Amity Campus

Uttar Pradesh
India 201303

ASSIGNMENTS
PROGRAM: MBA IB
SEMESTER-II
Subject Name
Study COUNTRY
Roll Number (Reg.No.)
Student Name

: International Marketing
:BOTSWANA
:IB01112014-20160101
:DIKITSO LEBOGANG

INSTRUCTIONS
a) Students are required to submit all three assignment sets.
ASSIGNMENT
Assignment A
Assignment B
Assignment C

DETAILS
Five Subjective Questions
Three Subjective Questions + Case Study
Objective or one line Questions

MARKS
10
10
10

b)
c)
d)
e)

Total weightage given to these assignments is 30%. OR 30 Marks

All assignments are to be completed as typed in word/pdf.
All questions are required to be attempted.
All the three assignments are to be completed by due dates and need to be
submitted for evaluation by Amity University.
f) The students have to attached a scan signature in the form.

Signature :
Date
:

_________________________________
_________________________________

( ) Tick mark in front of the assignments submitted

Assignment
Assignment B
Assignment C
A

International Marketing
Assignment A
Q1.
What is your interpretation of the term "climate for advertising"?
What
factors cause the climate for advertising to differ among
countries? Select
one foreign country and explain how the climate for advertising in
that
country is important to an exporter.
Q2.
As an export marketer becomes more or less "permanent" in
doing business
in multi-foreign markets, it almost inevitably faces the issue of
standardization vs. adaptation of its advertising program. Discuss
what you
consider to be the best approach for an exporter to follow.
Q3.
For export packaging and branding considerations discuss how
language
may be significant, particularly to the multi-market exporter.
Q4.
Is global branding limited to certain products, product classes,
and/or
companies, or can any company selling any product pursue global
branding?
Explain.
Q5.

Write Short notes on

a) Glocalization vs. Globalization
b) E- Business & Digital Marketing
d) On line marketing in Global business
e) Importance of Integrated communication management

Assignment B
Q1.
Prepare an International Marketing Plan for an Exporter of
Computer Software or Ready Made Garments (Mens/Womens)
export to United States of America. Your answer should include:
a) How would you estimate market potential?
b) What would be your product strategy?
c) How would you find out marketing practices in that market?
d) What Inco terms and Terms of Payment you will use to price
your product
Q2
A) You are the Assistant to CEO of a small textile firm that
manufactures quality, premium priced, stylish clothing. The
CEO has decided to see what the opportunities are for
exporting and has asked you for advice as to the steps the
company should take. What advice would you give the CEO?
B) Give examples of global market segments and companies
that are marketing
on that basis. Can small and medium-sized enterprises
market successfully to
such segments? Explain.
Q3
Select an industrially developed country (perhaps Japan or a
European Country) and a relatively less developed country
(perhaps a Latin American Or African country). Contrast the
relative importance of the factors that should be taken into
consideration by a foreign based manufacturer of a low unitpriced packaged good selling in both markets, when determining
policy on selecting appropriate channels of distribution in those
markets. In which case is the managerial decision easier to make?

Discuss.

Assignment C
1. Which of the following approaches to global branding is suitable
for companies where the top executives have adequate brand
knowledge and can formulate brand strategy?
a) Global brand manager
b) Business management team
c) Brand champion
d) Global brand team
2. In which of the following stages of product life cycle are
promotional expenses at their highest?
a) Introduction
b) Growth
c) Maturity
d) Saturation
3. Which of the following can be explained as the distortion of
decision-making in matters of economic significance?
a) Petty corruption
b) Head corruption
c) Base corruption
d) Grand corruption
4. Which of the following decisions is usually taken by the top
management as they imply the overall allocation of the
company's resources?
a) Tactical
b) Operational

c) Strategic
d) Sales budgeting
5. Which of the following psychographic segments are rooted to
the past and do not ever want to change?
a) Strivers
b) Adapters
c) Traditional
d) Achievers
6. Which of the following refers to brands that are so strong that a
customer will not even consider using an alternative brand?
a) Strong brands
b) Powerful brands
c) Power brands
d) Influential brands
7. Which of the following usually provides information relating to
environmental trends, demand patterns, competition, and the
distribution network?
a) External data
b) Internal data
c) Primary data
d) Secondary data
8. Which of the following is the primary role of labeling?
a) Attracting customers'attention
b)Making the product more convenient to carry
c) Providing information about the product
d) Differentiating the product from competitors'products

