Beruflich Dokumente
Kultur Dokumente
Agle,
Caldwell
& SOCIETY
/ RESEARCH
/ September
ON VALUES
1999 IN BUSINESS
Understanding Research on
Values in Business
A Level of Analysis Framework
BRADLEY R. AGLE
CRAIG B. CALDWELL
Katz Graduate School of Business, University of Pittsburgh
Researchers in all management specialties have discussed and investigated the important role values play in personal and organizational phenomena. However, because research on values has been performed in a wide range of social science disciplines and at different levels of analysis, much of this work has been uninformed
by other work and is neither well integrated nor systematized, resulting in a great
deal of confusion concerning the topic. This article attempts to add order and clarity to this area of research by proposing a framework of values research based on
level of analysis and by cataloguing and reviewing the vast theoretical and empirical research in light of this framework. It concludes with a critique of the extant literature and recommendations for further research.
At a recent annual meeting of Eli Lilly and Company, Chairman and CEO
Randall Tobias extended the meeting by over 2 hours to discuss the core
values of the company and their importance to the future of the organization. Similarly, in a recent interview in Organizational Dynamics (Lee,
1994), Herb Kelleher, Chairman and CEO of Southwest Airlines, discussed the central role that values play in that organization. Fortune magazine reported that over 50% of U.S. corporations have a values statement,
more than double that of a decade ago (Farnham, 1993).
With all the attention being given to values in the business world, it is
important to assess the status of the academic literature on values in business. A brief review suggests that academicians have spent a great deal of
time thinking about and investigating the role of values in business. Values
have become a central construct in all of the social sciences and in the
BUSINESS & SOCIETY, Vol. 38 No. 3, September 1999 326-387
1999 Sage Publications, Inc.
326
327
Most recently, Connor and Becker (1994) argued that because of lax
operationalization of the values construct and the proliferation of new
instruments that are rarely reconciled with earlier instruments, it has been
almost impossible to accumulate a coherent body of knowledge. Simi-
328
larly, Pinder, Stackman, and Connor (1997) argued that the rate of progress has been uneven at times, and arguably, far from commensurate with
the levels of energy that have been expended (p. 1).
Following Mitnick (1994) and Rescher (1969), this article creates order
out of the values literature confusion by developing a framework useful in
making distinctional choices.
This effort follows a long history of articles attempting to review and
provide insights into the values literature. Earlier attempts have been
329
330
331
Looking to organization theory, Charles Perrow (1986) noted the existence of 12 levels of analysis: individual, group, department, division,
organization, interorganization, organizational set, networks, industry,
region, national, and world. The selection of the current framework was
based on an analysis of the literature in the values field, the prevalence of
the level in previous frameworks, and suggestions from scholars in organizational analysis and organization theory. This analysis suggests that five
levels should be considered: individual, organizational, institutional,
societal, and global. Therefore, our framework, found in Figure 1,
includes these five elements and their cross-level interactions.
The choice of levels was a difficult one. For example, Perrows (1986)
framework enjoys the benefit of being comprehensive yet contains levels
not necessary for the development of a usable values heuristic. Many of
the levels that Perrow noted simply do not exist in the business values literature. Surprisingly, a literature review of more than 200 articles yielded
very little empirical or theoretical work in the area of small-group, departmental, industry, or region values. Nevertheless, collapsing the literature
into five levels also removes distinction. For example, values that have
been referred to by other authors as work values, individual values, and
managerial values are all included here in personal values. Institutional
values include values of professions, industries, societal institutions such
as business, government, and labor, and so forth. Although perhaps fruitful at some point, we believe that the theoretical similarity between such
institutional categories, together with the relatively small amount of
research currently at that level, provide a strong argument for collapsing
them into one category.
Our model is also similar to that of J. G. Miller (1978), who described
levels in terms of a hierarchy of systems in the universe (e.g., organisms,
groups, organizations, societies, and supranational systems). With the
exclusion of groups and inclusion of institutions, our model parallels his.
Because human experience often incorporates more than one level of
analysis, we have provided elements in the framework to accommodate
cross-level phenomena. Thus, we have developed a framework that allows
for a systematic sorting of the extant values literature as well as one that
allows future researchers to locate their work within a larger field.
Sorting the Literature
332
Figure 1.
years of Business and Society, Academy of Management Journal, Academy of Management Review, Administrative Science Quarterly, Journal of
Business Ethics, Journal of Management, and the International Journal of
Values-Based Management. Second, using the bibliographies from the
articles obtained in the first method, we gathered any article related to
values. These methods yielded a database of more than 200 articles. Although this population of articles does not represent all research under the
values rubric, it is a comprehensive review of the management literature,
with substantial insight from related fields.
We sorted the articles according to the framework outlined previously
and categorized them by as many levels as was deemed appropriate to the
research question being explored. For example, an article dealing with the
values of executives from a particular organization and the values of that
organization would be included in the Individual, Organizational, and
Individual/Organizational levels of analysis. Within the tables for each
level, the articles have been sorted by year of publication. The following
sections provide a brief description of the literature in each element of the
framework.
