Your industry is changing.

Will you follow or lead?

Disruptive change
is accelerating.
The average lifespan of a corporation
on the S&P 500 is shrinking.
A corporation drops out of the S&P 500 and is replaced
once every two weeks. Our analysis shows that by

2030, most of todays most valuable corporations will

fade away or get acquired. Whats your strategy for
being one of the few to survive and thriveor to become
one of the successful upstarts?

Were Innosight. Were a

new kind of strategy firm.
We go beyond traditional analytic consulting approaches
to help enterprises "discover the unknown. We help
leaders identify opportunities and markets that don't yet
exist. We merge boardroom-savvy counsel with handson collaboration. We aspire to transform enterprises,
leaving them and their leaders with capabilities to thrive
over the long term.

We give enterprises
the confidence to
transform.
Transformation can seem daunting, but its not
about starting over. Its about building on what
makes your company great and creating a new
future at the same time. We provide organizations

with the tools to overcome the barriers standing in

the way of growth and renewal.

Were
Innosight.
Were a new
kind of
strategy
firm.

We devise creative
strategies for growth.
Our approach to strategy is grounded in decades

of research and market-tested approaches to

how leaders can anticipate disruptive market
shifts and spot nontraditional competitors. We
take a future back approach and work with

leaders to create a long-term vision for their

enterprise. We then collaborate on the strategic
plan to make transformation happen.

We build new
innovation capabilities.
Companies often have the will to innovate but lack

the capabilities to do it successfully. We evaluate

innovation readiness and benchmark against best
practices. We then work with leaders and their
teams

to

build

the

systems,

culture,

and

organizational structures that enable reliable and

repeatable innovation. We have helped leaders of
some of the worlds most innovative companies to
improve industry-leading performance.

We accelerate
new ventures.
Companies often perceive that they lack great ideas.
They dont. What they lack is the capability to shape a
great idea into a business. We help leaders spot the
most promising ideas, shape them into powerful
business models, and launch new businesses into the
market, while minimizing risk and improving the odds of
success.

We help leaders
and their enterprises
achieve lasting impact.
Weve worked with Johnson & Johnson P&G Unilever

Coca-Cola Medtronic Time Warner VF Corp SingTel

Kraft LG Electronics Siemens Citi Dow Corning
Singapore Economic Development Board McKesson
Intel Ayala Group DonorsChoose.org and many other

leading enterprises and institutions.

Innosight has developed a

methodology to think through
business models in a systematic way.
Omar Ishrak, CEO, Medtronic

Heart disease is the #1 one killer in India. Millions die due

to lack of access to treatments. The world's largest maker
of medical devices called on Innosight to create a new
business model that would expand access to pacemakers.
Medtronics Healthy Heart for All venture is based on an
industry-first financing model for pacemakers and is being
scaled up across other emerging economies. The program
won a 2013 Edison Award for best new funding model.

Innosight has been a close partner

in P&G's innovation transformation.
A.G. Lafley, CEO, Procter & Gamble

Innosight helped Procter & Gamble dramatically improve its

innovation success rate, moving from about 15% to over 50%,
meaning about half of its new product efforts are meeting

benchmarks for success. Over the decade of the 2000s,

P&G's revenue more than doubled and profits quintupled.

The capabilities that Innosight

brought to us remain the foundation
of our growth and innovation plan.
Bill Knowles, Syngenta

One of the worlds largest agri-businesses, Syngenta was

struggling to bring to market enough new products to

achieve consistent, organic growth. Innosight worked with
the companys global leaders to identify obstacles to
innovation, develop new capabilities, and create a new

growth plan. Over the next five years, Syngenta hit its
growth targets, increasing revenue by 45 percent and
doubling net income.

The perspective Innosight provided

opened our eyes to the possibilities of
how you do an innovative product.
Tony Posawatz, General Motors
As GM struggled to turn around, an internal startup team
turned to Innosight to help develop its go-to-market strategy
for the Chevy Volt. Our jobs-to-be-done approach helped GM

develop a powerful launch strategy that connected with

customers eager to drive this breakthrough vehicle. The Volt
was named the 2011 Motor Trend Car of the Year and is now
the worlds #1 bestselling plug-in vehicle.

Innosight helped us see our

disrupted market as an opportunity.
Rita Schaefer, Houghton Mifflin Harcourt

In 2011, publisher HMH was grappling with disruption in its

core market of textbooks, as teachers and students were
turning to smart phone and tablets for learning. Innosight

worked with HMH to respond to this disruption by organizing

the company around customers rather than products. This put
HMH in a better position to build a pipeline of both digital and
print products. By early 2012, HMH content was available on

the Nook ereader and the company had become a key partner
in Apples digital textbooks initiative .

We are passionate
about uncovering
new insights.
Our cofounder Clayton Christensen pioneered the
concept of disruptive innovation in 1997 in his book

The Innovators Dilemma. Since then weve authored

dozens of books and major articles in journals like
the Harvard Business Review and frequently speak
at industry gatherings. Our passion for exploring and

sharing new ideas is driven by our commitment to

help unleash innovation in people and organizations
around the world.

Your industry is changing.

Lead the way.

Learn more at innosight.com