Personal Stylist/Personal Shopper:

1. What is the size of the personal stylist/personal shopper market (annual spend, # of
people who use service, most popular cities, brands, etc).
What is the Personal Shopping Services Industry?
This industry provides personal shopping services. Personal shoppers assist individuals by
purchasing items on their behalf, suggesting items to purchase and providing style assistance.
Personal shoppers employed by department stores and e-commerce sites are not included in
this industry. Personal shoppers serving corporations only are also not included in this
industry.
Market Size $762M growing @4.1% annually.
Industry Products
Wardrobe consultations
Women's wear purchases
Men's wear purchases
Footwear purchases
Electronics, hobby and toy purchases
Follow-up consultations
Industry Activities
Wardrobe audits
Style consultations
Personal shopping
Industry Analysis & Industry Trends
Coming off the recession, consumers have higher levels of disposable income to spend on
shopping. But with unemployment decreasing, they have less time to actually go out and
shop. Therefore, personal shoppers are in high demand, with revenue growing fairly quickly
in the five years to 2014.
Industry Report - Industry Key Buyers Chapter
The Personal Shopping Services industry has a low level of market concentration. The
majority of companies within the industry either employ a small number of shoppers or are
nonemployers, with no company controlling more than 1.0% of market share. Start-up and
operating costs are extremely low and there are no certification requirements barring new
operators from entering the industry. Furthermore, the highly personalized nature of the
industry puts restrictions on how many clients each operator can serve. It is not uncommon
for a personal shopper to spend an entire day shopping for a single client. This puts severe
limitations on the number of customers each operator can serve, opening the market up to a
large number of competitors.
Most Popular Cities:
New York
Los Angeles
Redwood City
San Francisco
Chicago
Most Popular Brands:

CakeStyle
Fill out an online fit and wardrobe interview, and get a box of handpicked looks to your door
complete with a video explaining each outfit. Keep what you love, and send back anything
you don't. CakeStyle's shipments even include a label and packing tape to keep the whole
process streamlined and easy. Prices of individual items, like those featured above, start at
$75.
StitchFix
First, create your online style profile, from which StitchFix will ship you five hand-picked
items based on your preferences. Sometimes your personal stylist will choose things a little
outside your specified comfort zonebut the idea is to push the envelope a bit. Try
everything on at home, mixing it in with your own wardrobe, while using the site's styling
tips for dressing up or down. Send back anything you don't like in prepaid USPS envelopes.
Provide feedback for an even more tailored experience over time. The styling fee is $25, and
clothing prices average $75 per item.
ModCloth
Simply enter your email to become a member of ModCloth and you can create wish lists and
keep track of stuff you love. It also has stylists available for one-on-one sessionsfree!to
dole out fashion advance and assistance. Reach out to one, say, if you've got a special date or
job interview for which you need the perfect wardrobe styling.
ShoeDazzle
Start out by taking a quiz, and get your personal recommendations for shoes and accessories
from there. Beyond those basic offerings, ShoeDazzle now offers a higher-level service that
works kind of like Amazon Prime: Become a V.I.P. member for an optional $9.95 monthly
fee, and scoop up extra perks and privileges, including a more personalized shopping
experience that includes a dedicated concierge phone line, an extended return policy up to 60
daysplus discounts. Also new for this year: Celeb stylist Rachel Zoe came on board as
ShoeDazzle's chief stylist.
Shoe Mint
Here's another option for shoe addicts: This site offers a shoe collection designed by Rachel
Bilson and stylistNicole Chavez, and made with Steve Madden. First, take the online "style
quiz," and then wait for a monthly shipment based on your preferences. Each pair is priced at
$79.98, and you can choose to can keep or skip any shipment. Shipping is free.
BaubleBar
This site debuts new jewelry picks every Monday morning, hand picked by its stylists. Each
new collection comes complete with styling tips to help you get the look at home.
Additionally, you'll find new products on the site five days a week. Sometimes, BaubleBar
partners with big brands for limited-time and limited-piece collections. Many items are priced
under $50.

Birchbox
This site focuses on beauty and grooming products, helping you discover new items you
might not otherwise have found on your own. Each month, you receive a selection of samples
that the Birchbox experts have vetted, including those from both well-known and up-andcoming brands. Think makeup and skincare, with accompanying tips, videos, and even a
magazine. Prices range from $10 per month for a women's subscription to $20 per month for
a men's subscription. You can also buy full-size versions of the samples you love directly
from the Birchbox Shop.
Shop It To Me
This one works a little differently: Tell Shop it to Me about your clothing sizes and favorite
designers, and a virtual personal shopper will scour the Web to find items you might love.
You'll get personalized "Salemail" email alerts as often as you choose with the latest
markdowns, secret promotion codes, and V.I.P. sale events. It's totally free, and is designed to
save you money by giving you a heads-up on sales and special offers that are in line with
your tastes.
Trunk Club
Try this one for the man in your life! Trunk Club offers dedicated style experts who hand
select guys' clothes, including a range of higher-end men's casual wear with brands like Eton,
J Brand and Jack Spadeat prices on par with what he'd find in a department store (if he
could stomach the thought of going inside one). Every so-called "trunk" includes free
shipping both ways.
New York Image Consultant
USGoBuy
Ref: http://www.ibisworld.com/industry/personal-shopping-services.html
Ref: http://www.today.com/style/personal-shopper-online-personal-stylist-I527896

2. In the top 10 cities in the U.S. (by size) what are the top brands or individuals
providing personal stylists/shopper services?
Top 10 Cities in the U.S. by Population
Rank

City

Population

1.

New York, N.Y.

8,143,197

2.

Los Angeles, Calif.

3,844,829

3.

Chicago, Ill.

2,842,518

4.