Individual Values (No. 1)
333
334
Table 1
Individual Values (1)
Author(s)
Citation
Method
Spranger
C. Kluckhohn
Jacob, Flink, & Shuchman
McMurry
Tagiuri
Fallding
Guth & Tagiuri
England
Rokeach
Williams
Rescher
Blood
Rokeach
Bales & Couch
1928 Book
1951 Book chapter
1962 ABS
1963 HBR
1965 ASQ
1965 ASR
1965 HBR
1967a, 1967b AMJ
1968 Book
1968 Book chapter
1969 Book
1969 JAP
1969a, 1969b RRR
1969 Sociological
Inquiry
Hicks
Zytowski
1970 Psychological
Bulletin
1970 VGQ
Theory
Theory
Theory
Theory
Survey
Theory
Survey
Survey
Theory
Theory
Theory
Survey
Survey
Content
analysis
and survey
Method
1971 AMJ
1971 AMJ
Theory and
review
Survey
Survey
Instrument
Sample
NA
NA
NA
NA
AVL
NA
AVL
PVQ
NA
NA
NA
Blood
RVS
Bales &
Couch
NA
NA
NA
NA
236 research managers, 204 scientists, 555 businessmen
NA
178 research managers, 157 scientists, 653 businessmen
1,072 managers selected from a national directory
NA
NA
NA
448 airmen and noncommissioned officers from the U.S. Air Force
1,400 adult Americans (a)(b) and 300 college students (a)
552 college students and faculty
NA
NA
NA
NA
PVQ
PVQ
335
Senger
1971 AMJ
Survey
Senger
1971 JAP
Survey
SWV
Theory
NA
NA
Feather
1971 Journal of
Psychology
1973 AJP
RVS
1973 ASQ
Survey and
method
Survey
Neal
Survey
Multiple
Survey
RVS
RVS
RVS
1973 ASQ
1973 Book
1973 Journal of
Purchasing
1974 AMJ
Survey
PVQ
1974 JAP
Survey
PVQ
Mankoff
Survey
RVS
Feather
Moore
1974 Management
Review
1975 Book
1975 EJSP
RVS
RVS
Rokeach
Watson & Barone
Brown
Locke
Hofstede
1975 JPSP
1976 AMJ
1976 AMR
1976 Book Chapter
1976 JAP
Survey
Survey and
method
Survey
Survey
Theory
Theory
Survey
RVS
PVQ
NA
NA
Gordon
336
Table 1 Continued
Author(s)
Citation
Method
Instrument
Sample
1977 AMJ
Survey
SPV &
SIV
PVQ
Survey
Survey
Survey
Survey
Review
Survey
Survey
PVQ
PVQ
Rosenberg
RVS
NA
RVS
PVQ
Feather
Mahoney, Heretick, & Katz
Munson & Posner
1977 JAP
1978 AMJ
1978 JAP
1979 Human Relations
1979 HRM
1979 IEEE
1979 Journal of
Psychology
1979 JPSP
1979 Sex Roles
1980 JAP
1980 JMR
RVS
RVS
PVQ,
RVS
RVS
1980 Personnel
Psychology
1981 JLTCA
1981 Journal of
Psychology
1981 Psychological
Survey
Survey
Survey and
method
Survey and
method
Survey and
method
Survey
Survey
RVS
PVQ
Theory and
NA
NA
PVQ
Reports
1981a, 1981b
Psychological
Reports
1982 MIR
1984 Book
review
Survey
PVQ
Survey
Experiment
AVL
RVS
1984 Book
Multiple
1984 CMR
1984 Human Relations
Survey
Survey
PVQ
PVQ
Elizur
1984 JAP
Survey
Brunson
Tetlock
Rokeach
Jaskolka, Beyer, & Trice
Alwin & Krosnick
1985 GOS
1985 JPSP
1985 JSI
1985 JVB
1985 POQ
RVS, LOV
356 students
NA
NA
1987 CDQ
NA
NA
1987a JAP
Survey
Survey
Theory
Survey
Survey and
method
Survey and
method
Theory and
review
Theory and
review
Survey and
method
Jurgenson;
Elizur
RVS
RVS
NA
Beyer
Kohn
CES
337
(continued)
338
Table 1 Continued
Author(s)
Citation
1987 JBE
1987 PAR
1987b RCSPP
Enz
1988 ASQ
R. Miller
DeMaria
Pienta, Natale, & Sora
Kahle, Poulos, & Sukhdial
Baxter & Baxter
Enz
Enz
1988 IJVBM
1988 IJVBM
1988 IJVBM
1988 JAR
1989 IJVBM
1989a IJVBM
1989b IJVBM
1989 JAP
1989b JBE
1989 JBE
Zahra
Liedtka
1989 JBE
1989a RCSPP
Method
Survey w/
vignettes
Survey
Survey and
method
Survey and
interviews
Theory and
review
Theory
Theory
Theory
Survey
Theory
Survey
Survey and
interviews
Survey
Survey and
Interviews
Survey w/
vignettes
Survey
Survey and
interviews
Instrument
Sample
Barnett &
Karson
PVQ
CES
Enz
NA
NA
NA
NA
NA
LOV
NA
Enz
Enz
NA
NA
NA
2,264 U.S. adults in 1976 and 997 U.S. adults in 1986
NA
162 employees of food-processing company
447 corporate employees
CES
PVQ
Barnett &
Karson
Zahra
PVQ
339
1990 IJVBM
Survey
1990 IJVBM
1990 IJVBM
Harris
1990 JBE
1991 AMJ
Survey
Survey and
method
Survey w/
vignettes
Survey
OCP
Survey
CES
Fritzsche
McCabe, Dukerich, & Dutton
Locke
Frederick
Posner & Schmidt
1991 JBE
1991 JBE
1991 OBHDP
1992 BEQ
1992b CMR
Theory
Survey
Theory
Theory
Survey
NA
RVS
NA
NA
PVQ
1992 IJVBM
1992 JAP
1992 Journal of
Management
1993 Book Chapter
1993 Human Relations
1993 IJVBM
1993 IJVBM
1993 JBE
1994 JAP
Survey
Survey
Survey
RVS
CES
CES;
SWV
NA
RVS
NA
PVQ
LOV
CES
Armon
Weber
Robb
Sokoya
Singhapakdi & Vitell
McNeely & Meglino
Interviews
Survey
Theory
Survey
Survey
Survey
Mirels &
Garrett;
SWV
Enz
RVS
Harris
340
Table 1 Continued
Author(s)
Citation
1994 JBE
1994 JMI
1994 Personnel
Psychology
1995 Conference Paper
1995 IJVBM
1997 AOM Paper
Method
Instrument
Sample
Survey
Theory and
Review
Survey
Survey and
Method
Survey
Theory
Ryan &
Gist
RVS
NA
Note. ABS = American Behavioral Scientist; HBR = Harvard Business Review; ASQ = Administrative Science Quarterly; AVL = Allport, Vernon, and Lindzey
(1960) values measure; ASR = American Sociological Review; AMJ = Academy of Management Journal; PVQ = Personal Values Questionnaire; JAP = Journal of Applied Psychology; RRR = Review of Religious Research ; RVS = Rokeach Values Survey; VGQ = Vocational Guidance Quarterly; AJP = Australian
Journal of Psychology; EJSP = European Journal of Social Psychology; JPSP = Journal of Personality and Social Psychology; AMR = Academy of Management Review; HRM = Human Resource Management; IEEE = IEEE Transactions in Engineering Management; JMR = Journal of Marketing Research; JLTCA
= Journal of Long-Term Care Administration; MIR = Management International Review; CMR = California Management Review; GOS = Group and Organization Studies; JSI = Journal of Social Issues; JVB = Journal of Vocational Behavior; POQ = Public Opinion Quarterly; LOV = Kahles List of Values; CDQ =
Career Development Quarterly; CES = Comparative Emphasis Scale; JBE = Journal of Business Ethics; PAR = Public Administration Review; ASQ = Administrative Science Quarterly; IJVBM = International Journal of Values-Based Management; JAR = Journal of Advertising Research; OBHDP = Organizational
Behavior and Human Decision Processes; BEQ = Business Ethics Quarterly; JMI = Journal of Management Inquiry; AOM = Academy of Management.
