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Web S i t e
Introduction ...............................................................................................................................4
Who are we and what can we offer you?...............................................................................4
What is the web, really? ..........................................................................................................4
But is it really profitable? .........................................................................................................4
How does it all work?...............................................................................................................4
Websites, URLs and your business. .....................................................................................5
19 reasons your business should have a web presence. ....................................................5
1. Affordable promotion...................................................................................................5
2. Your information is available to people any time of the day or night......................6
3. Two businesses work simultaneously for you. .........................................................6
4. Your web site can handle many customers simultaneously. ..................................6
5. Your business is open to the global market..............................................................6
6. E-Commerce allows people to buy product at their convenience. .........................7
7. E-Commerce security means more profits for you...................................................7
8. Its easy to make customer contact. ..........................................................................7
9. You can update information quickly and inexpensively...........................................8
10. You can have unlimited information available to clients and customers. ..............8
11. Your information is interactive....................................................................................8
12. Your information can contain graphics, sound and text. .........................................8
13. Businesses to business dealings are simplified. ......................................................9
14. There are no geographical boundaries. ....................................................................9
15. People can search your information quickly to find what they need. .....................9
16. Sales representatives have instant access to information ......................................9
17. Conduct surveys, specials and competitions simply and quickly. ........................10
18. Avoid call centre queues. .........................................................................................10
19. Reduce demonstration stock, damage and loss. ...................................................10
7 Steps to creating your web site .........................................................................................11
1. Planning .....................................................................................................................11
Who should be included in the design?
11
Design for your customers.
11
2. Improve on your competition....................................................................................11
3. Designing your site....................................................................................................11
4. Sales and E-commerce. ...........................................................................................12
5. Hosting your site........................................................................................................12
What is Bandwidth or Data Transfer?
12
Why is bandwidth limited?
12
Creating a hosting account.
12
6. Registering a Domain ...............................................................................................13
Pricing
13
7. Publicity and Marketing.............................................................................................13
Tips for improving rankings in search engines....................................................................14
1. Keywords and Meta Tags.........................................................................................14
2. Relevant pages..........................................................................................................14
3. Alt Tags ......................................................................................................................14
4. Reciprocal Links ........................................................................................................14
5. Get a listing in Yahoo! and other directories and search engines. .......................14
Other advertising methods ....................................................................................................15
Banner Advertising..........................................................................................................15
Types of payment
15
Combining Media ............................................................................................................15
Mailing Lists .....................................................................................................................15
Introduction
What are the steps to putting my business on the Internet? How long will it take? How much will it cost?
What are the benefits to my business? Before a business gets an Internet presence, these questions are
most commonly asked. Small and medium sized businesses are discovering customers expect them to have
a web site equally as much as they expect a bricks and mortar store and a phone number.
Creating a web site for your business needs planning. You need to define a look then when its actually out
on the web, you have to tell people its there. The myth of if you build it they will come is simply not true.
There are millions of sites out there, competing for attention. Before you begin, you need to know what you
want your site to achieve. It may simply offer answers to your customers frequently asked questions and
display your contact details, it may show your product range with more detail than a simple brochure, or it
may be a full e-commerce site, selling your products with real-time credit card processing.
If you already have a web site you think needs more attention, or if you are looking at the options of getting
your message to new and existing customers through the Internet, then please read on.
one your ISP allocated to you) to the server where the URL resides. The server then creates a connection
and returns the requested information in a process called downloading as the information is downloaded
from the server to your machine. The opposite process is called uploading where you send information to the
server.
E-mail is the other most common use for the Internet. Using email (usually through an E-mail program such
as Outlook Express, Eudora or Pegasus) you can send messages, files and images instantly to other people
who have an Internet connection. Breal offers your business a web based mail program with any hosting
package, so you are able to send and receive messages in your business name, anywhere you can find a
computer connected to the Internet. This is especially practical for updating staff with relevant information, or
keeping in touch with customers and clients in remote areas.
The Internet can provide you with countless prospect leads that you would not normally have, so be
prepared to deal with them as they arrive.
