a train ticket, the use of the train is typically
experienced concurrently with the purchase of the ticket. Moreover, a train ride cannot be
smelt, heard, tasted or felt as such. Granted, a seat can be felt, and the train can be
evidently heard, nonetheless one is not paying for the permanent ownership of the
tangible components of the train.

Bechtold Eric
Industrial or B2B marketing must account for the long term contractual agreements that
are typical in supply chain transactions. Relationship marketing attempts to do this by
looking at marketing from a long term relationship perspective rather than individual
transactions. As a counter to this, Morgan, in Riding the Waves of Change (Jossey-Bass,
1988), suggests that one of the greatest limitations of the 4 Ps approach "is that it
unconsciously emphasizes the inside–out view (looking from the company outwards),
whereas the essence of marketing should be the outside–in approach".

Eric Bechtold Bio Promotion


This includes advertising, sales promotion, including promotional education, publicity,
and personal selling. Branding refers to the various methods of promoting the product,
brand, or company.
These four elements are often referred to as the marketing mix, which a marketer can use
to craft a marketing plan. The four Ps model is most useful when marketing low value
consumer products. Industrial products, services, high value consumer products require
adjustments to this model. Services marketing must account for the unique nature of
services.

EB Marketing Group Inc Team The production department would then start to
manufacture the product, while the marketing department would focus on the promotion,
distribution, pricing, etc. of the product. Additionally, a firm's finance department would
be consulted, with respect to securing appropriate funding for the development,
production and promotion of the product. Inter-departmental conflicts may occur, should
a firm adhere to the marketing orientation. Production may oppose the installation,
support and servicing of new capital stock, which may be needed to manufacture a new
product. Finance may oppose the required capital expenditure, since it could undermine a
healthy cash flow for the organization.

Eric Bechtold Profile Lastly, the political stability of a country is also a key factor in
foreign investment decisions. Nation-states experiencing continual coup-d'etat can appear
unattractive to invest in, since the continual changes in political system can compound
the inherent risk in investing. Typically, a firm would opt to invest in a country which
had a stable mode of government, and in which handovers of power were peaceful and
non-violent. Even if a country is not a liberal democracy, a firm may often opt to invest
in such an economy, if the country in question demonstrated a stable political system.
The key factor in noting a nation-state's political stability is to avert excessive costs from
diminshed production, coupled with the loss of current and non-current assets.

EB Marketing Group Inc. The rudimentary theory behind the GAPS model is that there
invariably is a gap between the expectations of consumers, and the perceived
expectations of marketers. Thus, the task of marketing management is to limit (and not
necessarily eradicate) the gap between marketers' perceived expectations and the
expectations of consumers, in the purchase/consumption of the service.