You are on page 1of 2



ISBN: 9789351198086 | Pages: 347 | Authors: Dr. Ajay Kumar Chauhan & DT Editorial Services | Price: Rs. 489/

Book Description
This book is specially designed to explain the basic fundamentals of analytics required for research projects. The book is
extremely helpful for students who want to make their career in the area of analytics and data science. It not only covers the
basic concepts of statistics required for data analytics but also explains advance topics of analytics such as structural equation
modeling and panel data analytics in detail. The book also guides research students who need to conduct data analysis in their
research projects.

About the Authors

Dr Ajay Kumar Chauhan is currently working with the Institute of Management Technology (IMT), Ghaziabad as an Assistant
Professor in the area of Finance and Analytics. He is an MBA graduate and has also done a PhD in Finance and M.Sc. in
Mathematics. He is a wellknown trainer of quantitative research methods and has conducted more than 300 national and
international training workshops on various topics, including Financial Econometrics, Structural Equation Modeling (SEM),
Panel Data Analysis, and Business Research Methods, in reputed institutions of India such as IMT Ghaziabad, UGC
Academic Staff Colleges, Indian Institute of Foreign Trade (IIFT), Delhi University, National Institute of Technology (NIT), Indian
Institute of Information Technology, Ministry of Communications, etc.
DT Editorial Services has seized the market of management books, bringing excellent content in management education to
the fore. The team is committed to excellenceexcellence in quality of content, excellence in the dedication of its authors
and editors, excellence in the attention to detail, and excellence in understanding the needs of its readers.

Table of Contents
1: Concept of Research and Data Types in
Research Analytics
1.1 Research Process
1.2 Data and Related Concepts
1.3 Types of Data
1.3.1 Primary and Secondary Data
1.3.2 Data in Qualitative Research
1.3.3 Data in Quantitative Research
1.4 Data Dictionary
1.5 Statistical Software for Data Analysis
2: Reliability and Validity Analysis
2.1 Meaning of Reliability and Validity
2.2 Reliability Analysis
2.2.1 Testing Internal Consistent
Reliability in SPSS
2.2.2 Testing InterRater Reliability
Using Cohen's Kappa Statistics
2.3 Validity Analysis
2.3.1 Content Validity
2.3.2 Construct Validity
2.3.3 Internal and External Validity
2.3.4 Criterion Validity
2.4 Testing of Construct Validity with CFA
Using AMOS Software

6.2.1 Two Types of Errors in Hypothesis

6.3 Decision Rules for Hypothesis Testing
7: Test of Difference
7.1 OneSample TTest
7.2 IndependentSamples TTest
7.3 PairedSamples TTest
8: Analysis of Variance OneWay ANOVA
8.1 Concept of ANOVA
8.2 Using ANOVA over Ttest
8.3 Hypothesis Testing in OneWay ANOVA
9: NonParametric Tests
9.1 Chisquare Test: The Test of Association
9.1.1 Assumptions of Chisquare Test
9.1.2 CrossTabulation
9.2 Comparing Two Independent Conditions:
Wilcoxon RankSum Test and Mann
Whitney Test
9.3 KruskalWallis Test
9.4 Friedman ANOVA

