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AT & T Inc.
Siranun Roddon
ACC 615
11/16/2009
AT&T Inc. 2
AT&T Inc. is the largest communications company in the United States and one of the
largest in the world. It is the no. 1 wireless provider in the United States with the largest
international coverage of any U.S. wireless carrier. AT&T has many attractive plans to offer to
consumers. Some of the popular offers are the unlimited calling mobile-to-mobile, mobile-to-
landline communities, and the rollover minutes program, which is only offered by AT&T in the
telecom industry. With the current modern technology, AT&T has one of the world’s most
advanced telecommunication networks such as, the 3G network. It provides services to many large
corporations with backing of 99.99 percents reliability. Moreover, AT&T has one of the best if the
best customer satisfaction and is widely recognized as the leader industry in providing services to
small and midsized businesses. In addition, AT&T’s IP (internet protocol) and broadband services
is one of the top providers of broadband services in the United States, providing advanced IP-based
services such as, IPTV, Wi-Fi, and satellite-based broadband. AT&T is ranked the highest for
telecommunications operator for business customers of IP services and recognized as one of the
*Pro forma revenue reflects 100 percent of AT&T Inc., BellSouth and Cingular Wireless.
AT&T Inc. 3
: 2007 2006
Financial Data 1
Operating Data
Selling/General/Administrative Expenses,
3) Market Value: Common Stock Price = $35.75 x Total Stock outstanding 6,238.75 = 223
billions
4) AT&T is a company with a tradition of delivering on their promises. Although the brand name
is very familiar and well recognized, there has been a long process before the current AT&T is
AT&T today. Back then there was a joint venture between SBC Communication and BellSouth.
The joint venture between the two companies became known as Cingular Inc. The previous
AT&T wireless was not doing so well and was later acquired by BellSouth. In December 2006,
Cingular decided to rebrand itself to the new AT&T after the acquisition. At December 31, 2006,
and for the period from December 29 through December 31, 2006, total assets and total revenues
subject to BellSouth’s internal control over financial reporting represented 27% and 0.2% of the
Company’s consolidated total assets and total revenues as of and for the year ended December 31,
2006, and total assets and total revenues subject to AT&T Mobility LLC’s internal control over
AT&T Inc. 7
financial reporting represented 36% and 0.3% of the Company’s consolidated total assets and total
revenues as of and for the year ended December 31, 2006. Their audit of internal control over
financial reporting of the Company also did not include an evaluation of the internal control over
3) Cost of acquisition and amounts of goodwill and intangible assets as record initially with the
business combination.
C). Initial business strategy for the business combination, subsequent change, and your comments
Business Strategy
expanding its products base. It provides home phone service, home and traveling Internet service,
cable TV service, exclusive right to iPhone with 3G network, and the multi-national businesses.
Year after year since the beginning of the company, it has been providing quality products with
excellence customer care. It has a mission to become the world leader telecommunication company
while connecting people around the world with its products. It is fulfilling its vision through
innovation and developing new solutions for its consumers and potential clients in the industry. In
the IP-based communications services to businesses, it is recognized as one of the leading provider
AT&T Inc. 9
company. It also provides one of the nation’s fastest 3G networks which allow people to connect
to the internet service faster than ever before. With other great products such as, Wi-Fi network,
and high speed internet access, it has become one of the top providers and subscriber by consumer
in the United States today. Still, AT&T is not stopping from expanding and creating more
products available for consumer, it has expanded into the entertainment industry by offering video
that will include next-generation television services such as AT&T U-verse TV and
AT&T DIRECTV. It is part of its "three-screen" integration strategy to deliver services across the
three screens people rely on most — the mobile device, the PC and the TV. However, as the
company continues to break new ground and delivr new solutions, delivering the high-quality
References
Reuters, T. (2009). Ten Year Summary. AT&T Inc: Key Ratios. Retrieved November 1, 2009,
from http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=
TenYearSummary&Symbol=US%3aT
http://moneycentral.msn.com/investor/invsub/results/compare.asp?Page=TenYearSummary
&Symbol=T
Reuters, T. (2009). Income Statement. AT&T Inc: Financial Statement. Retrieved November 3,
Symbol=T&lstStatement=Income&stmtView=Ann
Reuters, T. (2009). Balance Sheet. AT&T Inc: Financial Statement. Retrieved November 3,
Symbol=T&lstStatement=Balance&stmtView=Ann
AT&T Knowledge Ventures. (2007). Chairman’s letter. Retrieved November 1, 2009, from
http://www.att.com/Investor/ATT_Annual/2006/