6. E-Commerce allows people to buy product at their convenience.
One of the most exciting aspects of the Internet is your ability to sell product or
services using E-commerce. You are not limited by your physical location. You
may have a shop in the small coastal township of Middleton, South Australia, but
using the Internet you can easily sell to New York or London.
Of course E-commerce is equally applicable to your local area. Imagine Mr Jones
arriving home from another harrowing day at work, it's late, he's tired and tomorrow
is his wedding anniversary and you guessed it, no present. He knows your
company is on-line and can supply the gift he requires. A few simple mouse clicks
and the transaction is complete. He's happy, his partner's happy. You're happy and he won't have to
spend a night outside with Rex the wonder dog.
Flexibility in purchasing on the Internet means that your customers can access your information at a
time that is convenient to them. Providing a service that is now expected of businesses worldwide
will reward you.
Sydney-based Bonds Couriers is securing $100,000 of cost savings annually from a $50,000 ecommerce investment. With 40 staff and 170 couriers, Bonds is a mid-sized operator pitched against
giants TNT and DHL. But the installation of a website in 1999 with online booking facilities has
attracted a lot of new business. From zero to 3% of customers using it in the first year, now 12%
book online. For less than a $50,000 investment, Bonds saved $90,000 in the first year and more
than $100,000 in the past year in reduced job-booking costs. Online confirmation, replacing Proof-ofdelivery faxes saves $20,800 a year. The company's site is http://www.bondscouriers.com.au.
On-line spending for the USA in 2000, was US$488.7 Billion, Australia spent US$5.6 Billion and
Western Europe spent US$87.4 Billion on-line. (Forrester Research)
7. E-Commerce security means more profits for you.
Much has been said about E-commerce security since E-commerce became a buzzword.
Large corporations trying to guard their slice of the traditional consumer marketplace generated
initial public scare campaigns. Since then, the large corporations have had to try to reverse their
original stand due to loss of sales and tell the public that E-commerce is safe. Without a shadow of
doubt, it is safer to purchase over the Internet than to give credit card details in a phone
conversation, mail order form or hand your credit card to a waiter or proprietor who removes the card
from your field of view.
Internet security encryption is incredibly difficult to capture and de-cipher. If someone is prepared to
spend many years chained to a network of super computers, they may or may not eventually have
some success.
The truth is, more and more people are shopping on-line for a greater range or products and
services than ever before. Forrester Research predicts that by 2004, on-line commerce will reach
$6.8 trillion. This huge amount comprises Forrester's projection for both business-to-business and
business-to-consumer transactions on-line. The analyst firm projects that while the United States
and North America currently preside over the majority of on-line transactions, that will shift in the
coming years as Asia and European nations become more active.
Some products can be drop shipped directly from the manufacturer or your warehouse, eliminating
the need for costly display storefronts. That means reduced costs for you therefore increased
profits.
8. Its easy to make customer contact.
E-mail has revolutionised the way people communicate. Its nearly
instantaneous and knows no global boundaries. It is simple to use, does not rely
on paper and is exceptionally reliable. E-mail is the perfect system for
businesses to build customer loyalty, announce special events and keep in
touch with business representatives.
E-mail newsletters are an inexpensive and effective way of keeping people informed about
developments with your business and build customer loyalty.
Modern E-mail systems can handle massive amounts of complex data and E-mail programs are
easily configured to handle large volumes of incoming and outgoing mail. Amazingly E-mail is still
free. Enormous savings can be made with a properly managed E-mail system, by a reduction in
faxes and stationery generally.
9. You can update information quickly and inexpensively.
Imagine your business is about to launch a major new product, you have three days before the
national launch and a major error is discovered in your launch material. Can the printers reprint your
material in time and at what cost? There are countless scenarios where business is forced to update
information that is no longer relevant.
Your Internet strategy allows you to update information quickly and inexpensively. In a matter of
minutes you can make minor updates to information on your site without loss of focus. The changes
you make are virtually instantaneous and your clients and customers are always kept up to date.
