http://dazeinfo.

com/2015/03/19/e-commerce-industry-india-worth-13-5-billion-2014will-cross-16-billion-2015/

e-Tailing sector had a share of 41% of the total revenue, closely followed by
Apparels, Footwear and personal items, in total, having 20% share.
Consumer durable items along with kitchen appliances were estimated at around
INR 3,404 crores (US$5.6 million), and the remaining 25% was dominated by
Laptops/Tablets/Netbooks (INR 2,780 crores or US$4.6 million), Home Furnishing
(INR 1,059 crores or US$1.7 million) and Books (INR 648 crores or US$0.1 million).
http://origin-www.livemint.com/Industry/DiTpH3fFud8ihHKqV3UL2I/Ecommerceskews-retail-market-curve-in-India.html
Think India. Think Retail, a February report published by property advisor Knight
Frank India Pvt. Ltd and lobby group Retailers Association of India
Boston Consulting Group and Retailers Association of India, said.
UBS Securities said in a 14 April report on e-commerce.
UBS report titled Is India in an eCommerce bubble?
http://www.business-standard.com/article/companies/is-india-in-an-e-commercebubble-115041600253_1.html
UBS says that according to its estimates the sector will start making operating
profits by 2020
Out of the current market size of $16 bn, travel bookings with $9 bn has the lion
share of the market. Airlines accounts for 56 per cent, rail 34 per cent and hotel and
others 10 per cent.

E-tail operating costs (ex-discounting) range from 10 per cent to 15 per cent of GMV
in various categories and its viable categories are those that have low handling and
logistics costs but higher margins for distributors and retailers, such as apparel,
footwear and personal products.
http://www.business-standard.com/article/companies/the-curious-case-of-india-s-ecommerce-115042500594_1.html
retail consultancy Technopak has
According to its filings with the registrar of companies (RoC), eBay Indias revenue
stood at Rs 81 crore in 2012-13, about 60 per cent higher than the previous year.
People
Milan Sheth, partner & technology sector leader (advisory services), EY,
PricewaterhouseCoopers India technology sector leader, Sandeep Ladda
https://www.pwc.in/en_IN/in/assets/pdfs/publications/2015/ecommerce-in-indiaaccelerating-growth.pdf
Introduction
eCommerce or electronic commerce, deals with the buying and selling of goods and
services, or the transmitting of funds or data, over an electronic platform, mainly
the internet. These business transactions are categorised into either business-tobusiness (B2B), business-to-consumer (B2C), consumer-to-consumer (C2C),
consumer-to-business (C2B) or the recently evolved business-to-business-toconsumer (B2B2C). eCommerce processes are conducted using applications, such
as email, fax, online catalogues and shopping carts, electronic data interchange
(EDI), file transfer protocol and web services and e-newsletters to subscribers.
eTravel is the most popular form of eCommerce, followed by eTail which essentially
means selling of retail goods on the internet conducted by the B2C category

Scope in India
According to Ecommerce Europe, country-wise, the US, UK and China together
account for 57% of the worlds total B2C eCommerce sales in 2013, with China
having total sales of 328.4 billion USD. As against this, India had sales of only 10.7
billion USD, 3.3% of that of China in 2013 with fifth position in AsiaPacific. This is
despite the fact that India enjoys high demographic dividends just like China. Indias
internet penetration with total e-households at 46 million against Chinas 207
million is one of the reasons behind Indias poor B2C sales growth.
China has higher middle levl income.
eCommerce ecosystem
Online travel, ticketing, etc. - Ticketing for air, rail, bus, movies, events
nline retail - Retail products sold through online route

Online marketplace= Platform where sellers and buyers transact online

Online deals - Deals purchased online, redemption may or may not happen online
Online portals classified Includes car, job, property and matrimonial portals
Online business models
To get the maximum benefit from eCommerce business, a large number of
companies are adopting different innovative ideas and operating models including
partnering with online marketplaces or setting up their own online stores. Some key
operating models include the following:
Marketplace and pick-up & drop is a model where sellers often partner with
leading marketplaces to set up a dedicated online store on the latters website. Here
sellers play a key role of managing inventory and driving sales. They leverage on
high traffic on the marketplaces website and access their distribution network.
However, the sellers have limited say on pricing and customer experience.
Self-owned inventory is a model where the eCommerce player owns the
inventory. The model provides better postpurchase customer experience and
fulfilment. It provides smoother operations due to ready information on the
inventory, location, supply chain and shipments, effectively leading to better control
over inventory. On the flipside, however, there are risks of potential mark downs
and working capital getting tied up in inventory.
Private label reflects a business where an eCommerce company sets up its own
brand goods, which it sells through its own website. This model offers a wideranging products and pricing to its customers and competes with branded labels.
Here, margins are typically higher than third-party branded goods.
White label involves the setting up of a branded online store managed by the
eCommerce player or a third party. The brand takes the responsibility of generating
website traffic and providing services by partnering with payment gateways. It helps
build trust, customer affinity and loyalty and provides better control of brand and
product experience.
Top PE Deals

http://www.ey.com/Publication/vwLUAssets/Rebirth_of_eCommerce_in_India/$FILE/EY_RE-BIRTH_OF_ECOMMERCE.pdf

http://www.pwc.in/assets/pdfs/publications/2014/evolution-of-e-commercein-india.pdf
http://www.medianama.com/2015/01/223-outlook15-niche-e-commerce/
Future of ecommerce byy leaders of industry

http://techcircle.vccircle.com/2013/01/16/13-potential-e-commerce-mas-towatch-out-for-in-2013-in-india/