10: Correlation Analysis

10.1 Concept of Correlation Analysis
10.2 Covariance
10.2.1 Coefficient of Correlation
3: Data Cleaning, Imputation & Outlier Testing
10.3 Nonparametric Correlation
3.1 Concept of Data Cleaning
10.3.1 Spearman's Coefficient of
3.2 Data Imputation
3.2.1 Types of Missing Data
10.3.2 Kendall's Tau Correlation
3.2.2 Methods for Handling Missing Data Coefficient
3.3 Outlier Testing
10.4 Partial Correlation
3.3.1 Identification and Treatment of
11: Regression Analysis
11.1 Concept of Regression Analysis
4: SPSS Commands
11.1.1 Dependence and Causality
4.1 Data View and Variable View
11.1.2 Assumptions of the Regression
4.2 Compute (Using Mathematical
Computations to Create New Scale
11.1.3 Problems in Regression Models
11.2 Illustration of Regression Analysis
4.2.1 Simple Computation
11.3 Regression Diagnostics
4.2.2 Using Builtin SPSS Functions to
11.3.1 Tests for Multi Collinearity
Create a Variable
11.3.2 Tests for Heteroscedasticity
4.3 Select Cases Filtering Data
12: Web Analytics: An Introduction
4.4 Split File
12.1 Concept of Web Analytics
4.5 Sorting Data
12.1.1 Types of Web Analytics
4.6 Visual Binning
12.1.2 Importance of Web Analytics
4.7 Recode Variables
4.8 Merge Files
12.1.3 Using Web Analytics Reports
4.9 Commands for Import and Export of
13: Dummy Regression Models
13.1 Regression with Dummy (Categorical)
13.2 Dummy Regression Models as a
Substitute for One Way ANOVA
13.3 Precautions While Using Dummy Variables

Data in SPSS
5: Descriptive Statistics
5.1 Frequency Distributions
5.2 Measures of Central Tendency
5.3 Measures of Dispersion
5.4 Distribution Analysis

14: Logistic Regression Model

14.1 Linear Probability Models
14.1.1 Limitations of Linear Probability

6: Hypothesis Testing: An Introduction

6.1 Hypothesis and Its Types
6.2 Concept of Hypothesis Testing

Published by:

19-A, Ansari Road, Daryaganj
New Delhi-110 002, INDIA
Tel: +91-11-2324 3463-73, Fax: +91-11-2324 3078

14.2 Logit or Logistic Regression Model

14.2.1 Important Features of the Logit
14.2.2 Logistic Regression with R
15: Panel Data Analytics
15.1 An Introduction to Panel Data
15.1.1 Characteristics of Panel Data
15.1.2 Types of Variables in Panel Data
15.1.3 Type of Variance in the Variables
of Panel Data
15.1.4 Advantages of Panel Data
15.2 Types of Panel Data Regression Models
15.2.1 Common Constant Model
15.2.2 Fixed Effect Models
15.3 Random Effect Models
16: Structural Equation Modeling (SEM)
16.1 Constructs and Items
16.1.1 Types of Constructs
16.1.2 Identification Problem
16.1.3 Analyzing an Individual Construct
16.2 Confirmatory Factor Analysis (CFA)
16.2.1 Difference between Exploratory
Factor Analyses and
Confirmatory Factor Analysis
16.2.2 Differences between
Confirmatory Factor Analysis
(CFA) and Structured Equation
Modeling (SEM)
16.3 Structural Equation Modelling (SEM)
16.3.1 Differences between SEM and
Multiple Regression Models
16.3.2 Statistical Fitness Indices in SEM
16.3.3 Multivariate Assumptions in SEM
16.3.4 Path Analysis
16.4 Introduction to the AMOS Interface
16.4.1 Icons in the Amos Package
17: Time Series Analytics
17.1 Time Series Data
17.1.1 Features of Time Series
17.1.2 Trend Analysis and CAGR
17.1.3 Analyzing Seasonality in a Time
17.1.4 Stationary vs. NonStationary
Time Series
17.2 Forecasting with ARIMA Modeling
17.2.1 Forecasting Process with an
ARIMA Method
17.2.2 Process of forecasting using the
ARIMA method
17.3 Example: Forecasting of WPI Series
using the ARIMA Method in R
18: Exploratory Factor Analysis (EFA)
18.1 Concept and Applications of EFA
18.2 Applying EFA A Case Study
Books are
available on:


4435-36/7, Ansari Road, Daryaganj
New Delhi-110 002, INDIA
Tel: +91-11-4363 0000, Fax: +91-11-2327 5895

Distributed by:

Regional Offices: Bangalore: Tel: +91-80-2313 2383, Fax: +91-80-2312 4319, Email:
Mumbai: Tel: +91-22-2788 9263, 2788 9272, Telefax: +91-22-2788 9263, Email: