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PRN: 14030141085
Assignment on Coir
Industry
Submitted By:
KARTIK SHARMA
14030141085
Kurl-on
Background
Kurlon Limited, a Manipal Group Company came into existence in 1962. The
Company was then called Karnataka Consumer Products Ltd and on the 8th of
December, 1995 the company was renamed as Kurlon Limited.
Kurlon is part of the 2,000 crore Manipal Group of Companies founded by the
Pais of Manipal which is a major financial and industrial group in India. The group
has its activities spread over financial services, manufacturing, education, electronic
commerce, software services, share booking, etc. The group is headed by Mr.
Sudhakar Pai who is the Chairman of the group. Mr. Pai is on the board of several
well-known industrial, commercial and educational enterprises. Kurlon was
conceived when Mr. Pai was in Germany in 1962. He found that car seat cushions
were manufactured of rubberized coir. The manufacturer was importing curled coir
from Sri Lanka.
In India, the coir industry has developed very well, mostly in Kerala where
they produce Retted Fiber. Green husks of coconut are immersed in the salty
backwards for 10 to 12 months and the retted husk is supplied to various homes to
make Mats and Matting rolls after producing the yam from this fiber. This has
created employment to many women in the state.
Austrian technology was available to extract fiber from the dried coconut
husk and curl it into ropes and keep it in that state for minimum 3 months. When
uncurled, they become tiny springs. The cars manufactured in India in 60s were
very few in numbers. It was uneconomical to start the molded product out of the
rubberized coir to manufacture car seat cushions. After a lot of experiments and
quality control steps, Mr.Ramesh Pai thought of entering into Rubberized coir
mattress manufacturing. Thus Kurlon was born, become one of the popular
mattresses providing restful sleep to millions of Indian consumers.
Today, Kurlon has created direct employment to over 1000 people and
indirect employment to lakhs of coir workers across the sub-continent. Kurlons
success is built on a solid infrastructure and its powerful marketing strength. The
Company has 44 sales offices, which are profit centers, strategically located all over
the country. All the centers are working on trade terms. The Company products are
exported to West Asia viz; U.A.E., Qatar, Oman, Bahrain, UK, Europe, South and East
of Africa, Indian Ocean rim, SAARC, South East and Far East Countries.
USPs of IT Strategy
mySAP business suite solutions help the company in improving:
customer relationships,
enhance partner collaboration, and
create efficiencies across their supply chains and business operations.