You can make changes to price lists, product or contact information and your customers are
provided with accurate, up to date information, instantly. Web sites are particularly well suited to
automated systems that reduce site maintenance and secure web-based systems can allow you to
make site changes without having to spend four years at university. These robust systems mean that
you can make changes to your site information from your web browser and not have to deal with
ticklish file up-load protocols.
10. You can have unlimited information available to clients and customers.
Sometimes it's difficult to tell people everything you want to tell them about your business using
traditional media. The printed fliers just aren't big enough, the newspapers are too expensive and
radio and television spots are too short. You can create interest or stamp your brand name, but there
are times when you need more.
Your web presence allows you to have an infinite amount of information available to your prospects.
Most people probably wouldn't want to know about the age of your third cousin's grandmother, but
they desperately want to know more about your goods or services. Your web site must contain
relevant information just like traditional media, but it has the added bonus of being able to show why
your goods or services are superior.
A large E-commerce enabled web site could contain every nut and bolt in a hardware shop's
inventory as well as every nut and bolt in the neighbourhood. That's a lot of newspaper column
inches.
11. Your information is interactive.
Unlike traditional media, the information on your web site is interactive. The person viewing your
information has the free will to click on any link they desire. They are not forced to use the mute
button, or go and make coffee like a television commercial, they are at your site because they want
to be and the process is very interactive. The information they are receiving is largely visual and
therefore very powerful and there are degrees of interactivity in web sites. Careful placement of
navigation buttons and points of interest will guide your site visitors towards the information you wish
them to see. Your site can have varying degrees of interactivity from simple forms to surveys or
competitions that can remember a person's name when they return. People may be able to view
products on your site and see how they would look in a different environment or colour scheme. You
can mix and match products and you can incorporate virtual consultants to enhance presentations.
12. Your information can contain graphics, sound and text.
Web sites are not boring. Your web site can be all text if you wish and some information sites are
well suited to this format. However, the human mind thinks in pictures and web sites are ideally
suited to pictorial representation.
Computer monitors are capable of high-resolution reproduction, so graphics are very appealing and
powerful. Graphics allow the web visitor a chance to view the merchandise available. They may be
viewing houses, vehicles, livestock or whatever, but graphics allow them to make some informed
decisions when purchasing. The quantity of graphics on a web site depends on the nature of the site.
It would be extremely disappointing to visit an on-line art gallery and only find text. Obviously a site
of this nature should have more graphics than an accountants web site.
A balance of graphics and information is desirable. Sound is also available to businesses on the net
and the obvious example of sites using this medium, are the many radio stations broadcasting on the
web. Businesses can utilise all these tools and use web based systems for on-line meetings and
conferences.
13. Businesses to business dealings are simplified.
The speed of the Internet allows businesses to communicate quickly and
accurately with each other. A verbal message can be easily forgotten or
misinterpreted, but a text message is a visual record of a request or transaction.
Businesses can very quickly request or deliver information to other businesses in
a variety of Internet mediums. From simple text messages to full blown
presentations, your business will benefit from exposure to the Internet. The cost of delivering this
information via the Internet is a fraction of the cost of physically travelling to a business location,
especially if that location is outside your country.
Sourcing new products or services for your business is greatly simplified using the Internet. You can
quickly search for the ideal supplier at the price to suit you. Businesses on the Internet are keen to
do business with you and are constantly searching for new contacts. Again, you are not limited to
your local area in your search for new business opportunities.
14. There are no geographical boundaries.
The Internet has no boundaries - neither geographic nor political. You are free
to seek information and business anywhere in the world.
Most countries recognise the economic benefits of increased trade via the
Internet. The few countries that have placed restrictions on Internet trade are
usually governed by extremist regimes. The Internet is a virtual community; it
doesn't have a central headquarters or a physical location. It isn't part of one
country; it is part of the world. You don't have to present a passport to your
computer when you visit a foreign country on the Internet.
If the Internet system in one country fails, the whole system will not collapse. Many business people
have failed to grasp this basic concept - the Internet is as large as you want it to be. To seek new
business opportunities, you don't have to saddle up your packhorse and trek across the mountains.