341
342
Table 2
Organizational Values (No. 2)
Author(s)
Citation
Method
England
Hage & Dewar
Survey
Survey
1977 CMR
Survey
1979 ASQ
Survey
1988 ASQ
1988 Book chapter
Survey
Review
Theory
Case study
Theory
Theory
Survey
Theory
Theory
Theory
Theory
Survey and
interviews
Survey
Theory and
review
Instrument
Sample
PVQ
Neal
R. Miller
Sankar
Freeman, Gilbert, & Hartman
Enz
Enz
1988 IJVBM
1988 IJVBM
1988 JBE
1989a IJVBM
1989b IJVBM
Liedtka
1989a RCSPP
Liedtka
1989b JBE
Theory
Theory
Theory
Survey
Survey and
interviews
Survey and
interviews
Survey and
Interviews
Survey
Survey and
interviews
Survey
NA
NA
NA
Enz
Enz
NA
NA
NA
162 employees of food-processing company
447 corporate employees
PVQ
18 managers at 2 firms
PVQ
18 managers at 2 firms
Enz
Hofstede
PVQ;
Kilmann &
Saxton
Enz
PVQ
OCP
343
1990 IJVBM
1990a JBE
1991 AMJ
Survey
Survey
Survey
1991 JBE
PVQ
NA
1992 Organizational
Dynamics
1994 AMJ
1994 JBE
Survey and
interviews
Content
analysis
Interviews
Survey
Survey
OCP
1,157 managers in 15 firms in 4 industries
Scott; PVQ 407 marketing managers
NA
(continued)
344
Table 2 Continued
Author(s)
Citation
Method
1994 SMJ
Survey
1995 AMJ
Wartick
Pinder, Stackman, & Connor
Wimbush, Shepard, &
Markham
Content
Analysis
Survey and
Method
Survey
Theory
Survey
Instrument
Sample
Nohria &
Ghoshal
NA
RVS
NA
ECQ
Note. AMJ = Academy of Management Journal; PVQ = Personal Values Questionnaire; ASQ = Administrative Science Quarterly; CMR = California Management Review;ASQ = Administrative Science Quarterly; RVS = Rokeach Values Survey; HRM = Human Resource Management; AMR = Academy of Management Review; IJVBM = International Journal of Values-Based Management; JBE = Journal of Business Ethics; OCP = Chatman & Caldwells Organizational
Culture Profile; SMJ = Strategic Management Journal; AOM = Academy of Management.
345
Although organizational values have been studied for decades, this literature blossomed with the introduction of the term organizational culture (Pettigrew, 1979). In this body of literature, organizational culture is
recognized as being highly related to values. Broms and Gahmberg (1983)
articulated a definition of organizational culture as the collection of central values hidden in the shared myths and symbols of that domain
(p. 482). Deal and Kennedy (1982) and Schein (1985) discussed culture as
the existence of shared meanings, beliefs, and values, with values at the
core, and Liedtka (1989a, 1989b) and Tichy (1982) defined organizational
culture as shared values. Although definitions of culture vary as to the
importance placed on values, most mention culture and values in the same
breath.
Values at the organizational level have been operationalized in myriad
ways. Attempts at measurement include instruments by England (1967b),
Enz (1988), and OReilly, Chatman, and Caldwell (1991). In addition to
these explicit attempts to measure organizational values, others have
looked at similar theoretical constructs, including work motifs (Blau &
McKinley, 1979), organizational ethical climate (Victor & Cullen, 1988),
and philosophy toward corporate social responsibility (Aupperle, Carroll, &
Hatfield, 1985). These measures are based on different theories but appear
to tap into a similar theme. It would be interesting to see how these different measures correlate within and among organizations. Would they have
a high level of correlation, or could one discriminate between them?
Research at the organizational level primarily has been concerned with
developing theory (Quinn & McGrath, 1985) and valid measures of the
construct (Enz, 1988), determining whether organizations truly have values that can be deciphered (Kabanoff, Waldersee, & Cohen, 1995;
OReilly et al., 1991), determining the sources (Chatman & Jehn, 1994;
Hambrick & Mason, 1984) and changes (Wiener, 1988) of those values,
and determining whether such values produce economic returns for the
firm (Enz & Schwenk, 1989). Some of this research has noted that excellent organizational performance is a function of shared values (Deal &
Kennedy, 1982; Peters & Waterman, 1982). This has spurred an active and
still open debate as to whether shared values can be empirically linked to
organizational performance (Hambrick & Brandon, 1988). One final
example of organization level research is Nohria and Ghoshals (1994)
attempt to relate shared values to governance structures.
