Weekly Report

Date: 01-06-15 to 07-06-15

Name of the student

: Kuladeepa Kr

Register No

: 1416073

Name of the Guide (External)

: Aditi Prakash

Name of the Guide (Internal)

: Justine James

Title of the Study

packaging of caf coffee day burger.

: An analysis of customer perception about the

Week

:I

Day/Date

Work Done

Monday

Reported caf coffee day office at 9.30 and filled up the employee application
from. The guide gave us a detailed overview of caf coffee day, the number of
stores, the supply chain management, the production system, logistics and the
hospitality. Introduced about the marketing strategies and the pricing
strategies of coffee day, B to B and B to C marketing, 4Ps and 4cs of

Tuesday

marketing by the marketing team.

Came to office at 9:30. Caf coffee day new products introduced menu was
given to study on feasibility of new product introduced. Later I was asked to
visit caf coffee day Square, Lounge and caf and was asked to differentiate
between square, lounge and a caf. The study was conducted at Vital Mallya
Road Caf coffee day- Square, The Lounge - Cunningham road, Caf coffee
day Brigade road and FM Carriapa road. The differentiation was based on the
single origin coffee, target audience, pricing strategy, the wall textures, visual
aids and staff uniform. Caf coffee had introduced 6 new smoothies and
burger Later made a report on the differentiated outlets of caf coffee day and
reported the same information to the guide.

Wednesday Reported to office at 9:30.Later visited Indranagar caf, brigade road caf, Mg
road caf, Lavelle road and central mall caf. Collected information about the
sale of burger and customer perception about the packaging.

Thursday

Visited Jyothi Nivas College Caf and kormangala coffee day branches and
basavangudi branches and collected the information about the sale of burger
and consumer perception about the packaging.

Friday

Visited caf coffee day at Malleshwaram, Rajajinagar cafes and collected

information about the sale of burger and consumer perception about the
packaging.

Saturday

Visited Cafe coffee day kamanahalli, banaswadi and frazer town branches
and collected information about the sale of burger and consumer perception
about the packaging.

Sunday

Visited MG road, brigade road, central caf and commercial street cafes to
analyse and collected information about the sale of burger and customer
perception about the packaging.

Progress/Action with respect to the plan for previous week

Learning for the week: The caf coffee day organisation structure and the operations
management of caf coffee day.
The differentiated outlets for target audience and the strategies.
Customer perception about the new product introduced.
Plan for the Next week: Analyse the collected information.

Signature of External Guide with Seal