Initial Report

Last Modified: 08/03/2015

1.

GENDER

Answer

1
2

Bar

Response

Male

25

60%

Female

17

40%

Total

42

Statistic

Value

Min Value

Max Value

Mean

1.40

Variance

0.25

Standard Deviation

0.50

Total Responses

42

2.

AGE GROUP?

Answer

1
2

Bar

Response

18-25

35

83%

26-35

14%

36-50

0%

50+

2%

Total

42

Statistic

Value

Min Value

Max Value

Mean

1.21

Variance

0.32

Standard Deviation

0.56

Total Responses

42

3.

Which category of biscuits do you prefer?

Answer

1
2

Bar

Response

Cream

14%

Marie

12%

Health

14

33%

Cookie

17

40%

Total

42

Statistic

Value

Min Value

Max Value

Mean

3.00

Variance

1.12

Standard Deviation

1.06

Total Responses

42

4.

When would you prefer eating a health biscuit?

Answer

1
2

Bar

Response

When Hungry

11

26%

Daily

17%

Occasionally

17

40%

When Dieting

2%

Rarely

10%

Recommended by Doctor

5%

Total

42

Statistic

Value

Min Value

Max Value

Mean

2.67

Variance

1.98

Standard Deviation

1.41

Total Responses

42

5.

How do you decide which health biscuit brand to buy?

Answer

1
2

Bar

Response

Decide beforehand

13

31%

Decide at Point of Purchase

29

69%

Total

42

Statistic

Value

Min Value

Max Value

Mean

1.69

Variance

0.22

Standard Deviation

0.47

Total Responses

42

6.

Rate the following health biscuits in your order of preference (set slider to 50 if
not tasted before)

Answer

Min Value

Max Value

Average Value

Standard Deviation

Responses

1
2

Britannia Marie Gold

0.00

100.00

54.57

30.06

42

Sunfeast Marie lite

5.00

86.00

48.78

22.52

37

Britannia Nutri Choice

0.00

100.00

58.87

26.53

39

Parle Simply Good Digestive

0.00

100.00

56.00

28.23

40

Sunfeast Farmlite

0.00

89.00

52.10

22.36

40

Britannia Nutrichoice Heavens

0.00

100.00

55.00

26.74

41

7.

How much are you willing to pay for tasty healthy biscuits (packet of 10) ?

Answer

Bar

Response

21%

20-25

18

43%

25-30

19%

30-40

17%

Total

42

Statistic

Value

Min Value

Max Value

Mean

2.31

Variance

1.00

Standard Deviation

1.00

Total Responses

42

8.

What is the first thing that comes to your mind when you hear "Farm Lite"

Answer

Direct from the farm - fresh and healthy

Innovative

Bar

Response

20

48%

7%

Light weighted

18

43%

Premium/costly

10%

Any other, please mention

12%

Any other, please mention

Healthy and expensive
Useless
Bland, coarse texture
Advt gimmick
Statistic

Value

Min Value

Max Value

Total Responses

42

9.

Which is your favourite biscuit currently?

Answer

1
2

Bar

Response

Write the biscuit name/ brand name

33

85%

I do not like biscuits

15%

Total

39

Write the biscuit name/ brand name

hide and seek parle
hide and seek
Nutri Choice
Good day chunkies
good day
Marie Gold
jim jam
Goodday
Marie
Britannia Nutrichoice
Good Day
oreo
Nutri choice , cream Cracker
Briarnnia
Britannia marie
Unibic cookies
Britannia
Dark fantacy
parleg
dark fantasy
Sunfeast
JIM JAM
Britania Nutri Choice
Chocofills
Cream Crackers
BRITANIA
Milano
Britannia Marie Lite
Sunfeast Farmlite
Patanjali namkeen
nutralite
National bakery, Ooty
parle-g
Statistic

Value

Min Value

Max Value

Mean

1.15

Variance

0.13

Standard Deviation

0.37

Total Responses

39

10.

Rank the following characteristics of a health biscuit in the order of your

preference

Answer

Total Responses

Taste

22

Quality

39

15

10

Health Benefits

11

39

11

39

Price

Availability

10

10

39

12

14

39

Ingredients

17

39

Total

39

39

39

39

39

39

Statistic

Taste

Quality

Health Benefits

Price

Availability

Ingredients

Min Value

Max Value

Mean

2.05

2.92

2.95

3.82

4.79

4.46

Variance

2.16

1.23

2.42

1.89

1.59

3.10

Standard Deviation

1.47

1.11

1.56

1.37

1.26

1.76

39

39

39

39

39

39

Total Responses