Institutional Values (No. 3)
(text continues on p. 349)
346
Table 3
Institutional Values (3)
Author(s)
Citation
Method
Instrument
Sample
Tagiuri
Guth & Tagiuri
England
England, Agarwal, & Trerise
Pennings
DeSalvia & Gemmill
Lodahl & Gordon
1965 ASQ
Survey
1965 HBR
Survey
1967a, 1967b AMJ
Survey
1971 Industrial Relations Survey
1970 ASQ
Survey
1971 AMJ
Survey
1972 ASR
Survey
Sikula
1973 PPM
Survey
AVL
AVL
PVQ
PVQ
Pennings
PVQ
Lodahl &
Gordon
RVS
1974 AMJ
Survey
PVQ
Feather
Cavanagh
Blau & McKinley
1975 Book
1976 1998 Book
1979 ASQ
1981a Psychological
Reports
1983 CMR
Survey
Theory
Content
analysis
Survey
RVS
NA
NA
NA
PVQ
Content
analysis
Content
analysis
Survey
NA
NA
PVQ
1983 SMJ
1984 CMR
Erez
1986 Journal of
Management
Schmidt & Posner
1987 PAR
Frederick & Weber
1987 RCSPP
Scott & Hart
1989 Book
McCabe, Dukerich, & Dutton 1991 JBE
Frederick
1992 BEQ
Posner & Schmidt
1992b CMR
Author
assertion
Survey
Survey
Theory
Survey
Theory
Survey
1992 IJVBM
Experiment
1993 IJVBM
1993 IJVBM
1993 IJVBM
1993 IJVBM
1993 JBE
Theory
Theory
Theory
Survey
Survey
1994 AMJ
1994 IJVBM
1995 Conference
paper
Naumes, Boshoff, & Naumes 1995 IJVBM
Survey
Theory
Survey and
method
Survey
NA
PVQ
RVS
NA
RVS
NA
PVQ
Miller &
Engemann
NA
NA
NA
PVQ
Singhapakdi
& Vitell
OCP
NA
Ryan &
Gist
AVL
NA
NA
NA
1,060 managers from the American Management Association
492 U.S. marketing practitioners
1,157 managers in 15 firms in 4 industries
NA
185 shareholders and 37 executives
126 South African managers, 412 U.S. entrepreneurs
(continued)
347
Table 3 Continued
348
Author(s)
Aquino
Citation
1995 IJVBM
Method
Survey
Instrument
Aquino;
KilmannSaxton
Sample
Administrative Science Quarterly; AVL = Allport, Vernon, and Lindzey (1960) values measure; HBR = Harvard Business Review; AMJ = Academy of Management Journal; PVQ = Personal Values Questionnaire; ASR = American Sociological Review; PPM = Public Personnel Management; RVS = Rokeach Values Survey; CMR = California Management Review; SMJ = Strategic Management Journal; PAR = Public Administration Review; JBE = Journal of Business
Ethics; BEQ = Business Ethics Quarterly; IJVBM = International Journal of Values-Based Management; OCP = Chatman & Caldwells Organizational Culture Profile.
349
Unlike individual and organizational values, the literature on institutional values is not easily categorized. The literature is diverse and lacks
integration and specificity. Many authors work with institutional values
but do not specify that they are operating at the institutional level.
Scholars working at this level of analysis generally have provided
descriptive studies examining the values of institutions such as labor
(England, Agarwal, & Trerise, 1971; Frederick & Weber, 1987), management (England et al., 1971; DeSalvia & Gemmill, 1971; Frederick &
Weber, 1987; Lusk & Oliver, 1974; Pennings, 1970; Posner & Schmidt,
1984, 1992b; Sotto & Kohls, 1990), science (Guth & Tagiuri, 1965), education (Posner & Munson, 1981a; Robb, 1993), shareholders (L. Ryan &
Gist, 1995), not-for-profits (Vinten, 1994), industrial sectors (Erez, 1986),
the public sector (Vinten, 1993), health care (Maher & Ford, 1993), architecture (Blau & McKinley, 1979), and correctional facilities (Aquino,
1995).
Societal Values (No. 4)
350
Table 4
Societal Values (No. 4)
Author(s)
Citation
Williams
F. R. Kluckhohn &
Strodtbeck
Steele & Redding
Instrument
Sample
NA
NA
Kluckhohn & 5 diverse communities in the Southwestern U.S.
Strodtbeck
NA
Campaign speeches of Roosevelt, Stevenson, and Dewey
1971 AMJ
Theory
Survey and
field study
Content
analysis
Survey
1974 JAP
Survey
PVQ
Rokeach
Feather
Hofstede
1974 POQ
1975 Book
1976 JAP
Survey
Survey
Survey
Cavanagh
Whitely & England
1976/1998 Book
1977 AMJ
Theory
Survey
RVS
RVS
Gordon
SPV &
SIV
NA
PVQ
Hofstede
1980 Book
Survey
1980 Personnel
Psychology
1981 APSR
1982 MIR
Survey
Gordon
SPV &
SIV
PVQ
Survey
Survey
Inglehart
AVL
Inglehart
Badr, Gray, & Kedia
1960 Book
1961 Book
Method
PVQ
NA
Managers: 862 U.S., 301 Japan, 161 Korea, 484 India,
282 Australia
372 middle level managers from 40 nationalities
1983 Personnel
Psychology
1985 APSR
Survey and
method
Survey
Picken
Schwartz & Bilsky
DeMaria
Kahle, Poulos, & Sukhdial
Rokeach & Ball-Rokeach
1987 JBE
1987 JPSP
1988 IJVBM
1988 JAR
1989 American
Pyschology
1989 Book
1989 IJVBM
1989 IJVBM
Theory
Survey
Theory
Survey
Survey
1990 ASQ
Theory
Theory
Survey
Hofstede, Neuijen,
Ohayv, & Sanders
Francesco & Taylor
1990 IJVBM
Survey and
interviews
Survey
1990 IJVBM
Survey
1990 JPSP
Survey
Korukonda
Schwartz
Yavas & Yasin
1991 IJVBM
1992 Book chapter
1992 IJVBM
Survey
Survey
Survey
RVS
Inglehart &
RVS
NA
RVS
NA
LOV
RVS
NA
NA
Yasin,
Zimmerer,
Green
Hofstede
1,295 employees (nonmanagers and managers)
351
Francesco & 71 Hong Kong business managers and 21 U.S. MBA students
Taylor
Yankelovitch White-collar employees: 156 Filipino and 105 U.S.
et al.