The mouse is mightier than the packhorse.
15. People can search your information quickly to find what they need.
When a person visits your web site, they are searching for information to make a decision. They may
have been directed to your site through traditional media or they may have found your site via
Internet search engines.
Finding the information they require can be the key to your success. We have all
walked into a large department store or supermarket knowing exactly what we
want, but have no idea where to find it. The store is laid out in a non-logical
fashion that forces us to wander through countless isles in the belief we will
purchase goods on impulse. Sometimes this strategy works, but often the
experience is a waste of time and we are wary about visiting that store again.
Unlike a department store, an on-line store can allow visitors to search a database for exactly what
they are looking for. The visitor uses a simple search function on the site and the coding program
searches the companys database for a matching result. If a result is found the visitor receives the
information they require and can make a purchase decision. If the site is an information site only, the
visitor can quickly find the information required.
16. Sales representatives have instant access to information
If your business employs sales people in remote locations, they will benefit from your web presence.
You have instant text message contact so pricing and policy changes are quickly and accurately
relayed.
If your company has a large inventory, your reps can securely access information from the company
via the Internet.
Levels of database security can be established to restrict
unauthorised access to information and to speed up search times.
Your reps can direct clients to relevant information on your web site
and you can incorporate special secure areas for clients to view nonpublic information.
If your sales people are working overseas, your web site is a source
of referral for prospects and clients. As you develop new strategies
or products, your sales team has instant access to the new data.
17. Conduct surveys, specials and competitions simply and quickly.
You can quickly and simply implement competitions and special deals on your web site. Simply
announce your promotional idea via traditional media and send people to your business. You can
use a combination of physical location and Internet, or you may wish to use the Internet alone for
your promotional idea.
If you want people to learn more about your goods or services, your web site is the ideal place for
them to peruse your information.
Competitions and specials are a proven source of traffic and a way of funnelling people through your
information on their way to the deal is desirable. If your site has been well designed, this is a very
simple process, probably as simple as a link on your front page.
Considerably more complex systems can be implemented and the results are measurable and
detailed. You can analyse this data to fine tune future promotions to suit your needs.
Simple surveys are just good old-fashioned fun and most people enjoy participating if there are no
prying questions to fill out. Some people return to sites just to see the results of surveys, it all adds
up to more traffic and great PR.
18. Avoid call centre queues.
We all love spending a large slice of our day stuck in a phone queue don't
we? By the time we have pushed 211 buttons and listened to Beethoven's
Ninth Symphony five times, chances are we've forgotten what we were
calling about in the first place.
The ultimate in bad service is to disconnect the caller just as the call
reaches an operator. Government departments thrive on this formula, but
for people in the real world it is extremely frustrating.
If your business thrives on treating people like dirt, you can stop reading,
but chances are you realise that good service is a source of repeat business.
Your web site can eliminate some of these problems by providing accurate information about your
goods and services, your guarantees and return policies. If you are operating a complex business,
your web site may alleviate many of your problem calls, leaving your staff free to do what they are
really employed to do. Many web sites have FAQ (Frequently Asked Questions) sections and these
areas are used to allow people to address areas of concern. A well laid out FAQ section is well worth
the effort. Whatever approach you take, providing good service will benefit your business.
19. Reduce demonstration stock, damage and loss.
Your Internet store does not have customers who damage your demonstration stock or steal your
products from your shelf. You can help prevent theft with fraudulent credit cards by vigilance, just as
you do in your physical store. Using real-time credit card processing helps to check the credit card is
legitimate before you send the product.
Conditions of Service. Once youve completed this section, youll continue to the payment details
and verify your registration. Once Breal receives payment from you, your account will be set up. This
may take up to 48 hours and youll be informed by email when its ready.
6. Registering a Domain
To use a name on the Internet, you first need to register it. The process of registering identifies an IP
address on a computer connected to the Internet. Domains have extensions (TLD Top Level
Domain) that help to identify the domain name.
