Media on

The Mind

Senior Executives
Share Their
Thoughts on Media
Asset Management
Systems

Avid commissioned Ovum to survey 125 media executives in 21 countries for their
views on the benefits and value of media asset management (MAM) technologies.
Here are some highlights of what they found:

WHAT IS MAM?
No longer simply a standalone rich media storage repository. Todays media execs
see MAM as key to integrating end-to-end production and distribution workflows

COO, local news station

President, post-production facility

CTO, computer animation studio

PROVEN RESULTS

Percent of
Executives
Responding

Media executives worldwide report the following

results from their MAM implementations:

66

Lowered cost of
multi-platform
distribution

54

Enabled
new revenue
streams across
multiple channels

52

Delivered
personalized
content on
connected devices

50

Improved real-time
collaboration of
creative media
professionals

MAM SYSTEMS DELIVER STRONG ROI...

As executives advance their perception of MAMs benefits,

ROI expectations also grow:

82

of Executives believe MAM

delivers ROI of 10% or more
Increased Revenue
due to faster production
and distribution

Average Cost Reduction

due to multi-platform
distribution cost savings

17

20

EXECUTIVE LESSONS LEARNED

Executives experienced with MAM implementation recommend
watching out for the following potential hurdles:

67

53

50

Poor integration with

existing broadcasting
systems

Insufficient
understanding
of metadata

Lack of process
improvement
programs

FUTURE SPENDING OUTLOOK

How surveyed media executives are planning for MAM investment
between 2015-2020:

MAM

50

Plan to increase
MAM spending over
the next five years

47

Plan to increase
spending by
up to 6%

spending
Regions with plans for the highest percentage of increased spending:
2015

2020

France

Germany

Maximizing Media Value

To effectively compete and win in todays changing media environment,
organizations need to:

Create larger volumes of higher-quality, more engaging content

Deliver efficiently to more channels and devices
Improve collaboration for teams distributed around the globe
Find new avenues to maximize asset value
To explore these findings further, read the full Ovum Research Report at:
www.avid.com/MAMResearch
Learn how MAM Solutions from Avid help media organizations maximize
their asset value: www.avid.com/MAM

2015 Avid Technology, Inc. All rights reserved. Avid and the Avid logo are trademarks or registered
trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries.

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