RVS
Various groups from Germany, Israel, US, Finland, Australia,
Hong Kong, and Spain
Buchholz
65 U.S. firms, 30 Indian firms
Schwartz
Approximately 200 individuals in each of 20 diverse countries
Flowers,
145 professional managers in Saudi Arabia
Hughes,
Myers, &
(continued)
352
Table 4 Continued
Author(s)
Connor, Becker,
Kakuyama, & Moore
Sokoya
Strong & Weber
Naumes & Naumes
Wartick
Naumes, Boshoff, & Naumes
Citation
Method
Instrument
Sample
1993 AICM
Survey
Myers
RVS
1993 IJVBM
1994 IJVBM
1994 IJVBM
1995 Conference paper
1995 IJVBM
Survey
Theory
Survey
Survey
Survey
PVQ
NA
AVL
RVS
AVL
Note. AMJ = Academy of Management Journal; PVQ = Personal Values Questionnaire; JAP = Journal of Applied Psychology; POQ = Public Opinion Quarterly; RVS = Rokeach Values Survey; APSR = American Political Science Review; MIR = Management International Review; AVL = Allport, Vernon, and
Lindzey (1960) values measure; JBE = Journal of Business Ethics; JPSP = Journal of Personality and Social Psychology; IJVBM = International Journal of
Values-Based Management; JAR = Journal of Advertising Research; LOV = Kahles List of Values; ASQ = Administrative Science Quarterly; AICM = Advances in International Comparative Management.
353
Global values are the most understudied of all the levels. This literature
offers one of the better opportunities for future research but will require
more creative techniques than the study of values at other levels of analysis. Perhaps because of the globalization of economies, or because of the
development of such standards as the CERES Principles and Caux Round
Table Principles, theoretical banter about the existence of global values is
beginning to occur with regularity (Getz, 1995; Washbourn, 1992). There
is a long history of conjecture regarding the fact that at an abstract level,
values exist that are common to the entire globe. For example, Trevino and
Nelson (1995) suggested that the prescriptions Thou shalt not kill and
Thou shalt not steal are universal. They further argued that the golden
ruleDo unto others as you would have them do unto youappears in
the teachings of every major religion in the world. Donaldson (1989)
argued the existence of hypernorms, which are similar to universal values. By interviewing influential people around the globe, Kidder (1994)
identified global values such as love, truthfulness, fairness, freedom,
unity, tolerance, responsibility, and respect for life. Schwartzs (1992)
results demonstrated certain value similarities across the globe.
Another recent example of global values is offered in Fredericks
(1995) book Values, Nature and Culture in the American Corporation.
Although oriented toward a discussion of values in business, the book suggested that one source of business values is natural phenomena. Certain
values are revealed in biological processes, and these values are reflected
in business. Because the source of the values is nature, it is fair to claim
that they are global.
Either because of a lack of theory or the difficulty in measuring global
values, empiricists have yet to take up the challenge of testing the existence of global values. Warticks (1995) study demonstrating little difference in societal values suggested that there may indeed be commonly held
global values. However, because the design was not intended to measure
global values, Warticks results only provide empirical results upon which
to build further research.
Personal and Organizational Values (No. 6)
354
Table 5
Global Values (No. 5)
Author(s)
Citation
Method
Instrument
Sample
1987 JPSP
1989 Book
1990 JPSP
Survey
Theory
Survey
RVS
NA
RVS
Frederick
1991 JBE
NA
Schwartz
Frederick
Washbourn
Kidder
Frederick
Getz
Content
Analysis
Survey
Theory
Theory
Interviews
Theory
Theory
Schwartz
NA
NA
NA
NA
NA
Note. JPSP = Journal of Personality and Social Psychology; RVS = Rokeach Values Survey; JBE = Journal of Business Ethics; BEQ = Business Ethics Quarterly; IJVBM = International Journal of Values-Based Management.
355
The intersection and relation between personal values and organizational values is the most popular of all the interlevel categories. The majority of the studies in this area examine the causal relation between personal
values and organizational values. These researchers have been particularly interested in understanding the relation between executive values
and organizational decision making. It is theorized that organizational
values will be created or reinforced through these decisions (Schein,
1985). One of the first such examinations was by Guth and Tagiuri (1965),
who noted that the values held by management have profound influence
on the strategic decisions of the organization. Other examples of the
analysis of values and decision making abound (Brunson, 1985; Clare &
Sanford, 1979; England 1967a, 1967b, 1975; Sikula, 1971; Sturdivant &
Ginter, 1977).
Despite the prevalence of this literature in the early and middle 1970s
(e.g. Andrews, 1971), the addition of Hambrick and Masons (1984) work
stressing the importance of values in executive decision making was pivotal in bringing this topic into mainstream management literature. The
addition of Hambrick and Brandon (1988) further solidified the role of
managerial values in organizational decision making and outcomes.
Some studies have examined the role organizations play in modifying
personal values. Such studies in organizational socialization (Hinrichs,
1972; Van Mannen & Schein, 1979) have demonstrated that organizations
do modify the values of their members. In either case, measures of both
organizational values and individual values are important. Regardless of
the causal direction, creative research solutions are needed to examine the
interaction between the individual and the organization.
In response to this requirement, scholars such as Enz (1988) have used
more qualitative methods to reveal the interaction. In her discussion of
value congruity and intraorganizational power, Enz (1988) conducted 81
interviews and administered 356 surveys. This triangulation of methods
helped Enz discover that perceived values similarity led to greater intraorganizational power, whereas actual values similarity did not. Liedtka
(1989b) also used a combination of instruments in her discussion of individual and organizational value systems. Although the sample was small,
the addition of interviews to her survey data was critical in elucidating that
organizational values have both process and content elements.
A comparison of articles using a combination of instruments (qualitative and quantitative) suggests that such a combination is likely to yield
results that are more sensitive to levels of analysis issues.
