Thank you for taking part in this survey.

We are doing this survey as part of our academic project at IIM A.

This survey should only take 5-7 minutes to complete. Be assured that all the answers provided by you
will be kept confidential.
Q 1. Which age group you belong to?

Below 15 yrs.
15 - 25 yrs.
25 - 35 yrs.
35 - 50 yrs.
Above 50 yrs.

Q 2. Which of the following best describes your occupation?

Business
Professional
Student
Home Maker
Other ____________________

Q 3. Did you ever had a membership subscription for a fitness center or are you having one at
present?

Yes
No
Q 4. If the answer to above question is yes, how frequently do you attend the fitness studio where
you are having a subscription

1- 2 times/week
3 - 4 times/week
5 or more times/week
Q 5. If you have a membership, what is the range of your monthly membership charges? Mark the
appropriate option

Below Rs. 1500

Rs. 1500 - Rs 2500
Rs. 2500 - Rs. 3500
Above Rs. 3500

Q 6. Given that you can choose different activities daily from your fitness package [Barre, Boxing,
Cycling, Dance, Gym, Martial Arts, Pilates, Rowing] at different fitness centers and it is provided
under one membership for all fitness centers. Which payment mode would you prefer for your
fitness services? Mark most preferred as 1 to least preferred as 3.

Pay per session

Weekly Subscription

Monthly Subscription

Q 7. Given that you can choose different activities daily from the Package and also per session
charge would vary in range [Rs.85 - Rs. 180] if you pay per session based while in subscription
mode it is fixed. What mode of payment would you prefer, Mark most preferred as 1 to least
preferred as 3?

Vary within [ Rs.85, Rs. 180] per session

Rs. 840 per week [Rs.120 per session]

2
1

Rs. 3300 per month [Rs. 110 per session]

Q 8. Given that you can avail all activities at different fitness centers in your package under one
membership, What kind of plan would you prefer for fitness services. Mark most preferred as 1
and least preferred as 3.

I would like to pay per class as I am not regular and this would save me money

I would like weekly subscription as I don't want the payment procedure daily

I would go for monthly subscription as Im regular and monthly subscription is cost effective

Q 9. What time of day do you normally attend workout/activity sessions (most of the day)? Mark
your appropriate option

6:00 am - 9:00 am
9:00 am - 2:00 pm
2:00 pm - 4:00 pm
4:00 pm 6:00 pm
6:00 pm 10:00 pm

Q10. Are you flexible to change your workout timing if the studio charges you lower than the
normal price ?

Yes
No
Q 11. Over an online app based platform you can book gym/activity sessions
offered from different fitness centers. All gyms/studios are of comparable quality
but vary in-terms of price, timing [ can attend anytime in given slot], and distance
from your place. From the following pairs of options presented below, mark your
preference in each case.
Rs135

rs180

rs 135

rs110

rs 160

rs110

rs 85

rs 180

rs 85

rs 110

rs 110

rs 110

rs 135

rs 135

rs 135

rs 160

rs 160

rs 180

rs 85

rs 180

rs135

rs 180