Houston, Tex.

2,016,582

5.

Philadelphia, Pa.

1,463,281

6.

Phoenix, Ariz.

1,461,575

7.

San Antonio, Tex.

1,256,509

8.

San Diego, Calif.

1,255,540

9.

Dallas, Tex.

1,213,825

10.

San Jose, Calif.

912,332

Ref: http://www.infoplease.com/toptens/largestcities.html
3. Are there any online sites or mobile apps that provide personal stylist/shopper
services? If so, list out some of the names/websites.

Ref: alexa.com
12 Best Apps:
1. The Hunt
2. LIKEtoKNOW.it
3. Keep
4. Pose
5. Lyst
6. Tradesy
7. Whisp
8. Stylebook

9. Covet Fashion
10. Spring
11. ShopStyle
12. PS Dept.
Ref: http://www.forbes.com/sites/sboyd/2014/11/25/12-fashion-app-and-style-services-thatare-reinventing-the-acquisition-of-fashion-goods/

4. What are the fees/rates charged for personal stylist/shopping services on average?

Many of the services are free, but some charge a styling fee ($20) and the fee is usually
waived if the customer purchases at least one item. Prices per item range from $30 to $300 or
more, depending on the service.
Ref: http://www.baltimoresun.com/features/bs-ae-online-personal-shopper-20131021story.html#page=1
5. Who are the most popular stylists/personal shoppers used by celebrities/the red carpet in
the U.S.?

Personal Shoppers for Celebrities:

1. Sasha Bowman Personal Shopping & Image Consulting,LLC
2. Asos
Most Popular Stylists for Celebrities:
1. Rachel Zoe
An A-list client roster, the Bravo reality show, multiple designing and fashion consulting
deals and a best-selling book make Zoe the most powerful stylist in Hollywood.

2. Kate Young
The NYC-based stylist is responsible for Natalie Portman's acclaimed looks -- it's
challenging enough to turn out multiple stunning styles for the It girl but even more
impressive when it's maternity chic. Runway designers Viktor & Rolf, Rodarte and Azzaro all
created custom styles for the Oscar winner. Young, who started her career at Vogue, also
works with R&B singerAlicia Keys.

3. Petra Flannery
Flannery's best-dressed clients include Emma Stone (winning looks: Calvin Klein at the
Globes and Chanel at Vanity Fair's fete), Mila Kunis (winning looks: lavender Elie Saab at
the Oscars and Alexander McQueen at the SAGs) and Zoe Saldana. Before making Steinfeld

a red-carpet one-to-watch, Flannery created Saldana's elegant, avant garde style during last
year's Avatar awards campaign, including the daring lavender Givenchy Haute Couture she
wore on Oscar Night 2010.

4. Jen Rade
The dazzling emerald Atelier Versace dress that Rade put longtime client Angelina Jolie in at
this year's Globes stole the show. Rade also dresses Pink, Cher and The Office's Jenna
Fischer, plus she has such commercial styling gigs as Target and Apple's iPod.

5. Anna Bingemann
From Emmys to Globes, Claire Danes had her most spectacular awards season ever thanks
to the Armani Prive, hot-hued Calvin Klein and Louis Vuitton dresses that Bingemann
handpicked for her. Bingemann also works with Gwyneth Paltrow, Naomi Watts and Tina
Fey. She is married to actor-director Griffin Dunne.

6. Cristina Ehrlich
Ehrlich's longtime clients Penelope Cruz (winning look: a sizzling L'Wren Scott dress that
showed off the new mom's curves at the Oscars) andThe Fighternominee Amy
Adams (winning looks: Herve Leroux at the SAGs, Elie Saab at the BAFTAs and Marchesa
at the Golden Globes) are both consistently chic. Julianne Hough, Kyra Sedgwick, Ashley
Green andJulianna Margulies are also loyal clients.

7. Deborah Waknin
Halle Berry trusts Waknin, who has also done costume design for television, to pull together
the most glamorous, sexy red-carpet styles, including her embellished Marchesa gown with
Neil Lane jewels at this year's Oscars. Sandra Bullock also attributes her memorable looks
from last year's Blind Side Oscar campaign to the veteran stylist.

8. Elizabeth Stewart
Stewart styled newcomer nominee Jennifer Lawrence for all of this year's awards-season
events; she also worked with Michelle Williams on her Oscar gown. She also outfits Cate
Blanchett -- the only fashion risk-taker at this year's Oscars in Givenchy Couture. Amanda
Seyfried, Kristin Davis and Viola Davis are clients too. Pre-styling, Stewart had jobs at The

New York Times Magazine and W.

9. Leslie Fremar
Fremar works with some of the fashion crowd's favorites including Reese Witherspoon,
Julianne Moore (winning looks: Tom Ford at the BAFTAs and Lanvin at the Globes)
andCharlize Theron. She got her start in the business as an assistant at Vogue and then as the
celebrity dresser for Prada -- she's even rumored to be the inspiration for the catty co-assistant
character Emily (Emily Blunt) in The Devil Wears Prada.

10. Jeanne Yang

Katie Holmes' personal stylist (they launched the clothing line Holmes & Yang together,
which sells at Barneys and Los Angeles' Maxfield) also keeps Tom Cruise, Melissa
Leo andChristian Bale well-dressed.

Ref: http://www.hollywoodreporter.com/news/web-25-powerful-stylists-hollywood-166236
6. Please list out the most popular "concierge" services in the U.S. (this can be any type such
as special credit cards like the "black card", concierge services for high end residential
buildings, etc).

1. American Express Platinum Concierge service

2. Amex platinum concierge
3. Black Card
Ref: http://www.quora.com/What-are-some-good-uses-for-a-credit-cards-concierge-service