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MC090201273 : Muhammad Nasir Azeem 48

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Question # 1 of 25 ( Start time: 08:48:41 PM


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The important characteristics that affect pricing are ____________, distinctiveness, and the stage in the
product lifecycle.

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Affordability

Perishability

Elasticity

Penetration

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MC090201273 : Muhammad Nasir Azeem 88


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Publics including workers, managers, volunteers and the board of directors show which of the
following publics?

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Citizen-action publics

Local publics
General publics

Internal Publics

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MC090201273 : Muhammad Nasir Azeem 82


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Question # 3 of 25 ( Start time: 08:50:27 PM


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What is the initial stage in the development of an advertising campaign?

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Setting the budget for advertising

Identifying and analyzing the target audience

Defining the advertising objectives

Creating the advertising platform

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MC090201273 : Muhammad Nasir Azeem 71


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Question # 4 of 25 ( Start time: 08:51:12 PM


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Which of the following product is MOST likely be purchased through routine decision making?
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Car

Shirt

Soft drink

Television set

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MC090201273 : Muhammad Nasir Azeem 57


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Which one of the following is designated as a runner-up firm that chooses not to rock the boat (usually
out of fear that it stands to lose more than it might gain)?

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Market leader

Market challenger

Market follower

Market niche

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MC090201273 : Muhammad Nasir Azeem 72


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Question # 6 of 25 ( Start time: 08:52:14 PM
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Which one of the following factor relates to family that influences consumer behavior?

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Cultural

Social

Personal

Business

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MC090201273 : Muhammad Nasir Azeem 68


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Which of the following is a synonym name of Echo boomers?

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Baby boomlets

Baby boomers

Generation-X

Generation-Y

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MC090201273 : Muhammad Nasir Azeem 66
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Which one of the following factors such as the buyer’s age, life-cycle stage, occupation, economic
situation, lifestyle, personality and self-concept influences buyer’s decisions?

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Personal characteristics

Psychological Factors

Habitual buying behavior

Variety-seeking buying behavior

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MC090201273 : Muhammad Nasir Azeem 53


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Question # 9 of 25 ( Start time: 08:53:24 PM


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In establishing sales promotion objectives, what does a marketer should always do?
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Concentrate on activities that will increase consumer demand.

Focus on consumers.
Be defensive in the methods used.

Align objectives with the organization's overall objectives.

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MC090201273 : Muhammad Nasir Azeem 57


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In an ad, what is the second thing the reader notices?

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Copy

Illustration

Headline

Color

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MC090201273 : Muhammad Nasir Azeem 53


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Which one of the following is a first step of the marketing process?

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Selecting target markets

Analyzing marketing opportunities

Managing the marketing effort

Developing the marketing mix

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MC090201273 : Muhammad Nasir Azeem 69


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Question # 12 of 25 ( Start time: 08:55:23


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Competitor price increases are more likely to be followed when they are due to:
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Falling sales

General rising costs

Increased advertising

Price wars

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MC090201273 : Muhammad Nasir Azeem 47


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What can we say about the size of the business market compared to consumer markets?

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It is same

It is smaller

It is huge

No need to compare

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MC090201273 : Muhammad Nasir Azeem 51


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Question # 14 of 25 ( Start time: 08:56:35


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The total market approach to finding a target market will probably be UNSUCCESSFUL when:

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Product differentiation is used

The firm defines the total market as its target market

People within the market have heterogeneous needs

People within the market have homogeneous needs

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MC090201273 : Muhammad Nasir Azeem 89
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Question # 15 of 25 ( Start time: 08:57:21


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There are major steps in media selection. Which is NOT one of these steps?

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Deciding on reach, frequency, and impact

Choosing among major media types

Selecting specific media vehicles

Deciding on format elements

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MC090201273 : Muhammad Nasir Azeem 89


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Question # 16 of 25 ( Start time: 08:58:02


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Products that are relatively inexpensive and are purchased frequently with minimal effort can be
classified as which one of the following products?

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Shopping

Convenience
Industrial

Unsought

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MC090201273 : Muhammad Nasir Azeem 89


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A company division, a product line within a division, or sometimes a single product or brand refers to
which one of the following concepts?

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A market

The BCG

An SBU

An initiator

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MC090201273 : Muhammad Nasir Azeem 52


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Question # 18 of 25 ( Start time: 08:59:22


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Which one of the following is NOT a product attribute? http://vustudents.ning.com/

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Product quality

Product features

Product style and design

Product price

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MC090201273 : Muhammad Nasir Azeem 70


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Question # 19 of 25 ( Start time: 09:00:41


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Which one of the following a NOT part of cultural factors?

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Culture

Subculture

Social class

Groups

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MC090201273 : Muhammad Nasir Azeem 89


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The type of salesperson that usually requires training in physical science or engineering refers to
which one of the following salespersons?

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Trade salesperson

Missionary salesperson

Technical salesperson

Sales assistants

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MC090201273 : Muhammad Nasir Azeem 68


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Question # 21 of 25 ( Start time: 09:02:26


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Which one of the following is the fastest growing form of marketing that reach more customers and
save money?

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Personal selling

Advertising

Direct marketing

Public relations
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MC090201273 : Muhammad Nasir Azeem 68


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Which of the following method is the most logical budget-setting and deals more with specific
promotion goals and accomplishments? http://vustudents.ning.com/

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Percentage-of-sales

Competitive-parity

Objective-and-task

Exponential smoothing

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MC090201273 : Muhammad Nasir Azeem 86


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Which of the following communication and promotion tools involve direct connections with customers
aimed toward building customer-unique value and lasting relationships?

Select correct option:

Personal selling and direct marketing


Public relation and publicity

E-commerce and E-business

Advertising and sales promotion

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MC090201273 : Muhammad Nasir Azeem 89


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Question # 24 of 25 ( Start time: 09:03:30


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The flip side of e-marketing is _____, the buying side of e-commerce.

Select correct option:

E-purchasing

E-commerce

E-supply

E-business

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MC090201273 : Muhammad Nasir Azeem 89


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Question # 25 of 25 ( Start time: 09:03:37


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Which one of the following the “target audience” for an advertising campaign?
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Select correct option:

Information base on which to develop the campaign

Location and geographic distribution of persons

Group of people toward whom the advertisements are directed

Overall goal of the advertising campaign

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