(text continues on p. 359)
356
Table 6
Individual and Organizational Values (No. 6)
Author(s)
Citation
Method
Instrument
Barnard
Selznick
Clark
White & Ruh
Connor & Becker
Pettigrew
Posner & Munson
Van Mannen & Schein
Beyer
Hambrick & Mason
Posner, Kouzes, & Schmidt
1938 Book
1957 Book
1970 Book
1973 ASQ
1975 AMJ
1979 ASQ
1979 HRM
1979 ROB
1981 Book chapter
1984 AMR
1985 HRM
Theory
Theory
Case Study
Survey
Theory
Theory
Review
Theory
Theory
Theory
Survey
NA
NA
NA
RVS
NA
NA
NA
NA
NA
NA
Posner,
Kouzes, &
Schmidt
Miles
1987 Book
Enz
1988 ASQ
R. Miller
Sankar
Freeman, Gilbert, & Hartman
Enz
1988 IJVBM
1988 IJVBM
1988 JBE
1989a IJVBM
Grounded
theory
Survey and
interviews
Theory and
review
Theory
Theory
Theory
Survey
Sample
NA
NA
Antioch, Reed, and Swarthmore Colleges
2,755 employees of six Midwest firms
NA
NA
NA
NA
NA
NA
1,498 managers from the American Management Association
25 Insurance companies
Enz
NA
NA
NA
NA
NA
Enz
NA
NA
NA
162 employees of food-processing company
Enz
1989b IJVBM
Liedtka
1989a RCSPP
Liedtka
1989b JBE
1991 AMJ
Survey and
interviews
Survey and
interviews
Survey and
interviews
Survey
Survey
Survey w/
vignettes
Survey
1991 JBE
1991 JBE
1992a IJVBM
Theory
Survey and
interviews
Survey
1992 IJVBM
1992 Organizational
Dynamics
1993 JBE
Survey
Interviews
1994 Personnel
Psychology
1995 IJVBM
Survey
Enz
PVQ
18 managers at 2 firms
PVQ
18 managers at 2 firms
Enz
Enz
Harris
OCP
NA
PVQ
Posner &
Schmidt;
OReilly
RVS
NA
NA
18 managers at two firms
1,060 members of American Management Association
Survey
Posner,
1,059 members of American Management Association
Kouzes, &
Schmidt
CES
171 job applicants and 44 recruiters
Theory
NA
NA
357
(continued)
358
Table 6 Continued
Author(s)
Fairholm
Citation
1995 IJVBM
Method
Theory
Instrument
NA
Sample
NA
Note. ASQ = Administrative Science Quarterly; RVS = Rokeach Values Survey; AMJ = Academy of Management Journal; HRM = Human Resource Management; ROB = Research in Organizational Behavior; AMR = Academy of Management Review; IJVBM = International Journal of Values-Based Management;
JBE = Journal of Business Ethics; PVQ = Personal Values Questionnaire; OCP = Chatman & Caldwells Organizational Culture Profile; CES = Comparative
Emphasis Scale.
359
The remaining categories (personal and institutional, personal and societal, personal and global, organizational and institutional, organizational
and societal, organizational and global, institutional and societal, institutional and global, and societal and global) are discussed together. This
combination is due to the fact that there are few articles in these categories.
In fact, the total number of articles in the management literature that fall
into these nine categories is fewer than the number of articles written on
the interaction between individual and organizational values. Not only are
there fewer articles, but, in some categories, there are no empirical
articles.
The scarcity of articles dealing with the interaction of the higher levels
of analysis is due to the fact that little work has been directed at developing
methods of measuring values at these levels. Thus, we are left with articles
that are either experimental or are initial attempts at developing theory.
However, the interaction discussions in some of these articles are quite
useful. One example is Getzs (1995) examination of the relation between
ideologies and international codes of conduct.
One of the crucial advances in any research field is to clearly define its
central construct. With the proliferation of research on values across the
social sciences involving hundreds of research efforts, it is not surprising
to find multiple definitions of the construct. Thus, many argue (e.g., Brunson,
1985; Clare & Sanford, 1979) that the values construct is still not well
defined. Nevertheless, given our review of the literature, we agree with
Connor and Becker (1994) and Schwartz and Bilsky (1987) in stating that
the values construct is fairly well defined. A listing of some of the more
well accepted definitions is found in Table 8.
Included in these definitions is a crucial distinction made by Rokeach
(1973) between instrumental values and terminal values. Terminal values
are ends unto themselves, whereas instrumental values are means to an
end. Although acknowledging the various definitions, Schwartz and Bilsky
(1987) suggest that these definitions have the following threads in common: According to the literature, values are (a) concepts or beliefs, (b)
about desirable end states or behaviors, (c) that transcend specific
360
Table 7
Framework Elements (Nos. 7-15)
Author(s)
Citation
Method
Instrument
Sample
Theory
Theory
NA
NA
NA
NA
1976 JAP
Survey
1988 IJVBM
Theory
Gordon
SPV &
SIV
NA
1992 BEQ
Theory
NA
NA
Organizational and
Institutional (10)
Stinchcombe
Dibble
Meyer, Rowan & Associates
Kimberly & Miles
Theory
Theory
Theory
Theory and
review
Theory
Theory
Survey
NA
NA
NA
NA
NA
NA
NA
NA
NA
NA
OCP
NA
NA
1,157 managers in 15 firms in 4 industries
DeMaria
Beyer
Gordon
Chatman & Jehn
NA
Organizational and
Societal (11)
Bendix
Sutton, Harris, Kaysen, &
Tobin
Crozier
Chatov
Beyer
Picken
Scott & Hart
Hofstede, Neuijen,
Ohayv, & Sanders
Hofstede
1956 Book
1956 Book
Theory
Theory
NA
NA
NA
NA
1964 Book
1973 Book chapter
1981 Book chapter
1987 JBE
1989 Book
1990 ASQ
NA
NA
NA
NA
NA
Hofstede
NA
NA
NA
NA
NA
1,295 employees (nonmanagers and managers)
1997 Book
Theory
Theory
Theory
Theory
Theory
Survey and
interviews
Multiple
Organizational and
Global (12)
Frederick
1992 BEQ
Theory
NA
NA
Institutional and
Global (14)
Frederick
1992 BEQ
Theory
NA
NA
1987 JPSP
1990 JPSP
Survey
Survey
RVS
RVS
Survey
Schwartz
Schwartz
361
Note. ROB = Research in Organizational Behavior; IJVBM = International Journal of Values-Based Management; JAP = Journal of Applied Psychology;
BEQ = Business Ethics Quarterly; AJS = American Journal of Sociology; AMR = Academy of Management Review; AMJ = Academy of Management Journal; OCP = Chatman & Caldwells Organizational Culture Profile; JBE = Journal of Business Ethics; ASQ = Administrative Science Quarterly; JPSP = Journal of Personality and Social Psychology; RVS = Rokeach Values Survey.