9. ______________ help both buyers and sellers protect themselves

against price and supply fluctuations?
a) Manufacturers
b) Distributors
c) Producers
d) Both b and c
10. For which of the following products does the buyer spend time
and effort in planning and making purchase decisions?
a) Specialty products
b) Shopping products
c) Convenience products
d) Unsought products
11. Who among the following developed the Five Forces Model'for
structural analysis of industry attractiveness to help managers
analyze the business environment?
a) Michael J. Gelb
b) C. K. Prahalad
c) Richard B. Robinson
d) Michael E. Porter
12. Which of the following is readily available and cost effective?
a) Secondary data
b) External data
c) Primary data
d) Internal data
13. Which of the following entry modes into international market
is more susceptible to environmental uncertainties and involves
high risk?
a) High control

b) Shared ownership
c) Low control
d) Licensing
14. Which of the following is a paid form of non-personal
communication about an organization or its product transmitted
to a target audience through a mass/ broadcast medium?
a) Personal selling
b) Sales promotion
c) Public relations
d) Advertising
15. Which of the following can be defined as the value
determination process for a product or a service?
a) Pricing
b) Valuation
c) Rating
d) Costing
16. Which of the following refers to a group of buyers in a market
who are more conservative than the innovators and the early
adopters in making purchase decisions, but less conservative
than the late majority and laggards?
a) Early laggards
b) Early majority
c) Late minority
d) Late adopters
17. ___________ refers to the total market demand under optimal
conditions.
a) Market share
b) Market value
c) Market performance
d) Product potential

18. __________ usually sticks to a brand or product but buys other

brands at times.
a) Hard-core loyal
b) Switchers
c) Soft-core loyal
d) Both a and c
19. Which of the following strategies select target markets where
the firm is least vulnerable to substitutes or where competitors
are the weakest?
a) Differentiation strategy
b) Focus strategy
c) Cost leadership strategy
d) Promotion strategy
20. In ___________ people tend to have many connections but of
shorter duration or for some specific reason.
a) High context cultures
b) Low context cultures
c) Feminine cultures
d) Masculine cultures
21. Which of the following strategies yields cost benefits and can
easily secure economies of scale?
a) Standardization strategy
b) Adoption strategy
c) Customization strategy
d) Differentiation strategy
22. In which of the entry strategies to international markets, do
pharmaceutical companies give the rights to use their method of
producing a drug to a company in the host country for a royalty
fee?
a) Mergers and acquisitions

b) Franchising
c) Direct exporting
d) Licensing
23. In which of the following does a firm give different in-house
brand names to different types of merchandise?
a) Unbranded merchandise
b) Company name and individual brand names
c) Separate family names
d) Individual brand names
24. Because global firms do not have to develop a plan to address
each and every local situation, these firms do not have to be
cognizant of social responsibility in these areas.
a. True
b. False
25. International marketing attempts to satisfy the objectives of
individuals and organizations.
a. True
b. False
26. Domestic activities alone can create new sources of growth
and profit for a company.
a. True
b. False
27. World trade has forged a network of global linkages that bind
us all - countries, institutions and individuals - much more closely
than ever before.
a. True
b. False
28. It is fair to say that not many of the difficulties encountered in
doing business internationally are marketing problems, but
instead financial, research and staffing related.
a. True
b. False

29. Control mechanisms to implement an international marketing

strategy include test affiliation, flotation of local currency, and
restriction of channel flow in breakout markets.
a. True
b. False
30. Ongoing global technological marketing has:
a. processed a major linkage between governments.
b. direct effects on the efficiency and effectiveness of all
business activities.
c. promoted synchopatriotic endeavors between
institutions.
d. filtered non-responsive markets into cultural niche
orientation.
31. The level of global investment is:
a. inversely proportional to that of local investment.
b. stimulates national taxes based on infrastructure
dominance.
c. at an unprecedented high.
d. tapering off in aggregate amounts, fueled by local
economic positions.
32. Those firms and industries that are not participating in the
world market have to recognize that:
a. in today's trade environment, isolation has become
impossible.
b. their intolerance of cultural simplicity is antagonistic to
customers.
c. producing more products will alienate international
climates.
d. financial engineering is without dominance.
33. The definition of marketing as it relates to goods, services and
ideas is:
a. different to each individual working on the project.
b. only meaningful if a company has a research
department.

c. stagnant, offering only a small glimpse into the

activities of a company.
d. the process of planning an executing the conception,
pricing, promotions and distribution.
34. Which of the following is not considered one of the "four Ps of
Marketing"?
a. Product
b. Profit
c. Promotion
d. Price
35. Regardless of the type of market one is planning to enter or to
continue to operate within, the:
a. investment remains universal.
b. only changing dynamic is the staffing.
c. the marketing basics do not vary.
d. universally accepted formula of (P/x - y = 2a - x)
pertains to all activities.
36. Which of the following are not included in the geographical
dimension:
a. Climate Feature
b. Altitude
c. Humidity
d. Customs
37. Joint venture is one way of entering foreign market:
a. True
b. False
38. Modern era call centers are examples of :
a. Joint Venture
b. Wholly owned subsidiary
c. Counter Trade agreement
d. International subcontracting

39. Comparative Cost advantage is one of the most important

theories of International business :
a. True
b. False
40. Bretten wood Systems is:
a. Fixed exchange rate system
b. Floating exchange rate system