Art Deco

by Roel
1925 International
Exposition of Modern
Industrial and Decorative
Art in paris

the first exhitibion on

an international scale in
over a century soley for
applied arts
Jacques-emile Ruhlmann
master cabinetmaker
Heroic and futuristic
visual language
different names in
different countries

identifiable regardless of
national origin

Pure style without

ideology

Stood for luxury

elegance and
extravagence
rules of
art deco
could be applied to any
subject or theme

stylization and
idealization

Gracefuly stylized
and geometric often
symmetrical arrangement

is based on simple
format, clean lines, and
vivid colors
 art decO
architecture
 art decO
architecture
used in the design of shops,
hotels, restaurants, movie
theaters, schools, and
government buildings

“you know it when you see it”

quality about it

Consisted of sleek forms and

zig zags showcasing the machine
age

Roots from all over the

world
 art decO
architecture
the discovery of
Tutankhamun’s tomb in
November of 1922 spawned
a worldwide fascination
with all things Egyptian

Influenced everything
from architecture to
jewelery
art decO
ziggurat
 art decO
architecture
 art decO
architecture
 art decO
architecture
 art decO
architecture
 art decO
architecture

contructed between 1930 and 1931

 art decO
architecture

contructed between 1928 - 1930

E mcknight kauffer
1891 - 1968
E mcknight kauffer
1891 - 1968

Born in america came to london

as a painter

trained in paris at the

academie moderne

Did lots of work for london

transportation

strikingly “modern”
E mcknight kauffer
1n 1919 his poster for the Arts
Leauge of Service had to be
withdrawn because of all the
criticism it inspired

Finally achieved respectability

being comminssioned to redesign
the cover for the studio.
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
E mcknight kauffer
AM Cassandre
AKA ADOLPHE JEAN-MARIE MOURON
1901 - 1968

Most celebrated Parisian poster

designer

Ukranian-French painter
commercial poster artist
and typeface designer

INSPIRED BY CUBISM
AND SURREALISM

Emphasized the typographic

arrangement of words as a key
element in the design
 AM Cassandre
ON POSTER DESIGN:

“..gave the painter a golden opportunity

to communicate with the large public”

“..its not for a single art lover, but

a mass produced object that must have a
commercial function.” he adds, “Designing
a poster means solving a technical and
commercial problem in a language that can
be understood by the common man.”
AM Cassandre
AM Cassandre
AM Cassandre
AM Cassandre
 AM Cassandre
Bifur
AM Cassandre
AM Cassandre
JEAN CARLU
1900 - 1997

French Graphic designer

lost his drawing arm in a

trolly accident

developed a simplified,
elegant style
JEAN CARLU
JEAN CARLU
StreamLine
Deco
StreamLine
Deco
mid 1930’s

EMPASIZED SLEEK
CURVING FORMS AND
LONG HORIZONTAL
MOTION LINES

speed speed speed!

StreamLine
Deco
StreamLine
Deco
StreamLine
Deco
StreamLine
Deco
StreamLine
Deco
StreamLine
Deco
Sources

A century of graphic design by jeremy ansley

A history of graphic design by Philip B meggs

graphic style from victorian to digital

by steven heller and seymour chwast

the decorative twenties by martin battersby

http://www.artlex.com/ArtLex/a/artdeco.html

http://www.art-deco-style.com/

http://art.learnhub.com/lesson/5937-an-intro-to-
streamline-moderne

http://art.learnhub.com/lesson/5937-an-intro-to-
streamline-moderne