.com for commercial businesses
.org
for organizations and charities
.edu
for educational institutional
.mil
for military sites only
.gov
for Governmental agencies only
.net
for computer networks
Plan on checking out a few names, as there are already thousands registered, and hundreds more
being registered each day. The name you want may be already gone.
In addition to TLDs you can also register regional domains (for example - .au is Australia, .ca is
Canada). Most countries let you register regional domains even if your business is not located in
their country. Most notable in their restrictions is Australia. To register an .au domain name, you
must have an Australian registered business or company name and the domain name must be part
of the registered business name (the domain name must also appear in the same order as the
registered business name e.g. Smiths Auto Electrics could use smiths auto, but not
smithys_auto.com.au or smiths_electrical.com.au). Australian place names may not be used in an
.au extension. Registered Australian organizations are not charged for registering an .org.au domain
name, but there is a long wait of many months for applications to be processed. Individuals cannot
register an .au name unless they have a registered business or company name. Finally, to register
an Australian domain name, you will have to go to INA.
When your domain name is registered, you must tell it where to point your URL and send your email.
Its a bit like getting a phone number. You might have a phone, but you need to have it connected.
Then, when someone dials the number assigned to you, your telephone rings.
Now when a domain name is entered into the address bar of your web browser, your computer (via
your ISP) requests the information from the DNS Server to collect the information to display.
Changing name servers takes up to 72 hours before it takes effect.
Pricing
There are many places to register your own domain name, but Breal can register one for you, using
the name and address you supply as the administrative contact. We charge AUD$100 for a two year
top level domain registration. (Approximately US$60).
7. Publicity and Marketing
This is a subject upon which many good books have been written. This is a simple overview of the
methods you can use, but if you want to know more, then check
the glossary to find other great reading material.
Once everything has been set up, its time to tell the world. There
are as many ways to do this as there are articles written on how
to do this. Firstly, you should include your web site details on all
your existing promotional material. This includes television
advertising should your budget stretch to this medium. Think of
your web site as another store selling your business. It needs
some time dedicated to it and it needs an allocated budget. You
do not have to spend thousands to make a huge impact.
Some sources of promotion include
Registering your site with search engines and relevant directories. Breal can help you do this.
Advertising in newspapers and magazines
Advertising in online e-zines
Press releases if your web site has enough information to make it newsworthy
Pay per click advertising on search engines such as GoTo.com.
Before paying for this kind of advertising, think carefully about the kind of keywords and
phrases your business uses. Do a check on the kinds of sites that come up when you
search using these keywords and phrases. Also note the number of sites that are
returned. This can be a very expensive venture if you do not get buyers from those who
click through. Expect to pay from a few cents to several dollars per click for more
popular keywords.
Leaflets, flyers
Provide reciprocal links with other web sites with complimentary content
Banner and button advertising
Consider creating your own e-zine for your existing and future customers
o
Finally
Remember the Internet is an impersonal medium and people need relationships. Provide interactivity on your
web site and make it easy for people to contact you. Respond to enquiries personally. Be polite, courteous
and honest with them. In return, they will become loyal customers.
Glossary
Auto-responder
Automatic responders are pre written e-mails that are stored and sent automatically
to the sender when e-mail is received. The main uses for auto-responders are to
acknowledge receipt of e-mail, or to automatically send certain information when
requested, rather than require an individual to process and send the e-mail. Fact
sheets and small articles are often sent via auto-responders, using a unique e-mail
address such as article01@brealweb.com
Bandwidth
The amount of data sent through an Internet connection. Many ISPs and hosting companies restrict the
amount of Bandwidth available to their customers each month. A fast modem can transfer 15,000 bits (bps =
bits per second) per second. Streaming audio and video can use up to 10 million bps using low compression.
A 56 KB (kilobyte) modem transfers 56,600 bits per second if it reaches full transfer speed.
Bit
A single binary digit (base-2). A binary digits equal either 0 or 1.
Browsers
A browser is a piece of software installed on a computer that can look at information stored on the Internet.
