PROFESSIONAL DEVELOPMENT

UCC 1413

ASSIGNMENT (Group)
SEPTEMBER 2014 SEMESTER

SUBJECT CODE

FIN 1424

SUBJECT TITLE

BUSINESS FINANCE

LEVEL

DEGREE

STUDENT NAME

NUR AIN BT ABDULLAH

SITI JENIFAR BT ILLAYAKAT ALI
ABHIRAMI
BUVANESWRI

STUDENT ID NO

THEVAKI
1206143010

PROGRAM

BACHELOR OF ACTUARIAL FINANCE

BACHELOR OF (IB)
BACHELOR OF GENERAL BUSINESS
BACHELOR OF FINANCE

LECTURER

MR. Sam Mak

CAMPUS

NILAI

PROFESSIONAL DEVELOPMENT
UCC 1413
CHAPTER 1
INTRODUCTION

1.1 Research Title

Are social networking sites doing us any good or bad?
1.2 Problem Statement
Social networks help the businesses in a variety of ways. Traditional marketing mediums
such as the radio, TV commercials and print ads are obsolete now and demand for
thousands of dollars. However, with social media the businesses can connect with their
targeted customers free, the only cost is energy and time. Through Facebook, Twitter,
LinkedIn or any other social site you can lower your marketing cost to a significant level.
However, the negative effect of social media or network is it leads to addiction. Spending
countless hours on the social sites can divert the focus and attention from a particular task.
It lowers the motivational level of the people, especially of the teenagers and students.
They mainly rely on technology and the internet instead of learning the practical
knowledge and expertise of the everyday life.

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UCC 1413

1.4. Research Framework

1.4.1 Theoretical Framework

Colleges
and
universities
use social
media to
recruit and
retain
students.
Social
networking
sites offer
teachers a
platform
for
collaborati
on with
other
teachers
and
communica
tion with
students
outside the
classroom.

Social
networking
sites spread
information
faster than
any other
media

Are social
networking
sites doing us
any good

Social
networking
sites allow
people to
improve
their
relationship
s and make
new friends

Figure 1.1 Research theoretical frameworks

Law
enforcemen
t uses
social
networking
sites to
catch and
prosecute
criminals

Social
networking
sites help
students do
better at
school.

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UCC 1413

1.4. Research Framework

1.4.1 Theoretical Framework

Social
networkin
g sites can
lead to
stress and
offline
relationshi
p
problems

Using
social
media can
harm
students'
chances
for college
admission.

Social
media
enables
the spread
of
unreliable
and false
informatio
n

Are social
networking
sites doing
us any bad

Social
networkin
g enables
cheating
on school
assignmen
ts

Figure 1.2 Research theoretical frameworks

Students
who are
heavy
social
media
users tend
to have
lower
Social
grades
networkin
g sites
enable
"sexting,"
which can
lead to
criminal
charges
and the
unexpecte
d
proliferati
on of
personal
images

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UCC 1413

1.4.2 Conceptual Framework

Independent Variables

Dependent variables

Are social networking sites doing us any good or bad?

Good or bad?

Law enforcement uses social networking sites to catch and prosecute criminals

Social networking sites offer teachers a platform for collaboration with other teachers and c

Social networking sites spread information faster than any other media

PROFESSIONAL DEVELOPMENT
UCC 1413
Students who are heavy social media users tend to have lower grades

Using social media can harm students' chances for college admission

Social networking sites enable "sexting,"

This can lead to criminal charges and the unexpected
Proliferation of personal images

Figure 1.2 Research conceptual frameworks

Independent variable
Six major independent variables affect the dependent variable. In this research, our
independent variable
Table 1.3
1. Law enforcement uses social networking sites to catch and prosecute criminals
67% of federal, state, and local law enforcement professionals surveyed think, "social media helps
solve crimes more quickly."
2. Social networking sites offer teachers a platform for c More than 80% of US college and university
faculty use social media; more than 50% use it for teaching; and 30% for communicating with students
collaboration with other teachers and communication with students outside the classroom

PROFESSIONAL DEVELOPMENT
UCC 1413
3. Social networking sites spread information faster than any other media Over 50% of people learn
about breaking news on social media. [1] 65% of traditional media reporters and editors use sites like
Facebook and LinkedIn for story research
4. Students who are heavy social media users tend to have lower grades Students who use social media
had an average GPA of 3.06 while non-users had an average GPA of 3.82 and students who used social
networking sites while studying scored 20% lower on test
5. Using social media can harm students' chances for college admission College administrators scan
Facebook profiles for evidence of illegal behavior by students
6. Social networking sites enable "sexting," This can lead to criminal charges and the unexpected
Proliferation of personal images In 2008 and 2009; US law enforcement agencies saw 3,477 cases of
youth-produced sexual images with 2,291 agencies seeing at least one case.

1.5. Research Questions

Table 1.4
1 .what are the good of social networking site toward teenager and student
2. what are the bad of social networking site toward teenager and student

1.7. Research Objectives

Table 1.6
1.to learn about social networking site
2. to identify whether are social networking useful to our generation
3. To identify the reasons and explore the social networking site

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UCC 1413

http://www.techbead.com/positive-and-negative-effects-of-social-media-on-society/
http://socialnetworking.procon.org/