362
Table 8
Common Definitions of Values and Value Systems
Author(s)
Definition
C. Kluckhohn,
1951, p.395
Senger,
1971, p. 416
A personal value structure is a hierarchy of competing, fundamental life directions which act as criteria for psychological
behavior.
Sikula,
1971, p. 281
Rokeach,
1973, p. 5
Values may be thought of as global beliefs about desirable endstates underlying attitudinal and behavioral processes.
Hofstede,
1980, p. 19
Enz,
1988, p. 287
Hambrick & Brandon, A broad and relatively enduring preference for some state of
1988, p. 5
affairs.
situations, (d) guide selection or evaluation of behavior and events, and (e)
are ordered by relative importance (p. 551).
However, although we argue that the definition of values is fairly well
articulated, confusion persists at macro levels of analysis.
363
364
365
366
367
368
RECOMMENDATIONS
Our review of the values literature prompts us to make the following
seven recommendations.
Be Knowledgeable of and Build on Prior Research
Too much of the values research ignores what has been done in the past.
This includes research employing new scales without pointing out the
369
370
Results of the [values] survey were fed back and discussed, and on the basis
of these results the company initiated a number of programs involving
awareness training and career planning. Wives were involved more closely
in their husbands career/life discussions and plans. Perhaps the most significant development resulting directly from the application of the value
survey was the participantsclarification of just what their own values were.
As this particular firm discovered, if an organizations management decides
to work from a value-conscious strategy, some good people may be lost as a
consequence of the change and of their own new awareness. Some of the
participants in the program began to question why they were in accounting;
a few became teachers and one left to go fishing by a lake. But those who
remained and took part in a series of life planning laboratories not only
clarified their life goals and career objectives, but developed a heightened
commitment to the firm and to the profession. They also understood each
othersmotivations better, and thus communications improved. (pp.28-29)
This account provides interesting insights into the advantages and dangers
of discussing values in the workplace. To what extent is this type of activity occurring in todays business organizations?
Use Greater Imagination in Research Methods
Although this suggestion might be seen to conflict with the first one, it
does not. Innovative research develops new instruments, methods, or
knowledge based on an understanding and explication of the weaknesses
in former methods. Imagination requires that we ask important questions,
such as, who are the keepers of macro values? Is it management, employees, boards of directors, owners, or someone else? Perhaps the answer to
this question suggests moderators of values, such as power, age, or
industry.
Once we have determined the locus of macro values, how do we study
them? Imagination is required here as well. We suggest that studying values at different levels requires different methodologies. At the organizational level, some have attempted to study mission statements (David,
1989). In addition, it has been suggested that an organizations true identity or values can only be examined when that organization has difficult
times: Only when operations need to be cut will the leopard reveal its true
spots. This suggests research examining the actions of organizations
experiencing rough periods. Such a theoretical perspective also could be
tested at other levels of analysis. Perhaps this also could be said of individuals or societiestheir true values are manifest during difficult times.
Although Americans consistently rank honesty as their top value
(Rokeach, 1973), the argument could be made that the latest presidential
371
crisis reveals that Americans value a comfortable life and privacy over
honesty.
One innovative piece of research using this technique was performed
by H. Miller and Engemann (1992), who simulated a bank crisis to learn
the true values of the institution. They noted that Crisis situations do not
lend themselves to explicit discussions about values. However, they do
illustrate how the core values of institutions and decision-makers manifest
themselves in decisions made under pressure (p. 41).
Imagination also can be seen in a recent study done by L. Ryan and Gist
(1995) at the institutional level. Their study assessed the values of shareholders by surveying the individual shareowners. Although this technique may seem obvious, it was unique in that shareholders are often
ascribed opinions and values derived from experts who do not own any
stock. Instead of finding the stereotypical, short-term oriented, profitmaximizing shareholders, they found that shareholders valued not only
short-term financial performance, but also long-term financial health, and
the firms performance with regard to other stakeholders.
We also find it interesting that in spite of Rokeachs (1985) declaration
that Most people do not know, and are unable to articulate, their value priorities (p. 166), the vast majority of research on values uses self-report
data. We suggest that more research use other peoples evaluations of participants values. In a recent study, Agle, Hayibor, and Roman (1998)
found that evaluations of CEO values by members of the top management
team are predictive of organizational phenomena, whereas the CEOs
evaluation of her or his own values is not. This suggests that having other
people evaluate participants values may be fruitful.
Nevertheless, having other people rate participants values also carries
with it its own problems. For example, evaluators view participants values through their own values lens. Thus, such an evaluation is not completely objective. Also, in many circumstances, self-selection already has
occurredwe tend to surround ourselves with people whose values are
similar to ours. Therefore, the variance of values may be restricted. How
does this skew the results? It would be interesting to have very different
groups (with different values) rate the values of corporate managers. In
this respect, it is instructive to look at Rokeach (1973), Kilmann (1981),
and Ravlin & Meglino (1987b), all of whom used projective techniques in
their research.
Use Multiple Methods in the Measurement of Values
372
It would be very interesting to see if multiple methods would provide similar measures or if we would find patterns of differences.
Develop Theory For, and Do, Longitudinal Studies
Although this is a fairly standard admonition at the end of research articles in almost all fields of study, it is particularly important for the understanding of values in that Rokeach (1973, 1974) and Hambrick and Brandon
(1988) argued that values are enduring. The following discussion illustrates the conflicting evidence of the enduring quality of values and makes
specific recommendations for future research.
In their recent commentary on the values literature, Connor and Becker
(1994) concluded that values are relatively stable over time. This conclusion echos the findings of Rokeach and Ball-Rokeach (1989) and Posner
and Schmidt (1992b), who found that the values of American adults and
managers, respectively, are fairly stable over many years. Feather (1975)
also found that the values of students remained relatively stable through
college. Concerning his study of American values over a 13-year period,
Inglehart (1985) remarked that The stability we observe is absolutely
phenomenal (p. 110). However, Inglehart (1985) explicitly noted level of
analysis considerations in observing that this stability is at the societal
level, whereas much greater fluctuation is found at the individual level.