Also known as web browsers, the best known are Microsoft Internet Explorer versions and Netscape
versions. There are other browsers available including Opera. The choice of browser is up to the individual,
although most people use the one that came with their computer or was provided by their ISP. Different
browsers perform tasks in a slightly different manner and offer different functionality, including how a web
page is displayed. There are also variations in the support for various plug-ins (extra programs that provide
more functionality to a web browser for example Macromedias Flash Player is a plug-in that allows a web
browser to display Flash movies)
CGI
Common Gateway Interface programs are small programs stored on a web server that usually takes
processes data from a web server, such as placing the content of a form into an e-mail message. CGI
programs are written in a programming language, usually Perl, Java, Visual Basic or Visual C++).
DNS
Domain Name Service. A network of servers looks up IP numbers or an Internet address from a Domain
Name. For every registered Domain Name, there is a DNS server that knows where the address is so that
web page requests can be forwarded to the right location. It does this by checking the name against its
records, then transferring the request into the IP number.
Domain Name
When you set up an Internet site, it is recommended you purchase a Domain Name. This is a unique name
that identifies an Internet site and is registered to you or your business. Domain Names have several parts,
separated by dots (full stops). The left part is the name you have chosen (for example, the left part of our
domain name is brealweb). The second part explains what role your web site is playing (most commonly
.com describes commercial sites, .gov describes Government departments) and any other parts describe
regional variations (such as .au for Australian domains).
Domain Pointers
A domain pointer is a second domain that points to the exact same site as your main domain (e.g. a domain
pointer points pony.com to horse.com). You cannot point a domain to a subdirectory.
Front Page
Front Page is a software program for creating web pages, designed by Microsoft. If you choose to create
your own web site and use Front Page, you need a Windows based hosting system. Breal offers reasonably
priced hosting plans where Front Page extensions can be used.
FTP
File Transfer Protocol is one of the most common ways to transfer files between Internet sites. FTP allows a
user to login to an Internet site to send or receive files. When you have a hosting account, you will probably
use FTP to transfer your web site files from your computer to your Internet site. Some publicly accessible
Internet repositories allow you to download material via FTP as an anonymous user. That is you would have
an account name of anonymous. Most people choose to use a program for FTP such as WS-FTP or Cute
FTP.
Graphics
GIF
Graphic Interchange Format is a popular and common format for Internet images where there are
large areas of the same colour, such as line art, logos, borders, banners and buttons. These files
can be heavily compressed and therefore will load faster and use less bandwidth. GIF files are often
smaller than JPG files, but do not display photographic images well.
JPG or JPEG
Joint Photographic Experts Group files are most suited for photographic images as they can
maintain image quality.
PNG
Portable Network Graphics are sometimes used for web pages.
They are not as popular as .gif and .jpg
HTML
(Hypertext Mark-up Language is the language used to create documents for display on the Internet,
controlling how a document should appear. HTML pages have the suffix of .htm or .html in a web address
and are viewed by a web browser.
HTTP
Hypertext Transport Protocol allows files to be transported across the Internet. It is the most commonly used
protocol used for Internet traffic. To obtain access to web sites, http protocol is used as
http://www.thedomain.com. This tells the web browser to first use the Hypertext transport protocol to search
the World Wide Web for the domain.
Hyperlinks
A hyperlink is a line of text or image in a HTML page that jumps to another web page or point in a web page,
when it is clicked on by a mouse. (This hyperlink takes you to the Breal web site). Text hyperlinks are often
blue underlined text, although the web page designer may make them any colour they choose and with or
without the underline. Image hyperlinks are graphical images on web pages (such as buttons or banners)
that take the user to another web page when they are clicked on.
Internet
The Internet is a global network of servers and routers and communities that share information.
Intranet
Similar to the Internet, but is a group of privately networked computers inside a company. There are many
things an Intranet site may do that are not done on an Internet site. As the users can be identified and the
browsers they are using is known, there are greater opportunities for a web developer to create more
interactive and complete applications for users. Private networks are usually restricted to internal use and
are not accessible to the general public.
