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Production
Movie is filmed.
captures footage for bonus features based
on initial concepts and begins any necessary clearances with
DVD Production
Pre-release Planning
Based on available pre-release information (Gross Box
Office (GBO) forecast, synopsis/script, talent, theatrical
release date, etc.), Brand Marketing determines street
date and begins to identify marketing opportunities.
Finance, using Strategic
Theatrical Release
Film is released in theaters.
delivers
bonus-feature elements.
DVD Production
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APPROVAL
Technical Operations
Slide 1
mix
and solicitation
process.
positioning
and
with Finance.
Research conducts
Slide 2
at trade announce.
DVD
Pre-order Close
Deadline for accounts to submit orders to
ensure that product will arrive by street date.
Customer Service manages sales order
processing and data management for traditional
and Vendor Managed Inventory (VMI) customers.
Sales confirms account promotions, circular ads
and in-store placement.
Retail Operations determines store-level
allocation for VMI accounts based on
Category Management's comp title analysis.
Inventory Planning determines build quantities
based on customer orders, replenishment
capacity and comp titles.
Marketing Campaign
Digital Marketing campaign launches approximately two months before
street date with the updated theatrical website and social networking
campaign. Then, closer to street date, additional elements like search
and the e-mail blast are launched.
Consumers begin to see the Publicity team's press coverage
(broadcast, online, print), talent interviews, promotions, events
and grassroots efforts approximately four weeks before street date.
Media launches its campaign (TV,radio, online, Hispanic, print, out-ofhome, etc.) approximately one week before street date.
Manufacturing
COMPONENT SOURCING: Materials Management
works closely with Creative Services from the early
design phase to purchase and manage the inventory
of all required consumer packaging (litho, insert, sticker,
premium item, etc.) and corrugate components used
in the assembly of product.
REPLICATION: Discs are replicated from the approved
CMFs. Most DVDs are manufactured at a facility in
Guadalajara, Mexico, and are then shipped to one of
three assembly and distribution facilities: one in Memphis,
Tennessee, and two near Detroit, Michigan.
Distribution
Order Management
ensures product is
shipped and delivered
on time at the lowest
possible cost.
Slide 3
Street Date
Merchandising executes plans to ensure product
ends up on floor and on shelf with the optimal street
date execution .
Strategic Planning determines 26-week net ship
forecast based on initial performance, which Finance
then uses to forecast profitability of the title.
Credit monitors and verifies that customers
are within their credit line and that billing is
occurring as expected on shipments.
Replenishment
Based on analysis of consumer sales,
Retail Operations determines replenishment
quantities to maintain appropriate inventory at
store level for VMI accounts.
Post Analysis
Strategic Planning and Research
analyze performance data and inputs
from Brand Marketing, Finance,
Customer Marketing and Sales to
identify hits, misses and key learnings
to be applied to future releases.
Slide 4