Indeed, the findings on value stability are very mixed.
A great deal of research has documented changes in values. Such data
come from a few longitudinal studies, historical studies, and experimental
studies. In historical studies (looking at values data collected in various
373
ways at various points in time), and while noting the relative stability of
values, Rokeach and Ball-Rokeach (1989) and Posner and Schmidt (1992b)
noted value changes in their data. Rokeach (1985) also found that age has
a significant effect on valuesthe values of each successive generation
are somewhat more different than those of preceding generations. Inglehart (1981) also found intergenerational change, although he could only
speculate as to whether this change is based on aging or cohort effects.
Longitudinal studies of socialization processes also have produced evidence of value change. Studies often have shown that job experience can
change work values. Rosenberg (1957) and Hinrichs (1972) found that
work values of college graduates (undergraduate and Ph.D. respectively)
change to become more consistent with their initial occupations or institutional type. Several studies also have demonstrated that values change to
resolve conflicts between professional and bureaucratic values (Kramer,
1968; G. A. Miller & Wager, 1971).
In reporting his own experimental research demonstrating value
change through computer feedback, Rokeach (1975) outlined a number of
other experiments showing value changes based on experimental intervention. Furthermore, in what is arguably the most interesting study in the
area of values research, Ball-Rokeach, Rokeach, and Grube (1984)
manipulated the values of TV viewers in three cities in Washington state.
They were able to change peoples value hierarchies and subsequent
behavior (giving money to advocacy groups 2 to 3 months later) with a
30-minute TV program.
Thus, we see evidence of value stability and value change. Some of
these contradictory or complimentary findings (depending on ones interpretation) are attributable, as suggested by Inglehart (1985), to different
levels of analysis. They also can be seen in relative terms: Is the values
change considerable or slight? However, we argue that the different
results also are a result of a theoretical gap and present measurement techniques. It appears that neither current theory nor measures force respondents to decipher between their general, life-long values and their current
value priorities. These may be two very different things. For example, several studies show that student values and adult values are different. In one
study, adults ranked family security number one, whereas college students
ranked it number nine. Does this reflect a significant value change or simply a reordering of priorities based on life stage? We think ferreting out
this difference would be meaningful.
374
In this context, one must ask, To what extent are values stable, or
developmental? Maslow (1954) argued for a developmental model of
values based on a hierarchy of needs. Indeed, Rokeach (1973) also noted
that, to a large extent, values are the cognitive representation of needs
(p. 48). Such an approach to values allows for reconciliation of the two
concepts enumerated previously. Values can be seen as relatively stable
throughout life, based on each individuals hierarchy of values. Nevertheless, these values will be prioritized at different life stages based on their
relative need. Inglehart (1981, 1985) suggested such an approach to values in theorizing two drivers of value changessocialization and deprivation. Deprivation, or scarcity as the economists refer to it, suggests that
humans place greater value on things in short supply. Thus, individuals
who have an abundance of something tend to undervalue it, although they
value it in absolute terms.
Two examples illustrate. First, in attempting to understand why city
managers had ranked ambition lower than other executives, and lower
than they had expected, Schmidt and Posner (1987) interviewed 20 of
them. These executives explained that to be ambitious in a personal sense
was no longer important to them because they had already become city
managers, thus achieving their major career goal. One could speculate
that these managers still valued ambition very highly in an absolute sense
(e.g., they would encourage their children to be ambitious and would promote ambitious workers) but found it to be less important for them given
their accomplishments. Second, in explaining some of the changes in
American values between the 1960s and 1980s, Rokeach and BallRokeach (1989) noted two significant changes. The first is a decrease in
the value of national defense. They attributed this to the end of the Vietnam War and suggested that Americans have devalued it because they do
not sense it as great a need. Interestingly, however, they seem blind to the
same phenomenon when applied to a large decrease in the value of equality. Although certainly not where it needs to be in society, it would be hard
to argue that equality was not greater in 1981 than in was the 1960s. Thus,
perhaps equality has been devalued because people see it as not being as
scarce as it once was. Therefore, we suggest greater theoretical and
empirical attention to value stability and change.
In addition, although we have some evidence of how values change
upon initial introduction into organizations, we have very little information about value change or stability throughout managerial careers. For
example, an interesting study might look at Hambrick and Fukutomis
(1991) theory on the seasons of a CEOs tenure and see how CEO values
375
change over that time period. In light of recent statements about Mellon
Banks refusal to accept a buyout from Bank of New York, it appears that
Frank Cahouets (Mellon Bank CEO) values have changed over time from
pure profit maximization to a greater emphasis on employees and community. Perhaps this reflects Maslows (1954) hierarchy. At the outset, CEOs
have to value performance because they have to show their worth. Then,
they are able to move up to more self-actualizing values that would probably include things like employee morale and helping the community.
Perform Cross-level Research
376
CONCLUSION
Research on the role of values in organizations continues to expand at
an increasing pace. Because of this explosion, confusion often exists. To
add some order to this research, this article presents a framework that
allows researchers to place their work in a more specific area of this broad
field. Our attempt to clarify the values literature mirrors similar attempts
by Wood (1991) to clarify the Corporate Social Performance (CSP) literature, by Weber (1992) to clarify the literature involving ethics vignettes,
and by Walsh (1995) to clarify the literature on cognition. Wood (1991)
developed a CSP sorting framework using three levels of analysis: individual, organizational, and institutional. Walsh (1995) sorted the cognition literature into four levels of analysis: individual, group, organization,
and industry. In addition to contributing a framework, this article provides
a service for the extant literature by sorting it according to that framework.
Furthermore, the resulting tables allow researchers an opportunity to see
the trends in research methods, instruments used, samples, and preferred
publication outlets.
By removing some of the confusion that exists in the current literature,
it is hoped that this article will encourage greater efforts at understanding
the important role that values play in organizational life. Furthermore,
with greater attention to levels issues, the research being conducted at the
higher levels of analysis will soon be as prolific and rich as it is at the individual level of analysis.
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