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The following is the paper that must be written.

I have included the results of the


simulator. Please advise
In SLP2, you will again be provided the numbers to be input for each of four
decision points. For purposes of SLP2, pricing will be more conservative (lower)
than the pricing strategy reflected in the Module 1 SLP.
Assignment
Run the simulation, entering the following numbers at each of the four major
decision points:
1) Decision 1: For Years 2008-2012
a) Pricing Manual
b) Module Price - $0.13
c) Revenue to Process Improvement 5%
d) Years to Advance 5 years
2) Decision 2: For Years 2013-2017
a) Pricing Manual
b) Module Price - $0.11
c) Revenue to Process Improvement 5%
d) Years to Advance 5 years

3) Decision 3: For Years 2018-2022


a) Pricing Manual
b) Module Price - $0.09
c) Revenue to Process Improvement 5%
d) Years to Advance 5 years
4) Decision 4: For Years 2023-2025
a) Pricing Manual
b) Module Price - $0.08

c) Revenue to Process Improvement 5%


d) Years to Advance To end
NOTE: Do not change the numbers displayed in the Settings tab!
At each of the four (4) decision points above, you are required to analyze the
impact of your Module Price on market share and total profits. You are also
required to determine how process improvements yield a reduction in unit costs.
Be sure to copy tables and charts to support your analysis. You may need t use
Excel to edit the charts and tables. However, do not use figures and tables as
space fillers use these only to support your analysis.
Keys to the Assignment
The key aspects of this assignment that should be covered and taken into
account in preparing your 5-6 page paper include:
1. Include discussion and analysis of key metrics at the end of each decision point (e.g.,
among other data, be sure to include total market share, revenue, cumulative profit,
consumer net price, modular price, unit cost, etc.). As an MBA, it is your job to
identify cause and effect!
2. For each decision point, be sure to include comparative tables that include what you
believe to be the most important data. Dont merely recite the data, however
instead, analyze the data! As an MBA, what does it tell you?
3. Make recommendations. What would you have done differently as it relates to
pricing, process improvement, or other?
4. Compare and contrast the pricing decisions made in SLP1 and SLP2. Give key
metrics that demonstrate how the different pricing decisions have affected market
share, cost to the customer, cost of goods sold, revenue, profits, etc., etc.
Be sure that you retain all SLP2 notes, tables, and figures, as you will be comparing the
results of SLP2 with those of SLP3 in the next module.
**** NOTE: The 5-6 page requirement includes written analysis and all supporting tables,
figures, and graphics. However, it does not include Cover or Reference page. Be sure to
adhere to the TUI Writing Guide for formatting of all papers. If you are unsure how to
complete a financial analysis, please review the following sample report:
http://www2.uhv.edu/kuangy/acct6351/Sample%20Projects/sample%20project%20with
%20pro%20forma%20%20analysis.pdf
Also refer to the following source on business writing:
OHara, C. (2014, November 20). How to improve your business writing. Harvard Business
Review. Retrieved from https://hbr.org/2014/11/how-to-improve-your-business-writi
Your paper will be evaluated based on the Rubric.

Please note the following tips and suggestions:

Include a cover page and reference page, in addition to the 5-6 pages of analysis

described above.
Include headings for all papers greater than two pages (basically all papers), but do

not use headings as "space fillers."


Cite and reference all sources that you use in your work, including those that you
paraphrase. This means include citations and quotation marks for direct quotes of
more than five words, and citations for that information which you have "borrowed" or
paraphrased from other sources.
Hints for success!
Throughout this SLP, you will be asked to make business decisions under
conditions of incomplete information and uncertainty. To do so, you will need to
make assumptions based on what you have learned throughout the MBA program
about how markets operate. Thus, your strategies in approaching this decision
need to rely on models, financial analysis, and theories from such classes as
Economics, Finance, Accounting, Marketing, Strategy, and Quantitative Analysis.
In addition, the simulation will give you some additional market information as you
progress.
Be sure to explicitly draw on concepts and theories from the courses you have
taken throughout the MBA program. That means you need to "think like an MBA"
and use the financial data you are given. You will have to crunch some numbers
and present your data analysis professionally by creating some simple tables,
charts and graphs.

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