IP Number
Internet Protocol Number is a unique 4-part number separated by dots. Breals IP number is 216.58.174.210.
When you host your web site on a server, you will receive an IP number. Domain Names are far easier for
people to remember.
Keywords
Keywords are part of the Meta Tags created for search engines. They are specific words and phrases to
guide the search engines to help choose our site when those words or phrases are typed as search terms.
Clever use of keywords and other Meta tags can help improve the rankings (make a web page appear near
the top of the search). Much has been written about this topic.
Languages
ASP
Active Server Pages. A method of writing web pages that allows dynamic content to be delivered to
web browsers according to a visitors request. It can support interaction via forms, dynamic text links
and access information from a database according to the variables chosen. Not a language in itself,
it can use components of many scripting languages. ASP pages are distinguishable by the .asp
suffix on the end of a URL (web address)
Java
Java was invented by Sun Microsystems specifically to write programs that can be downloaded via
the Internet without fear of harming the users computer. Small Java programs are called Applets
and can be used on web pages to do a variety of tasks such as animations, simple games and
calculators. They should be used only where necessary as they can use a lot of resources and
dramatically slow down the time it takes to load a web page into a browser.
JavaScript
JavaScript is a popular scripting language commonly used on web pages to create dynamic content
displays. Particularly it is used for manipulating graphics, such as changing the image when the
mouse is hovered over it, or the image is clicked upon.
Meta-Tags
Meta Tags appear in the head of a web page and are hidden from a users view. You can see the Meta tags
of a web site in the code, by choosing to view the page source. There are many Meta tags that can be used,
the most common being the description and keywords tags. The tags are designed to help search engines
index and choose appropriate content when a person searches on a specific term.
Search Engine
A web site that collects details and contents of other web pages and creates an index that visitors can
search. Visitors to the search engine are then provided with a list of web sites that match the search term.
Meta-tags including descriptions and keywords, plus the content of the web page are used by the search
engine algorithm to decide the order the pages are shown. Many search engines now charge web sites for
inclusion in their index and these pages appear before any non-paid content. The most popular search
engine is Google. Other popular search engines include Google and HotBot. Yahoo! is not actually a search
engine, but a human edited directory.
Spam(or Spamming)
Spam is a phrase coined to describe the inappropriate sending of unsolicited, bulk e-mail. It has become
quite a serious problem in recent years, with millions of unwanted emails being sent each day. These
unwanted e-mails clog up the system and waste time. When creating a mailing list to send to customers and
potential customers it is vital that email is only sent to people who have requested it. If you are accused of
spamming, your ISP may cancel your account or your hosting account may be suspended.
SSL
Secure Sockets Layer is a protocol. It enables Internet communications to be made securely via encrypted
and authenticated certificates.
Sub Domains
A sub-domain is a prefixed web site address, like subdomain.yourname.com (e.g. support.brealweb.com)
UNIX
There are several operating systems available to run a computer. Most popular and well known for personal
and small business use are the various Windows operating systems. Unix is one of the popular operating
systems for powerful computers. It is a very stable system and is often used for Internet Servers.
URL
Uniform Resource Locator is the address of an Internet resource. For example, Breals URL is
http://www.brealweb.com/ A URL is normally entered into the address bar of a web browser.
Web Browser
See Browsers
Web Page
A document prepared in HTML. The document may be of any length and may contain several scripting
languages. It may contain graphics, sounds, text and links to other web pages.
Web site
A group of pages written for viewing in a browser over the Internet. The pages are linked by a particular
theme and can be found under a single domain name.
Resources
Article: How to get your Most Wanted Response (MWR)
Article: To share or not to share
Book: Make your site sell by Ken Evoy get two free chapters
Book: Guerrilla Marketing by Jay Conrad Levinson and Mark Joyner
Website: World Wide Web Consortium
Contact Details
General Enquiries
mailto:enquire@brealweb.com
Sales Information
mailto:sales@brealweb.com
Phone
In Australia
Elsewhere
Postal Address
PO Box 64
Underwood
Queensland
Australia
4119
Breal Website
http://www.brealweb.com/